hey Rob how's it going good how you
doing doing well doing well so this is I
think the number six session that we
we've done so it's been a few few weeks
maybe even a month since our last
session or so is out about right yeah
rolling sounds about right yeah so one
one thing that you know I guess we
realized now that you've been able to
implement what we've you know talked
about before and that was primarily
around I guess like optimizing the
process of hiring people in using
templates to make sure that you're not
recreating the wheel each time you hire
someone to do a new site so is that a
accurate summary of what we've done in
the past up until this point yeah we we
looked at the content process
specifically the flow of hiring a writer
and kind of the correspondences you do
interviewing and also just having
content templates so what they're going
to be writing about instead of
recreating as you said spinning your
wheels every time so yep that's right
okay cool glad glad we remember the same
thing so the interesting thing is now
you've realized there's another
bottleneck so you you fixed the front
end of the content machine that you have
and now you have way more content then
you know what you were used to dealing
with before so there's a whole new
problem and you you know took some notes
I'm actually looking looking at them for
go through and it you may be able to
guide the conversation however you see
see fit but I'll just kind of I'll start
us off so you got three sites going with
like 25,000 words or more and they're
there in place the templates are working
well
and like we said now you're finding that
it's a little bit of a struggle to you
know let go actually posting the content
so you have all this content written and
then you're trying to proofread it and
post it all on your own is that is that
right that's perfectly okay cool so I
guess like I said I I think maybe you
can guide us early on so I think you put
it well and some of the notes these sent
over here yeah so basically like you
said you know content was coming in like
it's never come in before and I wasn't
that fast over the past it was like okay
no problem I'm gonna just I'll post it
right like I know exactly what I need to
do but now it's like you know I'm I've
cut up a little bit but I was like
thirty five articles behind and it was
like I'm like you have to proofread you
have to look at beyond age and it was
that's that's the bottleneck that we're
up against doing them okay gotcha and I
see you have some you know some specific
examples of the the things you're sort
of checking and that's you know there's
a partial match count as a keyword
mentioned as you're optimizing for
on-page SEO so you know yeah it sounds
like you have some concern that the the
VA is basically there you're gonna have
to train them right yeah and I think you
know this is that we're talking about I
think a lot of this stuff is in my head
right so like I don't I haven't put it
down it's like okay I want about four or
five mentions each article the exact you
or whatever it is it's in my head so
every time I do a post I'm just like
kind of I don't even have a checklist
I just know exactly what to do and it's
transferring that to a VA that I know is
going to be yes ongoing training it just
seems like such an effort but it means
that gosh okay and it looks like
well I think you answered your own
question a checklist so you have the
information and really I may be jumping
to the punchline so you could pull it
back in if we need to but but
essentially you know you have a list of
things that you know you want done
during your head once you write them
down you can you know transfer it over
to what would be a Content Manager I
guess and just let that content manager
go through the piece you know five
mentions of the exact match keyword or
but like X number whatever yeah yeah
like whatever the criteria may be its X
number of mentions per hundred words
that way you know you you can control
the size or its like sighs I agnostic I
guess and let's see so you have
basically a checklist that your content
manager can go through and then that
essentially would alleviate I guess
those on-page SEO things that you're
worried about I think and then you know
perhaps you would still give a final
read through and audit or maybe you you
spot check just to make sure you know
one out of five of them look right and
you could assume that you know a
qualified person using a checklist would
be able to take care of some of that
stuff so like I said I think I jumped to
the punchline but you have some pretty
specific things here so let's see you
mentioned how many times the main
keyword you have like related keywords
is something you can consider other
longtail keywords let's see URL Meta
Description all of it sounds perfect for
a checklist yeah and I think the
constant struggle for me is you know I'm
not quite sure that I know exactly
exactly
right right and so it's it's kind of
letting go of you know I've always been
the one in there going like let me just
tweak it like this maybe I won't have
the exact keyword in the title but I put
it in the URL but it'll be like a
partial match and that you know like
just I don't know just mix it hang it up
and I feel like at some point you just
have to let go and let the system take
over because you're not creating one
perfect page it's going to be 30 pages
on a website and it's good week 10 to 20
to 30 websites so in the aggregate it
needs to work out so it's letting the
Apple right right right
exactly let's see and then you do have a
couple questions about images so or at
least intuitive notations about images
too so I know what you mean I have a
couple places like morgue file where I
get like free pictures free images that
you don't even have to attribute out an
attribution or anything so it's limited
now so you have to have to get very
creative there yeah so you know that
could take a little bit in I mean you're
introducing a different skill set
nothing that's you know unteachable or
overly complicated but you do probably
have to you know go through the process
download the image or find the image
download it resize it upload it to the
WordPress installation and then you know
display it you know the right way with
the caption and make sure the fun has
renamed so again it's all teachable and
it's you know it probably takes you you
know less than five minutes and I would
say you could just record a short video
and then talk through it and then they
could always refer back to that original
video to watch you do it as well as you
know a short outline of the steps so
your it looks like a stream of
consciousness some of the knows so you
know you're like will they be able to
follow instructions hopefully so so if
you hire VA and you you you know invest
the time to show them how to do it
there'll be a
- and I actually I've done that exact
thing where I said go find an image
rename it and I recorded a short video
gave it to the VA let them you know they
occasionally would make a mistake but
most of the time that was pretty good
so and you talk about grammar so yeah
yep so you have grammar early which I do
too and it's it's okay I've definitely
had some some issues with it I wasn't as
happy with you know how well it would
actually correct things but I don't know
what do you think of grammarly yeah yeah
so that's kind of the issue right it's
like I'm using it and I'm kind of being
like the second pair of eye I think it's
good for like quick fix if you know
something that's clearly wrong or you
know what I mean right but you kind of
have you kinda have to watch ins like
they're always once you switch the word
which to that sometimes and sure isn't R
and that's something where I feel like
if I give it to a VA to be like that's a
nightmare yeah so I guess oh and to back
up grammerly is a it's a app they also
have a plugin for your web browser but
essentially it checks your grammar and
the Spelling's and it works pretty well
for a lot of things but it also misses a
lot of things and then provides
suggestions that are not that great so
I've also heard of one called Hemingway
one of my friends Jay told me about it
recently and he seems pretty happy with
it it's actually cheaper than grammarly
and to me it looked like it worked
slightly better and I've heard better
things about Hemingway so in hindsight I
maybe would have checked that one out
but I think what you may have to do for
that is just you know pick one of those
like grammarly Hemingway I think
like WordPress internally has a decent
like grammar check I don't know if
you've used that or checked it out at
all I don't think so so they have one on
board and I would probably just let it
let it fly using one of the tools teach
a VA to use it and then just let the
errors go through cuz the fact is like
when I write stuff and I go through and
try and proofread it on my own and I
don't have someone else do it
I have mistakes in there so it's kind of
like that's just a fact of life so if
they if they mess it up I mean it's
there as good as me I guess I know I'll
have one more thing to the equation I
found this this writer who he's working
on now the second father Zane I said
that three sites we have going so he's
done two of them and his work is so
solid that I don't even put in grammar
early so if I hire him or someone
equivalent that I just absolutely trust
we don't really have a problem like he's
top-notch there was one of the niche
sites where I just went with the lower
price person and she just didn't quite
have it so I guess it depends you know I
kind of want to lean towards more of a
higher quality so I might not even that
so that's a thought - okay
now could you you know the one writer
that you're working with I mean could
you get him to do like proofreading for
you also do you know if he does that
kind of stuff I'm not sure but I guess
you could get that of anyone I never
really thought about that yeah so since
he's good you've hired him for a couple
things like sounds like he's a good
communicator so yeah yeah you may be
able to you know he'd probably prefer to
you know work with someone that he knows
is gonna pay him and give him a good
review and all that stuff so I'm
assuming you're working through a desk
or whatever they renamed it Lance Ewing
it's okay what's that work up work yeah
work
yeah so anyway it's easier for him
probably to just you know work with you
more than to try and find other gigs
assuming that he does that kind of work
so so that that's actually what I would
try and do is to like promote him and
give him more responsibility since he's
working out well yeah let's see here
okay so you now you mentioned that it
will probably be a long term hire
because of the training involved and
that sort of thing so I would I would
agree with that I mean
you know you never know but if you do
state that ahead of time you may be able
to you know attract you know a person
that does one a long-term gig versus
someone who's just trying to you know
work for a few weeks or something like
that okay
I think we we sort of flew through the
information here now I think I think I
mentioned it before but just to rail
round it up you have basically a mental
checklist that you go through whenever
you check the work so what you need to
do is to just obviously make a list
document it I would probably put it in
you know whatever Google Docs or some
spreadsheet that you use and then you
know really just make it a step-by-step
you know whatever 25-point checklist for
each time something's posted and you
know you can you know similar to what
we've done before you know put links in
for each one of those steps right so you
may have a link for you know fine find
an image on you know morgue file check
their first here's a video on how to do
it if you can't find anything there go
to Flickr Creative Commons
just a process flow with documentation
on how to do each step so that it's you
know in one place organized and you hire
someone new it will take a little time
maybe you even have to walk through the
process with them the first time for
certain things and before you go on does
that does that make sense yeah so it's
basically a document that has all the
steps I would do and then for each one
if it warranted which it probably does
either like a video right but just links
to a videos by the best way yep yep
exactly
that's that makes sense okay and then I
would probably have life guide your your
wife or someone that's not you right
someone got through the process and just
make sure like you know it makes sense
so it would all of a sudden it's just
step four and just say I'm lost I have
no idea like I don't know how we got
here I don't know what that step means
and then you know you need to add
something in or you forgot a step that
you internalized and you automatically
do but a VA would need to have it so you
know obviously basically it's just have
someone check over your stuff make sure
and I think I mean that's that's pretty
much it I believe with a checklist
you'll be able to take care of that
stuff and you know I would say for each
each like document or set of work that's
published that there be a a checklist
that's completed for it so it's like you
have the checklist of like when the
person like went over that material and
posted it so they actually like actually
have like a maybe a Google spreadsheet
and they're actually going check check
check check check this is done and
that's separate from the instructions
that they're following
uh in a way yeah yeah exactly it's sort
of like you would have it like a master
template checklist and then like a
working checklist which is just a copy
that
you know like post number one - like
checklist like posting checklist is a
really terrible filename an example but
the idea is like whatever piece of
content that you would have the VA check
over it has a checklist specific for it
so you can go and see oh well this one's
done through step ten and you know
essentially you have like a real life
status and once it's completed you can
go back and say hey VA like you said you
did this step but there's no image so
like you're fired or whatever but
basically yeah go ahead it's my baby and
see of 25 articles and then it's like
checks flowing across for he's done this
article has done this
I don't you I was thinking more like in
sorry I'm not communicating super well
that's a really good idea though because
you basically have a status of like your
full content plan so you can do exactly
what you said where you have like the
list of content here and then the
columns would be like which step along
the way and then you could have like a
picture of your you know your full
status of all your content however I
meant so you have a template of the
checklist and then you just make a copy
of that template for the VA to go over
that and they actually say like I did
step one I did step two and then just
like check it off along the way because
I'm assuming it probably will be like a
25 point checklist so yeah that makes
sense or am I still
so for each article they're just gonna I
guess I'm having trouble differentiating
like you have just said to me just
forget so for a post there's 25 steps
right let's just say that's what's a
document that's going to like link to
videos right and okay but then what
you're saying is that's separate from
this thing that they go through and they
check it's a copy of it so you know
you'll have a master template and then
for every piece of content you make a
cop I see I see
yeah yeah okay it's like this article
and then basically like you just you
take in a copy other than you use it for
this one it just goes through this oh
yeah yeah yeah so at the end you would
have like a piece of content and then
like the completed checklist for that
content okay yeah so really I mean it's
it's basically there's two advantages
for it right so when the VA is first
starting to do the work like it's very
explicit about where they're at so like
the next day when they start working or
if they have to stop for a little while
they could come back and see exactly
where they're at and then the second
part is it's like a I guess like
surgeons have these and pilots have like
the the checklist that they go through
like they count all the sponges before
talking about a surgeon of course they
like count all the sponges and utensils
or whatever things they're using before
they start and account after they
finished to make sure they didn't leave
like a sponge inside someone so
basically after the VA does understand
the process really well they should
still go through the checklist so they
don't forget anything
that's why the checklists are so
powerful so you don't forget something
stupid got it yeah
okay so and I think sorry about that I
think I just I when I was explaining it
I was trying to add too many qualifiers
and stuff but essentially each piece of
content has its own checklist based on
the master
template that you'll be creating makes
sense yeah so that's the much more
elegant way to say it I guess alright
cool so any any thoughts or questions
about like creating the checklist or
actually implementing it no I'm just
going to say it's good to talk to you
because if it was like I have permission
to do this because I feel like it's not
going to be like the biggest project but
it's it's gonna be a little bit of work
and I think I would add the 35 articles
so I was like I just don't want to get
behind you know that feeling where I
just just like go go go I just want to
get this site up and I guess talking
with you you've acknowledged you know
some of the things I've talked about but
at the same time you're it's like no it
can be done it's just you have to take
the time to go through so cool yeah I
think I think it'll probably be like
insightful for you to write out the
process because you I bet you'll find
things that you want to do or you know
remember things that you or see things
you don't always do that should always
be done and when you have the checklist
and you you know you train your VA at
the end I bet then maybe doing a better
job than you were with your mental
checklist just because they'll you know
they're following the checklist yeah I
mean I I mean yeah I forget some stuff
sometimes and I look back yeah yes I do
too I realized one of the sites that I
have I had a bunch of content that
basically had a VA exactly what you're
talking about
I had a VA I guess put it in a review
mode they uploaded everything for me and
they put it in they followed the
directions that I gave them and they're
like pending review all I have to do is
publish him but I I sort of forgot they
were out there for like three or four
weeks so they've just been hanging out
anyway yeah I just I I forget stuff too
so I wouldn't be surprised if you know
when you're right right out this
checklist you're gonna be like yeah this
is you know we're gonna make this
process better than you know than it was
so I guess and then same concepts for
any worth the hiring process or you
think it might be just pretty similar to
the content I think I think it would be
similar although okay so I'm thinking
through maybe a tests yeah interview
type thing I think so I mean I would I
would obviously try to you know hire the
guy promote the guy that you're already
working with well but then you know as
offensive oh yes maybe too much okay
just for I just wanna keep him for
writing yeah he's too much okay gotcha
that that makes perfect sense
so I think gosh so the advantage of
course of you know getting someone for
the trial job is you know you hopefully
would get someone you know better if
you're if you're trying to hire to it
this herb sorry if you hired two for the
the trial job then you may be better off
in the long run however then you have to
Train two people right so that may be
kind of a pain so I don't know I mean I
guess like anything there's you have the
trade-off of you know spending a little
more time so I would probably just try
it try to hire one person to do a trial
rather than going through twice just
because this is more of an investment
you may be paying a little bit more and
I would you know I would probably opt
for someone that has you know more
experience more reviews and this is a
higher level you know person I think and
just the writer what do you think
I think maybe maybe like a partial
interview assignment or maybe you just
have them you gave me a great idea while
back we have this like dummy WordPress
account and just have them go and just
do a really small post and just see how
they put it together and maybe get a gut
feeling just one looks pretty good they
all go together yeah yeah that actually
that's that's a pretty good idea you
know when you let them know you're gonna
pay them for the the trial job you know
people obviously they you know they
value that to see it as a more serious
you know kind of job so okay yeah yeah I
I think I would probably just do do one
at a time and then you know maybe this
the first gig that you give them maybe
it's only for like five articles and
then right at like after the trial
so only maybe like five article is that
they're gonna publish and go through the
checklist and all that stuff that way if
it doesn't work out or something weird
then you can get rid of them pretty
quickly and it's not like a you know a
three month contract or something like
that so yeah I like that quick check-ins
how's it going yeah appreciated um yeah
yeah and I guess we mentioned it before
but this is probably you know really key
to make sure that the VA is really
comfortable asking you more questions
that you're patient to field those
questions so you know I guess like to
have us often sorry can't talk today to
have checkpoints very often and to make
sure that they are not afraid to ask you
questions because the last thing you
want is for someone to like you know
they're billing like ten ten hours and
they've done like no work because they
were confused so it'd be better to just
you know get the questions out there
make sure they're not shy so yeah
cool so any other questions or thoughts
I guess just what would you say is like
on a next step you know for next time or
where where exactly would you expect me
to be yes let's see so when what time
frame are we talking about
do you have an idea yeah I mean I would
like maybe within the next week or two
to have someone hired at least trying
some sample or the first five articles
or something like that okay I would see
I would see it like this probably have
the checklist drafted in like the next
day or two something like I know you
have you know some some travel stuff
that you're working on right now but
yeah have that drafted at least like the
the checklist without any of the video
activity is documented and then you know
probably at the same time you can figure
out which activities need to have a
video and let's just say it's like five
two-minute videos right out of 25 steps
I'm just making up numbers by the way
but let's assume there's just a subset
of of the activities that need a video
and really you know the video doesn't
have to be high quality you can just do
you know whatever screen capture stuff
you have available and then you know
that shouldn't take you more than a half
hour so I would say within four days or
so you should have the checklist done
you should have the videos made and I
think at that point you should be able
to have you know a job listing out there
and I guess start start figuring out
like you know how many sorry how much
how much it would end up costing
um based on sort of some of the interest
that you're getting because I have no
clue I mean I assume you can probably
get you know in a VA this offshore whose
English is pretty good it should be able
to do this stuff so to get back to your
original question I think you're right
in about a week you should have you know
I guess people applying for the job or
so you think that's a little term yeah
and it was just nice the way you laid it
out
so you make checklist videos and then I
sit by my wife yeah yeah yeah yeah make
sure make sure somebody takes a look at
it and then yeah I think in that
timeframe you should be able to and I
met I mean if this person is only doing
you know if they can work two three
hours a day just posting stuff like I
think you're gonna expose another
bottleneck because now you're gonna have
your content and then you're gonna have
all the content posted like really fast
so yeah right yeah I know you'll have a
bunch of sites that you know they need
the backlinks so this is the right way
to do it you know like you know you got
to have the site's up and you have to
have this stuff published before you
didn't build backlinks so I would rather
be sitting with too much content not
ranking and yeah no content - right yeah
cool so I guess you know we'll check in
with you you know next week and let me
know if you have any questions on like
the checklist but I think you know after
the conversation I think we have a
pretty good or you have a pretty good
understanding of what what it'll end up
being so I'm good
cool any any other questions No
we'll check in all right cool thanks Rob
and good luck over the next week we're
excited to see the the checklist thank
you
yeah
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