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Thursday, April 23, 2020

How to SCALE NICHE SITES #4 - Niche Site Project Case Study with Rob Atkinson #Best Education Page #Online Earning

How to SCALE NICHE SITES #4 - Niche Site Project Case Study with Rob Atkinson


hey Rob how's it going good Doug thanks
for having me so this is the I think
it's the fourth session we've had and
you're in Thailand so I'm having coffee
right now but it's a night where you're
at correct that's right it's about 9:30
Monday and today is the first day of
Thai New Year so those of you don't know
it's called Songkran and basically it's
a citywide water fight and my wife and I
were driving our bike into the city and
we just got so people take buckets hoses
water guns and we came back drench so
it's cold but it's different on there
how many how many more days do you have
a mat so it's officially three so
today's the first day so Wednesday's
when it ends but we keep hearing that
it's started coming on Sunday and then
it might go through Friday it's an
unofficial so until people get tired
tired of doing that okay yep got it
right so trying to think of all the
stuff that we covered over you know
different sessions but my mind is a
little blurry I can't quite remember
however I do know the last time we
talked a lot about always towards the
end a lot about the content flow and
sort of like what happens when you want
to order content and we looked at the
opportunity of you know taking advantage
of sort of not really automating the
process but automating and getting as
much done as we could ahead of time and
that would be templates so I asked Rob
to go ahead and take a look at every
template that he could identify
potentially that he would need to write
more than once I'm actually I'm not sure
if I stated that right but the idea is
Rob has created a bunch of templates
that go along with this process so Rob
perhaps you can
in a more eloquent way sure so one of
the things I was running into I would do
niche research and it would be time to
like an Amazon with you and you know I
just be like tell my writer and I kind
of want a positive review can you write
it sort of like this and I would do
about a research and lose a lot of
energy and I'd end up making my own
templates on the fly as I would go so I
tried my best to create templates for on
Magnus Russell so now I have an Amazon
with you template that I'm going to use
doesn't matter what niche I'm in and
most of your followers are probably
familiar with that homepage that's like
or not the home page but name page
you're going for in a niche site like
what's the best I'm on USB mouse I used
to think that you know had to be super
unique to particularly niche but now
I've got sort of the things that need to
be included
doesn't matter what inches on and I've
been able to create this template and
then in addition to that I've got
templates for the process along the way
so hiring like a job post an interview
let off a letter and we can dive into
those as we go okay cool and I think
what might be interesting so we'll look
at a couple of these templates and you
know see what's in them I guess I'll
also ask you Rob about the process of
you know I guess listing everything out
breaking it down thinking through
everything ahead of time and then
actually going through figuring out
where you needed the templates and then
writing them out and then the part that
I'm really interested in is how you feel
now that you have this stuff in place
versus how you did before so you don't
have to answer now we'll come back to it
after we take it a look at a few and I
think you probably have a coach
jeans as well right yeah so we you know
you don't have to ask him now but I just
want to make sure okay we give you time
now do you have a favorite template that
you want us to take a look at right now
I like my Amazon review template
actually took most of it from someone
else
online but okay we can look at that one
right so the intent here is I guess
someone that you hire will get this
template and then that'll help them
understand what they need to write so I
guess let's take a step back and there's
there's two main type of templates that
I've created throughout this and so
creating an Amazon review template is
sort of helping the writer write the
article and the way I see it written so
I got to keep recurring assignment but
then I've also got a lot of templates
that are just procedural like it's a
here's your job here's your offer or
you're not writing is not up to par you
need to be fired so does that answer
your question yes yeah I think so well
okay I understand the context this
particular template when does someone
get it someone gets this when they are
hired part of the writing assignment is
going to be conducting writing Amazon
reviews okay perfect and right now right
you have I don't know like a dozen
templates or something like that and
right now you obviously know who gets
what template at what time you've come
really far but at some point right it'd
be really cool if another person like a
project manager
would know like basically you would be
out of the equation and then the project
manager knows hate this part of the
process I need to send this new hire
this template to write X article and
then your you know it have to be there
anymore so that's why I asked that
question okay so and obviously you know
what this this one's for but at some
point it may be like up at the top like
at this point in time it's triggered to
be sent after a higher so okay and just
looking through here so it's pretty
straight up you basically went through
some successful
I guess review type articles and you saw
the common elements and the things you
like as well as the number of words and
examples of a kind of exactly what you
want to see in there are there any
specific details you want to highlight
here I think it's pretty straightforward
you know what was eye-opening to me in
this entire this was you know maybe I'm
gonna miss out on you know I don't even
know maybe I'm not but I feel like I
mean I'm saying miss out on saying
something about it but you're going to
my goal creating this system where
you're creating websites like this is
the 80/20 like this is what needs to get
done to create an effective review
there's just huge for me to let go of
being so attached to every single review
so not one specific things but I just
feel very comfortable that this is what
this template is going to you know
resonate with people who come looking
for that particular product gotcha now
are you willing to share this template
like can we put links with it further
under the video and yeah I feel bad
because this was this is not someone
else's blogs about doing Amazon reviews
and I was like you know what I kind of
liked it so
content champion okay maybe we'll throw
them a link to I mean you changed it up
a little bit right
I mean I this was kind of incomplete in
some areas where you know you have some
Spelling's but more or less it's it's
fairly similar but it's publicly up
there for for people that take so I
didn't feel like it was you know okay
doing anything wrong
yeah yeah I think it's fine you um you
adapted it for what you needed it for
we'll link will link him up as well so
it's like you know he gets full he or
she gets full credit whoever this person
is so yeah I'm good with that cool this
looks really good I like um I feel like
in the past one of our past
conversations you may have mentioned hey
I feel like some of these products are
so unique I'm not sure if I can really
like make it generic enough to be
reusable but I think going through the
exercise you answered your own
interferes with that right yep I'm
really really happy with the progress
cool great
anything else on this amazon reviewed
template before we take a look at
another i guess if you were a writer as
does it make sense like you said if I
said hey you know write about this this
coffee maker or whatever and just follow
this template like I mean I guess this
is I just need to get this in action and
just make changes as I go so yeah yeah
exactly so part of it would be I guess
like the agile project management sort
of outlook where you get it out there
and you get feedback immediately so you
know you send this to the first writer
if they have asked a question about
you know these four things you may take
a look at it and see if you can make it
more clear and it's just like an ongoing
process it's a living document it's
never this isn't intended for you to
write at once and then never touch it
it's like every time you have an
opportunity to make an improvement you
should do it
yeah and I'm starting to get that
feeling as I go I first started doing
this I kind of throws up a little bit
because I was like hey if I'm not doing
it perfect like I was trying to think
ahead to everything that would come up
and yeah it is you're just you're not
gonna catch everything and you know it's
gonna all this it goes at once so yeah
yeah and technically like if you spend
enough time on this right you could have
gotten it like 99% instead of 90 or you
can send it out and try and use it for
the first time and then in like 15
minutes you'll make up that like other
nine percent sure so it's just that
faster way to to get feedback cool okay
so that's the review template and let's
see we can take a look at another one of
the templates as well do you you want to
go down to more of like the flow sure
iron okay so let's go to well it says
you see the bold create assignment yes
and it should recreate writing
assignment because I have separated
between actually having the research
done and the writing done so I like the
full writing assignment templates that's
on line 29
and you want me to just kind of go over
what's going on here yes okay so at this
point I this is a job posting so you go
to Elance or oDesk let me write it in
your own title like on the ER thing and
instead of putting the instructions in
oDesk I'm just going to say see Google
Doc instructions right and so they come
here and they're not gonna see the full
assignment basically I already know the
total words they're gonna write I've got
these highlighted areas I'm just going
to put it in it's good I'm gonna tell
Mitch they're in how many articles and
then here the second highlighted area is
the type of articles so as I get all my
templates done like best USB mouse like
that's my main page I have all these
templates I'm gonna know what to include
in here so they have an idea of the
niche what kind of things are gonna let
it up then they're gonna go down and I
have these three sort of interview type
questions and they're gonna respond back
to this and the offer and so that's how
I'm going to filter my candidates okay
did you base this on your previous job
postings or something else not know just
based on based on trying to incorporate
more of an interview type process it
sounds like you might have some
questions about this no not particularly
just just the the format I didn't know
if you drew from oh look at the format
yeah I using the word doc instead of
Excel no no you know I think it's all
fine I was just curious that's all oh no
I'm never this is this is brand-new
never really done this
I have what looks like whatever got it
got it okay let's see yeah it seems fine
and I like you put you know it's the
deadline okay it's alright if you need
more time so you you know you're showing
your some you have some flexibility but
I do see if you feel to me deadlines you
will be fired
I don't know I'm coming from corporate
area so I'm like I don't know if you
want to say fired maybe you say you know
well we'll have to in the contract early
or something like that but I think okay
it's arbitrary it doesn't matter okay
and like I said before I mean it's one
of those deals where you'll find out
pretty quick once you get this out into
the wild if it's a you know a good yeah
template or not and it seems fine I mean
you have the critical information you
ask a couple questions the one thing
that I I guess my goals were slightly
different but in the job postings that I
have done in the past I often put
something about you know I give very
good reviews Oh
jobs well done and basically I would at
the time I was trying to hire people
that were new to oDesk or Elance and
they didn't have any reviews so I would
put like you know five-star review of
great for new contractors and then
whatever it was and I was able to get
like really good writers like very good
writers that were native English
speakers in America with college degrees
for like super cheap and I would only be
able to keep them you know for a few
weeks until I helped them build their
their ratings but it was great for both
of us everybody wins because they have
basically five-star ratings
I would actually I'm getting into more
details of like how I worked with the
contractors but I would hire them for
like jobs of like two or three articles
so that they had
basically the opportunity to get more
jobs and more ravings even though it was
all with me
so it was like multiple small packages a
little bit more overhead for me but it
was pretty easy because I didn't have to
like rewrite a whole thing or look for
more contractors so that's just one idea
but you the main point is you could do
you give good reviews did you like your
template you put that like maybe first a
second paragraph you broke up for just a
second can you repeat that yeah I was
going to say this was the template we're
using would you put that little bit of
information like first or second
paragraph right away yeah yeah I would
put it probably like where you have the
word count as flexible I maybe would put
another like asterik area like I gave
good I give good feedback for good
contractors because basically a lot of
people are not a lot sorry there are
some people that are shady that will
take advantage of writers in particular
and then they also won't give good
reviews so the writer the contractor
ends up you know without being paid
properly and they also end up without a
review so it's sort of a bad situation
if you set yourself apart in that way
you're more likely to get good reviews
also so yeah I like that so you can
break them up give them more chance to
get those five-star ratings and okay I
like that alright yeah overall the
template looks pretty pretty good and
and when you couple this with the with
the template of what they actually have
to write then it's very clear about what
they have to deliver so that's good all
right any other comments about this one
no just other than you know I kind of
like that the questions are down at the
bottom and really make some reads I
really feel like this we obviously might
have to make some changes to it but I
feel like this is really gonna help land
the serious people so yeah I agree
okay so let's it looks like we're about
20 minutes in so do you have one other
favorite template that you want to take
a look at let's check out the what the
interview template so writing interview
template line 35 this one's pretty short
and this kind of leads me into one of
the one of the challenges I was having
was you know you're going to meet I
particles are going to have what's the
best thing commitment ratings are all in
different ducts you're then gonna have
this assignment but I haven't shown
anyone basically with floral assignment
where here's our 40 articles ten of them
are review so I just feel like a lot of
information is in different pieces and
as I've seen this document they've been
hired for an interview and on the second
paragraph here's the link to the
assignment do you see any problem with
all this fragmented information let's
see okay so the unfortunate part is when
you were talking that broke up a little
bit but I did hear the last part of your
question and that was around fragmenting
the information and if it would be
confusing to the contractor right yeah
so there's a lot of different templates
lying in different areas and I have a
fear that there's going to be a lot of
fragmentation about these templates and
instructions and stuff like that gotcha
okay so potentially but I think if you
feed them the templates at the right
time and then they won't have to say
like look back at certain templates
again in the future then it falls off
the radar so that's good the other part
is I it sounded like like with the job
posting template that you were going to
post the link within the Elance or oDesk
job posting right and then they would
follow that and look verses like having
that in the actual article or nautical
but actually in in the message of the
job posting yeah that's right so that
may be an opportunity where you can just
copy and paste it over so they don't
actually follow a link so they don't get
confused with what's there okay again
that's arbitrary without me doing any
testing but that would be one way to
like remove the number of documents it
may not be exactly what you're getting
at Rob but I do see your point where
there's a lot of stuff out there and
then finally the reality is if you think
you'll be able to keep a certain person
like on contract for a little while and
you know it you may have some bumps
along the way but it'll be worth it to
train them and like even if they screw
up a few times but it's like they got
confused with the number of documents
that we're out there well then it may be
worth it but they're a good rider it may
be worth it to spend the time to train
him a little bit and say hey I'm trying
to set up this process like what do you
recommend like would it be better if we
got rid of blah blah but does that help
at all yeah and just recurring theme is
like just you know test it and see how
it works in the real world and just go
from there
you know exactly exactly
is there any
on here in terms of flow that you see so
basically that's like I said hey you
been chosen to be part of a cave over
here this is in regards to the spreading
assignment it's for one article you'll
be compensated you'll be paid and
basically I'm just gonna pay him you
know what the words are prorated for an
article and then notified if we've been
accepted for for operant okay so a
couple of things to backtrack and make
sure everyone who's watching is is with
us so you've you posted a job listing
for basically like the full the full the
full job right with a caveat no they
they don't see like maybe the twenty
specific types of articles they know
it's going to be 20 articles twenty
thousand words in this niche and you're
going to be writing these types of
articles but I haven't explicitly showed
them the specifics got it very good and
then if they if they apply for it you
take a look at the resume they answer
the questions or whatever sufficiently
then you'll send them this job where
it's like hey I'm not going to take
advantage of you I'm gonna pay you for
the trial run and that's where we're at
right yeah it's probably will change but
I'm looking to do this you know so say
three writers to give me this sample
interview assignment got it okay and
that's good that's something that we
talked about before where it's better to
instead of just picking one and then
putting like a week or two or three
weeks of work on them and then you lose
the time if they flake or they don't do
a good job now you'll be able to get
content from three writers you're paying
them so everybody wins and then you'll
be able to pick the one who writes the
best for you so that's great the only
thing that I
in this is I think oDesk and Elance and
other companies they may not want you I
don't know the policy your email is in
here and you said you could contact me
directly outside of the the thing I
think you can share documents no problem
and I've actually asked for their you
know hey what's your Google account
email address and that was obviously no
problem because we're sharing documents
on there but I don't know if it's like
against the Terms of Service to say hey
you could contact me outside the
platform okay
so dumb dumb little thing I could be
totally wrong by the way
but it'd be the only thing I see but
process wise looking okay yeah yeah
looks good looks good I think that's
nice finally you know that we're talking
through it I guess it would only confuse
matters if you say hey this is a trial
like at the very first posting if you
said hey this is a trial job I like your
format better where you say hey this is
a big job and then if they make it
through you're like okay you've been
selected so yeah that's a good good
improvement I like that
yeah and I'm I'm really excited to see
how this playing I've never tried
playing with multiple writers for one
assignment and I've heard so much about
different people saying I think John
Avery and I just heard other people say
so I'm really really excited to give a
soil cool cool I mean you may end up
where you have two minors that are
pretty good you probably will just only
be able to pick one but like for your
next writing assignment like you may be
able to pick up the second place person
or whatever so alright what are you
gonna try this this flow next for the
first time so right away I've got 11
review articles one of my niche sites
I'm going to try it on and that's going
to start either next day or two
after missing okay cool let's see here
so we'll we'll come back to that in a
second but okay so we took a look at
some templates did you have other
questions about anything you know oh I
mean I could dive into like specifics
but I won't I think you know visualizing
this whole process just I keep getting
better and better as I work a template
I'm like wait I already done that
you just have to work through it and I
think so I actually try this out I'm not
gonna really be able to answer the
question so like you said and a lot of
time you know getting that last 10%
perfect or just the agile and have a
applic feedback right away so yeah cool
so I have - two more questions and then
we'll finish up so it sounds like
because you're gonna implement this
process in the next couple days our next
session will probably do it in like a
week or something and then it'll really
just be like hey how did this stuff turn
turn out so we've gone through a couple
sessions where we we talked about
planning and then we planned a little
bit and then you created some templates
that we're actually usable and now
you're gonna implement it so that and
then you're gonna get feedback and then
adapt it as you need me to right so so
yeah it sounds like in a week you'd be
ready to talk about like how it's going
so far right for sure yeah okay and then
the other the second question I have is
what I alluded to earlier so I know
before you knew this you knew what the
whole process you knew actually each one
of those templates obviously it's not a
big deal for you to write an email sorry
it didn't work out or improve
writing template or whatever
correspondence you may have but we
internalize it and you know we have to
recall it each time so now you have all
this shit down and like you understand
exactly like what you're gonna send when
unless some exception happens so how do
you feel now versus before okay that's a
question yeah how do you feel now that
size before now do you have all this
data I feel really really good like I
feel in control and you know I'm looking
at the bigger picture and that business
like you know starting a new website was
the keyword research but getting the
content out was such a stressful time
for me I was like man this can take so
much energy
what end up happening was either my
content was like happy or you know stuff
just wasn't getting done because I hated
the process so much as I look at my
business now I'm just like if I know
this system down and just keep going
like I can get in websites you know 20
30 40 page in the site's out every two
weeks you know about that stress so it's
just I'm super excited cool cool yeah
earlier when we were talking I know you
were like hey I'm really excited about
the business now and I'm not you're not
stressed like you were when we were
talked in you know three or four weeks
ago so that's cool
the interesting thing for me and I do
the same I do the exact same stuff I get
like frustrated overwhelmed I'm like man
there's just too much stuff to do and
then it turns out like you didn't really
generate any new knowledge you didn't
learn anything new but you like wrote
everything down you went through the
process of figuring out where you wanted
to go and then you sort of backed into
it and then there's a lot less mystery
about what you're gonna be working on
when you sit down to your laptop and
that feels really good
so all right anything else Rob before we
finish up for today
that's it I'll get I'll get going on the
content okay very cool and I guess I'll
hook up with you later so we can I guess
make copies of these templates strip out
any like I guess contact information
like email addresses stuff like that
make sure it's all clean and usable for
other folks to use and then we could put
the links below and we'll link to
whoever you were inspired to do that
Amazon template so sure
cool thanks for sharing all this stuff
I'm sure a lot of people will find it
very useful all right man we'll talk to
you next time
say dad
and then I heard you're supposed to snap
your finger so you can get like the the
right sync like the audio sync so I'll
be able to sync up the files so yeah
yeah I've never done it before
so anyway

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