hey miles here miles Becker calm in this
video you're going to learn the three
ways to make more money as a digital
entrepreneur now I don't care if you're
selling services you're an affiliate
marketer you're doing dropshipping
whatever it is you're doing has a
digital entrepreneur there's only three
ways for you to make more money we're
gonna cover those three ways and then
you're gonna realize there's one thread
that runs through all three of these
ways and that's really what we're gonna
focus on so we're gonna go from the
theory of the three down to the one
thing that you need to do over and over
to actually make more money online with
your digital business so what are the
three ways that you are able to earn
more money
number one is bring in more new
customers
number two is to sell more to your past
customers number three is to increase
your average order value so let's dig
into each of those really quick before
we get to the one thread that runs
through all of them number one is bring
in more new customers this is generally
going to be the front end of your
business this isn't necessarily where
you make all of your money but it's
where you have your customer generation
marketing funnel you'll have probably an
opt-in page that's followed by a
one-time offer whatever that exact flow
is for you the goal is to get more
awareness from people who don't know who
you are and then to have a system in
place to help these individuals who just
encountered your ideas your products
your things in order for them to educate
themselves to take a step in your
direction through maybe an opt-in and
then to become a new customer some
businesses run lost leaders or they'll
offer their biggest best products at
significant discounts on the front end
just to help drive up that number of new
customers when you lower your prices on
the front end in a one-time offer then
you are positioning yourself to bring in
more new customers number two is selling
more to your current customer base right
so now you've gone in and you've created
more new customers well are you selling
more to these same customers who have
already purchased from you so there's
one way to look at this which is you can
create more
and more services to sell them or
another way to look at this is that you
can actually sell or offer them
affiliate products that are affiliated
you get a commission when one sells but
ultimately you didn't create the product
you simply made the offer in that
situation it doesn't really matter how
you approach it right you could start by
selling a physical product then you can
offer a service as an upsell and then
later in the relationship you can offer
an affiliate product the big idea to
think about here in selling more to your
current customers is how do you increase
the number of times a customer comes
back to buy from you that's one of the
biggest biggest questions and that's
where most of the money lies for you as
a digital entrepreneur is really once a
customer has purchased from you their
confidence in buying from you goes up
massively they're more willing to buy a
second time and it's often less
expensive for a business owner to make a
second sale with a past customer than it
is to go get a nother new customer so if
you've got a good kind of system on the
front end bringing in new customers ask
yourself are you effectively selling
more to your past customers if the
answer is no figure out what kinds of
products services and other affiliated
items you can offer them to help them
achieve their goals and effectively earn
more income then there's number three
which is making more with each average
order this is increasing your average
order value the most common way that
digital marketers do this is by adding a
one-click
upsell a real-world example is when
McDonald's started doing their upsells
of would you like fries with that the
simple question when someone ordered a
hamburger at McDonalds of would you like
fries with that
would you like a coke with that added a
ton of additional value and revenue to
the business by offering them more items
to purchase on that one transaction for
us as digital entrepreneurs this happens
inside of the checkout process when the
checkout is open the customer has
entered their credit card number and
they're purchasing that first thing from
you you have the ability to redirect
them to a page where you offer them more
products to buy this can be more
the same this could be a complementary
product it takes testing for you to
figure out exactly what the best upsell
is to have in place but ultimately you
could run a series of upsells and down
cells so if they say yes to one and no
to the next they can follow a unique
path through your different product
offerings essentially filling up their
cart while the transaction is open thus
increasing their average order value I
have one friend who sells WordPress
plugins to digital marketers he strings
six different upsells in a row so you go
in and you're ready to purchase that
seventeen dollar front end product of
his and then he has another product
offering and another product offering
literally he chains six sales together
and last I heard he was doing about 1.2
1.5 million dollars per year most of his
money comes from these upsells and he
actually gives affiliates a hundred
percent Commission's on the front end
and then splits the Commission with them
on the back end to really get a lot of
people right he incentivizes step one
other people to bring him new customers
and he's mostly focused on selling more
to those past customers and ultimately
increasing that average order value so
those are the three ways that you can
earn more money there are no other ways
to make more money you bring in new
customers you sell more to the customers
that you have you increase your average
order value that's it so what's the one
thing that holds true through all of
these different approaches it's making
more offers if you really think about it
on the first level when you're bringing
in more customers you're making more
offers to more people
people who don't know you yet people who
haven't purchased from you yet this
could be retargeting pixels of people
who have visited your blog but they
haven't purchased you could be
retargeting people who are on your email
list and haven't purchased you could be
advertising for people who are
interested in your competitors or our
searching keyword phrases that are hyper
relevant to what you do obviously you
can do content marketing like this
YouTube video blogging podcasting to
reach even more people but the number
one way to bring in more new customers
your business is to make more offers
this means testing lots of different
things trying discounts trying low
dollar products trying high dollar
products at a discount you got to try
different products maybe they don't want
a purple widget maybe they want a yellow
widget right maybe they don't
your traffic course maybe they want a
Facebook Ads course specifically right
who knows what that is you need to test
lots of different offers so the more
offers you make you might not make more
money with each offer but you're
learning about what compels this segment
of your audience who hasn't bought from
you yet what is the most compelling
thing to get them to take action then
let's go to the next level you have
people who are on your list as customers
they've already bought from you and you
make more offers you offer services now
if you've been offering products before
you offer different products that can
solve more problems or the next problem
that your market is having you offer
essentially affiliate products right
other people's products that will solve
their problems you make more offers to
that past customer list now it's
important to remember that you need a
mix in the value right I'm not trying to
give you the instruction or I don't want
you to interpret what I'm saying as I'm
telling you just to go send offer after
offer after offer
you're always blending in value that
should be a given if you've watched any
of my videos that is a given so jab jab
jab right hook value value value then
you make your offer what I'm really
getting at is make more offers which
means send more value and ultimately
test different offers that's the real
key there you might be selling a
physical product on the front end you
might be able to offer a how to build it
or how to get the most value out of this
physical product you built kind of a
digital product right like maybe you
offer a video training course that
teaches them how to get the most value
out of that physical thing that they
just purchased and that's what you sell
them there or maybe you just offer an
affiliate product that's that next most
logical thing they're going to need
because they bought your product to
solve problem a and then they have
problem B that follows problem a so
offer them something else to solve
problem B make more offers to your past
customers on the third one it again this
is selling more through the average
order value right increasing your
average order value again it's making
more offers and what you do is you chain
these offers together in an upsell or
down sell series of offers that is
called a funnel so you might have
currently a one product sale when they
purchase that product make another offer
while that transactions open they
yes I want to add this to my order
button and they have the no thanks I
just want to complete my checkout button
they choose which ones right for them
you can add a series of offers just like
my friend who I mentioned with the
WordPress plug-in he makes six offers to
everyone who pulls out their credit card
with him he's literally making more
offers than just about anyone else in
the space and he is absolutely crushing
it now he tested his way to this point
right he started with just one offer and
then he created a second product and
offered that as an upsell he's tested
some things that totally flopped and
he's removed them from the funnels and
he's really really focused it down to
the items he knows people get the most
value out of so you really have to work
your way up but ultimately making more
offers to the customers who are in the
middle of the check-out process is
another way you can leverage this idea
of making more offers to increase the
average order value and to ultimately
make more money as a digital
entrepreneur so that's it the ultimate
goal that I want to leave you with is
the idea of make more offers make more
offers to your customer list make more
offers to the people who are in the
checkout process and make more offers to
people who are just subscribers and
haven't purchased yet or to people who
are going and reading your content from
your SEO efforts in your content
marketing efforts make sure you've got
your advertisements inside of your blog
posts that are promoting your products
right make lots of different offers you
don't know exactly what's going to be
the most compelling thing you need to do
testing split testing the offers split
testing the sales pages split testing
your headlines is key and you can test
at every single level of this right you
can test more offers for people who
haven't bought you can test more offers
for people who have bought and you can
test more offers in your funnel as
one-click upsells the big goal that I
want you to walk away from here and be
like okay I get it is you need to make
more offers and to do that you need to
give more value that's what I'm doing
here in this moment sharing some of my
ideas with you in this video I'm giving
value to you I make offers to my list
from time to time I make offers here on
YouTube from time to time not gonna do
it in this video because I'm really
truly here just to help you understand
and what is best for you if you want to
make more money with your digital
business you need to figure out how to
replicate this type of approach for your
audience and for your target market the
more value you give to your marketplace
the more value pieces of content you
mail your list you creating a blog you
put out on your YouTube channel the more
opportunities you have to create and
send offers whether it's an affiliate
offer a service a product that you
create yourself it doesn't really matter
remember Jab Jab Jab right hook so get
as many of those jabs out as you can so
you can throw a few more right hooks
test new things in different ways with
your right hooks right test new offers
to people who haven't bought new offers
to people who have bought new offers to
people in an upsell one-click upsell who
are currently inside of the transaction
completion process you will be amazed at
what happens when you really really
focus in on this and be sure you're
tracking and measuring your results you
need to learn what are those items what
are those products what are those
messaging and what are those upsells
that really compel people to take action
when you make enough offers over enough
time you'll learn a few things that work
very very kind of consistently that's
what goes to the front end of your
funnel you keep testing new things in
the back end of the funnel soon enough
you've got three four five six different
products whether they're your products
physical products services or affiliate
products that you can sell consistently
so when a new customer comes into your
world and makes that first purchase you
know that you've got an upsell in place
that's gonna increase the average order
value and you know that you have some
follow-up emails to your customer lists
that are probably going to sell them on
more things in the future this is how
you win at the game of internet
marketing it's those three things more
new customers more repeat customers and
a higher average order value and you get
all three of those accomplished by
making more offers and you can make more
offers when you give more value that's
it that's the key to success with your
internet business I hope this has been
helpful if you've enjoyed this video
give me a thumbs up here in YouTube any
questions for me about this get at me in
the comments feel free to type out a
comment I'll reply when I have time to
answer and if you have not subscribed
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videos come up
and I will see you on the next video
which is coming out in a couple of days
so thank you very much for your time and
go forth give more value make more
offers you will be amazed at what you
can create with your online business I
know you can make more money with what
you're doing if you work on those three
specific focus areas thanks again for
time and I'll connect you feel next
video
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