hey miles here miles dr. calm this video
is the make money online treasure map my
goal is to present this information to
you in a new way so you can have an aha
moment to really understand the bigger
picture of the game of making money
online so we're gonna pretend it's a
board game kind of like the chutes and
ladders or sorry or monopolies back in
the day to really lay it out in the
simplest terms possible to solidify what
it takes to create the success you
desire online so in this game we have a
destination and we have a group of
people and there's a map so let's start
by getting some of these images on our
game board shall we
so it all starts with an audience
there's a group of people in this world
who have a need in common they either
desire that is currently unfulfilled
that is what makes up an audience or a
market a market is a group of people who
have a shared unfulfilled need a lot of
people call this the niche but we start
with the audience so the first step is
to identify this audience this group of
underserved people the goal is to find
people who are proven buyers they like
to buy things they're in a world or an
area of life where they're willing to
buy many things not just one thing and
ultimately its kind of either going to
be a burning desire a strong desire and
acute pain so golfer's is an example I
use a lot because golfers are kind of
irrationally passionate they're always
willing to buy the new magazines the new
how-to tutorials the new clubs the new
training devices they don't buy one
thing and they're done the contrarian
example to that would be someone who's
in the I want to get a new job how do I
write a resume they buy that resume
product one time and then they're done
there's nothing else for them to
purchase so we have a group of people
who have a shared need and then there's
a desired outcome there's a place that
they want to go so this is their goal
right this group of people down here
want to make it up to that place and now
this is where you come in as the
internet marketer the affiliate marketer
etc because you in theory have a story
you have a back history you have
professional or personal experience in
this area you've probably already gone
from here to here and now you're gonna
go help these people get to that point
that's the goal of the game right that's
within the the board game of make money
online that's the goal is to get all of
these people up to here so then you have
to create your path
there's your path and now on this path
there's going to be mile markers and how
far and how fast you're able to get
these people down the path that's the
equivalent of rolling the dice right do
you move one square because you rolled a
one do you get to move six squares
because you rolled a six instead of
rolling a dice it's about the content
how much content are you creating how
much helpful and valuable content are
you creating and publishing for your
audience that is how you move this group
of people closer to the goal is through
creating content and there's a few types
of content so we're gonna lay that out
on the board now so it also makes sense
you've probably heard me explain the AI
da kind of framework before attention
interest desire and action that's a very
common series of kind of phases or
mindset or steps that an audience member
will need to go through but we're gonna
break these down even more I don't wanna
leave you hanging on that so here's this
group of people they're on Facebook
they're on Google they're on YouTube
they're doing their thing they're
searching for answers to their problems
they're scrolling on Facebook looking at
what their friends are up to they're on
Instagram they're on snapchat they're on
Pinterest depends on who they are where
they're at right but ultimately they're
just on the web they're on a handful of
apps on their phone and they're on a
handful of websites on their browser on
their phone so at some point they
encounter a piece of content
now these are in no specific order I
just threw a few of them up here to show
you and the the basic idea here is that
only attention level there's some levels
of attention that are worth more than
others
a social media post a organic social
media post like a pin or an Instagram
post or an organic Facebook post is
going to be the lowest value because
it's can have the least amount of value
for that individual whereas a youtube
video a blog or even a podcast would be
a little bit higher value contact so
this individual finds your content and
consumes your a piece of content so
you've now moved one of these people one
to three steps because they found your
great YouTube video so this person is
now here you've got one person to that
face at the board but let's lay out a
little bit more of this board to really
kind of show you how this starts to work
didn't quite get my words fit in
everywhere here but let me explain what
we've laid out here so at this point we
have the opt-in this is your opt-in page
where you're giving them this is the
lead magnet you're giving them a
valuable piece of information that's
going to help them get progress from
where they are towards where they want
to be right we're not going to
accomplish the goal for him we're gonna
help them get halfway down that path
with the opt-in here then at that point
you have the ability to email them you
can start emailing them which we've got
mixed in here and you could email them
direct emails that give value right in
the Inbox
you can also email them blog posts that
help them with specific problems you
could email them to videos you found
helpful whether they're your videos or
videos someone else has created and you
can make offers inside of these emails
you can make an offer right after the
opt-in if you so choose but here is
where we're gonna show you how this
individual that we've now we've got them
to the YouTube video right maybe they
subscribed at this point but in a
YouTube video you mentioned that you've
got a free offer like I have a free
report at miles Becker com forward slash
free - course that you can get it'll
show my seven step process how I went
from side hustle to million dollar
business online if you go there right
you're on a video this is where you're
at right now if you're not already
subscribed then if you go there you
would be at this point and at this point
I have the ability to not only deliver
on my promise and give you more helpful
information that's gonna help you see
aha this thing I want is within my reach
this person miles who I've encountered
can guide me to that point then you
start getting my emails then you get my
future blog posts my videos keep coming
more emails and at some point there is a
call to action where I offer you the
opportunity to purchase something
whether it's from me or as an affiliate
or some third-party product that is
going to help you solve the problem that
you initially set out to desire now I
showed you this path in this idea with
one person but the way you make
lifestyle income I'm talking the type of
money that you can buy houses with like
one house to house what you want at lake
house desert house beach house cool you
can do those kinds of things you can
travel the world on you can fill up your
401ks you can pay off all of your debt
the way
you make like real actual lifestyle
money is dependent on how many of these
people you can get up to that point
right it's not about bringing one person
that point it's about building these
systems in a way that you can take
hundreds of thousands of people and help
them through the path right so that is
ultimately where your income comes in so
the more Pinterest pins Facebook posts
Instagram posts you have that promote
your YouTube videos and your blog posts
put you in a position to move more of
these people down to this point here
then maybe you have a Facebook
retargeting pixel on your blog and when
someone reads a blog post and leaves
maybe you have a Facebook ad right here
and that Facebook ad offers your free
thing to people who have been to your
website before this can be completely
automated now this group of people who
made it this far let's say half of them
see your Facebook ad and another half of
them now opt in so now at this point you
have 10x the number of people going
through here because you've created
these systems you're still putting out
your pins your Facebook posts you're
mainly focused on your YouTube content
your blog I'm gonna put a podcast up
there just for good measure because a
podcast is a great idea I think the blog
the YouTube video and the podcast is
your core and that's what's gonna be
dispersed throughout here and now we're
just bringing these people who are on
our email list farther and farther in
ultimately helping them achieve the goal
that they desire and at that point that
is how you earn income so then it's all
about leverage within this system how do
you reach millions and millions of
people
well Google gets billions upon billions
of searches every day people are
searching for answers to their problems
are your blog posts showing up on Google
for the people who are searching for
them YouTube is the number two search
engine in the world this channel you're
watching went from 0 to 60 thousand
subscribers in under two years so 60,000
subscribers right that's the size of the
pool of my audience some of them here my
opt-in like I mentioned a minute ago
join my email list get more
my better content and I'm able to ascend
and help them create a successful
business online because that's your
ultimate goal the more people I can move
through this the more income I make
because my income and your income is
directly tied to how much value you're
giving to how many people if this is a
ten dollar goal right if this is a very
small thing for someone they're like I
want to learn how to make Paia that's
what they want they want to learn how
they want to know how to make a paia for
a party that might be a ten dollar
problem in the eyes of that person they
want to make a great paia
if you could help them make that great
Paia it might be worth a little bit of
money if someone has a broken car and
they need to buy a new car and they want
to save five thousand dollars on a brand
new Honda and you have a course that
teaches people how to save five thousand
dollars on a brand new Honda and they
find you and you help them get that
Honda and you help them save five
thousand dollars that information is
going to be worth a lot more to the
individual so it's the size of the
problem the value of solving that
problem in that person's life combined
with the amount of people you're able to
get to that goal how do you get them
from here to that goal it's through the
content that you create this is why
everything I do is always coming back to
create content create content create
content can you build this business in a
way where you just have an audience of
people you show a Facebook ad to them
you get them on your list and then you
offer them something technically it's
possible it may sound simple but it's
going to be way more difficult for you
to build trust and for you to really
become their trusted advisor when you
focus on creating content that lays out
the path in a way that's totally
understandable easy to explain easy to
understand they get it they get to kind
of vibe you out like we're having this
moment together they feel comfortable
with you they're gonna be so much more
willing to take your advice and your
recommendations you will be able to help
them more effectively if you put in the
work of creating the content both paths
can get you to the same place
I believe that Facebook the world of
Facebook ads and advertising it's a
challenging world it's doable you gotta
get really good at copywriting you
getting it real
really good at the world of sales
through digital media and understanding
the app platform it's possible it comes
with challenges and you need to have a
bit of a bankroll to roll with it but
that's the game right I hope this has
been helpful for you if you think about
your business in in simple simple terms
of who is this large hungry audience
that I'm able to be of service to look
in your past at the stories of the
challenges that you've overcome in your
path go see if there's a group of people
who want to accomplish a goal that
you've already accomplished then you
create your pathway for them through the
content you blog post videos social
media posts email opt-in free giveaways
future emails more content more content
that will walk them ultimately towards
the goal this could be a product that
you offer that could be a membership
program it could be a physical product
it could be a digital product you could
be an affiliate for the product it could
be an affiliate for a membership program
what that ultimately is is mainly a
reflection of what they need and right
go find the people who have already
created the solution that they're
ultimately looking for because these
people are searching for something that
already exists all you have to do is
actually help them get to that point and
then make the recommendation and that's
how you can earn money as an affiliate
this business model works it got a
little messy but I hope that really
simplifies it in a fun and easy way
because this business can be fun and
easy just like I'm enjoying the process
of taking time for you on a Sunday to
create this video right like I I love
the fact that I've got 60,000
subscribers here on YouTube 20,000
visits to my website per month every
month about 6,000 subscribers on my
email list so all those individuals I
get to create helpful information like
this that's totally fun and scribbles on
a board but I maybe just helped you have
an aha moment of how simple it can be
and how the speed at which you move your
people across your playing board that
you create which is also the speed at
which you go from not earning income to
earning income is based on how much
helpful valuable content you get into
the hands and the eyes of your audience
if you're able to do this effectively
with lots of content and you get good
conversions along the way and people
trust and they fall
you're building testimonials and people
are getting great positive experiences
with your content and with your work
you will be amazed at how quickly you
can move groups and groups of people
from here to here because when these
people find you and they get the result
they desire and they love the process
and they like you they're gonna share it
with their friends they're gonna do your
social media marketing for you as long
as you lay out the path and you put out
the great content and you really help
them get the goal that they ultimately
desire that's it I hope this video has
been helpful if you've enjoyed it give
me a thumbs up if you know anyone who
would love to get this kind of an
analysis or this kind of an example of
how to grow a business online feel free
to grab the link from above you can
share it out go put it on a Facebook
group or send it out to some friends via
email whatever you do I appreciate any
sort of sharing any questions for me
about this path this idea or making
money online you can get at me in the
comments I'm happy to answer your
comments when I do have time and on that
note I'm done so give me a thumbs up hit
the subscribe button if you haven't and
we will catch you or I will catch you or
we will catch you on the next video
until then be well
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