Hire Writers for Niche and Authority Sites #Best Education Page #Online Earning

welcome this is the webinar on scaling

content it looks like we have a couple

people on so welcome appreciate you

hopping on here hopefully you can hear

me and the volume is reasonable it's

been pretty consistent lately as I've

been recording some podcasts with my

life and stuff I've become a little more

savvy and potentially competent with the

various audio and microphone settings

that you may run into so I think I think

it's gotten better

cool Adrienne is on what's up and I

think this is gonna be a small crew

today so I didn't you know push overly

hard and promote this or anything like

that maybe I should have but anyway

we're getting rolling here I think

there's gonna be a handful of folks and

a quick reminder you know a couple

little things I do these often right so

I do these sort of sessions usually once

a week usually I'll take a break for a

few weeks like once a quarter or so so

it just depends on what's going on so if

you like these you know keep an eye out

for them there's actually like a button

you can click a checkbox or something

where you can subscribe for you know to

be on the list to be notified whenever I

hold one and then I on my end I just

click a button and then you're

automatically signed up so look cool we

have a pretty good crowd of people we

have Dennis Paul Wesley in Adrian of

course so this is on scaling content

basically I'm gonna go over how you can

start with a team of one just yourself

and grow it to however big you need it

to be and I show you how to do this like

in a step-by-step way this is not

overwhelming I mention this every now

and then we're even if you had like

unlimited budget an unlimited time to

build a team so let's say I gave you 10k

a month to invest into content and

you're like I'm gonna go hire a team

it's much harder than you think right

you can't just roll out of bed and then

put the team together so I'll get into

the d

tails and again I give you sort of a

roadmap step by step how you can do this

and I literally I mean this is a case

study this is what I did a couple times

and I'm showing you like the issues that

I have and then I'll mention you know

how is able to you make this work really

well all right and let's see I'll turn

it to miss anyone Steven and Dennis and

Alex sue boom john and seeing deep and

sar1

all right welcome everyone we have like

25 people on so that's pretty cool I'm

gonna get into it cuz there's there's a

lot of material we'll do like a little

bit of an intro even though I think a

lot of people know me is it audio good

just let me know

- yeah audio is great audio is not good

and while you're at it let me know in

the chat go ahead mention like where

you're from so it's cool to see like the

big international group that we have

additionally let me know if you have

hired anyone to do content before and

how did it go and you could have like a

little conversation in the chat - it's

always nice because it is a community

here you'll notice a lot of the same

people on the live streams versus these

and so on some people are in the course

if I figure a niche site so feel free to

you know share your war stories or your

success stories of hiring people and I

will share my screen awesome

all right people say you could hear me

which is really cool

and there's this thing where the if I

click on the chrome window sometimes

it'll close it'll close the window and

it tends to only happen when I'm doing a

presentation it's like the worst timing

so and that I mean that's how it goes

that's how this live stuff goes so let

me get this back and then maybe it'll

work

by the way if you

video let us know in the chat there's a

chance that there's some issue on my

side however most of the time if you

just hit refresh there's like a refresh

button to refresh feed or something like

that should be pretty clear click that

if you run into issues so let us know in

the chat but try and refresh it on your

own and maybe like 25% of the time

there's some like issue with bandwidth

or something like that but on my side

over time I've learned to plug in

directly I'm not on Wi-Fi so I have like

an Ethernet cable plugged into the

router which is hooked directly to fiber

and I'm hooked in to the Internet

backbone here so ok let's try and get

started here part 2 you can hear me it's

very good I'm Doug founder of niche site

project I have a blog and a YouTube

channel and soon a podcast so that it'll

be the full suite spreading myself too

thin that's uh me and my dogs there my

dad Dan Old Faithful Yellowstone is

pretty close to us and then Georgie and

I that's our new dog that was in a trip

to Colorado and I think maybe I'll be

going to Colorado here in a few weeks so

we have people from Virginia the home of

cheap trick and some people have hired

content Vegas some people have tried but

no luck and alex is from Barcelona you

haven't hired anyone Paul does on the

post his self so far from Greece and

other dog is on so I've been featured or

quoted on a lot of different places and

I've been on social triggers mentioned

is like a success story for a couple of

the products so that's how I like got my

way into being mentioned there and I'm

actually gonna try to be on more

podcasts coming up because this is

another story for another day maybe I'll

talk about it more tomorrow in the live

stream on YouTube but basically I mean

there's some stuff that we do that works

and

we're trying to add some more things to

test and then sometimes it turns out

those new things don't help as much as

we thought they were going to and we

should just do the stuff that worked

being on podcast was a good thing for me

and same with like guest posting and

quoting things and stuff and being

quoted and that sort of thing I'm gonna

go back to the roots and do that stuff

again I put the timeline on here and I

think a lot of people have probably seen

this but I know there are new people on

here right now welcome to the new people

by the way but this you know I'm about

five years in if you can imagine that

I'm five years in to this and I still

feel like I'm just starting and like I'm

learning new stuff every day

so like the more you know the more you

realize you don't know anything but the

reason why I show this is it's totally a

roller coaster ride it's small text here

but there have been like big successes

big failures and don't be fooled right

don't be fooled if you see like these

big sexy headlines where you just see

the highlight reel from people they're

not telling you about the five years

previous where they were like trying to

figure things out and they tried 40

things and only one of the 40 worked and

that's what they're telling you about so

I just flipping through some podcasts

the other day trying to see if there's

anything new out there you know and I

was seeing it was like an entrepreneur

type podcast and it was like startup

success story like all these success

stories and great headline writing right

so it's like how so and so may you know

1.2 million dollars in revenue and nine

months right and I'm like well that's

just gonna make me feel bad right so I I

don't listen to those much anymore but

if you're only hearing the highlight

reel if you only see that stuff you're

gonna feel like you're really behind but

don't worry you're not it takes like one

to three years to sort of like get your

skills down and then you'll start doing

better so if you could stick with it

you'll be just fine

and I just put that in there because I

learned probably more from the mistakes

than I did from the successes so you

know if you do have

listen to someone who happened to make

it and it really was sort of a quick

overnight kind of thing they may not be

able to teach you as much because they

didn't have to go through all the

adversity all right Q&A is at the end

unfortunately I'll have to like sort of

ignore the chat well as we're going here

just so I can get out thoughts but I'll

kind of keep an eye on it to make sure

there's no like major technical issues

but Q&A at the end and okay so this is

how to scale content for niche in

authority sites and you'll learn when

you should scale by the way we're

getting started now so if you have like

distractions and stuff around now's the

time to and actually it's a good thing I

always forget to put my phone on Do Not

Disturb so put your phone do not disturb

so you can concentrate I'm gonna do the

same on my computer cuz phone calls come

through my computer too so I'm putting

on do not disturb I recommend you do the

same

get yourself a notepad and a pen take

some notes however you want to do it

this is what we're gonna go over so when

you should scale alright so this is

important so you don't like get

overwhelmed too quick

I'm going to talk about the org chart of

a Content team this is modular and you

can basically translate the ideas to any

kind of team you're putting together

whether it's like a team to do like

youtube production or podcast or

whatever like some of the you know names

of the team members will be different

but it should hold up pretty well in the

in the week by week growth should hold

up really well I'm gonna give you the

checklist that I use for content

managers and editors and the one thing

that saved me like 24,000 minutes which

I calculated in a year and I think it

was the same for last year as well so

like about 50,000 minutes over the last

two years or so

and so the goal so why why why are you

gonna put all this new content out there

right increase revenue so you need to

have the clear goal in mind and the

thing is if you if you're if you don't

have a good way to like understand you

know why you're doing it or way to

measure it or anything like that it'll

be a little it's gonna be a little rough

right so the goal is not to like publish

the content it's to like get a positive

ROI on an investment so again this is

you could translate this from content to

some other pieces of work but the idea

is the same so in this case I wanted to

publish key word golden ratio content

kgr to sort of like stress test process

right so I it's the time that I did this

it was like once in 2016 and once in

2017 and basically I knew that the kgr

was looking to work pretty well and

students were seeing success from

five-figure a niche site but I was like

how far can this go like you know if

something's working dude warm it so I

was taking that idea and I didn't know

how far I could go

so basically I wanted to publish a lot

of content and sort of arbitrarily chose

like 200 posts because I did 20 before I

think I just read the the 10x rule by

Grant Cardone it's a interesting book

but it gets you motivated right so I was

like I'm gonna do 10x what I did before

in a literal way so I was like I'm gonna

do 200 articles I did 20 before

let's 10x it so in that period I went

from a hundred dollars a month in

January 2016 to 14800 19 in December and

you can see the graph looks funny

because the scale changed so much going

from 100 to 14000 and it's it was

amazing right it worked a while and then

in 2017 the same site did 70k so the

growth was sustained

and this was a really great thing and by

the way right so you can't see this here

but if people are aware of the Amazon

affiliate program and like the changes

that happen in 2017 and Marchant of 2017

the revenue was slashed by thirty five

percent because of the change in the

commission rate so if you do the math on

that it brings a tear to my eye

right that's a lot money but you know

what that's part of the business model

and I respect Amazon for whatever thing

they want to do right I'm happy that I'm

part of the ecosystem but man that hurts

so so basically I did this and it worked

well so I knew I couldn't write that

much so I hired writers from up work and

again I'm just laying out the facts so

you have like a baseline of like what

I'm talking about here so at the time I

was paying like 14 to 15 dollars 4,000

words on average basically I was just

trying to get content out the door

knowing that you know a thousand words

would be at a minimum good enough right

I think 14 to 15 is probably still a

reasonable rate to pay I think you may

have to edge that up just a tad to you

know 16 17 or so on average and

basically I wanted to pay people a fair

wage so if they're good I'll pay more

and I'll give them raises right if I

have somebody that's working well

they're writing well they see what I'm

trying to do they turn in stuff on time

and like they get it

I'll give them a raise because it's

better to like keep them on board than

for me to have to like try and hire more

people right so I'll give them a small

raise from time to time you know an

extra fifty cents or a dollar or

something like that per post for the

content manager role I paid between ten

and twenty dollars an hour so usually it

was about ten bucks an hour but again as

time went on maybe I gave a person a

raise if it was like you know a good

over achiever that again got what I was

trying to do

in fact it was it's mostly ran ten bucks

but there was one person who would like

she wanted to keep working with me and I

wanted to work with her but she said

that she's getting offers for hire

contracts and I was like well how much

do you need for to continue working with

me she told me 20 bucks and I was like

fine I'll pay 20 bucks an hour so in

general it takes a Content Manager about

45 minutes or two an hour to edit one

post it took me like a way longer than

that like about twice that all right so

it was a very highly leveraged role so

when to scale and I do see the questions

coming over there I'm gonna hop back as

I mentioned before I kind of have to

ignore it as I'm going through the

material otherwise I'll just get totally

scattered so come back to them at the

end of course when should you scale it's

basically later than you think because

we here maybe you hear me talking about

scaling content and you think you should

do it too and you hear other people like

Hamma you know I got 400 posts on my on

my site it's going great the thing is

I've been doing this for a little while

at the time right in 2016 I was still

three years in right I was three years

into internet marketing and if you're

just starting your fear in your first

year or so I don't think you should try

and replicate what I did three years in

right you have to you know grow into it

at the right time and it's it's hard to

know exactly but from my perspective you

you should have right before you try and

do something like this your site should

probably have stable revenue right

unless you have money to invest right if

you have money to invest and you have

faith in the system you've seen this

work before then

you know you may be able to have the

confidence to do that however it's

really good if you could just like

reinvest the money that's what I did by

the way so you should have stable

traffic and revenue if you don't have

any traffic yet you probably need to

focus on the basics right so you need to

make sure you have the right keywords

you need to make sure you're kind

your on-site SEO is tight and you need

to probably get some backlinks do some

outreach and I know a lot of people you

know you you just want to focus on the

keyword golden ratio content you just

want to publish that it can work there

are outliers that work really well when

you get links it'll be better right if

you get links it's going to be better so

if you don't have any traffic yet you

need to make sure you have traffic if

you don't have the budget you should

wait until you could afford afford it

and just generally you know reinvest if

you can right so I I mentioned that this

I was making about a hundred bucks a

month so I basically just reinvested the

money that I was making the profits and

grew from there and you know I published

200 articles in five months

but the first month it was only like six

articles right and then I I went to like

25 the following month and then I think

I can't remember if it was September or

October I published like 75 right 75

posts all at once and at that point I

grew the team right and I'll get into

that in a moment so grow slowly and if

you haven't built a team before like at

your day job for example then you should

definitely start slowly like I mentioned

to like have an unlimited budget and no

constraints it's still going to be hard

if you haven't done it before

for example if if you hire if you're

like hey I'm gonna hire ten people and

everyone has like one or two questions

per day for the first week or so that's

like you know 20 plus emails who knows

how many back-and-forth things you're

gonna have so if you and even if you

have an unlimited budget it's gonna be

stressful so the biggest mistake is like

trying to hire too many people too fast

faster than you could like effectively

manage them so don't I mean you're gonna

end up being stressed out if you do it

and you want to hire people so that you

have less

and get more done initially it's going

to go a little bit slower but that is

okay right

because if once you sort of get people

trained up this should be good to go now

it's usually like pretty easy to hire

people it's much easier to hire people

than it is to manage them so that's why

we're going so slow and I am spending so

much time talking about it things are

going to go wrong like different than

you expected and some unexpected event

may happen and maybe you get busy and

then you're you know if you're

freelancers right or you're freelancers

may have some minor emergency or

something like that but basically it's a

little tough now I'm lucky I had

experience growing a team in my

corporate job in my old corporate life

right so I grew teams I handled

onboarding and through like the biggest

one was growing a team from like 40 to

about a hundred and I did all the or I

was part of the team that did

interviewing so we like went through

resumes we interviewed can i I liked own

onboarding so I had a large onboarding

document so when someone joined the team

I was like here's what you need to know

and then help them through the process

right so very intensive and went through

iterations and you know when I got the

onboarding document it was like it was

too much it was like 150 pages long so

people were just like reading this

boring business document 150 pages long

so I like stripped it down to the

minimum and then like started from

scratch basically so I let's see what

else do we talk about with growing slow

here the reason why it gets complicated

right I gave the example of like emails

and questions and handling that is tough

the other part is as you hire more

people there's more potential like

communication channels so in my team I

generally was the point of contact so

like none of the team talked to each

other I was like the person that talked

to everyone I'm just like a thin team

because in my old job I was part of like

a big organization

org chart and I just didn't want to do

that so I have a very thin org chart

which I'd like to have that but if you

were to have a team where everyone

interacts with each other like the

number of like communication channels

like goes up by a lot I'm not sure if

it's exponentially or like or just like

some linear growth I think it's pretty

is pretty much exponential I can't

remember if it's a factorial I'm

thinking all stat stuff right now but

anyway if you add a bunch of people

there's tons of communications channels

and I think it may be a factorial

situation there all right okay and

that's what the next slide set basically

mines symbol as I mentioned that's me in

the top in the green with the PM circle

around my head there this is basically

what I had right the cool part is it's

pretty much modular so it's simple right

so there's no other like communications

channels like everyone's just talking to

me so that's good

now you could potentially like have a

bigger word chart with multiple layers

but then you end up with you know

basically a job I could have created a

job for myself where I was dealing with

like a several managers and stuff but I

didn't want to do that so I just kept it

simple basically I'm the project manager

and sort of like the oversight of

everything and I've had as many as like

three content managers or so and like 12

writers something like that during the

height and the cool part is you could

just sort of like spawn these teams up

as you need them and then like

disassemble them like quickly that's the

magic of the the freelance model all

right and basically I'm gonna go over

the phases now so this is sort of like

the part to pay attention to in phase

one like this is week one you hire one

writer I'm serving as like the content

manager editor but you hire one writer

and you get them trained up

when you first hire someone you're

probably not gonna have like the full

job aid you may have like a style

guideline and some you know a little bit

of information maybe you can give them

the perfect game is on template or some

format maybe you send them videos for

the research paper method or freak when

they ask questions FAQ method something

like that so that they have something to

work from right however you're outlining

the content you give them as much

information as you can the reason why

you're hiring one writer in the first

week is they're gonna have questions all

right you're gonna have questions they

won't know exactly what you mean you'll

think that your instructions are super

clear and how can anyone not understand

it the key thing to remember is it's

your fault if someone doesn't understand

it all right so either you hired the

wrong person or your instructions aren't

clear so let's assume that the person is

competent and your instructions just

aren't clear so you need to get over

yourself and you need to have a thick

skin and let the person know let the

writer know hey if anything is unclear

like ask a question and I'm trying to

improve these instructions I want this

to be a job aid and every time you hire

a new person you're gonna ask that same

thing it'll get better over time because

you're literally improving it as you go

but it will have mistakes it will be

unclear even though you think it's

really clear to an external person that

is the real test right we're too close

to our process we're too close to our

work to like have a you know unbiased I

take a look at it

so week one hire one writer get them you

know the best job aid that you can come

up with get them outline style guideline

which I could talk a little bit about

that later but basically is the more

info you give them the better in the

next week you could hire like two more

writers one or two more writers and

basically you're retesting the job aid

and the material for a new writer so

you're giving it to you know one to

three new writers you're getting more

feedback the point is like it's

probably gonna be in better shape

because you've had a writer go through

it already things are more clear and

hopefully you're potentially a little

bit better at hiring people as well and

towards the end of that this is kind of

a one to two week period where you're

hiding hiring these like couple writers

and you're probably gonna have a writer

that's like doing a little better maybe

they're asking smarter questions they

are writing just in a style that you

appreciate and you like working with

this person you can ask them if they

want to do something you know a little

bit different a little bit more

interesting see if they want to be an

editor or content manager right is the

same role for me on my team and a lot of

times people are I mean they're gonna be

a little bit bored of writing right so

you've given them a few articles they've

been putting out content most people are

gonna say and it sounds interesting

let's do it and as I mentioned I'm you

know giving them an hourly rate instead

of a you know fixed bid job project

situation so at that point like you know

they have nothing to lose they can give

it a try and that can sort of like take

you out of the picture like we said here

you're the content manager and the p.m.

but here you're sort of separating it

out towards the end of the two weeks now

this is another like growth period where

your instructions your job aid for the

content manager it's gonna be a little

bit off I'll go into and share with you

what I had the content manager and

editor do it's a good place to start

from but I mean you're creating the job

description and responsibility so you

could have them do less you could have

them do more if you want to it's totally

up to you and that is like the beauty of

like putting together your own team you

can have the work done that you know

whenever you want I'm bad at certain

things and I definitely want to get

people that are better than me to do

those things that are bad in that I

don't enjoy usually they're the same

thing so that this phase two is like one

to two weeks or so phase three right

this is another one to two weeks you're

hiring a couple more writers your

content manager and editor is working

through the content sort of learning the

process and stuff and you're able to

clean up the job made for the content

manager role too so again you know that

person has worked with you for a little

while you're asking them to have an open

dialogue like hey if there's anything

unclear on this job a let me know I want

it to be better and as you're working

through the process do you see anything

that could be improved right if they're

working through all this stuff there

they may be we'll have some good

suggestions for you and you should you

know listen to them I mean they're doing

the work and if you can get good ideas

from your team that's awesome and it's

amazing how smart people are if you'd

let them share their ideas so I really

encourage that and you know if you could

have that open dialogue like they'll

enjoy working with you more because a

lot of people are know-it-alls and like

they don't they don't want to hear what

they're you know freelancers or their

employees have to say or think but like

those are some of the best ideas you can

get so these are going through this

you're you know continually improving

your job aids so when you onboard new

people when you hire new people it's

like super clear because like you know

six or seven people have gone through it

as people ask a question you're making

it better more thorough more details

anything they may need you're putting in

those all those details that need okay

so this is another one to two weeks of

course you can stretch this out a little

bit longer depending on how many people

you're hiring you know but at this point

you have like enough people on your team

right you you see how this can work well

and at this point this is phase four and

you know you can spend one week to you

know several months on this if you want

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