we're gonna take a look at k9 Journal
today that's my dog Georgie she loves
playing fetch
[Music]
we're gonna take a look at a couple cool
areas on Canada of course we'll look at
a review but we're also gonna take a
close look at their homepage the
disclosure page their about page and
their team about page so it's a little
bit more in-depth than some other sites
but I think you'll find it super
interesting by the way if you're new to
the channel have a look around and if
you like what you see please consider
subscribing right away we're gonna take
a look at their SEMRush estimated
traffic so let's go this site has been
around since 2007 so it's been around
for a while and we're looking at the
homepage we could kind of tell it cuz it
just looks a little bit like an older
style theme but it's still you know does
the job so they have a nice have a nice
sort of logo here there's a dog on there
they have a tagline a reasonable menu
there there may be a few extra things on
there but with a site this old with this
much content its kind of expected now
before we go on too far I wanna show you
some brush so I mentioned this in a
couple other videos but some rush is a
really great tool to get an idea about
the estimated traffic for a site so this
is one thing on it and I'll mention
estimated traffic we're gonna take a
look at the homepage their disclosure
page which is really spot-on as well as
the about team page now we'll take a
look at one review but also do an
additional review on a separate video so
if you're interested in seeing more be
sure to check that out I'll place a link
so you could find it easily but I don't
want this review to be two and a half
hours long so now we're looking at some
brush I'll put a link below in the
description and affiliate link if you
use it I'll get a commission I'd
appreciate it but it's no big deal if
you don't use it
SEMRush will give you I think least at
the time that I'm recording this they
usually have some sort of a trial period
sometimes it's seven days sometimes it's
longer but I think you'll be able to at
least check it out if you want to get
some of these
details so number one SEMRush gives you
a few cool things and they estimate the
organic search traffic they do this
because they understand what keywords
the site's ranking for and through that
that can make some estimate now the
thing is this numbers almost always low
so this is two hundred and forty five
thousand the site's rank for many other
longtail keywords that SEMRush and other
tools don't track so that means it could
be you know anywhere from half to a
third to like one-sixth of the actual
traffic that a site is getting so if I
had to guess I would probably say this
site can I Journal is getting probably
200 or sorry probably five hundred
thousand visitors per month or more and
you can see they have quite a few
backlinks listed here now the key thing
to remember is Summerson doesn't
actually provide very good backlink
analysis so I would imagine this is
probably low and if you really want to
get a good backlink analysis you need to
go to a tool like eh refs I think
they're the best out there and Majestics
very good also but even without looking
at those says there are 800 referring
domains which is a lot right as we
scroll down we can see the top work in
keywords now this is where you know some
brush really shines so they show us the
top five here which it's ranking very
highly all in the top five here for huge
massive search terms like they're not
even buyers terms there's just so much
volume and I would expect they're
probably ranking really well for the
buyers terms also so let me click on the
full report just to look real quick
obviously we're not gonna be able to see
the hundred and fifty thousand keywords
that they're ranking for but maybe we'll
get some idea and you can see you know
their traffic has been you know growing
and growing and growing over time
they've had some ups and they've had
some dance but overall that's just a
mess of traffic right I think we could
all agree that
as we scroll down you know some of the
cool things you can do with SEMRush
obviously we can see the top 100 we can
see the position we can see which URLs
ranking the percentage of traffic for
the site overall you can export that
stuff and get it out over to excel so
you can do more data analysis one of the
cool things I like to do here let's say
you're looking for how-to keywords or
informational keywords or something like
that you just type in how to and filter
on that and then you'll end up with a
bunch of informational keyword so this
is like a magic sort of well it's not
magic it's just using a tool to get the
information that you need so if you're
wondering how you could find
informational topics this is a great way
to do it how to typically denotes an
informational topic all right let's look
at the home page again remember check
out some rush if you want to do that
sort of analysis and stuff by the way
leave a comment if you want to see more
usage of semrush because I'm only
hitting the tip of the iceberg there so
there's so much stuff you could do all
right when we're looking at the home
page here I I like what they've done
right I mean they've been building
websites for longer than that I have and
there's probably some legacy built in
here which is why there's so much it
just sort of looks like a theme for
maybe five years ago or something like
that which is that terrible I mean it's
clean but there's a lot of stuff there's
a lot of little like widget area so
here's all their social following here
which is interesting that they have six
hundred and thirty nine thousand Google+
followers they're those like by far
their biggest you know nowadays if you
started any kind of pet thing Instagram
is huge my dog Georgie who you saw in
the intro here she's asleep
next to me she even has an Instagram
following with just about as many
followers as they do which seems crazy
okay as we scroll down the house they
have a slider up here I'm sort of an
older school slider kind of thing I
don't like these so much just in general
I saw a few different sort of analyses
on sliders
in it was sort of inconclusive if they
helped much at all and it just kind of
takes up space so I usually don't like
them but it looks fine here on this site
further they have it looks like they
have a lot of affiliate stuff going on
with pet insurance so pet insurance
comparison 2018 who's the best so this
is like their big guide they're putting
it near the top like on purpose and then
when we see this little banner here it
says pet insurance reviews and awards so
you know we're still moving through the
homepage here but don't forget we are
gonna take a look at their very
excellent disclosure policy we're gonna
look at their about page too which is
pretty solid and then they even have
like the team that is working with them
so this is all very interesting the way
that they've laid it out and it looks
super professional overall okay so we
have a couple of their big guides here
dog toilet 101 why your dog may need one
okay that's interesting I'm not sure if
that means they they're teaching dogs to
use the toilet I have heard of that and
why don't know I may just have to read
that article after after I finished
doing this video further they're
building an email list which is smart
especially since you know the site's
been around for so long and they have an
e-book a new dog guide oh yes they do a
sign up
I would say from a copywriting
perspective this is a little bit of a
weak offer right so a new dog guide you
would potentially want to see something
like learn how to introduce your dog to
your home so that your family gets along
better or to minimize stress for your
dog in its new home something like that
you wanna maybe kind of give some
benefit so I think they're kind of
missing an opportunity here they're
gonna place it here there's very few
folks that you're just gonna think hey
new dog I have a sign-up sure it's a
cute puppy and everything but I mean
there's cute pictures all over this page
all right now as we're scrolling down we
see a sponsor banner here so it's
absence or some weather network here so
they mentioned sponsored now what is
interesting is they do not say that
these anything around here is sponsored
but I think actually they probably
should here because these are links
these are affiliate links over to the
various insurance companies now when I
hover over it you can clearly see us as
affiliate in parentheses but it's not
clear especially when they're putting
sponsored in this section over the head
but they're not putting sponsored over
this link and if I click it it goes to
healthy paws with the affiliate link in
here so minor points on that and they
have such a good disclosure policy that
we'll get to that I think is probably
okay now as I scroll down they have some
gear on Amazon so these are affiliate
links that have more links over here to
different recent posts that they have
and it's kind of a long homepage so if
it were me I would probably reduce some
of the stuff on here I would imagine
it's rare that someone who's just going
through reading all now it does give
them an opportunity to put you put a
bunch of stuff in their sidebar here
which you never know who's gonna click
and if you're getting half a million
people month maybe more I mean they
could be getting like a million visitors
a month which is insane but they could
it could be getting that much traffic
now as I scroll down I mean the thing is
with that many people even if you even
if you only get
and follow very small percentage there
are so many people that it may be Wow
now as I mentioned we're gonna take a
look at the disclosure policy okay so
before I even go into it and I'll put a
link so you that you could take a look
at it yourself because this is this is
long let me just scroll down there's a
lot of information alright so they go
into some legal leaves at the bottom but
at the top they basically say we get
compensation for you know our reviews
but it doesn't impact the way that we're
doing it doesn't you know doesn't mean
that the reviews are biased they even
say we present our unbiased reviews
which are conducted independently of the
affiliate negotiations and the contracts
and all that stuff they're comparing
themselves to their competitors and they
adhere to what they you know put in bold
as an internal policy that requires the
writers and researchers to research a
service before or product before writing
review or giving an opinion I don't know
what that means
over other people or over the
competitors because they're implying
that people are writing reviews without
knowing any information at all some
people may be doing but I would say the
distinction here doesn't seem to be that
strong what is strong and what is strong
in the disclaimer though is they are
mentioning they're citing the affiliate
relationship they're defining it while
they're giving an example here which is
really keys are giving a clear example
around like a hosting company and then
they're giving some of the information
from the FTC the Federal Trade
Commission so there's a lot of sort of
background information it's a little
long but it's super thorough and I would
imagine because they're getting so much
traffic they probably had a lawyer look
over this material and stuff so when I
pointed out like
it was it super clear that a certain
link was an affiliate link I mean
there's disclosures all over so I think
they're probably okay it's just you know
in this section is not clear that these
are affiliate links because I could
click it before I see that the affiliate
link thing pops up there okay they're
just closure page is pretty thorough I
don't think you have to write that much
but if you take a look at this you get
an idea in plain English like what's
going on now next thing I want to show
you is the about page so about k9
journal so they have a lot of things
that I talked about in my about page
tear downs I'll put a link to it if you
haven't seen it but they have a picture
of themselves right so that's good they
have a picture of dogs with them which
is key if you're writing about you know
canine journal right if you're writing
about dog stuff you should probably have
a picture with yourself with dogs if you
recall the hairdryer review site where
the person said they searched so much
for hair dryers and they have really
long hair yet there's not a picture of
the person or a picture of a hair dryer
or the hair dryer that they actually
selected like there was no credibility
behind it this site it looks very
credible and wait till you see where
they've been featured it's ridiculous
so they go into a little more detail
they don't they don't make it too
long-winded or anything but they give
very clear examples of the dogs that
they've had they give details about it
and it's relatable right so I have a
border collie I've had a couple and I
mean when you when you when you attach
yourself to a breed you you you see it's
very relatable so by them putting that
stuff in it's like I know some people
who only get yellow labs I know some
people who have you know the Rhodesian
Ridgeback and stuff like that so very
cool that they're putting in these
specific details so as we scroll down
that's it right so there's it's only a
few paragraphs there's a picture of them
and it looks like it's longer because
the sidebar okay now further they tell
you that you can learn more about the
overall site by visiting the team page
so when we go to the team page they have
each one of the writers and editors and
stuff on here
okay so first thing they have a dog
listed at the top that's so you know for
a dog person that's cool I like that
they did that and I think that most
people who were reading this site and
they were interested in you know just
more who's behind the site and stuff
like that they would think that's great
as we scroll down that we see each of
the writers and or editors along with
their dogs and I think every one of them
except for this person at the bottom has
a picture of themselves with a dog which
is cool again huge credibility overall
just by having this so when you put this
whole team page together with the just
regular about page over here it's really
good right I mean it makes you feel like
it makes you feel like they're actually
reviewing stuff so even if they don't
want all the products or anything like
that you can see that they care about it
there's a lot of people work
now last thing I'm going to show you
before we take a look at the review is
canon journal in the news so when I
looked at the about page I saw oh what
press did they have and the thing is
they've been around since 2007 so that
means they've done some serious and
networking and from a backlink
perspective a huge amount of you know I
guess accomplishment so they have I'm
not even gonna read about but just take
a look at all these different newspapers
there are multiple sort of I guess there
are multiple kinds of like that and or
dog or pet type sights that they've been
featured on so very very thorough and
the most impressive thing is all of the
newspapers that they're getting links
from really really amazing and then they
have a note here if you'd like to quote
us for the story or interview us feel
free to contact us and we'll be in touch
soon now in a sort of an interesting
other note one thing that they mentioned
in the I thought it was in the about
page but maybe
Oh on the contact us page just a quick
note they say we don't accept guest
posts so they were just giving so many
emails that they're like look we don't
accept guest posts and don't even ask
we'll just ignore the emails so as we
scroll down on this contact page they
just give a little bit more information
so advertising a partnership so they're
not even accepting that kind of stuff
but they're if you're a merchant they'll
you know look at affiliate programs and
stuff
press the syndication and so on and so
forth again they don't accept guest
posts and they're very clear on that now
let's look at a review so I just
randomly picked one this is best dog
Activity Monitor so fit bark versus tag
versus whistle versus link a Casey and
more so I just thought this maybe was
interesting because I thought my dog
runs a lot more than I do during our
walk so I wonder how many additional
steps like if we if we had checked on my
Fitbit and then her fit mark what would
happen now first thing we notice is we
have how do we keep this site running
this post may contain affiliate links so
they have an affiliate disclosure right
at the top so very clear one thing I
noticed there's not like a picture of
such a device so one thing like the wire
cutter and other big sites do a lot of
times I'll have a picture at least at
least a small picture sort of on the top
so you can see what these devices look
like I don't even know what this product
is exactly or what it looks like so I
would have liked to see that I bet
there's a picture below now what I do
like is they get to the text and the
copy right away so it like hooks me in
and I'm interested in like a dog Fitbit
category right so they mentioned that
here
one thing another thing I like is they
have the various items right the various
categories so easy to use most accurate
and then track health closely so this is
key right so no matter what you're
interested in right away you could go
over to Amazon so you could view it on
the Amazon which is an affiliate link or
you could read the review so it'll
bounce down these are anchors so if I
click on this part it'll bounce down to
the tag pet tracker area so let's just
do it it's a boom there's a tag review
it's a very small mini review there's a
picture of it there they give you you
know a little bit of information about
it nothing super thorough and then they
talk about some of the key features so
you know that's good they saved out of
stock which is yes good to note and I
mean I believe this would still contain
their affiliate link
you know nevertheless and they'll be
able to you know still cookie you a
quick note this is an affiliate link
right here
the text the image this is not an
affiliate link here okay so that's not
an affiliate link this is an affiliate
link to out of stock where the price
would be listed and then they have a
there's an announcement they're linking
to the Wall Street Journal so they're
just mentioning bats now I'm gonna
scroll back up to the top because I just
got sidetracked by this anchor link so
winter days will they give you a little
definition here just so you kind of know
what's going on they have the best dog
Activity Monitor so it's a little
keyword you know subheading easiest to
use so this is where it ties in so easy
to use this is that section here
it is a reasonably sized sort of
mini-review it's not very it's there's
some information but it's that super
thorough I would imagine you can write a
lot more about it than they have now as
I'm scrolling down I do see they have
the prices listed here in the text which
is fine assuming that they're pulling
the price from the API so the Amazon API
will give the up-to-date price and I
imagine they're doing that with a site
this size I imagine that would they
would be able to do they could be using
a you know their own code or they may
have a plugin to do
so again dimension out of sock and then
they have the new enlisted here they
have a video of the fit mark overview so
they have this and interesting they've
embedded a YouTube video which is
perfectly fine to do now other things to
note is they have an in-depth review
which is maybe why it's not super long
in this section here so if you wanted to
you can take a look at the in-depth
review as we scroll down again here's
the tag mini review that we've looked at
before it's interesting that they've
left it on here versus like just
removing it if they're if it's out of
stock and gone since 2015 alright so as
we're scrolling down they just have more
of the same stuff
each of these are fairly brief there's
very few that have more than a few
hundred words occasionally there will be
a longer with you that they link to but
there's not too much of that again they
have these you know products that are no
longer available so it's kind of weird
that they left them in here other than
you know just for like a legacy sake and
they'd be able to potentially you know
still bring traffic through that so
before we scrolled down any further
we're about halfway through the page and
that's it this is the end of the review
is fairly brief overall and the rest are
comments so if we scroll down we'll
start seeing the comments I believe um
before we do the last little thing to
mention here's so the they finish off
with it an active dog is a happy dog and
then they link out to a few other posts
here then then the opt-in section now
the bio section and then related
articles and now we have the comments
there are 41 comments here which is
pretty impressive you'll see that they
are active and answering the questions
here just in general
kimberley all
is it seen to it and there are pretty
thorough questions some nice discussion
now it's interesting here if your review
is good and people are passionate and
there's actually community people out
there you will see a lot of activity in
the comments and not just random you
know hey what a great post or anything
they're asking questions this is adding
more content to the site this is a good
thing to have this sort of discussion so
it's great that they have this much in
the way of comments as we scroll down
we'll see there's just more and more
information in the comments here okay
now question of the day what would you
question of the day is what do you like
and what do you not like about k9 jerk
I'm interested to hear you know what you
saw that I missed I try and go through
these fairly quickly and I know there's
tons of information on me so here's a
little bonus thing I'll show you so if
you type in site in the search bar and
then the site you'll see all of the
indexed posts or URLs for a site
there are 761 I'm Doug Huntington we'll
see you next time on Tuesday teardowns
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