here's why you should build things to your Amazon affiliate site links for one
at the top three factors for rankings how do I know this well a Google
engineer told us I'll place a link so you can see my reference point here a
search quality senior strategist at Google said that the top two ranking
ranking factors or more and when it comes down to it there are many other
factors however if you're gonna focus on smaller number of areas links and
content are the way to go so let's dig into it so why am i covering this topic
at all well there is a contingent of people who think that links don't matter
in fact probably about once a week I'll get a comment on one of the videos that
says I'm crazy I am you know spreading propaganda by telling
people that links matter and they should spend time building links and oftentimes
these people will say hey you should spend time on social sharing you should
do these other things additionally there are some videos from
my friends over at income school they have a video this title link building is
useless do this instead I'll put a link below so you can check it out and make
it you know decision for yourself but I mean the title is pretty clear link
building is useless I disagree with that I think link building has this place and
in fact Google tells us it's one of the top two rankings factors that are out
there so we should spend time on it now when we go back and we look at some of
the early iterations or early ideas from Google they actually use sort of an idea
from like medical journals and like professional journals where the more
cited and author was like a researcher was the better they were the more
authoritative they were so for example a specific sort of idea made up example of
course but if a you know researcher was cited in 20 different journals that was
good that was better than someone who is only cited and
and if you look at you know people that are that do well in academia and stuff
they're often publishing in journals all the time and it helps them become
well-known and it indicates that they know what they're talking about Google
took this similar idea they sort of made that the backbone of the rankings still
holds true today as I mentioned the quote before one of the top two factors
is in fact backlinks so they are still important even if there are many other
factors even if there are ways to get around it like the keyword golden ratio
maybe you don't need as many links because it's not so competitive but if
you add links with good keyword research that it is always better than no links
the links are high quality and not you know garbage spammy links so high
quality links do matter but the idea is you know each one of these backlinks is
sort of like a vote for your site so the more backlinks particularly high quality
backlinks the more votes right the better it is for your search ring and
that's why people try and get backlinks right it's a whole like multi-million
dollar industry and it's a big deal to get backlinks so if you start studying
SEO most people will say you need backlinks if you take a look at
backlinko Brian Dean one of the influencers in the SEO space we can see
right here he says pack links are very important and makes a couple references
to the article that I mentioned as well and then they actually over a backlink
oh did analysis on the rankings factors and they found backlinks had the highest
correlation to high ranking so I'll leave it at that
I hope I convinced you it's important so back to the people that comment on some
of the YouTube videos or maybe they send me emails and say you know you shouldn't
tell people to build backlinks it's useless right here's my hutch most the
time when I talk to them and I say hey I'm happy to see your side of the story
here why don't you tell me some case studies tell me an example where you
know no backlinks led to you know ongoing passive income I
usually don't hear back when I ask questions like that and try to engage
I'm happy to have a conversation by the way leave a comment think backlinks
don't matter we'd love to hear from you and then if you could please put a link
for it an example like a case study or you can send me an email and just let me
know one on one if you don't want it to be public but basically it's very rare
where you can have say social sharing make something ranked like make a page
ranked having social shares could be important but it's not the main factor
here's the thing a lot of those folks will say you know what if you go to
Pinterest and you spend a lot of time on Pinterest you build up a following
you pin things a lot you can in fact drive a lot of traffic through Pinterest
or fill in the blank right it could be Facebook maybe they say it's reddit
maybe some other platform that's not even around yet they say that you could
drive a lot of traffic through social channels I have two main arguments why
that is not a good idea for me perhaps it's a good idea for you but for me the
the first thing is it's usually a decent amount of work to continue to have an
active social Channel right so in the Pinterest side it takes a little while
to build up an audience just like any platform it takes a while to build an
audience and then once you have that audience you have to keep their
attention that's flaw number one with say the
Pinterest model plot number two is it's not as targeted so my traffic that I
prefer comes from organic SEO people will go to Google if they type in a
search term and usually it's a buyer's term I hope they end up on my site they
get over to Amazon they make a purchase I get a small Commission that works well
right if they don't have buying intent it's much harder to make that sale to
make the Commission my thought is on Pinterest people are usually looking for
like projects or ideas to pin they don't necessarily go to Pinterest to make a
purchase right and then again we could fill in other channels right so on
Facebook I don't know I go to Facebook to get distracted maybe you watch some
sort of cat videos or something to waste my time I want to be distracted I
usually don't go to Facebook ever too purchase I'm a weird guy I think most
people would agree with that I'm weird right I know that other people maybe
they do go to Pinterest and maybe they do shop on Pinterest maybe they go to
Facebook and they buy things on Facebook and it's much better for me to have that
organic SEO traffic where it's targeted people literally want to buy something
and I know it because what they're searching for is something that a buyer
would search for and then they make the purchase I have fairly high conversion
rates on Amazon and I'm confident that that model works well additionally once
you have that sort of SEO traffic funneling over to your site it's pretty
stable we're on the Facebook and Pinterest side for example you may have
to keep that stuff active all the time you know when it comes down to it you
have to actively manage those for the SEO side sure it could take a while to
build up that traffic once it's there it's usually fairly stable and the Third
Point there's the contingent of people that say don't build links you don't
need them you could just publish great content will that work potentially right
potentially that could work thing is most of the time there's so much content
on the internet on any given topic that it's really hard to actually rank with
no backlinks the exceptions could be the keyword golden ratio it's literally a
data-driven way to find keywords that other people are not targeting you'd
find keywords that people are searching for but there's not enough people
targeting let me ask this as sort of a it's not the exact question of the day
but there are two sites with roughly the same amount of content same kind of
quality content one person builds zero backlinks other person builds ten which
one do you think will rank higher I'm stacking the deck right I told you that
Google told us that links matter it's literally wanted to top two reasons a
site can rank for a given term so when I asked the question I think I know what
you're gonna answer but if you don't think the links matter let me know what
you think matters some of the most useful comments are from the the
audience at large so let me know what you think I would love to learn
something new here if there's some other mystery ranking fact
that we don't know about aside from content and links please let us know we
could have a great discussion about it if you think the links do matter let me
know your favorite link building tactics if you have any questions or anything
just let me know in the comments I try to answer every single one I may be a
little slow but I do try and answer every single one thanks for watching my
name is Doug Pennington be sure to take a look around at other videos and
subscribe if you like what you see
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