and I think we're rolling all right hey
it's Doug Pennington from niche site
project again and we have Rob for our
third coaching session so how's it going
Rob yeah it's pretty hot here in
Thailand oh yeah how hot is it it's been
getting over 100 and kind of sticky
roughly man that is pretty hot there's a
lot of mosquitoes and stuff for what
yeah yeah Wow
it looks like you're wearing the same
shirt as last time yeah I don't do
laundry here yeah
yeah same here same here okay
so last time Session two we talked about
the task list and really sort of
everything that you do from start to
finish when you're working on a niche
site so if you haven't checked that one
out I'll put a link below so you can see
the second video and you could also
check out that full task list and out of
that session last time we realized that
we sort of want to focus in on this
content area and in essence I asked Rob
to describe what he does for his content
now and what he wants it to be like so
just like we did in the the first or
sorry the second session around the task
this is really helpful so Rob I think
I'm displaying my screen and I'll just
click over so people can see but can you
tell us a little bit about this
spreadsheet and the process that you
went through yeah so I started with my
existing content process so from the
moment you know what articles you want
to have written then your keyword
research start with the planning phase I
read the assignment I are the writers
just listen to everything I do right off
okay cool
okay in in general it was sort of like I
guess breaking out the specific items in
that content phase so I don't remember
off the top of my head but content
probably had like ten different steps
and then you really you know expanded
about you know each of the subtasks
right yep okay and then let's see I'm
just gonna move over to the other tab
and and this is just generally what you
wanted it what you want it to be after
reviewing what you're doing right now
right yeah so then I had kind of a tooth
beat process sort of what I think it
would look like yeah I took a little bit
more time upfront to plan great
templates great just a better workflow
for what my content system would look
like in addition to you know bouncing
some of these ideas off of you and you
say well it's on the right track but you
know maybe this was it and then I guess
have you ever done anything like this
before
like a gap analysis not for niche sites
no okay and then linking it in the day
job have you ever done anything like
this yeah okay cool and then I guess we
can just sort of look at each one of
these steps or at least the ones that
you feel like they're important and that
we need to talk about so we'll start at
the existing process and I bet you
probably saw some areas that you want to
improve so I'll just turn it over to you
and we could hit the stuff that you
think is most important yeah the first
couple planning you know first of all
I'm like what's the quality am I gonna
get oDesk Elance I kind of have a good
idea of what it costs for the content
I'm looking
or I come down to research and kind of
look at the top products in the niche I
also look at other affiliate sites and
kind of see how organized so I got an
idea
what kind of information the buyers
problem needs to be solved and the
content and so as we get into create the
assignment I think this is where a lot
of my energy is being used and basically
every single assignment whether it's
that main page like that for example
best protein powder for women or next
product review I create a unique sort of
template for each one and that's I think
that's something that can be put into a
system and you don't have to keep
wasting that energy each time right okay
yeah I agree I mean they're not unique
snowflakes or anything they're just it's
a product and they have like some
different specifications and there's
certain things you want to cover and you
may have to change a couple words here
there but it's pretty uniform I think
you want me to continue into the hiring
process yeah yeah what why don't we just
keep rolling through this one and then
maybe we keep I guess go back up to the
template stuff it sounds like that's
something we're going to get into the
details on yeah and here in the writing
area all hiring I don't think I'm doing
a great job of the hiring process so
like learning how to hire again template
creation what does a job application
looks like you know all these messages
as I said it's just each time I'm
rewriting the right that's kind of
working with the writer I think yeah so
those are the two common areas right
creating the assignment templates and
then kind of a workflow system
Reiter's it's as well okay in a new I
guess we'll probably get into more stuff
in the to be but I'm gonna ask her two
questions right now sir on row 15 that
says the canyon if the candidate looks
solid hire them that says you may send a
message to ask a question or inquire
about scheduling expectations and then
you say it's a bad move why do you say
it's bad hire them I know it's bad in
the sense that it's just like I'm asking
their expectations but like I just might
do it there's no there's no flow it's
just because if you look the next one I
kind of met maybe I usually asked them
to send the first order writing like
sometimes I forget so gosh it's all in
my head and if my head is not sharp we
lose step since I'm in a movie so got it
okay and then I guess my second question
goes away sue
it was around received the next article
so you usually accept them as is but
sometimes you'll you may go reread them
and ask for changes but other times you
just take a block of a few articles yeah
I guess the reason it is you know I'll
give you a after the first I'll give
them some feedback and then I've usually
just got to the point where I felt like
the energy to correct them at that point
is useless so I maybe fear of then it's
just knowing how to pull the plug and
say you're done and I just end up kind
of going with them and accepting it so
not sure I see that as an issue - got it
and then do you have you been burned by
getting subpar quality articles after
that initial successful good article
yeah okay got it so you actually have
there was some consequence to that by
not checking okay anything else on the
existing process right now before we go
to the to be know let's go alright so I
had it a little bit in the planning
stage more it starts the template kind
of idea where you're looking at the type
of assignments you have the type of
pages and then asking yourself you know
do you have a template for this if you
don't are you going to use it in the
future if yes create and save the
template you know if not don't create a
template you're just going to have to
maybe build a unique one for that
particular article in this
let's see into research let's just skip
to higher writing so this is where I
added a lot of this step okay I said
fill out a lance oDesk job posting using
what I call I guess standard content
hiring doc and I actually don't even
know what that would look like but I
think I need to have some sort of
standard assignment okay and I think we
might have discussed but change over to
hiring a few writers just to have the
first one I don't even know how that
that flow will looks like how to fire
after that if we're not meeting a level
I want then you know what is have a job
acceptance template and instructions for
them to Center the first article so
really just the things we were talking
about just really cementing these on
this this process right here mm-hm
and then when they're writing if I see
any issues how to go about having them
rewrite it as needed and not many
expectations firing them I hope I wasn't
all over the place but no I mean this is
really good because you know regardless
if we if we take action on every single
one of these or just a portion of them
like you've gotten it out of your head
and it may be something that you could
stop worrying about because you know
going back to what we were I can't
remember if it was earlier in this call
or Session two but you know if you feel
out of control like you just don't know
exactly what to work on next or you know
there's a bunch of things you have to
work on but you're not a hundred percent
sure you just have a huge list in the
back of your mind but just like getting
it out knowing that you know for example
you may need to have a template or send
an email that releases one of your
contractors because you know they did a
bad job or you just don't need them
anymore or anything like that so this is
perfect and you'll probably think of
more questions and more sub points along
the way as you're actually doing this so
okay and you you honed in really well on
one of the benefits here and that's
you'll be able to develop templates for
most of the things that you're doing now
you mentioned fill out eel ants or oDesk
job posting using a standard hiring
template you said I'm not even sure what
that would look like but my question to
you is you know you've hired people on
those platforms before right and you can
go back and check what you were saying
in the job postings you could pick what
you liked
get rid of the stuff you didn't like and
you probably have a few job postings out
there so you can you know use the the
tried-and-true
templates that you have and then just
take the best parts and then put it in a
word doc or whatever and then copy and
paste it fill in the blank for certain
areas so I think most of the emails and
most of the articles that you've had
written you may have to make the
template but I'm pretty sure you've
already done the work it's just a matter
of like organizing it so yeah it's just
taking this time to put it all together
take the best practices of what I've
done and just out of there so I don't
have to repeat this time and time again
no yes yes okay the next thing we'll
look at is the you know the second part
of this assignment was now that you've
seen these areas where you can probably
stop recreating the wheel I asked you to
list out the possible templates that you
think you can take advantage of so lets
you know what I haven't even really
looked at these so I'll let you talk
about this also okay so I came up with
four template ideas that I think should
cover at least the meet of a niche site
maybe 75% who knows but if you got these
down and would really help a lot so
obviously Amazon product reviews or just
any type of product with you I call it
main post I'm sure a lot of your readers
are familiar with you know best we use
the example here best USB mouse 2015
we'll use is kind of a standard like
sure so the page you're trying to really
really rank and then maybe some more
alcohol posts how to do this or we said
like USB mouse tips
maintenance whatever and then another
post that I don't that I like is you
know top brands type of post so yeah
alright cool
and then for the I'm sorry so it feels
good to write these out I guess it would
cover at least 75 articles and you're
talking about the ones above right the
template above yeah okay and then for
the random articles I I would ask you
right are those really random or can you
not generalize those as well
blank accessories and you know blank
versus blank and yes yeah top ten and it
could also you have top ten brands but
you could probably do other types of top
ten style posts so they're not so much
random it's just the the content within
them would be you know widely varying
but I know I'm a reader of the digital
marketer website or blog or whatever the
company overall so I know they have a
couple of pieces of content about
creating content and they have you know
20 different kind of articles and or not
twenty this is low that there's a bunch
of different kind of blog content and
you could just pick like five or six out
of there and then they may have
templates there's like expert expert
interviews and maybe it's a curated type
post where you they're quote they're
just quoting experts from other sites
from their own site or from a new site
and then you actually don't I mean it's
more of an organization of information
that's out there versus like writing
fresh new content and I'm I bet you
could probably fill a lot of those
random articles that way so you you hit
on a thing that really struggle for me
and it's we said okay you've got the
templates but the information inside is
changing a lot right so maybe laptop
accessories like that type of article
can be made into a template the
information within it is fairly
different I'm having a hard time getting
my wrapping my brain around creating a
template I mean we can even go back to
how this works for your main post right
if you're doing the best USB most the
criteria for buying that is a lot
different than you know a different type
of product let's say how how do you keep
that structure changes inflammation like
thundersense yeah it does so if it was
like gosh I'm trying to think of some
other example so maybe like I guess is
your is your template like okay so let's
say we're doing best USB mouse maybe the
Christ here here for the buyers decision
there's like five different things right
so there's your template just say a you
have room to break down the different
buying considerations and then maybe
your next product only has three so it
didn't have to have five exactly right
but you put the features or the
considerations into that right part of
your time okay yeah yeah now that I'm
thinking about it let's say it's like a
USB mouse and then like ironing boards
or something like that
I'm completely different right but some
factors are always in there it's like
you know features price like user
experience like user reviews or
something like that
so maybe the sub points underneath but
vary quite a bit and maybe you know you
can put those in specifically for each
product but at least you have like the
main five points and you know hey you
know like the USB mouse may need to have
batteries but most ironing boards don't
have batteries at all so yeah and I
guess the worst case scenario is if you
had to radically change it like that's
for a particular niche let's just say
that's really not the end of the world
like I'm already doing that now every
time so right you know I mean you can
still be flexible if you need to do so
right
and then so so that's really good for
the the templates on the actual content
that you're having written you know one
thing you can one thing the I'm gonna
tell you that you need to do is there
are certain points of contact like with
working with a writer and you hit on
them on the to be process already so
it's like the initial job posting like
maybe the second or sorry the initial
job posting and then the initial
correspondence to his particular writer
and then the email for like hiring them
for a trial and then the email so all
these emails like each interface like
that's probably going to be an even
bigger opportunity for like optimization
because you're like writing those emails
fresh each time and I bet for these
Amazon review templates like you could
probably give the people an outline and
then they can run with it from there but
like if you're writing each one of these
emails out like that's a lot of time
you're spending that you're you're
creating like unique new ideas when you
could just copy and paste a paragraph
like hey welcome to Rob's team blah blah
blah blah blah and you don't ever have
to write that again it would just be
like right USB mouse article like copy
paste that in and then if you have any
questions like you know all that stuff
is already written so so add all the
interfacing like emails that you can
think of that you would have with a VA
including like one to fire them are you
are you like timid about releasing a VA
or anything like that I've had no
problem
you know after a project just being like
you know you didn't hold up your end
yeah I'm not gonna hire you again but
I've never
mid-way in the content actually said
like hey this is not cutting it and okay
no yeah I'm a little timid yeah okay so
maybe you know think about that a little
bit I've definitely had to let go a
couple VA is that you know some of them
just never show up and or do anything so
that's pretty easy you can just say hey
sorry didn't work out blah blah blah but
you know I I would say right one of
those templates to the shorter the
better and usually you know the way I
approach it is like the more perfect
just act professional right so just keep
it straightforward facts no need to call
anyone out it's just like hey it didn't
work out
and then you know move on and the reason
why I mentioned that is you alluded to
it before but I'm a believer in having
like sort of duplicate especially for VA
is to have like duplicate roles there
because things change like people get
busy they miss deadlines even very good
VA s you know they just may disappear
every now and then and you know if you
have the ability depending on what
you're working on to have people working
and duplicate it's really helpful so in
that way you keep the reason why I'm
mentioning that is sometimes I would
hire like three people knowing that I
would only have like one role available
so I could actually test drive I mean
I'm paying everyone right so they're not
being taken advantage of they know it's
a trial job but then I could select like
the best of three instead of like
rolling the dice with one person who may
not really follow directions properly
and then you know you awarding the job
or you don't and you could release him
so I was kind of all over the place but
I think you get the point right out all
the templates you may have matter faced
with people so all right
well I think we're coming up towards the
end of time here do you have any
questions about anything
so you mentioned that I should highlight
some of the interactions with the BAS I
did put some of it on the TV process but
you just mean we take it to the next
level and kind of refine what that would
look like yes and it looks like my
chrome crash there so we'll have the
luxury to look at that but yes just like
in your the third tab with the possible
templates go ahead and list it out there
and then you'll have obviously you'll
have a list and then you'll know you'll
know what you have to create or at least
refer back to because I'm certain you've
you've composed all of these emails
already it's just a matter of you know
refining it so that you have sort of
just the template that you could refer
to and make it easier on your mind okay
so that makes sense so just take the TV
process with my writers and kind of
anytime I see a need for a template just
let me look back a little time and just
create them right and one other thing to
add is as your so we're gonna identify
like content templates that you can use
and then these correspondents templates
that you can use and then the thing is
we're you're gonna miss some right like
no matter how much you could plan
there's going to be some of something
you're gonna miss so whenever you hit
one of those you'll know it because
you're gonna have to write the new email
or whatever so just put it on the list
and then you'll know hey this is another
one that I could refer to in the future
and I just wrote it and I'm just gonna
go ahead and make a template out of it
right now and then you just have a
library of stuff that you don't have to
like recreate over and over again make
sense okay any other questions
got some work to do I think so and I am
yeah I'm happy with the progress we're
making here so I think just going
through these exercises of like writing
everything down like actually you know
making your thoughts permanent by
writing them down is really effective so
really two things like just getting it
out on paper is huge and then you know
just having someone to bounce what's
going on it's just it's it's huge you
know what I mean a lot of this stuff as
we're doing this online we internalize a
lot of stuff and there's information out
there that's it's hard to talk to it
even about it right yes
cool now we don't have to decide right
now but for the next session should we
cover like the templates and how you've
dealt with that stuff or is there
something else you want to look at
instead I say hey let's just do the
templates for now okay I think that's
good that'll be a nice continuation so
and I bet you know we'll look at him in
generalize them but those may be some
templates that we could share with with
everyone you know depending on if you if
you let us do that Rob but we'll look at
them I bet we'll be able to get some
templates that we could share with
everyone so yeah cool all right well
I'll let you get to it and I guess we'll
talk in a couple days we'll have a look
at the templates and go from there okay
see ya all right see you later man bye
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