what's up Doug Pennington here from
niche site project welcome it looks like
we have a handful of people in the house
already and that's awesome so give me a
shout in the chat and just say hey
what's up it's my first time on I've
been on a lot of these webinars and you
can also tell me you know where you're
from
I'm interested in that too with the
adnan is on here welcome so this of
course is the webinar on keyword
research right that's what we're doing
today keyword research for niche sites
that works and Rahul is first time on
awesome Mohammed as on - we got Nikola
from Croatia awesome also a first-timer
we got Mohammed and Pakistan we got
Brandi from Tacoma nice city there and
then Chuck from Kentucky it is blowing
up in the chat we have Isaac Ricky we
have Thomas from Sweden we have John
Sacramento Ivan Paul holy cow there's so
many people here and Faison and Emil
from Sweden good to see you on here and
Isaac from Kenya fantastic really good
research webinar this is just a workshop
free training no sales pitch you can't
if you want to buy something you cannot
buy anything always good to have and you
know I didn't put the message in the
chat but you know everyone be nice
be cool you know I we usually don't have
any issues with that but I just want to
mention that so every would be nice to
everyone else also not just in the chat
but in your daily life to what right you
should just be nice to people so alright
cool we got Bob on Marcel as well and
rock cash so cool today we're gonna go
sort of deep into keyword research and
there's a couple things that I've you
know learned over the last few years
I'll tell you about myself
it and get into you know why you should
listen to me stuff like that now I have
a cool dog next to me named Georgia
she's sleeping now and I was gonna
introduce you to Georgie
my wife and I adopted this four year old
border collie about two weeks ago often
she's quiet she's sleeping fantastic to
work with
other times she'll bark and freak out
and make a lot of noise so hopefully
that won't occur but if it does I'll
just try and handle it the best I can
but Georgie is super awesome and yeah
gets me out of the house for a lot of
walks so we have bhalil cool good to
have you on Moustafa from Senegal
Kamlesh and ATM from Poland and yes we
are indeed live I do someone probably
just clicked around and requested to
speak you probably accidentally do that
did that but for today I'm no need for
anyone to speak but I can see that it's
a base rocky or BOS rocky requested to
speak cool so I gave everyone about four
minutes to get on and I just want to
remind everyone there's a replay right
so if you have to I don't want you to
leave I want you to stay and I'm here
for the whole time I want you to you
know turn off notifications which I have
to remember to turn off notifications on
my phone here we're also gonna tell the
marketer calling me so turn off your
notifications get out of notebook I
actually I even have a notebook here so
I can keep notes - but like take some
notes write things down I encourage you
to take notes on paper try to get out of
apps and just pay attention alright so
let's get started here and if people are
joining late
you can catch up at the beginning I'm
gonna do a little bit of an intro here's
how it's gonna work
I'm gonna get a little bit of an intro
so you know who I am and why you should
even listen to me and then wait we will
get into the content it'll go pretty
deep and then it's endo there will be
Q&A now feel free to ask questions
throughout mark them as questions as
much
for me to see those later and I will
generally wait to answer the questions
until the end just to preserve my train
of thought we will take a couple breaks
and you know I'll do some informal polls
as we're working through this just you
know ok board Adrian's on to awesome so
this as I mentioned keyword research for
niche sites
it applies for authority sites they're
basically the same thing it's just a
branding terminology situation again I'm
Doug Huntington from niche site project
I think probably a lot of people saw
this webinar on the niche hacks Facebook
group some others may have been sent
emails from other folks but like
wherever you saw it I'm probably friends
with whoever whomever referred you over
to so wherever you came from that's cool
glad to have you on and you know I
appreciate Stewart Nader letting me you
know share stuff in that Facebook group
ok everyone can hear me but I always put
this slide in because you always got to
check so I'm Doug that is my actually
that's my late dog Brody dare that was a
Beartooth pass like 12,000 feet
beautiful drive it's actually only about
a couple hours from where I live here in
Bozeman Montana
today it doesn't look like that today
it's very foggy and there's snow and
there's a lot of snow a lot of snow here
it's cold and I'm the founder of Mitch
like project I have a youtube channel as
well where I do a lot
both are oriented towards Amazon
affiliate marketing some project
management ideas and you know mentioned
project management and I'm a project
management professional I had a
corporate job for a little while about a
decade and I did management consulting I
worked in IT in general and did a
variety of things in a few industries
and sort of settled in telecom it kind
of picked me I didn't really pick it and
then I ended up in project management I
did that for about eight to nine year
or so and have had my PMP for Wow nine
years at this point so I sort of like
dabbled in niche site starting about
four years ago so in 2013 I found the
smart passive income podcast that was
like my gateway like drug into internet
marketing before that I had no idea that
you could actually make money online or
anything like that
I was just clueless I had no idea that
you can make money online so I launched
a website within like six weeks or a
month of finding out about niche types
and it was a terrible flop it didn't
work I didn't know what I was doing I
didn't know about keyword research right
like that we're talking about today and
I've learned over time using project
management ideas and the ideas of like
continuous improvement iterating upon
things that work and you know stopping
the things that don't work so I have
like a pretty solid system and I'm
actually doing like a series of webinars
and they're in the order right so it's
like keyword research I'll talk about
content I'll talk about SEO scaling
content there's about six of them over
the next including this one over the
next six weeks there are six webinars so
if you're interested keep coming to
these things you should be able to like
you know I guess auto automatically
subscribe to the future ones okay so
moving on I have been featured you know
why should you listen to me I have been
featured on several different places
were mentioned in some fashion I've been
on a few podcast and guest post and I I
kind of know what I'm talking about you
probably recognize some of these blogs
out there and you can find me on those
blogs and earlier this year was
approximately featured on social
triggers by Derek Halpern sort of you
know he was a person that I continue to
look up to and have looked up to since I
got started online and I was mentioned
on his site social triggers earlier this
year
the time line is so important I put this
in here - I guess show you the
rollercoaster that I've been through but
also it's a reminder for me that like
the reason why I create websites like I
do and I'm a white hat advocate at this
point is because of all these dips in
here right so I'll briefly talk about
some of these so like I said in April
2013 I learned about niche sites and
launched my my first couple which were
flops and then in July
peep
you
sticking with Amazon and I'm continually
refining my process and learning more
and learning more from you know people
on webinars like this and learning from
people that you know have different
experience for me so that first website
did really long maybe six thousand
dollars in December and if I hey I'm
gonna quit my job this is the greatest
thing ever
you know I could finally be proud to
tell my friends you know here's what
I've been working on here
you know professional friends can
respect you know that level of effort
and making that money of course like any
good internet marketing story my side
got penalized and my income dropped to
like a hundred dollars a month overnight
it was very
right so I recovered I tried to you know
see what it could do see what I can
salvage in it
was using the same sort of methods as
before and when that
working on doing more gray hat stuff my
sites I said by the way I do see that
let me see what I could do
you
so I'm kidding
you
okay
there's always some kind of tech issue
and I am really unsure what the problem
is here so let me see I'm just gonna
gonna wait here okay so now we're here
and there's no video we're hearing bad
things in general and see
it's unfortunate it's unfortunate but I
have no clue what's going on all right
okay so I have no flutes going on I
actually have like a super fast internet
connection so I'm not sure what the
issue is here at all let me just check
one other thing and then yeah I'm gonna
try to reboot and okay I'll be right
back and see what happens here see if I
can actually get back by here
you
okay
are we back are we can people here
and/or see me it looks like people are
still in here we have like 49 on here
so okay here's the crazy thing
I like rebooted my computer earlier like
did all this stuff I'm supposed to and
hey this is where we are right I think
the hardest part of using this software
is I'm not cussing with like 50 people
watching that's the hardest part okay
cool you can see I did a wardrobe change
a hot you know from all this webinar
business but I think we're back on track
and see what we can do here alright let
me hit the presentation again here and
see what we can do alright and I
appreciate everyone I appreciate your
patience this is bananas right so I
thanks and I won't won't go on too long
thanks everyone and I appreciate the
extreme patience okay
back to the story here I got laid off in
2015 and I thought hey I'm gonna make
this side gig my full time thing and
fast-forward I'm gonna not to go too
deep my wife got laid off like this time
last year right before Christmas like
right before Christmas from her company
of 10 years and you can see things were
on the trajectory though so in June of
this year sold the site for 235 K with a
partner of my name Rob good friend of
mine actually so moving on
this is again you I've been through
several things I think I could tell you
what does it work - so I do want to ask
about your experience so when did you
first hear about niche sites kind of let
me know about sort of the issue first
met the issues but the
the first time that you've heard about
this sites and then your experience
level okay Sanjay is telling me that
there's more issues as that isolated let
me know everyone if there were even more
issues out there and by the way I have
like fibre to the house I'm physically
plugged in with an ethernet cable like
I'm taking I've done many things because
I've had a lot of issues over all right
so again Q aids at the end but if you do
have questions you can ask throughout
like if you're afraid you're going to
forget them or something like that like
you can ask them and just be sure you
mark them as a question I'll do my best
to get so again turn off your
distractions
turn off your just like other things
that will get in your way so Raul is
mentioning you have two sites earning a
little bit right now and yeah just let
me know sort of your experience level
and all that stuff okay
keyword research that is a topic of the
day and I'm sort of like getting engaged
for people so I kind of know like where
to spend more time in certain areas so
bringing worried about niche sites this
year but you didn't start learning about
them until November so pretty recent
Duke's been blogging since 2010 with
Amazon niche sites about seven months
ago okay Raul says you've failed a lot
but you've had two sites in there okay
cool
now this keyword research stuff applies
basically like anything any kind of
content however we're going to be
focused on niche sites today and Amazon
affiliate sites primarily but it does
apply if you take the general ideas you
can place them in other areas now I just
want to remind you that there's a lot of
ways to do things so this is an Emerson
quote although I'm told it may not be
Ralph Waldo may be someone else as to
methods there may be a million and then
some but principles a few the man who
grasped principles can successfully
select his own methods or her the main
or woman who tries methods ignoring
principles is sure to have trouble so
the point is if you copy things exactly
you may be able to get a little bit of
you know success but if you get the
principles and you can like I said take
it somewhere else right so I kind of
understand keyword research I understand
it pretty well and I'm looking to take
those skills from like organic search
you know blog SEO to say YouTube and get
YouTube working well and attract traffic
organically in YouTube right so if you
understand the principles you can apply
it now where you offer four main things
here one is types of keywords now this
is sort of the issue that I ran into the
types of keywords were the wrong ones
when I first started the second part is
going to be around the keyword volumes
and like just ranges and what maybe you
could expect and then the target volumes
right so you know that has shifted over
time and I have a different thought or
different thoughts really different than
a lot of people out there it's way
different than what I learned from say
Pat Flynn back in the day or Spencer
Hawes even what some people are teaching
now I do things very differently and I
think it's part of the project
management background that I have in
fourth is like the main event sort of
keyword golden ratio idea so I do have
some information on that in other videos
and stuff on YouTube but we'll just talk
about its specifically today and with
the context of the first three points it
should really come together well and
then hopefully you know Chuck you'll get
the keyword research down okay so there
are four main types of keywords in
general that we're going to care about
there is a by now those are sort of
pre-purchase by now and people are about
to buy something maybe then look up I'm
just going to use an arbitrary example I
was used pens because I have a bunch
laying around so someone may type in
like pilot g2
ten by something like that or for sale
or something like that now those are
like people are like really about to buy
something like in a couple minutes right
the next type is a product type keyword
now these are like a little bit earlier
and like the sales funnel so maybe
people are doing a little bit of
research on these pens and you know they
just want to they're not a hundred
percent sure if they're gonna buy yet or
maybe they just need more information
before they make a decision now these
product type keywords are really good
they indicate like a buyers intent which
is kind of what we're getting into here
in a second but they indicate like
someone's trying to get like more
information now the next one is
informational these are like way further
up in the funnel and they may even be
like what is a pen what is like what is
a pilot g2 pen they can also be around
like how to do something so how to
refill the ink cartridge and a pilot g2
pen you know really most of the key
words online are informational type so a
lot of times you may end up with like a
Wikipedia page or some big Authority
site if it's like health-related maybe
you see like WebMD or Mayo Clinic or
something like that just a big Authority
so so far we have find out the product
informational and last is like general
information these are really the tire
kickers like you're just learning about
the topic and actually I said like what
is a pile of GT pen that is actually the
general information rather than like the
how-to a best way to do something so the
general information those are you know
really really really way far up in the
sales funnel
okay so or the person may not be in any
sort of capacity to like buy anything
right it could be like information about
a jet right like most people are not
going by jet some people will but not
most people so
okay moving on to the keyword volley so
I'll abbreviate often with LMS and
that's local monthly searches local just
meaning you're like google geography
like that version of the Google database
generally of everything that I'm talking
about is like the US version right so if
you go to a different version of Google
these keyword volumes will be off like
it's all different generally I think the
US has like the largest volumes and
those are like the globe anyway so LMS
is what will abbreviate this as so I
could do fewer syllables right so these
are just my opinion right so other
people will tell you other stuff this is
what I am operating one so we have very
high search volumes of 9,000 or more we
have high of 2500 to 9,000 it's a big
range but a lot do actually follow that
high range we have medium and there are
700 to 2500 searches for that range the
low volume is 250 to 720 in the ultra
low and long tails are under 250 all the
way down to 0 by the way all the way to
0 so you will see that some people write
recommend you go after this high range
here they tell you you got a lunch your
site with a high range maybe even very
high you want to get like the highest
search body now I disagree in general
because most people write they need to
see some like positive momentum or right
or you're gonna quit the other the other
part is like the reality of it is you'll
work on the site for a little while and
your family and friends see you working
hard on it you'll tell them hey I'm
working on this niche site thing it
works like this there's this guy Doug
that says it can work there's other
people
there's podcasters and youtubers are
saying that it can work that's
spending all this time on in your
family's okay sure sure that sounds
crazy sure it's gonna work
and what happens sometimes unfortunately
it's your word on it for a long time and
your friends and family will ask you
while you're spending all this time they
care about you they're gonna ask you if
you're making any money yet and a lot of
times when people go after these high or
very high ranges it'll they don't make
any money for a long time because it
takes a while and basically they'll
think you're crazy if they're gonna tell
you you're wasting your time so
essentially don't start here if you're
experienced you can move up into this
range or as you're learning you can move
up into this range but you really need
to focus on these medium low and ultra
low areas in general so when you're
looking and this makes my point here so
the higher the search volume the longer
it takes to rank it needs more links in
general you're right if there's more
volume there's more money and that means
there's more competition however if you
target these down here it's faster to
rank of course all the opposite things
apply fewer lengths less competition and
so on and quick note so we have Maddy
mentions the keyword golden ratio B get
you started aside three months ago you
made seven dollars in October 30 at
November and 40 in December and the
keyword golden ratio is where the money
comes from so Maddie says after ranking
those your medium keywords have started
to rank no backlinks yet so Maddy that's
fantastic it's obviously like I don't
even know who you are I don't think but
anyway if you send me some of your
documentation and Seth would love to
feature you somehow in future so that's
really cool and that's like the best
thing that you know I could show side
proof from other people because who
cares if I can do it right
like if I can do it that's cool but if I
can teach other people to do this stuff
well that's what you care about right
like you don't care if I can publish
something and give it to me
that's me okay target volume so here's
the deal you kind of want to play in
this range so you want to start here
with the ultra low in the long tails and
slowly like maddie is telling us you've
watched probably a lot of videos you
know that you can move into this range
even without trying it happens naturally
if you focus on these it's
counterintuitive and I know I don't know
there's a lot of type 8th everyone has
like some type a tendencies especially
when you're like hey I'm gonna launch a
site I'm gonna really like do this I'm
gonna work harder than the other people
and every everyone everyone has a lot of
confidence in yourself which is good
you should gotta believe in yourself and
they think and I'm just gonna go for the
high because I'm so dedicated I'm just
gonna I can put my head down and work
for a year or 18 months before saying
anything but it's really hard just start
doing here trust me okay so you want to
start here you want to launch your site
with content that is targeting the ultra
low and long tails because of Maddy that
is like the perfect example there
because of people they could show us
like Maddy that if you launch there you
can start making money quickly and like
it's just amazing but if you started in
the like more competitive zone it's just
not going to work well so I do I was
wise enough to put a quick water break
in here so any questions so far the
keyword search volumes or anything like
that
has anyone seen the break down as I've
mentioned like that
and funny thing I hear my the fan on my
laptop is running but why is it working
so hard usually doesn't do that so
hopefully fingers crossed as Bendis
gonna work alright yeah let me know if
you've seen the breakdown like that
before or any questions you have
associated with it
I'm just curious from everyone out there
okay here's the deal with a keyword
build ratio we're gonna launch into it
it's it's simplified here okay so it's
very straightforward
and it works like 97 so you take the all
in title you've divided by the local
monthly searches where the local monthly
searches are under 250 right so you need
it to be under 250 you want it you want
to have the ratio to be 0.25 or less
okay so I think probably a few people on
here are going to ask why under 250 so
that's how the formula works right I
made it up so I could call whatever I
want and I can tell you what numbers fit
in there when you use under 250 and the
point two-five ratio you end up with a
very solid formula that will perform
most of the time the reason why you
choose 250 is because of the shared
numbers right so if we're looking at
0.25 of as the ratio and you keep it
under 250 that means there's 62 to 63
results you have to compete with so
again if you plug in the numbers and
write it down on paper you'll see what
I'm talking about but we're looking at
the sheer number of results where there
is a blog post or some URL on the
internet where they intentionally put in
like all the words in that keyword
phrase and I'll show you what the all-in
title is by the way if you
familiar that's coming up in a second
but basically got all in title indicates
like if someone puts all those keywords
in the title that they're intentionally
trying to write that term right it would
be unusual for all those words to end up
in the title if they didn't know
something about us yeah keyword research
and so on so just a quick check I
haven't seen any o the chat is popping
up quite a bit so all I froze over there
I was like no no one can see anything
okay cool
the reason why we pick point two five is
that indicates less competition so this
is like a sheer numbers thing so a lot
of people ask Oh what if I go to 1,000
like I wanted to do the LMS under 1000
you can do whatever you want okay I'm
just telling you the most basic
foolproof formula I must keep it simple
I have like 30 caveats different like
details that I can add but if you just
follow this as it is
it'll generally work pretty damn well
okay
so cool I do see more stuff in the chat
here and Isaac is saying the Cuban
golden ratio so powerful you made sales
after two weeks and you're still making
sales fantastic Isaac that's really cool
in both says how many words should be
written in an article for better sales
as many as you can write okay so if
you'll ask I usually do about a thousand
to start with and I'll just put more and
more content up to you know twelve
fifteen thousand words
what happened right there's no if you're
asking just how many can you write as
many as you can fit in there okay Dennis
is asking about clarifying how I relate
volume to keyword difficulty um so
minute I'm just gonna go back in in a
second and answer that so awful that
till and
and people are asking about the keyword
competition and I'm just gonna
double-check there's nothing in here
that is relevant for the current
questions okay cool
so moving on so you get the keyword
volumes from a cool a tool like keyword
CAG and I will come back to the
questions folks by the way if you have
the ability to mark them as a question
that is super helpful for me so I will
come back in a second and focus on the
keyword ownership for now
so you get the keyword volumes from a
tool you shouldn't use the Google like
we found the keyword planner at this
point it doesn't give you real data like
specific data unless you have like an ad
running and generally just pay for tool
like use a tool or pay for a tool or
like just you're gonna have to spend a
few bucks a month on this most tools do
you have some form of a free trial so
you can take advantage of that if you
want so example one right so this is
which electric shaver is best for
sensitive skin and so you do the all
entitled so you do all in title colon
and then your search phrase here's a
couple of things to know and everyone
listen close don't ask this question
later so the all in title there's no
space after the colon you do not use
double quotes don't use double quotes
everyone listen don't use double quotes
just type it in like this okay so all in
title colon and then your search phrase
now in this case you just type it right
into Google like this you'll see there
are four results and I checked using a
tool called keyword CAG that there are
ten searches for which electric shavers
best for sensitive skin so the kgr ends
up being 0.4 here so a couple things to
know like we're good on the local
monthly searches ten searches per month
however
we have a point four so that is
obviously greater than 0.25 and we want
it to be less than point zero five so
this is you know not great it doesn't
meet the threshold so it doesn't meet
the threshold and you know it may not be
bad there's only four results so maybe
you do go for it but it's not it's not
as favorable as the points you from so
next is one that's near dear to my
heart's being a ball man over here so
best electric shaver for bald head all
right I actually don't use an electric
shaver like that but yes maybe some
people do you do the Holland Tunnel just
like I said no quotes just put the
search phrase in there and go for it
right so in this case we have 26 results
and there are two hundred ten searches
and when you do the math it's 0.12 that
works that's awesome that fits the
criteria if you publish the post and by
the way I pulled these numbers a little
while back so if you check this yourself
it may be slightly different
these are moving targets like people
could publish more content and then
you'll end up with more all in title
results the number of searches changes
over time with Google or like with
trends and popular in your certain
topics or may just be like more searches
or fewer searches as time goes on so
keep that in mind and those are the two
like great examples there that I could
give and a lot of people will have
trouble just finding kgr terms early on
right they just it's hard right like you
you're not sure how to do it you're not
sure how to find them the easiest way
for and by by among like what am I
trying to say I do this most of the time
don't you keep keep it simple yeah I do
this most of the time listen you can
always listen so if you come up with
some general term maybe you started with
the best electric shaver and then you
start thinking about like other things
that you could add in here maybe you
type in best electric shaver for cooked
space then you'll have all these
suggestions right so Google will give
you some autosuggest
stuff and then you can go from there
after you search for like best electric
shaver football head you will be able to
scroll down to the very bottom and see
related searches where tells you other
interesting terms where they are related
right let go horn they're related it
totally makes sense so listen to Google
so I blasted through that pretty quickly
I'm going to pause here for a moment and
look at some of the questions here ok so
people are people are going deep and it
will come over to those in a second so
before we do hit the Q&A I don't think
there's a very big mention here but I
just want to say that like the site I
didn't even show any screenshots of
earnings but like one of the sites that
I talk about sometimes I don't talk
about all my sites but one that I
mentioned and I'll publish screenshots
for it's doing really well
this this year so far so just in general
I'm not putting a keep I'm like
reinvesting some but like in general I'm
not putting much time into it and this
is like the biggest difference for like
having a corporate job which I had a
good six or your corporate job I was you
know um you know when I worked really
hard I worked really hard but I was
lucky to have that job and I had a good
one you know no no way was it like ideal
the bad part was like to get paid more
like you had to work more do some crazy
stuff now I think niche sites are the
best way to get started if you're
watching this right now like you
probably like niche sites as well I
think Amazon affiliate by the way is
probably like the easiest way to get
started Amazon is exploding people are
buying more and more stuff from Amazon
in general
and I will mention a buddy of mine so
this is from 2016 Bob doesn't like
Robinson shared anything here recently
but he made like over 22 or sorry two
hundred and twenty three thousand
dollars from Amazon in 2016
he's doing really well okay so this was
last year but what kind of locking down
some of our projects and stuff right now
Dave Fox I've had a couple people have
seen or heard of Dave Fox so he made in
2016 over 38,000 and you could see like
it was growing really well and I can't
wait to get like updated numbers from
him coming up soon and a lot of people
don't actually know what to work on in
I'm gonna go through this a little fast
here so if you understand what to work
on like keyword research you're way
ahead of the game right there's been
several free sessions coming up over the
next several weeks where I'm going to
tell you what you should work on there's
a lot of stuff that you could work on
that is not really gonna help move the
needle right you could work on a lot of
stuff they don't help you gain like 1%
or 2% but you really need to work on
stuff like keyword research where like
Maddie like all of a sudden you'll be
able to pull together a site you
understand what you're working on and
you're understanding where to put your
time into and start making money much
faster so again like Dave's a good
example where he was doing a lot of
stuff for a couple of years we did some
coaching sessions and he was able to
like do the right things at the right
time so make a full time income for
myself so I think back so picking a poor
niche is another mistake that knowing
how to get traffic again the upcoming
webinar is I'm going to talk about dudes
so anyway I do have a course called five
figured niche site you can't buy it now
but in the future sometime in the future
you will be able to buy five figure
niche type it will be next year but I
just want everyone to know that I that's
why I do these right so at some point
I'll tell you about
Coris is now for everything right
definitely not for everyone but if you
want a sort of language take a shortcut
like learn from my system and you know
learn from what I've learned teaching
other people the course is probably
where you want to do okay enough of that
I'm going to get to the questions here
and there was there were several I'm
gonna go back to skip back sorry I miss
a few of those previously and it's
sleeting okay I'm gonna try and hit them
all I didn't scroll back as far as maybe
I needed to but if I missed your
question coming up here just let me know
by the way you ask whatever questions
you want is awesome if it's a round
keyword research but if it's not you
know that's cool I understand everyone's
sort of in a different pummel so an
unjust recap so Bo's asked how many
words should be written before an
article for better sales in general more
content it's better for from like an SEO
standpoint as far as better sales like
you have to have a copywriting
understanding and that sort of things so
the number of words isn't as relevant as
like having the right person on the page
right a visitor who wants to buy
something and you also want to add like
provide the right information so the
number of words can help bringing more
traffic but if you want better sales you
need to have the understanding of like
why the visitors there and then deliver
from a copywriting perspective what that
user that visitor once dennis is asking
to clarify however late
volume to keyword difficulty in the
explanation so that was a greatly
simplified I guess drawing so in general
there's like I don't have like data to
back this out but in general if you have
like a higher volume search term it's
gonna take longer to rank number one
there's going to be more competitors
particularly if it's like a monetizable
area people are making money from it it
will be more competitive because people
are making money from it and they're
able to reinvest the money to like get
more links make their content better and
in general make it more difficult from a
competitor standpoint additionally I
believe there's some component of the
sandbox right the Google sandbox that is
volume-based so if you publish something
in the search volume is say ten searches
per month you may have a much shorter
sandbox right and you know I don't even
know like mad like Maddy and all right
so the Maddy was able to publish stuff
ranked it and who's actually making
sales from it because it's a buyer's
keyword following the keyword golden
ratio he published some stuff and it's
working right so the lower volumes my
belief again no data to back it up I
don't hear other people talking about it
but like if you publish something and
there are fewer competitors in the
search volumes lower I think you're able
to rank sooner so just in general the
keyword difficulty I think as some
there's some merit in the volume so if
you go for low volume stuff you're gonna
have faster results both says how do you
find the keyword competition so
basically right I think the KC number
and like a tool like longtail Pro is
garbage right they made a lot of money
like selling that KC number but I've
seen a time to time again where actually
here's a good story I know an affiliate
for longtail Pro who makes decent money
from being an affiliate from longtail
Pro but very little from their niche
sites because it's like their go they're
operating there saying hey this KC
number is how I built all my niche sites
it works it's fantastic meanwhile and
Oh like results to even show from like
using the KC number and like making
money from it it's all BS they're just
trying to make affiliate Commission's
and it sucks right you'll notice like
keyword CAG right I think they have like
some keyword difficulty stuff but guess
what I'm not an affiliate I don't even
think they have an affiliate program
it's like a small start-up it's very
reasonably priced it gives you the data
so basically the keyword competition you
can do worksheets right I mean when it
comes down to it like I have a worksheet
I use it in the course right the fine
figured niche site but essentially
you're going to look and look at the top
ten competition for given keyword look
how many backlinks they have look if
they're actually targeting the keyword
or not and just look at the site in
general so you kind of have to go and do
this manually and a lot of its based on
the number of backlinks a site has that
drives them up that drives the rankings
um care Jomon sorry I miss parents your
um your name there so I'm gonna read the
question out loud I don't quite
understand guess that search volume or
keyword is forty per month in a search
volume of keyword B is fifty per month
is it a good idea if you wrote and a
versus B review assuming both of the
same products but a different model I
don't know I would like look for the
search volume of a versus B I wouldn't I
mean I don't know is it a good idea if
it makes sense as being useful for a
user who's reading stuff on your site
then yes it's a good idea but just like
an arbitrary example as a thought
exercise I don't know test it to see if
it works like having one article written
is not that you know expensive you write
it yourself or you get a written if you
want to test it and see go for it I
think that's a viable idea Nicola says
allo local monthly searches no community
around bad products no sale
there's a question mark there but it
looks like a string of statements so let
me just think about this yeah I guess so
so you're telling me like there's not
many searches there's no community and
there's bad products yeah I would
probably like aim for something a little
bit better so but if you have
clarification like if you could rephrase
the question that could be super helpful
I'm not really sure the context of what
you're asking Nicola sorry about that
Marcel says for the keyword golden ratio
I out sourced it to a VA for all in
title she's getting totally different
numbers huge difference changes a key
word golden ratio from yes to no you've
checked the site and she's typing
exactly like me testing incognito
yeah so you're asking if it's because
you're in two different countries
probably Burhan says is a key word power
and key word CAG similar to the key word
golden ratio I don't know I don't think
there's a tool there's like effectively
doing the key word golden ratio people
have told me about them people have had
the built stuff like that but at the end
of the day like Google throttles that
all in title search so it can't be
automated in general unless you do some
sophisticated use of like IP addresses
and you use basically either a VPN or by
Marcelle you can use a VPN in the US and
then that should alleviate the issue but
if you use proxies then and you get
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