hey Rob how's it going get it done doing
pretty good so uh welcome everyone to a
coaching session number five I think
we're number five now and Rob you'll
have to keep me honest I think last time
we took a look at the templates really
all around content creation so that was
you know interactions from starting from
like hiring VA screening VA is giving
them assignments this also included any
of the actual content template so in
this case we're talking about Amazon
reviews so that was any sort of content
that you may have written for various
niche sites where you're selling Amazon
products all the way to you know maybe
eventually firing one of the VA is if it
didn't work out for some reason
so today we were going to really take a
check point to see how all of this stuff
culminated into actually using it so
it's really nice to to plan all this
stuff out but you never really learn I
guess the full extent until you actually
implement it so Rob is that pretty close
to what we're gonna do today
yeah we just last time we just had the
the flow and then we had templates that
went along with it as well as some write
specific post type templates so that's
exactly right
okay and before we get started I
remember last time you said it was the
like the Thai New Year so it's really
hot there right now and there's like
people were having water fights outside
and get them so how did it go good so I
think we talked on the first night of it
and so there was two more days so both
days we just kind of went down into the
main downtown area kind of joined it in
the chaos and just completely head to
toes soaked in water
but you know it's really hot so it was
cool but yeah yeah pretty fun did you I
mean do you have to like bring ziplock
bags with you and like put your wallet
like all over every stores got the
little plastic bags for your phones and
your wallets and like it's everyone and
everyone found these little water guns
so it's just it's crazy it's a whole
like secondary industry of you know keep
keeping everything dry that's funny yeah
all right tell me about what you did
last week as far as the implementation
and what happened with all of these
templates and stuff sure so I pretty
much just took the flow that we worked
on last time and started from record for
the beginning so I had 11 articles that
I wanted to outsource and they were all
going to be Amazon product reviews so I
started with my job posting template
which I went to Elance and I posted it
and it basically gave the number of
articles the number of words and a topic
I didn't go into the specifics of every
article at that point and so you know
permit for my little uh I guess process
chart I waited two days I checked back
in and I picked the top three and one of
the biggest things I noticed was a lot
of people did not answer the four
questions that I had it's part of my
interview questions so it made it really
really easy to figure out like who
follows instructions like who's going to
be you know writer worth keeping okay so
many I keep going yes yeah it does it
fit a good okay from there I then so I
picked the three and then I have this
interview template where it's basically
like hey
right one article and then I filled in
it was going to be you know 600 words
was going to be one of my reviews I did
hit one minor saying what wheel and I'm
not sure how this works with oDesk or
the other writing platforms to it you
can't hire less than a $20 minimum for a
fixed oDesk or Elance job it wasn't a
huge deal I just decided hey I'll have
them just write the one article and pay
them a little bit more I figure I'm
looking for good writers anyways it's a
small cost right now there's workarounds
you can do hourly jobs but then it's
kind of like you have to tell them the
exact number of hours or I could just
give them a bigger a bigger post in the
future you know for a bigger assignment
which I can do but again it's it's not
that big of a concern because really
like I just keep he gives me a chance to
see more writers which is good so right
and what was the so it was a $20 minimum
so what was the intended amount that you
were gonna hire them for this trial job
and a good point so it part of my
template was or my my process was let's
say the six articles which was sixty six
hundred words they came back with you
know a $66 offer right so I was gonna
pay them what is that ten ten dollars
from that first article right so most of
people were in that ten to fifteen
dollar range right so I mean it was like
it was like ten dollars of the most five
dollars but yeah okay got it and you
know you may have just mentioned it but
I just I'll repeat it back really for my
benefit but for anyone else that didn't
maybe touch this so you'll put out a job
posting for like a big job let's use
whatever ten thousand words and then
you'll see who who applies to that job
listing and then after that you'll take
a look and filter out the people that
you don't want to talk to
or you know in a more positive light
you'll find the people that you want to
talk to and then talk to those you know
smaller percentage
you'll probably narrow it down to like
three people or so is that what you did
for how many yeah it was three this time
and I think that's that's flexible I
think the assignment okay so you you
narrowed it down from a large pool of
people down to three partially based on
following directions ie the people
didn't answer your questions that you
asked an interview template I guess so
you have three people and then you said
hey there is this bigger piece of work
but we're gonna just do a test drive to
make sure we could work together well
I'm gonna give you a segment of it and
it'll be you know this 20 dollar minimum
which it turned out to be the twenty
dollar minimum you were bound by the
Terms of Service
Elance and that way you'll be able to
get a test drive like a real test drive
for three people and it'll cost you 60
bucks but really that's the cost of
doing business to interview people in a
proper way
right so sure okay and then you're gonna
end up with it'll be awesome if you end
up with two people that are really good
you're gonna have to you know just pick
one and then you'll have someone as a
backup in case things go well you want
to hire them for another job perhaps but
okay so before I go on any further does
that summarize your process so far
perfect yep okay and then the the good
result is you got the test drive you
have real work that they submitted for
your specific needs rather than looking
at their portfolio which may or may not
be you know very accurate and maybe a
beautifully written piece and their
portfolio but maybe it was not even what
the person wanted so so it's really
important to go through this process
right and in addition to that like it
may be a good piece but maybe they're
not perfect for your niche you know so
right okay
I think I am up to speed so so you work
through the
the stag of the $20 minimum and then
what happened next
so the candidates all three of them
actually accepted the interview and they
were ready to start writing one guy he
dropped out wrote back to was like some
legal profession writing before and he
was just starting this and he said he
had never tried any the products and but
he could not write the reviews so I okay
so yeah made it easy on you okay yeah
and so I had two candidates and I
reviewed their work and I would say
their articles were pretty much at the
same level I was happy with both of them
actually the one was kind of at the
higher price the guy who backed out was
in the medium and then there was just
this cow a lower price and you know at
the same work she was just too hard to
resist I picked her ID then used the
template to show her the full assignment
and she is in the middle of it as of 24
hours ago so okay and I guess I mean
were there any snags or anything notable
like in hiring her sending her the first
template or anything you know there were
things just minor that I would switch in
my templates as it happened and I can't
think of the exact exact example right
now but just little things when you're
actually doing it the real world like
things are kind of different than when
you you planned up so just minor tweaks
to some of the templates worrying things
like that but got it and let's see I'm
trying to think if there's anything else
I mean we won't know until you get the
result but I guess one thing to add as
far as like tweaking it for the future
obviously try and keep notes sort of
whatever you notice but it'd be really
good especially
you're gonna work with this person more
is to just ask them what they would
change in the template like if anything
was hard to understand especially after
maybe you'll get some content back and
you say hey can you tweak this and they
they would say well it's not really
clear in your template so you could go
back and really get feedback from the
people that are using it and that'll be
really you know useful information to
integrate so yeah and I was totally
thinking about that I just think the
assignment we have going out right now
with Amazon reviews is pretty pretty
straightforward but I think I'm really
gonna use the feedback of the writer
when it comes time for my next
assignment which we can talk about a
little bit it's going to be a pretty
much an entire niche site so I'm sure
there's gonna be questions and tweaks
along the way okay gotcha
interesting so before we go to that
which I do want to talk about a little
bit so how many words is this initial
assignment like the full word count sure
it's sixty six hundred I think it's each
article is 600 and there's 11 articles
okay is that sixty six hundred yeah yeah
okay and then sorry there's a we have
the the windows open in a door open so
like a fly came in my dog is trying to
eat it so if you hear like chomping bird
is trying to catch a fly okay
or if you see me looking away it's just
because I'm I'm watching the action over
there sorry about that
okay so 6600 words and just curious can
you tell us how much you're paying for
that you don't have to just curious well
I will but I will actually break down
kind of go step further don't break down
what I expected pay and then offers I
got okay so because Amazon review
was part of like a big niche site and
the reviews were in there I would
probably pay a higher dollar because it
was big posts I end up paying more but
because it's such a streamlined process
for these low reviews I was expecting to
pay about a penny and a half to two
cents award so for a thousand words that
would be fifteen to twenty dollars okay
and that's that's pretty good I mean you
know it's not bottom dollar you could
get us writers and stuff like that and
is this a US based or native
english-speaking writer rather this is
yeah okay yeah okay and you were gonna
give me more detail so go ahead you got
it
yeah and there's you know I was thinking
back I've worked with this writer before
and actually sent her a message to say
hey I'm getting ready for this big itch
say project that's the name your website
and she actually as at three cents a
word so she's pretty expensive but she's
really really good so I'm just kind of
kind of giving you a range of what I
would pay again that's for like those
articles you know huge 2,500 word
articles where I really want the
research to be huge these Amazon reviews
are not as not as complex so anyways
there was a offer for 120 dollars which
is about two cents a word the guy who
backed out was at a hundred so somewhere
in that middle zone and then the lady
that ended making was sixty bucks so she
was just a smidgen under a penny a word
which is we're gonna see how she does
but her first article was pretty honey I
don't know if that was gotcha
we're just trying to steal the job right
right well and did you I can't remember
in the template or the job posting did
you say hey this is great for new
writers I give
good reviews blah blah blah I did okay
yeah it is this it's a $60 bid and new
writer or a new a little bit yeah she's
got she's got five star reviews I'm like
I guess five people so that's pretty new
right I you know what I haven't looked
in a while but I think so I mean a lot
of times you want to see you know more
than a couple dozen reviews is pretty
nice but obviously you have to put in
some time to get that many jobs and get
reviews so okay well that's cool and I
think I mean do you have any theories
other theories about why her bid was so
much lower than some of the others I
don't I mean I would say she appears
like a stay-at-home mom okay
she's next teacher so you know I just I
see what her works like but like I said
her interview article was fantastic so
I'm really looking forward to it at this
price got it okay well um you know I
one of the last writers that I had was
actually working on like pbn articles so
the you know the actual you know quality
of the content was not so important to
me however I did want an English speaker
working on it
ended up being a like brand new
contractor this was like her very very
first job I mean she she has like a
Masters of Fine Arts like an MFA she's
like a professional writer and like way
better writer than you but she's writing
for like TV ends and of course she has
like no idea what a pbn is really like
any of the stuff that you and I are
talking about so far beyond what I mean
she just knows I want some articles
written about whatever anyway so I was
paying I think like six or eight dollars
for a 500 word article but I mean it's
PPI equality right so I was like just
turn it out I just yeah sure whatever
amber is okay and put in the
links that I'm asking you to and then
we're good to go but anyway I contacted
her later like only maybe four or six
weeks later or something like that and
she had raised her prices for I think it
was like 10 cents a word so that's like
a hundred bucks for a thousand word
article right yeah so so anyway yeah I
feel I should have the calculator up I
feel like an idiot we can't do that's
like one times one with some zeros but
anyway the point is if you get someone
early on and I was doing like each each
one of these sets of articles that I was
working with her on it was like three
articles and then she'd get some reviews
three articles she'd get some reviews so
she ended up getting like eight jobs
from me or something
five star reviews good feedback I would
always do a comment so Mike it was a win
for me and it was really good for her I
should have had a write better stuff I
mean for me but anyway the point is I
think that that could be it and that's
awesome because you're getting good
content hopefully for you no bargain
price okay so anything else to add on
the this section where your height
you've hired a writer you've got to the
interview process anything to add no I
think you you know I stressed the last
time but you can you can only plan so
much and then you do it and once you do
it you really figure out how close you
are and whether it makes sense in the
real world so okay do you think you
could have like pushed it out sooner to
get that real-world feedback or did we
we pretty much made it happen as quickly
as you could have in terms of from our
last call to where we are now yeah
generally or I guess could you have done
maybe like I'm just thinking speed of
implementation right so could you have
done
fewer templates and then like gotten
like certain pieces out the door faster
I mean really would you have done this
any differently to make it faster do you
see any gaps that we could have closed
up
no there was you know I could have had
it you know one or two days faster I let
the interview I put that I gave him like
two days you know to finish the article
so I was a little yeah I wasn't prepared
before I was just like oh you know I
think I assume the interview would come
back pretty soon and I guess I got to
hold them to a little tighter standard
but you know I'm pretty happy with the
flow and how the way okay cool
all right your next big assignment you
said you were you're doing a you know a
full brand new site it sounds like maybe
there's no content so why don't you tell
us a little about that one yeah so I
have a niche site all planned out it's
going to be somewhere in the 25 or 20 to
25 hour range initially ballparking for
30,000 words of content and I took a
look at basically I know what the titles
what the articles are going to be about
and I tried to create templates for all
those for the fact that my next site or
my next after that will probably rely on
them so I'm ready to go I just have to
fill in the blank with you know what the
niche is and some things for each
template that I need to just put in
there but it could be you know a
full-blown site done for me and I've
never really really done that so this
could be pretty huge okay cool and so
previously you would have written most
of that content either written most of
it or I might have had the big articles
outsourced but I didn't have a template
that could be sort of a
one-size-fits-all that allows the writer
to go in and sort of thrown the blinds I
had to like sort of create the
categories
research every time and for me it was a
huge mental block like I would get stuck
that's starting niche site because I was
because I was like there's so much
energy involved in this process and it
would kind of block me out gotcha okay
interesting and are you thinking you'll
hire the the person that's working on
your stuff right now in the middle of an
assignment hire a new person or hire
like the person that's working plus a
new person to get the 30,000 words done
faster or what do you think I give you a
lot of options but you could tell me
whatever whatever you think yes so I can
answer the one with the current writer
because she came in at a really low rate
for some reason even if her stuff is
great like I'm very hesitant to hire her
because you know these are this is needs
to be very detailed research and I just
don't know for that price and she's
intimate she's in the US and I just
don't know that I would feel comfortable
at that rate and gotcha
you know you want to get the lowest rate
but it's like you can't even make that
work for like it even a halfway decent
wage like I don't wanna give that to you
right right yeah there's like you know
the perceived quality based on price and
the other thing is I you know one
experience I had is like the quality may
be good everything may be fine for a
couple weeks and then someone will
disappear and that's the sort of thing
that can happen and you just you never
hear from them again ever
and you of course you could end the
contract but how long do you wait to
hear back sometimes emergencies happen
blah blah blah so yeah I hear what
you're saying I mean at a certain rate
people would tend to treat it more
professionally so this is a good point
yeah and you know just if you take the
difference between a 600 word Amazon
review right like it's pick a feature
you basically are summarizing what
people say the five star reviews the one
star reviews against a very
systematic like it's not that hard to do
you know and then when you're writing at
2,000 to 2,500 word article that
encompasses an entire niche you know I'm
gonna want to pay so I'm going to want
to I think I'm gonna just hire one
person but I don't know if that's too
much what are your thoughts I would I
wanted to be kind of I'm not the same
sort of voice behind it sorry
okay that's a good idea now as far as
the voice for those long articles I do
like that idea it may be it may be
interesting if you can get if you could
get your cheaper writer to do some of
those because you're gonna have some
basic 600 word reviews right so get her
to do some of those and some of the
longer articles the the ones that you
feel are more critical you can find
another writer that maybe cost a little
more and where the research is a little
bit more in-depth so you probably
already thought in that right yes I'm
thinking about reviews and then yeah the
bigger articles at the higher rate so
maybe a combination where you're not
giving everything to one yeah and as far
as like the the voice I mean do you
think it's impossible to answer unless
you have like you know analytics data
behind it by what's the likelihood of
someone reading multiple articles on
your site where they would have where
they wouldn't notice like wow they're
the writing shifted a whole lot I mean
do you think that's highly likely or not
very likely I guess with a niche site
not too likely and but something that
I'm still concerned about with this
process is I do this entire nation
is this site or this niche has a lot of
like so my main article is like you know
2,500 words best something and then
there's like a lot of meaty like sub
best like you know what I mean but so
it's not there aren't a ton of reviews
so there's gonna be a lot of critical
articles and what am I worried about is
how am I gonna pick these top products
in each and then have them overlap so if
someone were on one page reading about
this product and then on another age
like a completely different spin on the
product but I guess to your to your
point it depends like yeah most people
are on in this I just see one page and
we're going to take action or they leave
right yeah and I actually recall I think
I had I think maybe I had like some
inconsistencies on a particular site
that I had on the main page versus like
this specific review page and someone
commented it's like hey which like which
one is it is this a good product or a
bad product I mean it didn't vary that
much I mean they were picking on like
one specific thing but yeah I mean some
people that are really into it may read
that in-depth but you know that's us
in my opinion small risk and if you can
bottom line I would I would spread it
out you know pick pick the two writers
maybe hire one for like 20,000 words the
other one for like 10,000 or or whatever
split makes sense but yeah you can
allocate it so you can essentially
finish the content in you know half not
necessarily half the time but you know
sixty percent of the time which is kind
of cool have all that written out and it
would have taken you you know two and a
half three weeks of constant writing
like you'll come back in two weeks and
it'll all be done in session to two or
three weeks two or three weeks of angry
Rob that's right yeah yeah
so okay so I think we're we're coming up
towards the end of the time here so I
think next time we'll we may we may need
a couple a couple weeks um you'll notice
there's an empty space behind me where a
kegerator used to be I'm actually moving
out of this this condo that I live right
now so I'll need some time for myself so
we may have to skip a session but it
also sounds like you have a few things
that you're working on it'd be you know
it'll be good to give your writer some
time who has the current assignment to
finish that out to see the outcome and
then it sounds like you may need a
couple weeks to actually hire the other
writer and see how that goes now that'll
be like the you know a big test and the
the sort of the secondary implementation
so we could see how all that template
work has done in addition is there
anything else that you want to start
thinking about looking at in the future
for example one of the things you
brought it before was like link building
and making sure you had that process
outlined also yeah so kind of read my
mind haven't really got a good grasp on
link building and staying true to uh to
a process and staying you know like in a
timely manner so I have some sites that
mean a little bit of a push so I'd like
to get that going as well okay cool so I
think what we'll do is probably do
another checkpoint in like a week or two
or three or whenever we can we can make
it work with my schedule and then in
your schedule to your your schedule is
just as important as mine so we can
think about the link building in
honestly I mean it's the same process we
did before just fill in link building
where content was before you're gonna
map all this stuff out
you know talk about what you used to do
what you're going to do and then figure
out who's supposed to
do it so that's the nice part with a
project management we're not doing
anything new we're just like plugging in
a new thing and you'll think about that
instead of content so why is it so why
is it so hard for me to do it on my own
well you know it's hard for me too so
apparently someone really wants to get a
hold of me here so okay I think that's
all we need to do today do you have any
final thoughts before we adjourn no but
I'll keep you guys posted with the big
niche site higher out okay
very good and yeah maybe we'll do just a
quick update faster than we get to the
actual meaty stuff of link building but
yeah yeah so everyone stay tuned there's
a lot more to come with this coaching
sort of program here so all right thanks
Rob and we'll catch up soon see ya
sounds good yeah
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