hey miles here miles Beckford calm this
video is going to answer the question
why is no one finding and watching my
videos or why is no one finding and
reading my blog posts you know I've done
a lot of content on this channel about
doing a 90 day challenge all kinds of
people are taking action Bravo to you if
you're someone who's publishing but one
question continues to come up over and
over again and that question is miles
I'm not getting the results I expected
no one's finding my stuff my view counts
are too low my subscriber counts are too
low my traffic's just not there so this
video is gonna help put this all into
perspective I'm gonna explain what the
numbers mean and what this Venn diagram
means and how that really ties in to you
as a content creator building your
platform growing your audience online
and at the end I'm gonna share with you
the one skill like the one skill that if
I was to recommend and I do recommend
you master one skill moving forward and
you apply it every single time you go
through these motions I'll share with
what share with you what that is once
we're done with the Venn diagram
examples the first place I want to start
is with expectations I think it's normal
I think it's human nature for us to
always want to be farther along than we
already are I know growing my business
through the months and years you know
year two of growing our business and
still not seeing real big returns and
haven't hit that 10 grand a month mark
yet and I've been working on it for two
years on this one business and been
making money online at that point for
seven or eight years right like I wanted
to be farther along than I was and I
think that's human nature so I think
keeping our expectations in check is one
of the biggest things we can do and one
of the big ways to do that is to focus
on who you're being of service to their
needs instead of what am I getting from
this because if you're moving forward in
internet marketing and your only goal is
to get from this you want to get money
you want to make money you're trying to
get from people you've got it all wrong
and this whole thing is gonna fall apart
out from underneath you when your focus
truly is at a heart level to be of
service to an audience and to help
control your fate with me in this
channel for example my 100 percent goal
is helping you build a business online
so I'm doing everything I can within my
power can't build it for you but I can
sure lay down a couple of different
pathways whether you want to do paid
traffic or organic traffic whether
you're doing info products or physical
products I can lay down those pathways
in those roadmaps for you you still have
to take the action but that's not that's
outside of my control right as long as
I'm focused on giving as much value to
you as I can I can win I can set the
game up so I can win now if I was
thinking I have to reach a certain
income mark every month by this date or
I have to have a hundred thousand
subscribers by XYZ month that just puts
myself in a position to where all of
those kinds of results are actually
outside of my control what's within my
control publishing a great piece of
content very very regularly right now
three times a week I'm publishing as
good of content as I can so that's the
first perspective shift I want to offer
you the second one are these numbers
here normal right on what they are and
if you're listening in there's two
columns down the left it's just one
through six and on the right we've got a
55 through 3500 and I'll explain what
these mean here in a second but these
are the monthly the months that I was
publishing content and the subscriber
numbers so at the end of month one on
YouTube publishing a video every single
day the absolute best video I could
possibly muster up in my first month of
publishing videos thirty of them one a
day for 30 days I had 55 subscribers at
the end of month two right 60 days of
consistently publishing publishing one
video per day every day for 60 days I
had 88 subscribers that's barely a 50%
increase right there at the end of month
three ninety days of publishing a video
every single day for 90 consecutive days
it's a hellacious feat to accomplish
it's an amazing feat to accomplish but
it's very challenging
is what I meant it really pushes people
to the brink of their wit's because in
90 days something's coming up you got
somebody's birthday got holidays we just
came through the holidays like it is
challenging to maintain all of your
family and your kind of day job
responsibilities and do 90 videos in 90
days I get that I went through it myself
right the only reason I can tell you how
this works and be so encouraging is
because I went through it myself
at the end of 90 days I had a hundred
and fifty-five subscribers I mean that's
not even a hundred percent increase
that's tiny right a hundred and
fifty-five subscribers now at this point
if I had stopped like man this stuff
doesn't work well yeah if that was my
thought and I stopped and I never
published another video it wouldn't have
worked but I kept going and in fact I
published another thirty videos in 30
days so by the end of month four I had
published a hundred and twenty videos in
a hundred and twenty consecutive days
four hundred and ninety six subscribers
now these numbers are a little bit off I
didn't do perfectly thirty I just kind
of follow the the month number out so
give or take a day or two on any one of
these but about 500 subscribers after a
hundred and twenty videos in a hundred
and twenty days but here you'll notice
is where things got really exciting the
month after that this is when I shifted
my schedule a little bit I started
playing with different publishing
schedules I got off of my video a day
got I got back on a video day kind of
got into my three video week groove I
was playing around with my frequency
here you could see it went from month
four day 120 to month five day 150
thirteen hundred and fifty-six
subscribers that's a three-fold
increased 300% increase and then here in
month six I got to three thousand five
hundred and sixty eight and now I'm
sitting at something like forty two
thousand subscribers my goal with
explaining that and breaking those
numbers down for you so simply is to
help you remember that this is a
long-term game it takes consistent
effort done over long periods of time in
order to truly grow an audience online
now the reason I was so confident and so
easily able to push through
these periods and I'm talking about
months one through three right videos
doing 90 videos in 90 days and seeing
what many would call you know very
limited results from those effort is
because my wife and I have already built
a business using this exact methodology
with the written word blogging so I knew
at the core of my being that come year 1
year 2 year 3 I've had this knowing
since I started that as long as I focus
on giving you the best content I can and
I stay consistent with it the results
are going to be astounding and we're at
a point now where they're pretty darn
astounding like the numbers are actually
quite incredible and I tell you in a
year or two from now looking back it's
really going to be amazing how these
compounding results continue and in
order for you to get to that range where
you're getting you know ten twenty
hundred thousand subscribers it's little
things done very consistently over long
periods of time so what I think is
happening is a lot of people are getting
in this range here you know month to
sixty videos month three they've done 90
videos or so and they're like where are
my results and I just wanted to show you
these were my results these aren't
amazing results I started this in 2016 I
made my first money online in 2003
thirteen years after I made my first
money online
I've been full time online as an
internet marketer since 2010 right so
six years of full-time dedication to
internet marketing I've grown a level of
expertise in this field that's
absolutely noteworthy these are my
results they're not that big hundred and
fifty five subscribers in ninety days
right it just takes time time is the
magic that makes it all work consistent
effort overtime it's not just time it's
doing little things over and over and
over and over and over again over long
sustained periods of time that's how you
generate the 40,000 the 50,000 type
subscriber numbers a lot of people also
are starting and stopping in their
challenges they'll get in 2-3 weeks
they'll stop for a week or two then
they'll kind of sputter on they'll do
three videos this week two videos at
week five videos this week that is
simply going to extend the amount of
time required for you to really truly
grow your audience there is some sort of
magic in pushing through and showing the
YouTube
algorithm or even Google right if you're
writing and doing a blog post every day
there is something that happens with the
algorithm when you put out content on a
very consistent schedule over a
sustained period of time I found that
somewhere right in here around the the
hundred day mark a hundred hundred and
twenty day mark things really started to
kick up for me I was getting more
comfortable with the videos I was
getting into new topical areas because
you got a really dig for those kinds of
ideas so I'm gonna move forward now to
the Venn diagram and if you're listening
it's just three circles that are
overlapped right we got one on the left
one on the right one on the bottom and
they all overlap with each other like a
Venn diagram and this is probably the
one we're getting to that one thing that
if I could share one skill I think would
be super important it's gonna come out
of this so the whole goal of a ninety a
challenge of building a business online
growing an audience online is to find
that intersection of what you love and
what you're good at and what you're good
at to a point where you can explain it
right things you know by heart things
you've been doing like I said for me
I've been online full-time since 2010 so
I had six years of like 60 to 80 hour
weeks right every day but making money
online since 2003 so I had seven years
of part-time experience six years of
absolute full-time sixty to eighty arrow
weeks
experience then I started bringing out
the content and I love this marketing
stuff you probably noticed that so those
are the first two circles is what you
love and what you're good at to a point
where you can explain cool so the
overlap to start is what you love and
what you're an expert at the third piece
is what people are searching for because
if you love something that's obscure and
no one's actually searching for that you
might get fulfillment by putting out
this content but you're not gonna grow
an audience if no one's actually
searching for it this channel is a great
example lots and lots of people search
for how to make money online how to grow
business online how do
Facebook ads how to do funnels how to do
WordPress all that stuff right but how
do I know exactly what people are
looking for and how do I find that
center point and I just highlighted if
you're listening on the podcast the the
intersection of all three circles right
what you love what you're an expert at
and what people are searching for now if
you feel like I'm not an expert at
something great if you love it enough
you can go do the research and become an
expert quickly you just need to know a
little bit more than the next person in
order to be able to effectively teach
them right a great example there was a
course from Nightingale Conant called
prosperity consciousness and in it one
of the examples was a guy teaching
guitar and he wasn't a great guitarist
he knew the basic chords he knew enough
to start giving guitar lessons put an ad
on Craigslist found a local kid who
wanted to take guitar lessons so he
teaches them the basic chords and little
kids look at him like man you barely
know how to do this so that little kids
all kinds of excited to try to catch up
that pushed him the teacher to go home
and practice even more to learn those
next steps so every weekly class he
would be sure he was in a position ready
to lay the next foundation let's
coursework the next you know pieces of
the puzzle for the student every single
week so if you're moving into a niche
that you're passionate about that you
love but you're not yet an expert in
great you need to go read three books a
week every week for six months straight
and feed your brain at a greater faster
level than any one of your audience and
then your job is essentially summarizing
all of those ideas bringing all of those
different ideas together and making it
easy for people searching like I've done
with this channel right like my wife
does with her niche blog every authority
blog that works well that's what they're
doing if it's the golfing niche it's
someone who has a bunch of experience
golfing someone was a bunch of time
studying the game of golf the approach
to swing etc and they essentially simmer
down all of that knowledge into videos
blog posts and podcasts and then they
put them out over and over and over
they grow an audience they build trust
they giveaway they grow a list etc you
understand how the game works from there
so this and
pointing to the part where what people
are searching for that's one of the most
important pieces and this is the one
skill if I was able to recommend that
you do learn one new skill and you
really push forward with one new skill
and apply it every time you put out a
piece of content its keyword research
because keyword research there's tools
out there and what I'm gonna do is I'm
gonna link this corner should pop up
right now to my keyword research video
I've got about an hour-long video that I
show my exact process for keyword
research and when you're creating
content on stuff that you love and stuff
that you're an expert on if you don't
title it if you don't write the
descriptions if you don't use the exact
words in the actual body whether it's
spoken like it is now or written then
how are the search engines ever going to
know that your content is relevant to
what people are searching for
so keyword research is how you bridge
that gap and oftentimes my wife and I
were just talking about this what we do
is we come up with the idea of what
we're gonna create content on first and
then we go run the idea through the
keyword research tools to see okay I
think people are calling it this but let
me go see exactly what the data says
that people are using the words that
people are using and then that's what
goes in the title that's what goes in
the description that's what goes in the
tags that's what we actually talk about
in the words that we use because that's
what people are searching for the more
often you're publishing your content
based on what people are actually
searching for using the exact phrases
that they're searching and truly
answering it not just stuffing in those
phrases for an irrelevant piece of
content like actually making the content
about that thing that they're searching
for that's the trick right if there was
one piece of magic that I sprinkled onto
my early videos that that sucked like
feel free to go watch my other videos
they were pretty bad but the one thing I
did consistently was I kept going back
into that keyword research tool I kept
looking at the keywords we have okay
what are people actually looking for I
wanted to make videos on funnels what
are all of the funnels that people
wanted to kind of learn about great I
made a list and I made a video on each
funnel every single day
took me about nine days to get through
all the funnels and I was like alright
what's next Facebook Ads what are all
the searches phrases that people are
searching for for questions on Facebook
ads and I pulled all those out custom
conversion pixels all of the different
pieces of the puzzle and then I made a
video on each one of those and I just
went through the list and boom boom boom
boom day in day out that's what I did
sometimes I batch my work in the keyword
tool like I just explained right go
spend a couple of hours and extract 1020
ideas and then go make a series of
videos other times it's a little bit
more haphazard and it's on the fly
because I don't know I'm not in the
middle of a series of videos I don't
exactly know what the next video is
gonna be about so I have this idea I go
look I find the phrases bingo I'm ready
to jump and I'm ready to start when you
find that intersection of what you love
and what you're an expert at and then
expert means you just know more than
that next person right you have a little
bit more expertise than most people and
you know exactly what people are
searching for that intersection is where
the magic happens and then you got to go
create this kind of content day in day
out for long periods of time Here I am I
think something like months 16 or 17 or
something like that right like started
in August of 2016
today's date is January of 2018 I'm
still on my publishing schedule no
matter what I published on New Year's
Day I published on Christmas Day I had
guests at my house I had to literally
ask for everyone in the house to go be
quiet I literally was like to my guests
the Oh would you guys mind going in the
room for a minute and being silent why I
cut this video I have a video I have to
do I wasn't ahead enough so like I feel
the pain I feel the challenge I it is
it's a struggle the struggle is real to
put out the content but when you do it
long enough
the rewards are astounding right like
you see the growth on the channel you
see the numbers on my channel now but I
just want to put real clear perspective
it all started with puny numbers little
tiny like barely getting more than a
subscriber a day for what the first
couple of months right like three months
in like an average of five subscribers a
day like a lot of people would look at
that as a joke but if you want to get
really good at shooting three-pointers
you're gonna need to go hit the line and
shoot a hole
shitload of bricks right like you just
need to go work on your form and then
you got to shoot over and over and
hundreds and hundreds and hundreds of
shots a day you want to get good at
free-throws you need to go shoot
hundreds and hundreds and hundreds and
hundreds if not thousands of free-throws
per day that's what we're doing here
it's the same sort of stuff right it
doesn't the game doesn't change there is
nothing easy just because people try to
sell you an easy solution and a magic
silver bullet my opinion that's all fake
right those are the fou roots the fake
gurus thanks to whoever commented on the
fooders word I think I might be using
that it kind of rang pretty true but
this is the truth of the matter when you
find that intersection and then you
commit to a publishing schedule and you
rock it and you make sure everything
that you're doing is titled is described
is literally worded in the exact phrases
that people are searching for the game
works and at that point it's just a
question to win it's not if this is
gonna work it's not if you're gonna make
it to 10,000 subscribers the question is
win so I'm gonna take one year three
years five years I don't know is it
worth it guarantee you it is it really
truly is because when you're able to
kind of support your lifestyle support
your family at the light any lifestyle
that you desire doing something you love
and something that you care about
helping other people
it's amazing the the fulfillment in life
I'm telling you like not just the
financial reward but the fulfillment in
life is is worth all the effort and I
tell you I've had a lot of long
frustrated nights trying to figure this
game out trying to figure how to pieces
work and figure WordPress all these
little stupid things that seem to get in
the way and at the time I questioned it
all repeatedly the man looking back I'm
really glad I stuck with it and and if
you're going through that right now know
that like if you're going through hell
is that Winston Churchill said you're
going through hell keep going get to the
other side get through it right that
that's really the trick I hope this has
been helpful for you if you've enjoyed
this kind of content what are we covered
here give me a thumbs up on the video if
you haven't subscribed be sure to click
the subscribe button if you have
subscribed hit the little bell down
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notification in YouTube when I put up
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video share the video grab the URL send
it out to a group send it out to email I
don't know do what you do engage how you
want to engage I appreciate the
engagements that's really all I'm here
to do is try to be as helpful as I
possibly can trying to set the bar for
marketers trying to put I don't know put
some goodness out in the world without
sales pitches following everything up so
that's how that's how I roll that's how
we work so I thank you I hope you've
enjoyed it leave me a comment engage do
what you do and I'll catch you on the
next video because I'm still putting out
my videos Monday Wednesday Friday
Saturday I don't know that third video
I'm still dialing that in but Monday
Wednesday I'm good every Monday
Wednesday I'm here and it's either like
Friday Saturday or Sunday for the other
one and I look forward to kind of
helping you keep this path going because
you can do it I know you can do it I've
done it and my wife's done it we've done
it a couple of times I'm making it real
clear how it works as clear as I
possibly client can the one thing you've
got to mix in is your effort over a long
sustained period of time that's the one
thing I can't do this for you you just
got to keep going you'll learn a lot
through the trial and error through
bumping into things that don't work
that's how I learned everything got no
college degree in this montz got no
degree nobody taught us any of this we
learned the hard way it's really the
only way to learn and one of the hard
things we all learned is that finalists
$2,000 courses doesn't actually get you
anything which kind of sucks but that's
the truth of the industry that's why I
put out these free videos trying to be
helpful
damn I just went on a total tangent
thank you engage I'll catch you on the
next video until then be well and thanks
again for viewing I do appreciate your
time look forward to helping you kind of
continue on your path here see you again
soon
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