a reader sent any question and it was I found a keyword that's awesome the
search volume is over 250 what do you think I should do doc should I go for it
this is one of the most common questions I get and I mean unpack it for you a
little bit because there's a little bit of context that is not listed in the
question that I should tell you about the key word golden ratio is a
lot of times you'll be able to rank without building any backlinks there's a
formula I'll put a link to the video to explain it in a deeper way but basically
you look for the all entitled results which is advanced Google search string
and then you divide it by the local monthly searches and you want to make
sure the local monthly searches are under 250 that is the subtext of the
question and then if you find a ratio that's 0.25 or below then you should go
for it the thing is the formula is important
right I tell you to aim for below 250 search results for a reason now I know a
lot of people have said I've done it with different search volumes with
higher search volumes and it worked fine and then a whole other set of people say
I've tried it with 250 or below and higher and none of them worked so who's
right probably both honestly there's a lot of ways to apply this formula
incorrectly but here's the deal if you're asking me if you should go for it
I'll give you a couple of scenarios I'll tell you why the search volume matters
I'll tell you who should go for it right what kind of person should go for a
search volume over 250 and I'll tell you if you should think twice about going
after a search volume over 250 or not and with that I'll give you a little
advice if you're unsure what to do I'm Doug Pennington I talk about Amazon
affiliate sites and project management so have a look at some of the other
videos and if you like what you see please subscribe before I tell you why
the search value matter so much in this scenario I'm gonna put a link in the
description and probably a card to show you some of the key word golden ratio or
kgr success stories so do check that out if you're new to it or if you're unsure
if this like kgr thing is gonna work check out the videos cuz these are
viewers just like you that tested it out and then I talked about the results with
them so here's why the search volume matters now I've
so this stuff in a very like scientific way at all but through my sites and
through my students sites these are my observations basically it seems like
higher search volume takes longer to rank for there's a couple things in play
here right so a higher search volume usually means it's more profitable so if
you're comparing a search term that gets 5,000 searches per month with one that
only gets 50 per month that's a huge difference right so if you're looking at
5,000 you could expect did that search volume that keyword phrase is going to
be a lot more profitable there's also going to be a lot more competition for
it people vying to try and rank for that keyword so just by default there's gonna
be more competition for 5,000 versus 50 so that's point number one around why
the volume matters now the other part and this is the part that is untested
and just my observations personally when you go for a term that has more searches
it seems like it takes longer for Google to allow sites to move up the ranks
right when I first started with affiliate marketing in 2013 it seemed to
be you know 2 to 3 months you'd be able to shoot to the top you'd be able to buy
a new domain start a site do a bunch of link building and then you could rank
number one in two to three months I did a few times and I know a lot of other
people that did too right now the Google sandbox seems to have a much bigger
impact and it seems to be about six months but here's the deal seems like
there's higher search volumes like I said 5,000 to say 10,000 it may take you
like 9 to 18 months to really move up the ranks unless you're doing you know
some crazy link building and some crazy outreach with a large budget so if
you're just building a site and you're kind of taking a slow and steady kind of
approach it's probably going to take you longer to rank for those higher volume
search terms so this way the search volume matters number one if it's a
higher search volume term it's more profitable and basically more people are
going to be competing for that same term or set of terms that you're after as
well number two it seems like the Google sandbox takes longer for higher volume
search terms now let's talk about who should go for it this is kind of you
know my personal advice you should probably go for it right if you fail
a term that you think is good and it's over 250 the cost of you writing an
article or having an article written and posting it is pretty low right the
upside is high it could rank you could make some good money it could be like
the term that helps your site break out and you should just go for it right if
you've done the keyword research and it looks good let's say you google the term
and the competition looks acceptable do you have a good feeling about it go for
it the consequence is very low and the upside is high in the worst case
scenario you will learn something by you know taking a chance and doing something
on your own right if you think it's a good move
go for it expect it to take a little bit longer and I would imagine sort of a
progressive scale so if you have a very high search volume it's gonna take
longer than if you have a lower one so if you aim for 500 versus 5,500 is
probably gonna rank sooner than the 5,000 searches per month so that is who
should go for it most people most people should go for it now who should think
twice who should maybe not publish it here's the deal if you are just starting
with affiliate marketing if you're a beginner right if you feel like you're a
beginner and your site's brand new you should probably go for the lower search
volume terms now my previous answer on who should go for it it still applies
right worst case scenario you're out a few bucks to have an article written and
to publish it to see what happens but the thing is if you are just starting
your site I am interested in getting quick wins for you and if you publish a
article that is targeting a low searched flagging term that is going to be a
quicker when then if you go for a high-volume search term so my advice is
if you're just starting a site you should probably aim a little lower I
know the common knowledge the common decision that a person is gonna make is
well if I have the option to go after a search term they gets ten searches per
month or a thousand searches per month they're gonna think I'd prefer to get
more traffic right I'd prefer to get more traffic and probably earn more
money but the problem with that is that is what everyone thinks right everyone's
like hey you know what I'm gonna hop for the thing where I could make more money
it is literally the most obvious choice but that means
more competition so if you aim lower to begin with you're gonna get quicker wins
you're gonna understand this model works and then when you're ready you can go
after the higher volume search terms and you'll be able to rank a little bit more
quickly once your site has some good momentum hey and don't forget to check
out the success stories again these are viewers just like you who watched a
couple videos on the kgr launched a site did some work and they got great results
so I talked to Ellen who made 3,000 bucks in a month right so she's growing
her site at least the last time I talked to her in 8 months and then I talked to
a gerund beginner right beginner and he hit 300 bucks in about 4 months and then
I talked to Wesley who got a sale on a brand new site within 32 days all using
the kgr so do check out that playlist super interesting and I'm sure you're
gonna learn a lot thanks
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