the cold weather seems to be following
me around we're down in Longmont
Colorado just to check out the area a
little bit and it was warm it was pretty
warm here like a week ago but right now
is snowy one of the coldest days of the
year it's in the the teams it was like
15 degrees Fahrenheit and kind of stuck
inside this hotel right now but that's
not why we're here today we're here to
talk about Google Trends in this video
I'll let you know about how to do some
keyword research use Google Trends in
general and use Google Trends for
brainstorming so let's get to the demo
right now we're gonna take a look at
Google Trends and how to use it for
keyword research and just having an
understanding of how popular keywords
brainstorming so let's get to the demo
right now I'm Doug Huntington I talk
about Amazon affiliate sites and project
management so take a look around the
channel if you like what you see please
subscribe we're looking at Google Trends
right now this is just like the home
page here and you can get insights on
what's going on what's trending right
now so they have featured insights at
the top and as you scroll down you can
see the stories that are trending over
like the last 24 hours here you can
potentially you know have an idea of
like what people are searching for and
maybe right it would be hard but maybe
you could create some sort of viral
content based on what's popular now it's
not really my style because you have to
continually search for stuff create more
content and chase things around but if
you have some insight for example on
like you know a movie is coming out in
several months and you can sort of plan
for when it's going to be popular then
that could be interesting and this could
give you like further insight so
essentially you could do research on
previous movies that have been released
or whatever current event may be coming
up maybe it's an event and then you
could have content out in the right time
period right so one thing that we see is
Coachella 2018 and that is telling us
that this time of year people are
searching for code
20:18 so if you knew that and you looked
at the trends over the past couple years
which I'll click on it and see what what
we see here if you understand that you
could have content published ahead of
time so that when this hits for 2019
2020 and so on you have content in place
and you can serve the searchers so let's
see what we have so they talked about
Coachella 2018 and they're giving us a
little information which is interesting
in here is search interest in Coachella
headliner so it's really giving us it a
suite of information and gives us a
pretty good idea of what what people
search for so that said I'm gonna try
and find the trend right so we see here
back to 2014 so this is the historical
graph is what we see here and this is
insightful right so we see two spikes
primarily and it looks like there was
potentially a spike in you know roughly
this time frame when were like leading
up to it so we're sorry when we're
leading up to the announcement I would
suspect and then further you know around
April there's even more information and
it looks like there's a spike so every
year February and April is when there is
a spike in the searches for Coachella
and what we can see is they tell us it
reached an all-time high in April of
2012 and an annual festival was founded
in 1999 so pretty interesting
information and this is a way that you
could use Google Trends to you know
understand the seasonal type trends for
specific events right and you can bring
it down to a specific you know niche
site or affiliate marketing example
we'll take a look at that in a second so
be sure to stick around now another
thing I want to point out is you can go
to like top charts and they have
different categories and then you can
select you know whatever country you
want to look at you can look at you know
specific years or months or whatever so
we can maybe look at 2017 the entire
year and then we have our categories
listed so that's kind of interesting
further you can go to categories and
maybe we just want to focus on
say nature and science and then we'll
see pretty interesting stuff I'm a
little surprised we don't see much about
solar eclipse here in the u.s. I went to
go see the total solar eclipse down in
Idaho and it was amazing by the way so
we don't see any of that here but the
point is you could sort and look through
this data however you want right so you
can look historically 2008 the entire
year what were the most popular trending
actors right Miley Cyrus interesting who
knew right okay so moving on bringing it
down to a specific example that we maybe
can use a little bit more for affiliate
marketing we'll look at something
seasonal we're gonna look at Christmas
lights now I'm gonna get rid of this
term here I was doing a little prep
ahead of time so we're removing
fireworks we're just looking at
Christmas lights and you can see most of
the time people are not searching for
Christmas lights very much but we see
around October it starts to go up people
are looking and then in November it goes
up a lot and then in December it goes up
for a little while and then it starts
dropping in the middle of the month and
then it drops off like crazy last week
of the year so one thing you can do is
look at say the past five years you can
put in a custom range but obviously it
will probably see that every year
there's a spike pretty similar spike you
can see it goes up and then it drops a
little bit that goes back up and then
goes back and each year it seems to be
getting a little bit higher and what
this chart is the interest over time
it's sort of relative to itself so a
hundred percent is like the maximum
observed and we could see here over the
past five years seems to have been most
popular in 2017 so it was quite popular
2016 wasn't quite as a like search for
but 2015 was pretty high so you could
kind of get an idea based on that that
it's a rising trend even though we have
the seasonal spikes it is a rising trend
now we could even go back to 2004 and I
suspect that it's generally a rising
trend - if you were to smooth this out
now what does this really tell us if you
have a seasonal product like Christmas I
had to try to pick an example that
wasn't someone
nitch specifically but if you have a
seasonal type site you can really have a
good understanding on like how popular a
certain thing is going to be so if we
look at the last 12 months we can see
just in general people are not searching
for Christmas lights for most of the
year but it spikes so it doesn't mean
it's bad to approach a seasonal niche it
just means you have to understand what
to expect and you would want to probably
balance your portfolio or the products
that you are reviewing by having
different things that have it you know a
different season that they're popular
like fireworks this is sort of an
arbitrary example so I don't know if it
applies much but we could see in the US
usually around July 4th fireworks get
really darn popular right so that is the
Independence Day celebration fireworks
are really popular and when you look at
the number of searches Christmas lights
versus fireworks you can see that
fireworks are way more popular most of
the time then Christmas lights not most
of the time but the spikes are higher so
we see here you can compare two things
together and when we look at Christmas
lights it only gets up to an 11 on the
scale right versus the hundred percent
so that just means a lot more people in
the season away search for you know
fireworks in the July 4th time frame
than people do in the you know Christmas
timeframe now it doesn't mean that you
know fireworks are way more popular
necessarily one would have to go look at
the deeper information using keyword
research tools like keyword CAG for
example to understand how much people
are searching and what you can sort of
gather from this kind of information is
with the keyword research tools they are
using averages right so they use an
average for the overall searches over
time different tools use different
algorithms some use a 12-month average
others use like a 30 month average or
whatever right they could use whatever
they want but if you have like that
information and then you can see how
many searches people have on this
trendline you could kind of get an idea
if there's like a spike in some portion
of the
or something like that these are extreme
examples for a reason right I wanted to
see the spikes here and the other cool
thing that you can do with Google Trends
is you'll see related queries right so
they give us some information about the
Christmas lights and the fireworks and
stuff but then they also tell us related
searches for each one so we have
Christmas lights and then 4th of July
fireworks and near me like what people
are searching for Christmas lights near
me and 4th of July fireworks near me
indicate people want to go to an event
right this is more event-driven versus
anything else there's a lot of
additional information here so leave a
comment if you want me to go deeper in
certain areas like for example you can
look at interest by sub-regions so you
could like dive into metro areas right
so you can go a little bit deeper and
see how the searches vary by geography
so if you're doing like local SEO or
something like that this may come into
play a little bit more if you're just
doing niche sites it doesn't apply as
much but at this point we can see you
know interest by City may be useful not
not for us but Atlanta where I used to
live and they have more specific
Christmas lights that people are looking
for or fireworks right before we get
into the next part quick question for
you do you use Google Trends and if so
tell me in the comments how you use it
i'm always looking to learn more and by
the way everybody be sure you take a
look at the comments because some of the
best ideas do come directly from the
audience it's really interesting how
these things sort of play together and
you could find may be correlations that
don't exist you could find sort of
trends that are related to each other
and you can find interesting stuff now
again for these I try not to out
anyone's niche or anything like that but
when you look at let's back out of the
geography just to make sure we'll just
do us you can look at these other
related queries and maybe get an idea
right for keywords to look up to see if
they make sense for you to go after them
now again these are arbitrary examples
and are not product related directly but
you can still get a good idea by the way
you can download you know the list here
CSV rising versus top so
I think rising indicates the trend is
moving up top is like what is your most
popular so LED lights right so that is
kind of product driven best Christmas
lights so those are sort of keywords
that are approachable potentially for a
niche site overall I would say Google
Trends is a really interesting way to
get information on the trend of how
popular your search is especially over
time right so a lot of times people were
worried about going after a niche that
is dying and you can get an idea let's
get rid of Christmas lights and see what
fireworks have done over time so if you
saw this if you ignore the spikes if you
average this out this would seem okay it
doesn't look like it's declining but
every now and then people are worried
like am I going after a niche that's
just gonna go away so if you look at
Google Trends over time you can get an
idea you know since 2004 is when they
have data and you can see it like either
it's growing or it's getting small so
for this fireworks it's growing right
you can see over time there are roughly
twice as many people searching for
fireworks information than there were in
2004 so you can get an idea about that
you could also do some brainstorming
like I said if you're looking at Google
Trends a homepage and you're like
wondering like some big things that are
coming up you could look at that sort of
information stories that are trending
right now so that's interesting very
cool
it varies all over the place so you
could look at different categories if
you wanted to so let's just look at
business really quick business type
articles and what's trending over the
last 24 hours and you could again switch
countries if you want to so it's kind of
cool to do that sort of research just do
general brainstorming to get an idea
what's out there and then further if you
want to you know look at historical
information you know maybe for content
if you're looking for informational
content this could be an interesting way
to do research perhaps you can look back
at historical data and reference that
you know Michael Jordan and Michael
Phelps were search for like they were
the two most searched for people in 2008
stuff like that so very interesting way
you know when you couple this sort of
trend information
what you could find out in you know
keyword research tools that could be
pretty powerful to understand what
people are searching for how many people
are searching for on a monthly basis and
the overall trend of the niche so again
if you have any questions let me know if
there's an area you want me to go deeper
let me know in the comments and perhaps
it'll be a topic for a new video
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