in this interview I talked to my friend Alex Cooper over at WP Eagle it's super
interesting to get the background on how Alex got started with his YouTube
channel and I found out something that I didn't know he sold an agency way back
in the day so we go kind of deep on that and then talk about his goals for WP
good to have you on welcome and how are you doing today I'm good thanks thanks
for having me on a lot of my people that are on my channel we're very familiar
with your stuff from there we kind of share subscribers I think so it's about
time that I came onto your channel and invaded one of your videos awesome yeah
really glad to have you on in everyone if you haven't checked out how it's this
channel I'll put links so you can check it out but tons of great information on
Amazon affiliate marketing marketing in general WordPress and it's WP eagle
right so what else do you cover over there Alex well the channel starting off
has a wordpress channel it was WordPress focus so you will find lots of videos on
doing stuff with WordPress you know could be full level tutorials on how to
create sites ecommerce sites blog sites affiliate marketing sites and but also
if you want to do something specific to your site you know maybe add some social
media icons you know or do some SEO optimization add a map add a forum all
those kind of things you'll find videos on there so yet started being very
WordPress focused but I'm affiliate marketer and I've created affiliate
marketing sites so there's channel then kind of went into that and how to use
WordPress rights I'm really good at marketing site awesome this is going to
be sort of a general interview and this is a great sort of segue so how did you
end up creating such a channel like what's your professional background and
you sound like a bit of a developer but maybe I'm yeah okay I'm a bit of a
developer I won't say I'm a real developer I've never been officially
trained or anything on that I figured a lot of stuff out by myself and my
background is I rich well I won't go back too far but I originally had a
agency and I was helping clients with their Google Adwords and pay-per-click
and a lot of clients were let down by their websites so you know you create an
excellent paid advertising campaign and then you'd send the traffic to a website
that wasn't very good at converting that traffic and that's when I discovered
WordPress and so I started offering web services mainly creating landing pages
for the the pay-per-click campaigns I got really into WordPress you know
actually was blown away by how good it was and
how easy it was to use and the power of it and the fact that it's free so yeah
and I kind of stumbled across affiliate marketing a few years ago and I realized
that that's really where I wanted to get to I wanted to be an affiliate marketer
I wanted to lose the clients because you know they take up quite a lot of time
there was ringing you and emailing you and all that kind of stuff sorry
yeah I thought WordPress was a good thing to do I could see that there was a
lot of people looking for information on wordpress
so I just started making a few videos on how to do WordPress stuff and it just
kind of screw from there and I've been going in a 3 or 4 years only the last
couple years that I've really been you know working on the channel and now I
upload every week if I can great that's amazing so when did you get started with
WordPress in general it would have been six seven maybe eight years ago when I
actually purchased a website for my company and the web developer
recommended WordPress and they build me a cycle WordPress and and before then I
had had another site which it was kind of like bespoke made and it was a
complete nightmare and you had to pay the developer every time you wanted
something changing and you know if I wanted to add a certain feature there'd
be a lot of money and time involved whereas with WordPress is you know
generally there's already a plug-in out there so you can just you know you want
to add a feature you want out of form that's fine just go and get a form
plug-in you want out social media social media plug-in so yeah that's when I
really got into WordPress when I purchased a WordPress site off the
development gotcha now you mentioned you had an agency before
that and I know we are going back further but I'm just personally
interested so how did you form the agency like what skills did you have to
do it how many people did you have working for yes interesting a long long
time ago my very first company when I set up as you know self-employed to
working myself I was doing Wi-Fi this was when Wi-Fi was quite new so that
gives you an idea of how long ago it was so this was when laptops they didn't
really have Wi-Fi and yeah it was a new thing and in order to have Wi-Fi yet to
put a card in the side of your laptop and put a Rooter in and all that kind of
stuff so I had a company where I was offering that service where I was hoping
we would get onto Wi-Fi and I was out networking one morning B&I meteor I
think you've ever heard of BNI which of these breakfast meetings are all around
the world and you meet people at 7 o'clock in the morning it's very early
and you meet business contacts anyway in there I met this guy there and he said
have you heard of Google AdWords I do Google Adwords and
I said no but I'm interested I need some more Wi-Fi clients you want to come and
help me and he set up an AdWords campaign and
for long you know in a very short space of time I was getting new clients and it
just blew my mind that you could you know put some stuff into AdWords set a
budget and then you'd start getting clients and this was back again you know
when Edwards was actually quite easy right and it was that was fairly new as
well so and I was getting sick of the Wi-Fi stuff because back then the Wi-Fi
didn't work very well so you know I did still Wi-Fi then I was always getting
clients call them in saying or the signal dropping out it's really slow
that kind of stuff but I'll just amazed by this headward so I said to a in who
who was the guy at the time I said look I don't want to do the Wi-Fi stuff
anymore this AdWords is great you do the AdWords and I'll sell it for you I'll be
the salesman I'll go out and do networking in and that's how it kind of
worked so he did a lot of the work I did a lot of the networking and the selling
the same time learning about AdWords as well and yeah we grew from there and we
ended up taking on some very large clients and we got into doing Google
Analytics as well and so you know we was large companies in the UK we had ended
up with an office down in London and we're a Google partner so I got to go to
Mountain View and go to Google's office and it was all good fun
and yeah it was good times and then of ultimately I took on an investor for the
company and in hindsight wasn't a good good move and me and the investor didn't
get on particularly well and he ended up buying me me out and I kind of walked
away and then the company folded after six months and that was the end of that
Wow you had a glue holding it all together man that's very strange good
done if you ever experienced investors in that kind of thing but then you know
we had a company was working very well and we had loads of good clients there
was about six or seven of us and they were all just subcontractors we were
just kind of working very loosely would meet up in coffee shops we had a members
Club down in London where we met as well and we met clients and clients were fine
with that and the investor came in he went to start changing everything he
wanted to get as a proper office on Regent Street so you know that's the
very center of London that's the main bit and the rent was was incredibly
expensive and he started saying that you need to come in every day and that maybe
you should put a shirt and a tie on and it wasn't working and I don't understand
why an investor would come in and take something's working and then try and
just change everything and and anyway no I decide that it was a good thing
because then I was able to you know take the money that I got from that and sit
down and think about what I wanted to do and I wanted to yeah be an affiliate
market here and that's where I am now so Wow in a sigma it was it was a good
thing yeah and I learned a lot I met some great people on the way yeah
amazing that's really cool I had no idea so fast-forward some some years ahead
you decided to start a YouTube channel you're sharing these tutorials because
you're becoming obsessed and proficient with WordPress right so like what made
you start the channel just watching other youtubers actually I was watching
and they weren't doing work person anything they were
PewDiePie and people like that and there was a guy called Tobuscus but talking to
about Amy I don't know yeah it something bad happened to him but yet they were
just making videos and they were making loads of money as well a few tube and I
thought wow I love I'd love to do YouTube it looks really fun and just so
cool but I thought you know I can't really do a comedy channel or a prank
channel um that's not really my thing or a gaming channel I don't think I can
only do that so I just thought eh well I could do tutorial videos and I hadn't
really thought about the affiliate marketing side of things at that point
so I just started doing tutorial I thought you know I can make loads of
money off the Adsense which in hindsight any youtubers will know that that should
not actually where the majority of the money comes from most youtubers make
make their money from other things not Adsense yeah then I made the video on
how to make a site and I realized that in order to make a website you need web
site hosting and you need a domain name and all that kind of stuff so there was
an obvious affiliate opportunity there so I hunted out some good hosts which
I've changed over the time if you look this on my earlier videos I recommend
different hosting companies but yeah and that's kind of how it went from there
and one of the Murray took off and started donating some affiliate
Commission and you know that just drove me on to do more and more I imagine
because I'm going through the grind of like trying to grow a YouTube channel
and I suppose it never goes away but like do you remember the early days like
how long did it take you to you know get a thousand subscribers or five thousand
can you walk us through sort of oh yeah baby I was very excited when I got my
first a thousand subscribers and it took a long time it could take a long time
but now it's it's like a snowball isn't it like you know you gain some momentum
your first 100 subscribers on YouTube were probably the hardest to get once
you viral your friends and family and you got up to like 30 with that yeah the
first hundred by the hardest but then when you get to 10,000 getting to 15,000
was hard and you know I've just gone past 20,000 and I'm really up to 21,000
already so it's just you gained some momentum it's like all these things once
you get that momentum going it becomes a lot easier and yeah I'm really loving
YouTube and just the road in London there's the YouTube
space chopped into a few times and they run events and you get to meet other
youtubers small youtubers and big you tubers so it's just a lovely thing to do
and yeah I love being a youtuber awesome yeah and it's funny cuz it wasn't even a
thing just a few years ago so very amazing so you said you just hit about
20,000 subscribers right Alex so what are your overall goals for the channel
like where are you heading this year I want to get to 100,000 subscribers
that's a big goal for me because then I think you get a little plaque from
YouTube that you can put on your wall that'd be very exciting so yeah that's a
big goal to me for me to get 200,000 and I think the end of the year is probably
unrealistic but maybe by the end of next year I should hopefully be there we'll
see as I say it's all very exponential so you know the more you have the faster
you get to the next one so receivable and yeah I just want to build up my
community a bit more I love doing the live streams I love the interaction I
get from my viewers I put like a handful of regular viewers that I see on every
single stream and they always comment on my videos and some of the comments that
I get from other people around the world you know guys in India Bangladesh
Australia Russia all sorts places where they say they've seen my videos and they
built something and they you know even making money or they've really left a
new skill or some of that you know that's more satisfying and then how many
subscribers you've got how much money you making to be honest when you get one
of those emails or comments from someone that where you're kind of changing
someone's life basically by giving them some free advice very cool man
thanks Alex really appreciate you coming on the channel and if people have any
questions for you I'm gonna ask them to leave some comments so we can try to do
our best to answer those maybe do another video in the future if people
are interested so thanks Alex yeah that's fine yeah good all the polls here
in your comments by the way have a look at the channel I talk about Amazon
affiliate marketing and productivity so if you'd liked it please subscribe
thanks
you
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