hello it's the webinar on keyword
research my name is Doug Huntington I
founded niche site project it's a blog
and YouTube channel I talk about Amazon
affiliate marketing and project
management I see we have a few people on
let me know in the chat if you could
hear me a lot of times people can hear
me so that's so it's good I said we have
lamps and Brian and Paul give me a shout
let me know if it's the first time
you're on I know I recognize some names
already and hopefully we'll get a lot
out of it now I think a lot of people
probably hopefully saw the keyword
golden ratio masterclass that Alex
Cooper and I put out on YouTube over
this week and that's like a just a piece
of the puzzle right key word golden
ratio is just a piece of a larger
keyword research set of skills that you
should probably have and actually when
you get one level up keyword research is
just one portion of the skills that you
should have when you're doing internet
marketing so keep that in mind like each
level we're going up and obviously if
you can you know if we could pick like
one topic like the keyword golden ratio
and do a whole class on it where there's
like an hour and a half of material on
it you can see the depth of like what
you can get into and I see here we have
el Mari
what's up from South Africa so good to
have you on I believe it should be I
believe it should be pretty okay so so
you guys are telling me the live stream
is off offline okay let me see can you
see cuz chats enabled things seem good I
see a handful of people on No you just
see a static picture of me very strange
I mean mess around with some stuff
okay so it sounds like things are better
now you can see me now okay I'm gonna
assume that it's okay let me know where
it's at folks cuz it's hard for me to
tell really anything it's hard it's hard
to tell if anything is working on
webinarjam cuz it looks like it is on my
end what it was gonna say is these are
YouTube setting they're usually better
questions a lot of times on YouTube
people ask questions when they can
really just go look stuff up so this is
usually more advanced and a little more
enjoyable for everyone it's one of the
reasons why I do these instead of just
another live stream on YouTube because
it's kind of a mess people just show up
at the beginning in the middle and at
the end and then they kind of wreck the
whole thing it's not it's just the
nature of the medium but in this case we
can you know focus a little more you can
get yourself a notepad even a small one
will do you turn off notifications on
your phone like I'm about to do so when
the telemarketers call my phone doesn't
ring so try to remember that stuff
anyway I know a couple people probably
just joined up again
keyword research webinar so I'm gonna go
over like a higher level than the
keyword golden ratio I will talk about
the keyword golden ratio a little bit
but it will mainly be focused on like
higher level stuff just in general so
keep that in mind and I'm gonna start
sharing my screen get into the
presentation right away I was trying to
do a couple little updates here but
you'll see I'll tell you when I when we
get to the update it's not a it's not a
big deal all right in the way this is
gonna work I'll do the presentation and
in general I'll try and watch the chat
but sometime
a little bit hard to watch the chat
while I'm speaking and I just fall over
my words it's really hard to read and
talk at the same time just tough to do
let's see here
I'm having some small technical
difficulties here with webinarjam okay
there we go there we go all right thanks
everyone for your patience with the
technical difficulties it seems like no
matter what I do there's always
something alright and I see there's
actually an issue because I can't even
see the screen can you guys see my
slides or now let's try again soundcheck
you can hear me all right good news is
I'll still be able to present even if
you can't see it so hopefully this is
gonna go alright okay I think you could
hear me there's a bit of a delay so I'm
going to assume that you can hear me and
stuff by the way if you have any
technical difficulties there's a refresh
button or something like that on your
screen you should be able to hit that do
let me know in the chat like if the
video goes away or if the audio goes
away let us know in the chat a lot of
times other people can let you know and
then sometimes it's just on urine so hit
the refresh but let people know - okay
I'm Doug Pennington like I said this I
was trying this is what I was trying to
update I was trying to put like updated
images for my latest vacation so this is
a Newport Beach that's Georgie and I
really nice sort of picture my wife took
so I'm working on some others and I've
been featured on a lot of other blogs
and stuff featured or mentioned that's
just a handful of a ton of guest post
and I'm actually actually I'll ask
people now do you read a lot of blogs
currently cuz I'm looking to get back
into blogging more
which I enjoy spent so much time on
YouTube but I'm looking to get back into
blogging more and part of that could be
guest posting so just curious if people
read a lot of blog post and I mean I'm
doing a lot of like video tutorials but
I used to do just blog posts with
screenshots and I feel like it's two
different audiences it's very different
so anyway most recently or I guess it's
been several months now is featured on
social triggers by Derek Halpern I
always put this timeline out because
well it's a reminder for me as well but
the other part is a lot of people just
share the highlight reel
they just say hey I did this awesome
stuff and it looks like they just
started and within six months they were
like doing something exceptional stuff
well that does happen it's super rare
and most of the time keep I'd like a
very long path to get to wherever
they're at they don't share any of the
mistakes that they may they don't like
make it sound like they're infallible in
any way
I've made so many mistakes and in fact I
think when I look back and see you know
my first site it did awesome and then it
got penalized after about six months or
so and then that's just what people were
teaching at the time I mean when you
look back at smart passive income pat
flynn spencer hawes over at niche
pursuits when you look at even neil
patel over a quick sprout like those
were the big blogs that I was following
back when I got started in 2013 they
were doing PB ends they were doing link
wheels they were buying links from
Fiverr I mean all this stuff that
actually worked really well back then it
was just the common stuff that everyone
did so I was following my mentors who
actually are you know good guys and they
try to do the right thing they trying to
run a good business you know and they
were doing all that stuff and I was
following their lead of course that'll
get you penalized real quick which is
the this point down here
and then I launched several more sites
in like 2014 in spring of 2014 and then
by the fall they were all penalized and
you know fast forward to 2015 I got laid
off from my job I'd worked there for
about nine years and I was like man I
have these side projects but nothing's
really sticking and then I slowly
improved over time and stopped making
the mistakes that I was making over here
and and things are good and back I guess
about a year ago sold a site with a
partner of mine for two hundred
thirty-five thousand so that was good
and yeah it's been a fun ride so quick
question it looks like we like I said we
just have a handful of people so there's
Q&A at the end but since there's such a
small number of people if you ask a
question I should be able to like try
and answer it before the very end so
quick question when did you first hear
about niche sites and if you you know
you want to mention where you heard
about niche sites or internet marketing
feel free to put it in the chat so in
Arthur good to have you on live thanks
for the support overall Dennis says you
read a lot of blogs YouTube etc you're
into it okay Brian isn't following any
blogs but mostly YouTube and email
subscriptions okay Sina I feel like it's
really interesting because I started on
podcast because I was a podcast consumer
this is unrelated to keyword research
it's just us chatting I started with
smart passive income and went from there
and a bunch of other people and a lot of
different opportunities and internet
marketing from smart passive income and
then basically started reading all the
blogs and was a you know podcast and
blog that's basically all I was into I
didn't really pay attention to YouTube
at all until maybe the last 18 months or
so in a real way and basically I think
it's a completely different set of
Audion we hear that like John is a
subscriber to the YouTube channel some
people are just into blogs some people
only listen to podcast and like rarely
read because maybe they have time while
they're commuting so it's really
interesting like where people find stuff
and then like what they prefer to
consume all of its great I mean the
people that I felt really closely I'll
read their blog I'll listen to their
podcast and I'll watch their YouTube
stuff okay so getting into it
Q&A is at the end it is helpful if you
mark your message as a question just so
I can see it a little bit more easily
and as I mentioned before it looks like
it's gonna be a small crew so that's
cool and by the way I do want to have
more people on here but I promote these
in sort of a small way so if you have
the opportunity to let someone know when
one of these sessions is gonna happen
then may find value from it maybe like
in a Facebook group or maybe your
friends or you're chatting with some
people and wherever you're watching
right like if you're if you're a YouTube
person you can tell someone in the
comments hey there's there's this
webinar and you could actually share the
link that that I sent out before and if
people can watch the replay later so
anyway I appreciate any kind of you know
sharing you can do keyword research
alright and quick follow-up on the
question that I asked so other Doug says
you heard about affiliate marketing from
an Australian stoner guy on YouTube and
almari says YouTube takes a lot of data
which is expensive in South Africa yeah
I was gonna say Dennis beat me too and
it's lazy a STONER and I didn't I
thought you was a British guy but maybe
he's Australian I'm not sure but yeah
it's funny cuz his YouTube videos still
rank really well but they're like four
years old so I'm kind of amazed they
still have that much traction
because they're just out of date okay so
this basically applies to any keyword
research that you are doing whether it's
like a business site or like local SEO
or whatever we're gonna mainly focus on
affiliate sites because that's where my
experience is but I've heard you know
people use the same kind of ideas or the
same kind of ideas and techniques for
like any site now some of the metrics
may change a little bit like the search
volumes but the idea is hold up as two
methods there may be a million and then
some but principles are few the man who
grasps principles can successfully
select his own methods the man who tries
methods ignoring principles is sure to
have trouble
that's an Emerson quote although I'm
told it is not Ralph Waldo at some other
Emerson but the reason why I'm
mentioning that is if I just gave you a
step-by-step process you may be able to
follow it but if there are any issues if
anything changes in the future you're
out of luck so it's really important to
understand why you're doing it the
principles in like you know look at it
from more I guess I'm not sure what word
I'm looking for but go to the principles
like don't try and just learn a step by
step process that stuff can be really
useful but if you don't understand why
you're doing it or you know the
background of the process then you're
kind of screwed and yeah I'll leave it
at that I can keep going but keep that
in mind as we go through this so I'm
trying to let you know about the deeper
concepts here we're gonna go over four
things probably keep it kind of light on
number four there we're gonna talk about
types of keywords keyword volumes the
target volumes that were going for in
the keyword golden ratio the reason why
I'm gonna go light on the kgr is because
of the master class that I put out with
Alex this week so I'll defer to that in
in general and in the chat let me know
like has everybody watch
most of the kgr master class out there
so four types of keywords I'm just gonna
get into it here four types of keywords
in in general right there there may be
some other types or subtypes out there
but these are these four good to keep in
mind so by now this is like pre-purchase
like I want to buy something
within minutes right so that could be
look I always look around for like
objects like headphones I'm like alright
I'm going on a trip and I want to make
sure I have some like good headphones so
I may you know just search for like
headphones and that's it I just like
Bluetooth headphones for travel and then
see what comes up and maybe a bad
example but usually it's just the
product name so Bluetooth headphones and
the thing is with the by now usually
that's not great to go for all right and
I go into it a little deeper but the
reason why is like someone wants to buy
something fast they don't want to do
research on it next is the product type
and I've made that old and a little bit
darker we like these these are the ones
that we want to go for so these are a
little bit earlier in the process for
pre-purchase it's still pre purchase of
course but it's like I'm not sure which
set of bluetooth headphones I want it's
an investment it's a little pricey so I
want to make sure I get the right thing
I don't want to you know be on my trip
and on the road traveling and then find
out that you know I have headphones that
I don't that I don't like so this is
just a little bit earlier and it
indicates like researching and I'm gonna
go over some examples - next is
informational this is how to type
articles maybe the best way to do
something and the vast majority of
keywords online are informational I'm
not actually I'm not sure the source on
that but I think I probably read about
backlinko or something about it on
backlinko next is general information
and this is like you know people are
just learning about the product or the
idea
or whatever it is so if it's like
headphones maybe a lot of the results in
Google would be like Wikipedia like the
development history of headphones like
not really anything to do with making a
purchase and you can imagine the reason
why like we're interested in the product
is like it's pre-purchase and it's far
enough back in like the sales funnel
where you can you know potentially get a
commission that's the whole goal as far
as the informational that could right
there's two reasons one it provides
value to a person who is interested in
like a potentially a product and it
turns out you can put your affiliate
links in an informational article if
someone's looked like wanting to know
how to do something oftentimes there are
products that you can recommend that are
related to or can help them do whatever
they're trying to figure out faster or
better or easier so keyword volumes
these are purely my you know opinion and
sort of how I organize the ideas of you
know what sections of keyword volume I'm
looking at so I call very high like nine
thousand or higher now if you have
conversations with you know an SEO
agency named and they're working with
like big companies they may not think
that nine thousand searches this is very
many they may be going for you know you
know fifty thousand or higher and or
they're dealing with like much larger
search volumes I call high between
twenty five hundred and nine thousand
and I'm you know I'll just go down so
twenty five hundred nine thousand medium
is seven twenty to twenty-five hundred
low is 250 to 720 and then the ultra low
and long tails are less than two hundred
and fifty searches per month and I spend
most of my time in the medium or lower
search volume so medium low and ultra
low and for me it's just in
it seems like there's more competition
for higher search volumes usually it's
more profitable if more people are
searching for it and in general because
it's more competitive it takes longer to
rank it takes more links and it's just a
longer process it doesn't mean you
shouldn't go for them it just means if
you're starting out you you should
probably like give yourself plenty of
time and be patient to rank higher
search volume keywords and it's a blend
right there's exceptions in every step
of the way the lower search volumes seem
to be faster the rank you need fewer
links and there's less competition in
general and again that's sort of where I
focused my time and really when you're
first starting out you should focus on
the lower competition stuff and then you
can you know target higher volume
keywords and more competitive things for
longer term goals but you know times
have changed from you know when I first
got started or even several years before
that I mean you could go and approach
these really high volume keywords in
ranked I mean I did this I think I was
in like that high range which is a wide
range by the way but I think I ranked
like and in one of my early sites it was
like 8,000 searches per month was able
to rank at number one within like three
months or so again that was great ad
days I don't do that anymore okay and
quick note I did ask about the keyword
golden ratio masterclass Bryan says he's
watched about 70% so far almari watched
it and Paul watched it and Dennis
watched all of it tube so appreciate the
support and they think you know there's
there's a lot of detail and there
hopefully all the tutorial kind of stuff
is helpful okay the target volumes so
we're looking at the ranges again and I
hope the animation looks really slick on
your site
so I'm spending most of the time on the
ultra-low and long tails
it just ranks faster and that is you
know the keyword golden ratio at work
now for all those right we'll get into
the details but that's where I'm
spending a lot of time and the thing is
that low range you know that's fine to
go forward to as well as the medium but
as you get to the higher search volumes
I believe it's sort of progressively
longer to take to rank those so I gotta
set the water here is there anything not
clear about the ranges or why were or
why I recommend going for the lower
search volumes so the keyword golden
ratio it sounds like most of the people
are quite aware here so it's the all-in
title divided by the local monthly
searches where the LMS is under 250 so
you want the ratio to be 0.25 or less a
lot of people do ask about the higher
search volumes and I'll defer back to
the previous slide where it takes longer
to rank higher search volumes just in
general another reason why 250 is in
there and we're looking at a ratio of
0.25 is the tools are like all the
search keyword research tools that
provide search volumes are a little bit
different every tool uses a different
kind of algorithm they may use a
different number of months that they
average the search volumes typically
used to be twelve months for a lot of
tools and then other tools can I mean
you can use whatever algorithm you want
on your tool so depending on the
algorithm they use the search volume may
be different so the formula is literally
designed to account it's very aggressive
because the inputs are you know
uncertain the thing is
search volume is important but as long
as it's close enough
you're alright so it doesn't really
matter what tool you use I typically
recommend like keyword CAG seems to be
you know one of the cheaper options out
there that people enjoy using keywords
everywhere is a free tool that you can
use as a Chrome and I think Firefox
extension it's really you know just easy
to look through the search results and
see search volumes and the see
recommended searches related searches
Brian says what is Google search volume
twelve months Brian can you can you
rephrase that so the Google search
volume is per month so I'm going to
answer what I think you're asking the
Google search volume is like the
estimated number of searches per month
for a specific term I'm not sure what
you mean with twelve months on the end
there so okay so that's what the keyword
golden ratio is and that said right
people ask often hey can I go for one
with seven twenty sure you can actually
do whatever you want I don't I don't
really care but the formula is the
formula and if you deviate from the
formula the results will often be you
know they can be different they may turn
out great but when you hear people say
yeah I went after a kgr term and it had
you know fifteen hundred searches per
month you should check to see how old
their site was do they have a lot of
backlinks do to have a lot of content or
they already ranking well for a bunch of
stuff all that matters
so if you when you hear people say I did
X and it worked
make sure you have like all the
background information and it's not you
know her fault to not ask those
questions they're just trying to say
like well they're trying to brag usually
but yeah so you
can deviate from the formula and you
know here's the deal if it's like if you
have a point three you may as well go
for it right or if the search volume is
260 like it's probably okay like if it's
in the threshold of you know something
really close then it's probably fine but
I wouldn't do that for everything right
so a few exception cases right on the
edge go for it it's probably gonna be
okay all right so you do need to get the
key word volumes from a tool like
keyword CAG or whatever you want to use
it it doesn't matter it really doesn't
matter at all and this is an example
that I pulled some screenshots for the
actual number of these may have changed
the exact results but example number one
so this is how you do the the search so
it's all in title colon no space no
quotes
don't use quotes it throws off the
results how am i trying to emphasize
that but people still ask because they
end up with a lower number but that is
again precisely why you don't want to
use quotes so the kgr here is for
results so we see four results here out
of ten searches and that's 0.4 so it
doesn't meet the criteria and this other
example is best electric shaver for a
bald head
so the all-in title is twenty six
results but it's 210 searches so that is
0.12 that fits the criteria and you can
go for it again I mean when you're
looking at these two you know if you
only have four results and ten searches
it's point four have a look at the
results see if you think you can it
can't compete and if especially if your
sites establish how did the sandbox like
more than six months old then going for
you know this point four is probably a
good test for you to do right so I try
to encourage people to test things on
their own to you know if you
something about like a technique try it
yourself and see what happens
there's a lot of people online who just
they talk about stuff in the comments or
they put out information that you know
they'd never actually tested it you know
you know I'm happy to learn from anyone
I'm trying to I try and learn from my
students and try and learn from people
who have that are in these sessions like
like this but basically if you don't
test it for yourself and see what
happens on your specific site then you
don't really know so yeah a lot of times
people sounds super convincing when
they're describing something but they
may have not done it themselves
or they could just be incorrect also so
just be careful people stand very
convincing sometimes even though they
could be wrong so look out for that all
right
so pro tip here listen to Google alright
so what I usually do this is probably
the best way for me to find kgr terms so
a lot of people did watch the playlist
there's a SEM rush demo so a lot of
times I'll start at some rush a puller
report down for a bunch of keywords that
I've filtered down to something
manageable I'll grab one that looks like
it could be a good one like best
electric shaver for a bald head and I'll
just search for it in Google and then
I'll check out the autosuggest
and the related searches this is the
related searches it's located at the
very bottom of the SERP and these search
volumes here from that tool keywords
everywhere and basically you can get an
idea for others other keywords that you
can check it doesn't look like there's a
great example for these maybe can you
shave your head with an electric razor
70 searches per month that one actually
could be reasonable these others it
seems to be heavily like product
oriented but this is one of the best
ways to find new TGR terms you pick a
keyword that should be good to start
with
you check it out and then a lot of times
the related searches are going to be
very helpful and give you even more
ideas that you never even thought of and
the thing is sometimes you know I'll go
for the zero search volume if the
competition looks acceptable now this is
one of those cases where you know I have
a site that's out of the sandbox it's a
couple of years old so I can publish
something with zero search volume I know
some people are searching for it and
then I'll get a little bit of traffic
now the cool thing is a lot of times
you'll rank for a lot of longtail
keywords out of that even though it says
no one's searching for at zero people
are searching for it per month but
Google is telling you it's a related
search so you know some people are
searching for it the thing is if you can
you know just get traffic through it
longtail keywords that's awesome and by
the way a lot of people are worried
about going for you know 250 searches or
less again the thing is they're just
estimates so even if Google told you the
exact number of searches most likely
there are even more people searching for
related longtail keywords that are
searched for such a small number of
times they don't show up on any tools so
for example it could be just a longer
phrase like can you shave your head with
an electric razor after taking a shower
something like that and it's a very rare
search like so rare that you know people
are probably not even searching for it
at all and it wouldn't show up here but
you like if there are zero searches for
it reported then you know because this
related search that it is worth going
for so hopefully that made sense okay
and couple questions came through all
right
quick quick note five figure niche site
is my course enrollment is currently
closed but you can you know make sure
you're on my email list which if you're
here you should be on the email list and
basically
in a few maybe like five weeks and in
mid-july a new enrollment period is
going to open up so I the good old
product graphic that I probably need to
update at this point but the course was
created with proven principles
techniques and strategies at work I
didn't mention it too much before but
I'm a project manager I have a PMP so I
used you know the framework that I
learned from project management to put
the course together in a lot of ways and
I know a lot of people do watch the
YouTube videos that are here now there's
a there's too much information on
YouTube and blogs and you know if you
watch my channel and other channels and
then you read my blog and other blogs it
is overwhelming and you probably will
turn out to be more confused than not in
fact when I watch other people's stuff
or read their blogs I'm like oh I should
do that technique that they're
showcasing or whatever but it's just too
much the course removes all the like
extraneous stuff that you don't have to
do a lot of the stuff out there honestly
is like 1% gain right like if you again
if you just go to a blog there's
probably some useful techniques on
whatever and if you you know spend a lot
of time working on that thing you may
not see much of a return even though you
put a lot of effort into it so I remove
those kind of things and just get you to
focus on the core stuff is super
important that is probably the biggest
value in the course just removing the
noise and then of course you get support
from me and I have one one person who
helps me with support as well but you
get direct interaction with me okay the
Q&A so some people ask some questions
I'll hop over there and feel free to ask
questions here all right so and Brian
clarified his question here sorry on the
delay so are the results based in the
last month or what range okay so it's
definitely not the last
it depends on the tool Brian so every
tool uses a different set of criteria to
get that number in the past right I
think twelve months like one year was
the standard but I think I I'm not a
hundred percent sure but I believe that
the search volumes on a chaffs are like
a like a 24 or 36 month long average so
it you know it really flattens it out
the problem with that if it's too long
is you end up with sort of like a not a
seasonal but if like a trending effect
so if something's like really popular
like right now
the search of all you may seem lower on
a giraffe's or if it's really low right
now but it used to be a very popular
thing like two months ago your average
will be misleading so I believe the
standard back in the day was twelve
months with a Google Keyword planner and
I think a lot of tools to use twelve
months but you do need to check with
each tool to find out what the average
is
I think semrush uses a 12-month average
but again you should be able to check
the documentation or email support for
whatever tool and then find out what's
going on and typically you can not
always but you should be able to get
like the average per month right so if
if it's seasonal that's helpful to know
so if it's something you know like
outdoor gear it's probably going to be
more popular in the summertime all right
and land size from your short experience
that simply takes longer to rank when
the monthly search volumes go up seems
to be more important than all in title
results yep I I think that holds up
pretty well you know you know everything
everything matters but the search flow
search volumes seem too helpful Paul
is what if the all in title / / LMS 0
for both do we go for it yeah I would go
for it for me if the LMS is 0 unusual in
it was it a related search I'll usually
go for it like regardless occasionally I
will check the all in title but not
always so usually if the search volume
is 0 and it was a related search or
autosuggest I'll go for it anyway okay
Arthur says you have a hard time finding
buying keywords without competition less
than one using the keywords everywhere
tool it doesn't matter if it's under 250
or 10 searches do you have any helpful
ideas all right let me let me ask you
something let me try and get back to the
screenshot where I have keywords
everywhere up sorry it's taken just a
second here let me share my screen I'm
gonna have to ask you a follow-up here
Arthur
so are you talking about this
competition level right here where it
says zero is that what you mean damn
okay
and let me know if so without a
competition less than one if so it means
you're using the tool wrong so let me
know there Dennis says I have a kgr term
that said the local monthly searches was
ninety and you get fifty per day it took
a month to get that Amino traffic yep
and that's what I see and the thing is
like I know that income school guys were
beating me up about like the search
volumes and how it's inaccurate and
basically I agree with that but yeah
like I've always said the longtail
traffic like helps and there are terms
that bring traffic to your site that
people are searching for that are just
not on any search tool
so that's why it's fine to go after
these very low search volumes you will
hit a home run every now and then okay
and okay so Arthur says yes okay here's
the deal
Arthur with keywords everywhere the
search volume is what we care about
right the CPC is the cost per click for
Adwords we don't care about that so I'm
assuming that you're coming at it from
an affiliate marketers perspective we
don't care about that it only matters if
you're running ads and I'm assuming
you're not the competition and by the
way I made the same mistake when I saw
my first site this is a throwback to
that words tool but like if you've never
used any of the tools that all the
search tools are based on then this will
make sense the competition is the amount
of advertisers competing for the keyword
so it's actually the opposite and so
don't even worry number one Arthur don't
even worry about it so competition CPC
you don't need to worry about it unless
you're running ads the search volume is
all you need to worry about so just
remember that CPC and competition level
those are four like the advertisers now
the thing you have to remember is like
understand what whatever tool you're
using understand how to use it because
if you go to a tool like longtail Pro
and they have a keyword competitive
competitiveness value which by the way
is not accurate it means something
different so if you use a tool like a
longtail Pro it'll tell you the CPC and
it'll tell you the competition and it'll
also tell you the keyword
competitiveness number so the point is
make sure you understand the values of
the tools and sometimes it's misleading
because tools are made for like
different you know different audiences
it literally means the opposite and like
I said don't feel bad
Arthur I literally did the same thing
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