Homepage Tips for Amazon Affiliate Sites (what NOT to do) #Best Education Page #Online Earning

I'm gonna tell you what I like to see on

the homepage for an affiliate site

probably gonna focus a little on Amazon

affiliate sites but in general this

should hold up for most kinds of sites

now I have a particular take that I'm

gonna tell you about and hopefully you

know you'll agree but even if you don't

I think you'll probably find some

interesting points that I bring up that

can help you you know figure out your

specific homepage like layout and this

is one of those videos I'm gonna get to

it pretty quick I'm gonna try to ignore

the chat I mean just say hello really

quick I see Lance is on welcome one of

the kind moderators who's going to keep

order while I ignore the chat and get to

the point cool thing we're gonna do

today is I'm gonna share my screen and

we're gonna look at some like real live

sites this is like a mini teardown in

some ways and then I'll sort of describe

what I like to see on a home page

reasons on - Sophie Andrew and I'll come

back to the chat answer questions I will

only answer questions today on the topic

that we're talking about so if you stray

too far

I'll just defer it to Friday I'll

actually just tell you to ask him Friday

most likely all right welcome everyone

thanks for joining in and basically I'm

gonna be talking about what I like to

see on a home page for an affiliate site

now there's a couple things that I want

to point out and this is kind of how

we're gonna go through it my my sort of

approach is to have a site where

eventually I'm gonna network with other

people I'm gonna try to meet people in

the niche I'm gonna try and meet people

that may be interested in my site to

guest post on their site and maybe vice

versa right if we're if we become

internet friends maybe we can you know

post on each other site the point is I

don't want my like prospects that maybe

I'm networking with to go to my site and

I think the site kind of sucks and I

don't want to be associated with it

additionally if you have like a site

that's getting bigger and brands or

reaching out to you and asking you to

like basically you know feature stuff on

your site or they're basically trying to

connect with you if your homepage looks

crappy they're probably not gonna want

to work with you so if your homepage

looks good it goes a long way to you

know I guess provide credibility for

your self right so that's number one for

your site and then the brand in general

and then you know for their site as well

because if they're gonna do anything

with you then they're probably going to

you know want to have anyone that are

associated with be on the up and up so

that's sort of the approach now it's

very easy to point out some of the bad

stuff on a site so that we can see what

not to do so that's where we're gonna

start

I'm going to attempt to share my screen

here this is a site that I have actually

reviewed before so if you go to my you

know main youtube channel page and you

look for car seat answers you could find

tear downs by the way if you're

interested in seeing more tear downs

there's probably like 20 of them or so

there's a couple playlists some of them

are a little long-winded some of them

are a little more concise like under

five minutes or so but if you want to

see more tear downs just go search on my

channel there's a few playlists you get

a lot of good insights for that stuff by

the way I know a lot of people were in

the chat and thanks for joining up I'm

gonna come back over to the chat shortly

and basically I'm gonna try and get

through the content first and then speak

to everyone live thanks for joining up

though so as I mentioned a really good

way to see in illustrate why I want to

have my home page designed in a certain

way is if you look at a terrible home

page so this is a this is car seat

answers and I don't know if it makes any

money anymore I have no clue but what

you'll notice is the home page is it

looks okay when you just see the first

part

right so this portion above the fold

looks fine as you scroll down what you

see starts to look a little worse so

they're just asking questions this is

actually a good FAQ method by the way if

you're unfamiliar this is a good way to

approach it but the thing that they do

is they end up putting their affiliate

content right here on the home page and

that comes off a little pushy so you

know one of the things they do is they

they put affiliate links all throughout

here and actually put them kind of low

but that isn't another story for another

day in fact tomorrow I'm doing a free

workshop on how to improve your

conversion rate for your site I'm going

to go over 17 different ways there's a

link in the description if you're

interested in attending it's free

there's no pitch you can't buy anything

but I just go over 17 different ways to

improve conversion rates and one of the

things that they they do here if you're

gonna put affiliate content on your

homepage you may as well put one of

those affiliate links up near at the top

I mean you have to scroll like almost 75

percent of the way down to get to their

first affiliate link but this is the

thing right they basically just have an

affiliate piece of content on the

homepage and coming back to you know

what I mentioned before like if we're

thinking at the end of the day we want

to network within our niche we want to

you know have people come to our site

and think hey I want to reach out and

connect with them this is not the

homepage that is gonna do that someone's

gonna think oh this is a just a an

affiliate site there's no personality

behind it it's really kind of crappy so

this is what you do not want to do and

further right and hop back on the big

screen here further the practice when I

first got started in 2013 with affiliate

marketing was on your homepage to put

your biggest affiliate article that you

have the the logic was most of your

backlinks are going to be going to your

homepage and you want whatever has

most backlinks to like be your most

profitable monetizable piece of content

so you put the biggest piece of content

on your homepage because it would

probably get most of the backlinks that

was the logic and a lot of people did

that in fact a lot of people still have

those on their sites that particularly

if you buy it done for you site if if

you bought it during a certain period a

lot of the done-for-you sites were

created with affiliate content on the

home page again which is a bad idea

comes off like poorly so aside from what

the other people in the niche may think

even if you don't want to do guest

posting even if you don't care about the

networking part if Amazon you know goes

to your site and theythey see like

mainly affiliate content on the home

page and then a ton of other affiliate

articles they're probably not going to

like that they'll say there's too much

advertising material it's rare when

sites get audited but it does happen

further if you do have a lot of

affiliate content all over your site

Google doesn't really like that either

so I don't know what the threshold is I

have no idea I haven't gotten close to

the threshold to my knowledge but you

know Amazon can say too much advertising

material they want to have a little bit

more like blog content and then Google

may say it's thin content which even if

your content is very long and thorough

if it's all affiliate content you may

hear something about fin concept now I

know there are exceptions to the rule

sites like the wire cutter or similar

and they have almost all affiliate

content but it's so well written that

you know I don't think they will have a

problem with Google and thin content so

that said having your homepage with

either short form like car seat answers

or long form affiliate content is

generally not a good thing to do so what

do we want to see and by the way thanks

everyone for joining if you have the

opportunity to click the like

if this is helpful for you I'd

appreciate it I'm going to start sharing

my screen again so we can look at you

know one of the better examples out

there if you are just joining I'm gonna

come to the chat in a second but I'm

gonna finish the material first so this

is outdoor gear lab this is a pretty big

site and they actually have a little bit

more than what I would prefer but I'll

tell you some of the parts that I like

and you know when you look at the number

of pages that outdoor gear lab has its

staggering I'm not even sure how many

pages are indexed but hundreds or

thousands of pages or probably index I

think they have some sort of like a

custom CMS that they're running here so

anyway there's a lot of stuff on this

home page because the site's so big it's

pretty old I think it's you know going

on eight ten years old something like

that so a couple quick things so they

have a simple logo they have a search

bar up here they have a little section

to sort of you know login or join if you

went to another search section here and

a fairly simple menu right they don't go

too deep they don't have tons of layers

in here but they have you know just the

main topics here further they're just

sort of it's sort of a magazine type

layout they have some of the stuff that

was recently published and I think this

is good something like this is is great

now the other part is they have this

like I guess above the fold region here

is great and then they have a couple

like categories so camping and

backpacking cycling shoes and boots so

they sort of have links to their bigger

guides and bigger categories which if

you went to them it would you know go to

another similar similar kind of layout

where they have some of the popular

stuff and then they break it down a

little bit more again sort of like a

magazine style layout so that is this is

good and what I would really

is just this top part so you have the

main section with a recent post and then

you have the sort of three sections here

two bigger categories or maybe this you

know goes to the buying guide for

mountain bikes something like that

either one of those would be fine now

where they sort of lose me is where they

have so many categories to get to they

have so much on their site that they

actually can I guess delineate all these

different categories and it'll be okay I

mean and they go to the point of you

know one two three four there's like

eight different bike sections or maybe

even ten if you go into the biking

shorts and bibs and shoes and all that

so the point is most people sites are

not gonna be that big so you don't have

to have all of this this is a very

mature example that we're looking at so

further this best-in-class reviews so

this you know best-in-class reviews

sections is these are sort of like their

popular articles and it could easily

replace these categories for camping

backpacking biking in the shoes and

boots so I would probably have either/or

again because this sites so big they

have the you know enough content to put

all this out here so as we scroll down

this is where I'm thinking hey they're

giving you too many choices in a lot of

ways so I would probably only have you

know these best-in-class reviews and

probably skip the product reviews

section altogether how to articles are

cool I would maybe put those up a little

bit higher but in a lot of ways they do

a great job there's a lot of clean white

space here even though there's a lot of

choices to make it's not overwhelming

and they they give you fewer choices at

the top so if you land on this page you

know you got five or six things you can

navigate to from here now as we as we

look a little bit deeper I would say you

know less is more and keeping it simple

is better so it doesn't

matter if your theme like supports this

specifically you don't have to lay it

out in this fashion you could just put

it on a page with no sidebars and just

list it out with text and a little image

banner or something like that that maybe

you create on canva for free and the

last thing I'll point out is you know

they have a footer section here

disclaimers sign up for the newsletter

just normal stuff down here all that's

fine you have a lot of leeway if you do

have you know an Amazon affiliate site

it's you know good to put your

disclosure on the homepage really on

every page is the best way to do it so

this is a great example of you know a

mature site that they've put you know a

lot of stuff on here more than I like to

have but obviously they know what

they're doing further they have so much

material that they're able to like put

links in all these different categories

and it's it's a good way that they're

able to basically have links going all

over their site in a very you know

simple way now the last one that I'm

going to look at and then it will come

over to the chat feel free to ask

questions however if it's not about

homepage topics then I'll probably just

defer it to Friday ask you to you know

ask again on Friday or leave a comment

something like that

okay so podcasts insights again this is

one that I've reviewed before in the

Tuesday tear downs or some other thing

like that so this is a little bit of a

different site so they're not just

selling or they're not just reviewing

affiliate products they're telling you

how to podcast there's a lot of I was

actually looking at this site the other

day to look up podcast editing services

so they have a lot of like helpful

information so number one they have sort

of a hero image situation here and you

know in a very smart way they have a

microphone here since this podcasting

and you got to use a microphone so this

link here goes to front

like I guess an anchor link here and

I'll I'll I won't click on it I'll just

scroll down so this is sort of set up in

a totally different format because they

have many different goals that they're

trying to do so depending on the site

that you're trying to create you may

want to take bits and pieces of this but

overall they are trying to you know get

people on their email list because

they'll be able to you know mark it in a

deeper way they also have a podcast I

believe I'm not I can't remember a

hundred percent but they have multiple

things that they want to offer to you

and educate you so that you know

potentially you are using their services

you're using their various affiliate

programs and buying products through

their links just in general so they have

a lot of goals and it's a it's more of a

well rounded site not just focused on

Amazon affiliate products the email list

is probably one of their number one

goals all right so first they have a

podcast mic guide and you know basically

again they want you to sign up for the

email email list here so alright so they

have the disclaimer and all the normal

stuff so they haven't opted in pretty

early and if you scroll down you're able

to see where they're featured on so

that's creating social proof and they've

been featured on a lot of different

sites very reputable sites as well as we

scroll down you can you know get to the

different guides basically so as I

mentioned before you have guides here on

how to start a podcast and then how to

monetize they have links to their

different posts and stuff I guess like

the more recent post with a snippet

that's available here so all this is

very helpful and as we get down to the

bottom that's it they have the footer

area so overall like they're serving

some of the same like purposes right to

show the recent post one of their main

goals is to you know get people on the

email list so that is you know further

up than anything else and then they want

to point people towards like the

relevant guide depending on what you

need now the fact is probably these the

beginner and intermediate guides do have

some affiliate links and other like

beneficial things for the the owners of

the site but it also points you in the

right direction so you're having a more

positive user experience overall so

quick recap I'm going to come back on

the full screen here so quick recap I

don't like to have too much on the

homepage I like it to be fairly simple I

generally want to point people towards

the bigger more impressive user guides

the places that I want people to land on

the site and then a few of the recent

post I usually do you know three four or

five six of them not too many right what

I don't want is like an endless scroll

situation where you just keep going down

it doesn't really serve a purpose it may

not be like a terrible thing like

there's probably nothing bad that'll

happen because of it but from a user

experience it's just like why do we have

the endless scroll if people didn't see

what they were looking for and it's just

showing the same ones over and over

again the same twenty over and over

again there's no real point to do that

the probably the worst thing you could

do is put affiliate content on your

homepage primarily that would be it kind

of puts off the wrong vibe just in

general the one thing that the sites

didn't do specifically that I think it's

a great thing to do for Amazon affiliate

sites is to just put like a small about

you section so maybe you have an image

and then you know one to five sentences

maybe even directly from your about page

and then just to provide a little

introduction and it makes it seem

like more personal and makes you seem

more approachable and authentic and the

things that we want to do if we do

actually win network with other people

in the niche so that is sort of the high

level in a lot of ways the homepage

doesn't matter as much as you know some

people may think at the same time if you

put something like pure affiliate

content on there again it could sort of

put off the wrong vibe and be a like a

bad thing to do so as long as you have a

simple something clean you're probably

all right okay let's go over to the chat

and see what's going on by the way if

you're joining late or anything or if

you just didn't pay attention earlier

I'm doing a free workshop tomorrow on

improving your conversion rate so if

your site's new or even if it's

established you should probably check it

out

it's not gonna be on YouTube in the near

term it's free to attend there's no

pitch you can't buy anything but you do

have to sign up for the links all right

alex is on we have Andrew Adrien Rose

Derek how's it going

Ravindra David Nixon and Nick I was just

sending your interview over to the

editor this morning team is on Jordan

Dan Mads Shannon and Cyn Dana so a

couple questions I saw came through

David says how do you structure your

sites to let the link juice flow

basically interlink your posts all over

the place and then it will work just

fine so I would recommend a lot of links

and I'm letting this question slide

because it actually fits in with the

homepage idea so if you can you know get

some links out to some of your you know

your bigger post and then within those

posts you link out to your other pages

and and then those pages of post URLs

whatever link back to others that's

usually a fine way to do it all right

Jordan says thanks for the work you're

welcome

Dan's from Washington awesome and then

Mads from Denmark very cool okay Shannon

says maybe the reverse funnel of

specific topics to more general at the

bottom keeps people on the site longer I

don't know I think it may just be like

sort of a design choice right depending

on whichever site we were looking at

like outdoor gear lab had like specific

recent posts so those were indeed

specific and then they had the more

general stuff further down but I mean

most of the time like I don't think

people will necessarily be on the

homepage for a long amount of time you

could be right but in general I think

the only way to know if you like your

design and/or your changes are keeping

people on the site longer is if you do a

B testing or some sort of like deep

analysis which in my opinion is not

really worthwhile for what we're talking

about

Benji's dad is on what's up B seamounts

been a while since you've been on good

to see ya

reason says what price range do you

recommend okay so just quick reminder if

your question isn't about homepage

design I'll probably just give a very

short answer so home page design

questions and if you have other

questions that are just not related to

what we're talking about today

save it for Friday that's the general QA

reason says what price range do you

recommend about a hundred bucks alright

David says do I use silos for more

relevance no ravindra says does frequent

changes in content categories theme

features CMS carry a risk from an SEO

perspective the benefits of making rapid

changes are obvious from a product

improvement perspective ravindra if you

are if you are

like using a well optimized theme and

CMS for SEO it shouldn't really have an

impact to your SEO however I would say

the the cost associated with making

frequent changes and that sort of stuff

is really a waste of time so the issue

isn't what from the SEO perspective it's

from the like the sunk cost that you're

not the sunk cost but the word am I

looking for it is the opportunity cost

of you wasting time making changes that

don't really do anything so if you

change your theme all the time or you're

changing categories or you're changing

your homepage all the time you're

probably not using your time well now

that's not to say if you went from

WordPress to Squarespace you may lose

rankings because you know there's not a

direct equivalent to my knowledge for

like WordPress to Squarespace you have

to do other setup again not a good use

of your time you could make it I you

know and probably I've never used

Squarespace but you could make it like

identical from an SEO perspective but at

the end of the day you've wasted a ton

of your time David says what do I prefer

categories and posts or only pages okay

so I think a couple things I usually

just do I do all of those things so

basically there's a flaw in your

question if you're asking me do I only

do categories in post or do I only do

pages and you're making me choose

between those two I would say probably

categories of pay or post but again it I

don't know I don't limit my side use all

of those when when it's appropriate so

if that makes sense and you can - right

you don't have to just pick one or the

other that's not how it works so you can

do all of them and it'll be fine

by the way I do you know sorry for the

people especially if you're just joining

I normally answer all questions all the

time but today I'm just talking about

homepages and I'm apparently in a in a

focused mood where I only want to talk

about home pages today and I do a

general Q&A on Fridays and basically

I'll just answer the same questions over

and over and over again and even in the

same session although usually when the

same questions come you know two to

three times that is a signal in the live

stream

however per several recommendations in

the past plus what I've wanted to do I'm

working on a FAQ section on a niche site

project so when someone asks hey what

like Rize asks what price range do you

recommend

I'm answered that one like 30 times or

so so I will put questions like that in

the FAQ section so when someone asks a

common question

no offense Rees it's a fine question but

basically I can just say hey check out

the FAQ like section there's like 30 you

know questions that I already have in

the list that I'll just be able to refer

people to all right beasts email says do

I experiment with a static homepage

landing with a list of recent posts

below you know what I usually I use just

set something up and then if it works

well enough if it's good enough then I

just move forward so I actually don't

experiment with like different homepage

so you're saying a static homepage with

a list of recent posts I think that's

basically what I end up doing and then

I'll have like a couple links for like

relevant guides okay in reason no

worries

all only talking about homepage design

or you know potentially like closely

related things like you know it's you

know site architecture kind of stuff

which I don't do so that's an easy one

to answer so yep and Risa yeah no

problem normally I do just put it put up

with you know if people ask the same

questions and people ask random

questions that are totally 100%

unrelated to what we're talking about I

usually do it

but like I said for whatever reason I'm

pretty focused today so I just want to

talk about home pages and by the way

this was this topic was recommended by

Lorraine one of the frequent livestream

chatters and that sort of thing

okay reason says what's my take on

showing a persona on the home page okay

I'm for it

and I literally sorry reason I feel like

maybe were we're on different

wavelengths today so I apologize I think

I just said to put a home like on the on

the home page to put it about snippet on

there right that did I say that everyone

let me let me know or if I'm having a

stroke so yes I think that's a good

thing to do

music crunches what advantage does the

homepage Post have over a blog setting

so basically you kind of have more

control over it if you set it up in a

particular way you could provide like

more relevant information so if someone

lands on your homepage you kind of want

to tell them what your site's about and

give them an idea of what you're doing

like overall if you just have the most

recent blogs listed I think that's what

you're saying that's sort of how blogs

were set up back in the day when people

first started blogging because it was

more of like an online journal because

websites have shifted so much the

homepage design is desired for sure okay

okay Johnston says how many words should

you put on your homepage it's totally up

to you it doesn't really matter all that

much probably if you can get you know

150 words to 200 words and a minimum

just with the various stuff that we've

talked about so far that's probably cool

if you have the opportunity to write a

little bit more maybe that's better you

may be able to like rank a little bit

better if there happens to be a keyword

in your name you know that's not

necessary but a keyword in your domain

name or in your brand name but yeah I

really the number of words is too

important okay and reason again no

worries just I feel like sometimes it's

it's difficult to to do this sometimes

so so yeah if you put a snippet of the

about page something personal on the

homepage that's great that's a good idea

BC mail says having the static element

on top of the list of recent posts adds

a lot of unique words to the homepage BC

that is great I didn't I was that was in

the back of my mind but that is exactly

what you you like that's a great point

like you can have more unique words on

the homepage which you don't want to

happen is like all of a sudden your

homepage is ranking for a keyword

because the blog post was listed on the

homepage like minute shifts often a home

page like you don't want that to happen

David says how many internal links

should be on the homepage there's no set

answer for that whatever you want so

there's no there's no answer some people

may have like some theories on it but

there's a lot of factors out there so if

I told you hey you need to have 45 links

on your homepage may only have

posts on your whole site and like 15

pages total so that'll be pretty hard

for you to do 45 so there's no like set

number of internal links and I would

think of it from a standpoint of like

helping people navigate your site like

effectively right so if you think about

it that way knowing you know the other

part is a lot of people are not going to

land on your homepage they're going to

land on a specific page that they're

searching for information and only the

people that are really interested are

gonna end up on your homepage so keep

that in mind

and let's see another quick announcement

I forgot um I will be going live with

Alex from WP Eagle later on today 1 p.m.

mountain time so that's in an hour two

and a half hours two and a half hours

yeah so he and I will be chatting about

something I don't know what and we'll be

we I did announce just on my channel the

winner of the keyword golden ratio

contest it was a person named Wesley but

not the Wesley that I interviewed there

was some confusion about that but

another Wesley who entered and he'll be

speaking with Alex and I in a 30-minute

coaching call so whatever you know

Wesley needs help on and he had to do

various activities to be entered and he

had several entries you know one of the

higher number of entries based on his

participation in the contest so pretty

cool and if you haven't checked out the

keyword gonna ratio masterclass it's a

full playlist tons of information it's

you know well over I think an hour and a

half of content so check that out right

any other questions on homepage design

or closely related topics and just a

quick reminder if you enjoy the video

and this is helpful please click the

thumbs up it looks like we just have a

handful here

um which is fine but hopefully this will

be a topic that live on and be a little

helpful all right and pug will just call

them P P is asking about how to get out

of the Google sandbox fast all right so

my tip is for you to start a site as

soon as possible and then publish

content and then get backlinks to it and

then in six months you'll be out of the

sandbox so the sooner you start the

sooner you're out of the sandbox and if

you do those activities of publishing

content getting backlinks there's

potential that you will get out of the

sandbox sooner but the answer is to get

past six months

Ravindra says if one is choosing a multi

topic broad niche it seems crucial to

evolve content categories over time as

opposed to freezing them early on does

that carry SEO risk

so you're saying is it seems crucial to

evolve content categories over time yeah

I would say your question has a lot of

built-in context so I'm gonna try and

answer but I would say from an SEO

perspective don't worry so much things

will be okay

the other part is you basically don't

want to like paint yourself in a corner

so whatever you do don't brand yourself

too narrowly and then further when you

are thinking about content categories

yeah sure evolving is the right way to

do it and the reason why I mentioned you

know don't make your brand too narrow is

if it's too narrow then you'll have a

hard time adding a

have it fit into your brand so if you

keep it broad at the beginning you can

evolve and yes I say just in general

give yourself options so freezing your

options out and like singling or I guess

eliminating them at the beginning by

making decisions that don't allow you to

be flexible is a bad idea as far as it

that carrying an SEO risk I don't know

but if you if you if you give yourself

the ability to be flexible you'll be

better off all right

crunch says in ravindra hopefully that

answers your question I'm not sure if I

missed your point I could have

completely missed your point revenger

says to follow up on a previous oh sorry

just read that what crunch says is it

important to have your main keyword as

the homepage no it's actually important

to not have your main keyword on your

homepage is the opposite so that is kind

of the idea I was getting that before

you don't want to have affiliate content

on your homepage so it's important to

not do do that all right so it's

important not to have your main keyword

on the homepage unless your main keyword

on your homepage is the name of your

brand and then that would be okay insane

hey what's up yep you're a little late

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