hey what's going on it's Doug Huntington
here and in this video I'm going to tell
you about internal linking internal
links are basically like hyperlinks on
your site that are pointing to other
pages that are also on your site so it
allows someone to like see a term see a
topic and then click that link and then
those interlinks you know they do a
couple things one it's more engagement
on your site so someone is learning more
from your site they don't have to go to
Google or anywhere to look at more
information they could just get more
information right there on your site so
that's that's good from an engagement
standpoint additionally when you have
those links Google crawls your site you
know they index everything in the world
and then they they can see that this
link is pointing to this other piece of
content and hopefully they're relevant
and they see that you know there's a
link going there and that is helpful in
some way so backlinks just in a general
sense are sort of like a vote for a
piece of content and those votes can
also come from within your site so it's
a very big simplification there but go
with me on this the point is these
internal links are important and when
you're publishing content you may be
aware that you need to add some internal
links so let's say you write a new post
and then you're gonna add some internal
links to go to some of the older posts
this is fairly straightforward and most
people you know are aware to do that if
you're not doing that you should the
thing that's a little bit harder is when
you publish that new post or let's say
you've been publishing some content and
you have say 15 or 20 posts out there
and you've placed internal links to
other posts that's great however you
don't have any links pointing to the new
post that you just published from older
posts that is kind of a pain in the ass
to do and that's why a lot of people end
up missing that part of the puzzle now
it's not hard to do especially when
you're looking at like a one-off you
know post right if you publish one post
and you're you know you publish it and
you're thinking hey I'm gonna add some
links not a big deal you
and go search through some other posts
where you know it's like relevant to
link to that new piece of content not a
big deal however most of the time most
people overlook it right so you publish
some content and you end up with fifteen
or twenty or a hundred posts out there
new posts that don't have any links
going from like the older post so in
that case it is a bit overwhelming it's
a little hard to manage and a lot of
times when those two things happen you
just don't do it and that's what I did
or did not do for a very long time so
one route that you can take is simply
like make a list you know get a
spreadsheet make a list of all the URLs
that you have and then you can sort of
log like the links you can manually look
through that takes a long time it's very
time-consuming don't do it that way
let's look at three examples of
interlinking that are done really well
and I'm going to throw myself in the mix
too we're looking at Neil Patel site
Neil Patel calm and just I arbitrarily
picked a a blog post here and Neil Links
internally all over the place any links
externally as well so this is an
external link here we see an internal
link here and we'll just kind of scroll
down and you can see there's another
internal link right here we got another
external link and it gets kind of boring
if I just keep reading but you can see
there's a ton of internal linking
through here here's a link to Moz right
there and the point is there's a lot of
different places that you can interlink
especially if you publish a ton of
content like Neil and he's constantly
like making internal links and external
links which is totally natural his
content is often long-form a lot of
times I'll put in videos here like you
see and let's look at my site now so
this is a niche site project we're
looking at the like one of these
ultimate guides for the Amazon affiliate
niche site and we'll see here so I link
out to a smart passive income share sale
Clickbank here here's a couple internal
links right here and then you'll see
something interesting once I you know
there's a few external links and more
other things in here
but I do have like a couple areas of
like navigation so this goes to project
a white hat this goes to how much you
can make with Amazon affiliate sites
this goes to youtube so it's not
technically an internal link but it's
keeping people like engaged with the
work that I'm doing and let me get down
to this sort of table of contents type
zone right here so we have internal
links and this is actually a silo
alright so there's links throughout and
you can see that you know I'm on board
with the internal linking structure here
next we're going to look at the blog
over at H refs and this is a meta
situation so this is literally a blog
post about internal linking so you
should go have a look at it and again as
normal external link over here to my
friends at ninja outreach you have a
page refs link right here
you have a link to Google and we'll just
sort of scroll down and you can see
there's quite a few like just links in
general and you will also notice we have
like a topic cluster mention here which
they talk or they link over to hub spot
and so on the point is there's a lot of
internal links here and external links
and with the external links you can you
know link to things that are super
relevant to what you're talking about
and the internal links can be very
helpful as well which is of course the
topic of the discussion today there are
other like tools and crawlers out there
think screaming frog has some
functionality to do this you're gonna
use a tool like a drafts or semrush or
so on right there's a lot of tools that
will let you know like internally where
you know links are going additionally a
free option is the search console so the
Google search console you could hop in
there sort of get an idea of your
internal backlink profile so that's
great recently a tool has been released
it's a wordpress plugin called link
whisperer and i've been using that and
it was put out by one of my friends
spencer hawes over at niche pursuits and
it works really well for the most part
there's many i'll do a tutorial on the
whole tool but basically you have an
option to add links whenever you're
publishing an
article it'll sort of you know give you
some options it uses an algorithm to try
and figure out like what relevant links
maybe good to add in that particular
post however there's also a great piece
of functionality where you can like run
a report on all the URLs on your site
and then you can see how many internal
links they have pointing to it that you
can see how many internal links are
pointing to other posts from that post
and you can see the number of external
links so it's a pretty like powerful
report and it's sort of a slice of the
functionality that you can get from a
tool like screaming from and it's right
there in your WordPress dashboard so
very convenient there's no major issues
with using link whisperer it's not a
very expensive tool for the most part
especially if you have a big site it's a
great time-saver but there are some
quirks with it so like if you have a
particular post that you're trying to
build links to but it's a topic that you
don't cover elsewhere on your site
you're gonna have to like do some more
manual work so anyway I'll do more
tutorials about using link whisperer but
basically you should be having internal
links and you know as a rule of thumb I
would usually tell people hey add 2 to 5
internal links for every post that
you're publishing and every post should
have like 2 to 5 links going to it that
way you end up with sort of a a good
like web of links on your own site now
the thing is it's kind of a sloppy
approach so recently with the aid of
link whisperer I was able to like
improve the rankings on a few posts and
I'm testing this before I'm rolling it
out in like a big way but I was able to
improve the rankings significantly for a
couple terms on a niche site project and
I can see like there's more impressions
on the search console there's more
clicks and there's more traffic on those
pages so it's a very worthwhile and I
encourage you to just like pick one post
try it out see what you can do with it
like build links to it internally and
then hopefully you know your rankings
will move up or you will get some sort
of feedback if you have any questions on
internal linking leave a comment below
I'll do my best to either do a video on
it or answer you directly in the
comments below again I found it to be
like very effective in like a very quick
way so one of the very cool things with
the internal linking is you seem to get
a like result and impact within a few
days instead of like if you get an
external backlink it may take a pretty
long time for the results to show show
up and like rankings to move up and all
that but like these internal links like
all on your site like you get an impact
really fast so if you're new to the
channel have a look at some of the other
videos if you like what you see or if
you found this video helpful hit the
thumbs up or leave a comment say hey
Doug this video and if you do like these
topics subscribe thanks
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