hey it is dug here I'm gonna talk about
keyword research in three mistakes to
avoid and I see the lights pretty bright
I'm I look shinier than normal welcome
everyone and a couple quick
announcements I want to point out that
I'm doing a free no pitch webinar
tomorrow and it's gonna be on keyword
research so if you're watching this you
should probably check out the webinar
there's a link in the description it'll
be tomorrow at this time March 15th or
you could check the replay later but
regardless you do need to sign up so
just follow the link and sign up again
I'm going to talk about the three
mistakes that I made dealing with
keyword research at least three I've
made many other mistakes in the past
I think the sounds working give me a
shout in the chat it looks like we have
one nish I wanna SH welcome we have tis
me we have John we have D we have my man
Duke Jaron I remembered your name I saw
your email I almost replied back today
good to have you on we got eatin lunch
and Martin and all Wayne and okay cool
people can hear me and a bunch of other
folks too people are hopping on Wesley I
saw your email - I'm just catching up
talk about three keyword research
mistakes that I've made in the past and
I'm not making them anymore so that's
good I hope that you'll get some helpful
tips and you won't make them either and
I'm just gonna get into them in a second
here since we have at least one kind
moderator hopefully there won't be any
trolls today you know we could always
hope and before I get started I had the
pleasure of talking to my friend Ellen I
interviewed her she's doing well with
her site and I'm probably gonna publish
her interview in the next like week or
so next couple weeks probably and I'm
gonna probably hook up with Jaron Wesley
also because
they've been doing pretty good also so
just looking forward to sharing some of
the success stories out there
particularly with the keyword golden
ratio all right
the number one mistake that I made was
selecting keywords that were things I
could rank for but and actually get
traffic right so I'll tell you about
like my first site so I created a site
and I found some keywords looked like a
decent niche and I got plenty of traffic
I was getting like two to three hundred
visitors per day but unfortunately I
couldn't monetize it well so number one
there really weren't any products on
Amazon to make money right so I couldn't
use like my my standard that that I'm
now sort of dedicated to Amazon
affiliate type sites and I had like I
said two to three hundred visitors a day
and I would expect to be able to make
some money from that but the problem was
it was sort of like an antique type
product where you know the only place
you could buy him was EBA and EBA
doesn't I mean I guess it depends on
what you're trying to market or sell but
eBay for that particular site didn't
convert very well so I tried to go that
route I try to use Adsense that was the
initial thought with the site but I just
didn't understand like how I could get
you know the people that were visiting
the site to actually like click on the
Adsense banners and I guess the
retargeting wasn't as strong back then
or at least I wasn't making money from
from my site it was maybe like a quarter
a day or something like that so not very
good so I think people don't do this
quite as often these days because
hopefully you're watching like videos
for me and you know learning from other
people as well so I think people know
that they should target buyers keywords
but at the time I thought I would be
able to you know avoid buyers keywords
so that I could actually
but then at the end of the day I never
could monetize it now it's often said
and I think I probably said it if you
have traffic on your site you can figure
out a way to monetize it I'm a little
more sophisticated in my like
monetization strategies nowadays but
back then I was sort of stumped I was
just lucky to be able to like put up a
wordpress site and publish content and I
had traffic you know it was just it was
good enough for me so that's the number
one thing I approached a niche that was
generally poorly monetized right and
that is why there weren't any other
niche sites there wasn't any competition
because no one can make money from it it
was just kind of a waste and I couldn't
you know push my traffic up high enough
to like make ad sense worthwhile and
next we got the second issue right the
second mistake that I made with keyword
research is being too greedy and for
going for keywords that were too
competitive and not understanding how
hard it was going to be so after that
first site where I went after a niche
that was generally not monetizable um I
was like well I'm gonna go for a buyer's
keyword cuz I knew what that was I
figured out what that was and then I
needed to find people that were actually
interested in purchasing something and
then I was like well I'm gonna go after
a large search volume keyword and I
actually hear this kind of question
often now I talked about the keyword
golden ratio enough that at least some
people are I guess accepting the idea to
go after you know lower search volume
terms but back then I thought well if I
have an option to go for a thousand
searches per month the keyword with a
thousand searches per month or a keyword
with like 8,000 searches per month what
was a no-brainer I was gonna go for the
8000 because well it's gonna be like way
more traffic right way more traffic way
more profits and I thought that's what
need to do it's just smarter why would I
like I guess aim too low but it turns
out I didn't really understand like how
hard it could be to rank for some of
those terms and when you break it down
it logically makes sense there's more
potential to make money on those
keywords because there's more traffic
often times it means there's more
products and that means there's gonna be
more competitors out there and just the
fact that there's more competitors out
there well it makes them more
competitive right you don't have to be I
guess a rocket scientist to figure out
that if there's more competition it's
going to be more competitive so going
after like an 8000 search volume term
proved to be really difficult to rank
for and that is one of the reasons why
like doing the opposite is working out
the keyword golden ratio sort of
embodies that if you're unfamiliar with
the keyword golden ratio you could look
on my channel there's a playlist on it
that kind of goes through the steps
basically the keyword golden ratio puts
the data behind it so that you can
actually go after keywords that are
underserved versus right I was doing the
opposite back then I was literally going
for keywords that were over served it
was way too competitive and much harder
to rank for those terms and even right
now right there's more and more people
well I don't know if that's true but it
feels like there's more people doing
Amazon affiliate type sites or affiliate
marketing and those higher search volume
terms have potentially even more
competition so and it doesn't mean you
can't go after a specific niche right
like weight loss and fitness are like
really competitive niches there's still
keyword golden ratio terms out there for
like specific competitive niches so it
doesn't mean you can't do it it just
means you have to find like the
approachable keywords and the submitters
if you will to go after
and number three not understanding the
keyword research tools how I was using
in the data about competition so this is
just kind of a dumb one and I should
have known better but you know when
you're doing keyword research and you're
learning how to use the tools it's
exciting just to get some data and I
thought oh you know here's a great term
2000 2500 searches per month and I see
this like the the competition as
reported on the like Google planner or
you know if you look at other tools
you'll see the competition and I saw it
was low quote low competition you'll see
this on like SEMRush and a few of the
other tools too but that competition
level that is noted is around the ads
right so it's for advertisers so if it's
a low competition ad or I guess like the
the keyword has not that many
competitors it's low right low
competition that's a bad keyword to go
after because it means it's not very
monetizable otherwise people would be
running ads for it the competition would
be higher now this is separate right I
this is different than the keyword
competitiveness or the keyword
difficulty or whatever tool you may be
using and they have some difficulty
component or number right it's different
but I didn't realize that because I was
brand new and this was like early on
with my you know niche site career and I
didn't understand the tools this is one
of the most basic things and easily
misunderstood because the tools
typically that we're using are made for
advertisers right they want to run ads
Google AdWords stuff like that so those
are the three I'll quickly recap and
I'll hop over to the questions real
quick so number one I was going for
keywords that were really hard to
monetize even though I can get traffic
it wasn't enough traffic to make ads
worthwhile and it couldn't monetize it
by selling a product so just a little
mistake there number two going for
keywords that were
way too competitive because I was greedy
I wanted to get more and more traffic
but really it was too hard to rank for
those terms and number three just not
understanding the search the keyword
search tools that I was using now before
I go to the questions I want to point
out again I'm doing a free webinar
tomorrow if you just click the link in
the description you could enter your
email address you'll get the link it's
gonna be on keyword research so I'm
going to talk about keyword research and
if you're watching this you're obviously
interested in keyword research so you
should check it out if even if you can't
come live right if you're watching the
replay this later or you have an
appointment tomorrow morning
sign up anyway I think you could watch
the replay it will eventually go on
YouTube but I don't know when it's
probably going to be several weeks from
now so if you're interested you should
attempt ok let's get to the questions
and thanks a lot everyone for coming on
live we have Melissa on and Bill from
Alabama and Wesley from Alabama and
insurance says Colorado must've did good
did me good because I look relaxed
Thanks actually it was a little tired
from the drive but I feel pretty good
today
must be all - coffee Duke says what has
been my experience with a product
keyword review type keywords like iPhone
X review or Sony X review not super
great I published a lot of those kind of
keywords and articles early on but I
don't really publish those anymore I
find that a lot of times like Amazon
reviews or other review sites will sort
of dominate those but to be honest I
haven't looked at them or try to rank
them in the you know recent pass
so my information is a little bit dated
but generally I don't mess with them too
much because I don't think I got much
traffic from them in the past hiking
gear what's up
Gavin good to have you on I mean Daniel
for saturated niches you need to start
your site with keywords related to new
ideas or specific problems good point
yes totally music file says if you
research a keyword and find two longtail
keywords why dogs bite on toys and why
dogs chew on toys if it's the synonym or
very close to you choose one or both in
that case I choose one here's the way to
look at it this is a super common
question I literally got it like twice
in the last week so maybe I should do
several videos so people can see it and
I can hammer it hammer it in
think about the searcher so if it's the
same type of searcher and they're
looking for the same solution then yes
put it in one article if it was you know
why dogs bite on toys and another one
was like how to choose toys chew toys
for dogs or something like that they're
kind of looking for different solutions
right so it's a different user a
different visitor if the same article
can serve the searcher like multiple
different searchers then same article
right and then you can sort of target it
in different ways but that's the way to
look at it John Smith what's up we have
Dennis on as well bill says you wish you
could answer the question okay and then
Duke says you made that first mistake as
well Michelle says you finally purchase
keyword tag you've been you've been able
to find 30 keywords to meet the kgr time
to start writing that's awesome that's
enough to get started in congratulations
[Music]
sorry the the chat window skipped some
time so I lose my spot all right and
Duke reminds everyone to give a thumbs
up so if you found it helpful give a
thumbs up and I'd appreciate it
we have Hamza from Pakistan who is a
huge fan thank you and we also have
Antonio from Spain good to have you on
very international crew today Lance is
on awesome bill says is there an SEO
disadvantage in keeping a post publish
and adding to the word count while it's
live versus keeping it a draft status
until it's done not to you know what
I've never tried that specifically what
I would recommend is getting it into a
good enough state and then publishing it
and then adding to it as you go
but I wouldn't publish something that's
like incomplete I would be okay to have
it like incomplete or sorry I would be
okay in having it like not perfect not
polished but you know a full you know an
opening a body in the closing like if
you can do that that's good I wouldn't
publish like you know the opening like
the intro portion and then like half a
review and then no closing that's kind
of strange or something
I would just like to have a complete
thing so as far as like the SEO
disadvantage I don't think so I mean I
think if it's like misspelled words and
bad grammar and stuff it may not be the
best foot to put forward so generally
try and publish as quickly as you can
them blue fuse what's up good to have
you on other Doug it's easy to remember
other people's names if it's same as
your own how many days does it take to
rank on page one on high competitive
words
that is one of those questions that is
impossible to answer so I don't know I'm
not sure it could be i'll giving a range
but basically the answer is not helpful
you know three months to three years so
sorry if you have you have a different
question that's more specific I may be
able to answer better but every keyword
is different Elma says do you think it's
worth it to go for a niche that has many
good commercial keywords that could rank
for a while but has a low number of
informational keywords yes I think so I
believe most likely you can find other
informational keywords I would suggest
like looking at magazines I was down in
Denver over the weekend visiting a
friend of mine have a blog about it this
is gonna be coming out once my editor
fixes it to put puts it all together for
me
but there were several magazines of my
friends had and there's just there's a
ton of content ideas out there but if
you're in the mode of looking for buyers
keywords like all you see is buyers
keywords but if you go to a bookstore or
something and take a look at the
magazine rack and you find a magazine
that covers the niche you're gonna be
able to come up with you know a hundred
ideas for topics informational articles
like really easily and just get by one
magazine or flip through a couple months
or whatever or here's another idea go to
your Public Library and then you can get
like a stack of magazines for like the
previous year and then just flip through
them you'll have hundreds of ideas
so I think you may not be aware of
informational keywords right now
but they're out there most likely
prathmesh what's up good to have you on
you made a couple of mistakes and let's
see John Smith says competition analysis
if there are Authority websites like
wikiHow but with poor content or less
word counts should we go for that
keyword
it depends it's hard to say if it's
keyword golden ratio Tech keyword then
yeah go for it if it is not then you'll
have to do further analysis on it D card
good to have you on khari from France or
carry about a hundred percent sure
Martin says here is one keyword research
tip for people that said the u.s. used
the u.s. IP address to search all in
title it'll get more accurate for the kg
arm thanks Martin you are right bill
says example on your above question is
having a thousand words - a 1500 word
article that's in the on green in the
Yoast SEO parameters already yeah that's
a good idea yes do that
prathmesh is how many backlinks does
it's worth for a buyer keyword having
3,000 okay I think you're saying how
many links do you need here's what you
should do for a competition analysis
kind of thing every keyword is different
even in the same niche everything's
different
right so questions general questions
about specific things are not anything I
can answer but what I can tell you is
how to do it
so here's what you have to do go check
out the competition
basically so if you want to know how
many links it takes go to age Refs
and see how many links your competition
has and then that'll give you some
number I think age refs has some tool
within there like dashboard or within
their tool set their suite of tools and
you can put in a keyword min and it'll
tell you how many links they recommend
and it's only a ballpark right so how
many links does it take it will depends
on how much your competition has and
then it'll give you a starting point so
that's all that's all we could do it is
me what's up keywords is something that
you're very good at finding do you think
someone would ever want to use a service
and find keywords for people yeah there
are those services out there but I will
caution you everything is harder than
you think it's gonna be so yes I think
you probably do really well and one of
the reasons I don't sell keywords or
anything right I could have done this
keyword golden ratio like service and
sold the keywords like from a from a
just a personal perspective right it's a
weird balance of like running a business
I shouldn't put it in quotes it's a real
business running a business and like
serving the audience well
I think everyone here were pushing 57
people so give a thumbs up if you have
the ability to basically like I could
sell you keywords and sell you the idea
that you'll be able to make a lot of
money with these keywords here these are
wonderfully profitable keywords but the
problem is it's highly likely that
you're not gonna do anything with them
that you personally but like if I could
sell you keywords I can sell you
backlink services and if it doesn't work
then I could just say well I'm the
keyword specifically I can say well
maybe you're your on-site SEO isn't that
great or maybe your backlinks aren't
great you need more if I sold you
backlinks then I can say well maybe your
keywords aren't that great
maybe it's your on-site SEO there's an
excuse for everything meaning a lot of
times those kind of services don't
actually have to deliver real quality
keywords are another thing right I could
have found thousands of keywords right
I'm pretty good at finding the keyword
golden ratio keywords as you can imagine
I could have found thousands of them I
could have trained teams to find you
know 1500 kg our articles and I could
have sold the packages over and over and
over it could be amazingly profitable
and then you know what I can do I can
sell you backlink services on the other
side and just make a ton of money that
is not really like what I want to do I
don't want to like sell the dream and
then not have to deliver at any point
sure everything takes words I sell a
course right I sell of course but I'm
giving you the information giving you
the process I know it works
and the fact is you have to do the work
on the other side sure you know not
everyone's going to be successful but
you have the tools and with the services
and stuff it's a little tough so tis me
there's a long answer to a simple
question do I think someone would pay
you to find keywords and stuff yeah you
need an audience though it takes a while
to do that kind of stuff
Burhan what's up good to have you on
jas says you feeling keyword golden
ratio keyword you wrote a few articles
and in two or three weeks and posts were
on the first or second page currently
reinforcing the content of all the posts
awesome good job J s is fantastic and
keep it up and that's what that's what I
recommend for people right so if you're
unsure if you don't believe me for the
keyword golden ratio test it for
yourself and actually you should just
test it for yourself anyway it's really
a different way of looking at things and
again I think if you're just joining you
didn't hear me mention Ellen but Ellen
has been having great success I
interviewed her because she's a viewer
on the YouTube channel she reached out
and said you know she's making a lot
she's making a lot on her niche site and
she did zero backlinking she is
I think she's pushing in the 2,000 per
month in her sights eight months old so
her sites eight months old she's making
about 2,000 per month and it's growing
right now right so in February the
shortest month typically a down time
she's doing pretty well so I'm gonna
publish that soon but the point is she
she published a few key word golden
ratio articles saw that it was working
and started doing more and more of it
his me says you published an article on
your brand new blog and ranked in the
33rd position within a few hours it's
been two months but your position is
still the same okay Hamzah that's an
interesting thing let me ask you what do
you think you should do and i have my
friend alex is on here WP eagle say
hello i don't know if people saw the
eagle over there the chat good to have
you on if you miss his interview
yesterday i published it it's really
good i have another one coming out later
this week probably tomorrow i need to
actually schedule it but we Alex and I
go back and forth the debates on
WooCommerce versus no lucam
and we didn't hold anything back
although he's he's polite as a as a nice
British man and I'm pretty polite too so
we didn't really get into it too deep
but it was a great conversation and we
actually settle it since I was talking
about Alex behind his back for several
months and talking about WooCommerce
being terrible and stuff but we settled
it and now I'm gonna publish it tomorrow
so keep an eye on on that
thanks Alex for coming on the channel I
really appreciate it
dee says does a hosting server location
matter when ranking a site in a
particular country I don't know I don't
think so however what will come into
play is like the site load time but it's
a secondary type of issue and I don't
have experience and it D so I'm not a
hundred percent sure from a just
practical standpoint I would recommend
if you're trying to you know if you're
trying to rank a site in the US I would
probably go for a us-based server if you
have the option and I think a lot of
times you will have the option you know
some of the hosting companies will
actually allow you to pick you know what
continent you want to have servers on
the stuff alternatively you could
potentially host it in the UK and then
have a CDN a content delivery network
service in the US which is I mean they
have servers all over the world for a
CDN so that could be an option as well
Lance says informational posts appear to
be less competitive that's true a lot of
times many ideas on transitioning
viewers over to your own buyers post
once they find your informational post
yes so simple call to action where you
just say hey if you're interested in
this maybe you're interested in this
other article I would try and put those
you know sort of like 50 percent or
beyond 50 percent so that you're not
like sending people away from like the
solution they're trying to find
turn ative Lee Lance oftentimes not
always but oftentimes an informational
article will require some sort of device
right some kind of product so not always
but sometimes but just understanding
like who would be reading such an
informational article you can suggest
products that could be related for
example if I was reading an article
about like Belgian beers and drinking
like a Belgian dark strong beer I drink
a lot of beer if people are unfamiliar
with me drink a lot of beer and it would
be perfect in that kind of an article
like how to do a tasting or food
pairings when the Belgian dark strong so
it would be perfect to recommend a glass
like a nice tulip glass so and then say
oh you know here's why you would want to
drink through or with such a glass and
here you could buy some so that that's
kind of what I would recommend and all
right as I'm scrolling down let me just
make sure that we're good to go
okay and thanks again to all the
moderators really appreciate it
Bure handes profile linking forum
signature article submission image
submission and still worth it for a
website backlink I think profile linking
like social profiles are fine the others
generally no here's a good way to think
of something there think of the links
here if you if you can get the links for
free and anyone can get the links
they're probably not super worthwhile
the profile links and like social media
and stuff I think have value because it
shows some brand ability for the site
and the brand I guess so I think that is
why it can be worthwhile
a one-ish says can I do keyword stuffing
for bedbugs well I don't know about
event blogs so I'm not sure but I think
any sort of keyword stuffing it's
probably not gonna work so I would say
no I don't have experience with it but
my thought is no Jaron says your first
article is sitting with or your first
science is sitting with 52 articles and
traffic is growing you're starting your
second blog while listening to this very
cool blue fuse is regarding the keyword
golden ratio let's say there's more than
250 for the search volume but the Hollen
title is still low should be fine in
other words if the supply is still low
but the domain is even high higher good
case to go for an exception to the 250
rule yeah generally yep that is that is
good a good way to look at it and there
are there are a lot of caveats to the
keyword golden ratio but if I told you
all the caveats and B camp complicated
and it'd be harder to follow but yeah
and the other part is like if your
site's 3 years old 10 it's doing well
and it has traffic Google likes it and
stuff you could probably like a much
higher and I have a sort of a
progressive scale that I'm testing right
now but I don't have much data back on
it so actually I have very little data
back on it but in general yeah there's
some flexibility the formula for the
keyword golden ratio is aggressive so
that it works most of the time think of
it like it's like the the FDA like
temperature for your meat rules right
they tell you you should you know cook a
steak to what I I'm not sure like 140
I'm giving a bad example I need to look
this up but they make it like ultra safe
right they tell you to cook a pork steak
a pork chop right - like 165 but then
it's too dry I'm probably losing a lot
of people here but if
you cook it that much it's gonna be a
little dry you want your you know your
pork loin like steak to be I don't know
like 135 you want to pull it wrap it in
some foil and then you'll be a good
shape I used to watch a lot of the Food
Network if people don't know matthew
says anyone else off to a great start
for march on their Amazon site our
Americans happy or something the
conversion rate is 20%
awesome Matthew that's fantastic yeah
good good month over here as well what
could be the minimum warrants for a
specific product review is 500 words
okay
I would aim for 800 to a thousand but
that's just me I would encourage you to
test it right if your budget or your
time doesn't allow for it
go ahead publish it with 500 words but
come back and if you know a few weeks or
so in a name for a thousand words and
okay okay let's see I'm trying to keep
up on the chat
says how much time does it take to
create 10 backlinks by guest posting you
just want to know the rough estimate if
you do blog commenting and send some
emails before asking for a guest post if
your this is a very rough estimate you
can do 10 backlinks in about a month
right if you get 10 guest posts in about
a month if you're spending some time on
it right so there's so many variables I
would say if you're probably spending
about two hours a day you should be able
to make it happen something like that
it's a very rough estimate the other
part is you know if you're doing blog
commenting you're going to get better
over times and it's probably gonna go
slow at first right so it's probably
gonna go extremely slow at first
you're probably gonna pick bad blogs and
first a comment time but you'll get
better if you try to evaluate what's
going well and what's going poorly and
then you can do more of the good stuff
and do less of the bad stuff you have to
try to figure out what's going good and
bad otherwise if you just keep doing
more and more do do it harder right it's
not gonna work in fact I had for the
project of white hats
I had an outreach manager working for me
and it first needed awesome right it
went really well we got like the first
10 backlinks in about a week all right
got him in about a week and it was good
and then I could be off it could have
been two weeks or something like that
but it started off really well and then
there was like a dry spell we didn't get
any links for a while and it was kind of
frustrating and I I'm a decent I think
I'm a decent manager I still have a lot
to learn but I was letting him find his
way and I would make suggestions hey
here's what's worked for me I think
maybe
immigrating some of these other ideas
into what he wanted to do because I
wasn't micromanaging I would introduce
some ideas for him but instead of taking
any of my ideas unfortunately he just
did what he was doing
harder that usually doesn't work so if
you're doing something and you're just
putting more effort into something
that's not working that well you're just
gonna get frustrated so it'
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