how long should you content be for your Amazon affiliate niche site there's a
like two thousand or five thousand or super long right it sounds overwhelming
and what I'm going to talk about today is how you can publish the shortest
amount possible while still hopefully rank in Google and have the ability to
improve in the future and it's all about continuous improvement a project
management idea I'm Doug Pennington I'm a project manager I'm a PMP project
management professional so I've been taking ideas from the project management
world and applying them to internet marketing so that's what we talk about
here a lot on this channel if you're new by the way be sure to have a look at
some of the other videos if you like what you see please subscribe today
we're gonna talk about how long your content should be if you're new to
Amazon affiliate marketing and Amazon affiliate niche sites and authority
sites and all that stuff this will help you understand where you should focus
your time and where you should make your investments if you're experienced keep
watching too if you're a subscriber to the channel you probably know some of my
ideas about continuous improvement already however you should get some good
insights on how to save time in the future and how to sort of optimize your
process so keep watching if you're experienced because I think you'll still
get something out of it content really needs to be as long as it needs to be I
know that's not a very good answer but usually complex questions have a complex
answer or the answers it depends so how long should content be it depends but
I'll give you some good guidelines and I'll tell you what I do and I've done
this on multiple niche sites where publishing you know several hundred
articles some of these sites are making over you know ten thousand dollars per
month they're doing well so this is sort of a
proven concept on my site and for other sites as well I've seen the same sort of
strategies work very well first thing I want to cover is sort of shorter form
content this is for new people to niche sites or people who are just starting to
use the keyword golden ratio now the keyword golden ratio is something that I
cover in another video I'll put a link to that in the description but in
general it's a data-driven way to find very low
competition keywords and it's a way that you can rank keywords usually without
any backlinks so very powerful very interesting so be sure to check out that
video if it's a new concept for you the keyword golden ratio is great to use for
a new site because you could probably get traffic and rank your site without
getting any backlinks it's super super powerful so here's the thing with the
keyword golden ratio you should probably aim around a thousand words per post
now that is shorter than what a lot of people will tell you to write but with a
keyword golden ratio your content doesn't have to be as long oftentimes
it's very specific or for a very specific type of searcher so you can be
quite targeted and usually a thousand words can cover it for the keyword
golden ratio when you publish about a thousand words and I'll tell you that I
usually go from roughly 800 to 1,200 words so you give or take 200 words
there it's typically enough to rank that you are all that post in Google saying
the top 10 or so so a thousand words 4kg are compliant keyword usually it will
rank and I'll publish it and then wait a couple months see what happens
alright so that's sort of the first range keyword golden ratio longtail
keywords about a thousand words the other type of content that we'll talk
about is more competitive right so there's more searches per month that's
probably going to be I'm just gonna say you know roughly a thousand searches per
month up to three thousand five thousand ten thousand or more generally those are
gonna take longer to rank and potentially you know those type keywords
are gonna have longer form content so for me I like to aim for initially
around two thousand to four thousand words I use the search volume that you
can you know find using any keyword research tool I use the search volume to
sort of guide me on how long it's going to be if it's you know search four
thousand times per month I'll probably aim towards that two thousand word link
if it's searched for about a thousand times per month I'll aim towards the
lower side two thousand words or so then if it's say a five thousand or eight
thousand searches per month I'll make the word count longer I'm for
four thousand words or so then I publish it and I wait you'll notice in both
scenarios but the keyword golden ratio about a thousand words and the more
competitive terms where the searches are say a thousand on I'll publish the
content and then wait after about two months I'll see you where these posts
are ranking I'll go to a tool like the google search console which is free or
SEMRush I'll put a link below it's a paid tool I'm an affiliate for them very
powerful tool though you know I'll check to see what pages are ranking well and
the keywords that they're ranking for so with that information I can go back and
do this interesting thing of continuous improvement and that just means I'm
gonna see what pages are ranking well and I'm gonna improve the ones that are
doing pretty good but can do better so I'll look to see if a page is ranking
you know one through ten or so like the first position up to the tenth position
on the first page and then I'll make improvements I'll probably add more
content right so if you're not sure how you can add content if you already have
a post out there go check out the FAQ method and the RPM both of those are
great ways to you know figure out what content you can add and it's an
outlining method so you can spend a little time and then hire a writer to do
the improvements for you or you could do it yourself so the outlining helps you
think through it and helps you understand what you need to add as well
and that's the secret continuous improvement now the flaw with
making every post very long is it can be very expensive and you don't really
understand like what's gaining traction so a viewer asked me a question a couple
weeks ago and they said hey I'm paying you know sixty to a hundred dollars for
every post its long-form the word count is pretty long it's
high-quality I'm investing a whole lot into content because I heard that I
should spend a lot on content high quality is the way to go it turns out
they don't know if they're getting any ROI on that so they're investing a lot
of money on content and they never know right they don't know upfront if they're
gonna get a return at all and the method I just described where you're publishing
the minim amount that you need to and then you
could come back and improve it for me it just makes sense to go with something
that is working and then make it better versus like just throwing spaghetti at
the wall and seeing what sticks right at that point you're throwing very
expensive spaghetti at the wall and you're not sure if it's even going to
work you may end up with a whole bunch of spaghetti on the floor I don't know
where I'm going with this analogy but I hope you followed it so the point is if
you use the ideas of project management you can save money up front and then
optimize later on once you have data if you don't have any data it's really hard
to make decisions and if you publish just enough to get some data then you
can optimize it and I hope that makes sense if you have questions about it let
me know now here is the question of the day how long do you think content should
be and I'd like to hear from people that do key word golden ratio type content
and long-form content let me know how long your content is and any tips you
may have for others about publishing content bonus question continuous
improvement what do you think about it do you want to hear more about project
management stuff and productivity as sort of how I manage things if so do let
me know in the comments and if you could be specific I'll do a video about it so
thanks for watching again I'm Doug Pennington and if you're still watching
right now you probably like it if you're not a subscriber Hey subscribe these
videos are great right
you
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