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Wednesday, April 22, 2020

KEYWORD RESEARCH for Authority Websites, Amazon Affiliate Niche Sites, Project Management

KEYWORD RESEARCH for Authority Websites, Amazon Affiliate Niche Sites, Project Management



what's up it's Q&A day it's Friday Doug
Pennington here from niche site project
and today is the day that I answer the
random questions so we're going to talk
about niche sites Authority sites and
marketing whatever comes up so welcome
let me know in the chat if you could
hear me I think people usually can't
hear me we've worked through a lot of
those early kinks already have a couple
of quick announcements before we get
started and I'll probably mention it
multiple times so number one a lot of
people watch the replay right so a lot
of people show up live which I
definitely appreciate I hope more and
more people do show up and if you're
watching the replay right if you watch
the recorded version leave a comment
please leave a comment and just say I
watch the replay or you can ask a
question you can give me a compliment
you can tell me that my heads pretty
shiny this new light really brings out
the shininess so just let me know the
point is I'd like for you to comment a
couple reasons for that at which I'll
tell you one I want to see if like this
video gets more views gets shared sort
of suggested more with more comments so
I'm just curious about that number one
and number two I'm just curious like how
many people will leave a comment and are
you know interactive even on the
recorded version so that's number one
if you're watching the recorded version
leave a comment I see we have our usual
suspects a lot of eleven names I
recognize Charles a meal we have Wesley
we have David Alexander we have Liz John
thanks everyone for showing up and a
couple other notes that I went to went
to leave and Duke says you used to have
long hair but you ended up having to cut
it your long hair was hiding your
redneck very good very good
nice okay couple of other things so
number one leave a comment if you're
watching the recorded version or if you
already you know
if you already watch it and you watch it
again later like you missed the other
half
leave a comment done to everyone leave a
comment alright that's what I'm trying
to say number two there's a webinar next
Thursday there's a link in the
description i'm gonna go over
conversions like improving conversions
in different areas for affiliate
marketing in general
i'll give specific examples on amazon
affiliate sites so I'm gonna go over 17
different ways you can sign up in the
description below you click the link you
gotta enter your email the other thing
you know two more things I'm gonna
announce that I'll probably mail it a
couple more times there are three super
interesting interviews coming out next
week one is with our good man Wesley
who's actually in the chat right now
thanks Wesley for the conversation
earlier this week the other is with
Jaron who will probably show up he's on
these often and Ellen so three really
interesting conversations three
different sort of case studies on the
keyword golden ratio no one's my student
by the way they just you know
implemented what I teach in got good
results you know one of them is around
launching a site getting traffic making
a sale in about thirty thirty one days
the other is a brand new person who
launched a site I think four months ago
and is already at about a hundred
dollars per month so kind of on a fast
trajectory and then third is an
eight-month-old site that's making about
it's already made two thousand in
February so that was good but it looks
like in March it's heading for three
thousand so that's fantastic in an eight
month range right so eight month
timeline really fast
those three interviews are coming out
next week I'm not sure I may like
publish them all on one day and put them
in a playlist put them in a series and
just you know try a different way to
release it hopefully to encourage some
sort of binge watching situation but
thanks to Wesley and Alan and to Jaron
as well those are coming up next
and a fourth and final announcement is
the mini course so I do mini course via
email about once a quarter all right
it's it's good
it gets you ramped up to start a site or
to sort of if you already have a site
going it kind of refines like your focus
a little bit and the that'll be on April
9th through the 13th that week I'm
sending out three emails I'm gonna
mention it a lot I'm gonna try and
remind people if you want to get those
emails you need to be on my email list
so if you sign up for the webinar you
you can go to the email list that way or
just go to niche site project comm I
think there's probably a link in the
description click on the green button
there's a few ways to sign up and you
can just sign up for it there alright
questions should be coming in and by the
way thanks to the moderators we have
Duke we have Lance on thanks a lot for
the help it makes it much easier you
know the trolls occasionally do show up
John is giving a shout out says thanks
for the content webinar yesterday
you wrote 700 words last night and
that's a record for you congratulations
John it it gets easier from there you
know you you did 700 so now you can do
even more all right let me know the
questions that you have a few were sent
in I'm gonna go ahead and hit those if
people are just joining up I'm gonna go
over other announcements and stuff but
you start putting in your questions I'll
go ahead and put the reminder in for
liking the video alright so David thank
you good to have you back on more
regularly David you already clicked
because you said I'll probably be
dropping lots of value thanks I hope so
okay a couple cool questions that were
sent in and I'm gonna go ahead and hit
those since it's kind of quiet in the
chat we don't have as many people on
today we have Sahil what's up okay
question from Simon all right he says
quick question have you tested how top
10 list compares to top 5 lists in terms
of money I've always been doing top 5
list for niche sites and I guess it's
over thinking but the question is it
seems like five times more people search
for top 10 products when compared to top
5 products all right
so Simon interesting question
you're right I think it's overthinking
it when I when you first
you know sent the question and Simon I
thought you know what it doesn't matter
just publish either one just pick one
you know if you're just launching your
site you know publish five and then if
you have time you know publish ten
whatever however when I reread the
question and thought a little bit deeper
you mentioned it seems that five times
the people are searching for one search
term over the other search term so that
said do the one that more people search
for most likely unless the competition
looks to be you know out of control or
much harder for the higher search volume
so as most question or yeah as most
questions and answers go it depends
because you have to look at this
specific like keyword and stuff when I
do look at you know if someone is
hypothetically asking me though
or should I do you know seven items or
ten like which one converts better
because that's part of the question too
that's buried in there if you're if
you're publishing you know 10 versus 7
it probably it doesn't matter it's a
waste of time to try and test those two
because there's probably so many areas
that you can make other improvements
what you're gonna get like a bigger
impact
I doubt it makes a difference right it
probably isn't gonna make a difference
and you would most like we need to have
a huge amount of traffic to be able to
like you know test that effectively in a
reasonable amount
time alright and we have eaten lunch
fishing which I think your name is mark
let me know
is your name mark I keep forgetting I
remember I remember your your your
little picture there
I remember you spent time in Parker
right but the names like I said it's a
little it's a little difficult sometimes
okay
mark says I think mark says good work
good week for the keyword golden ratio
it's already starting to work by the way
if people are new and you haven't been
exposed to the keyword golden ratio
there's a link to a playlist where I put
together some of the you know core
material of the keyword golden ratio so
check that out if you're unfamiliar good
job mark taking action and you know
publishing stuff so Keith says you want
to thank me from the bottom of your
heart when your post has started to rank
on the 3rd position of the first page in
six days there you go so keep great job
you're welcome keep keep taking action
right Duke says have I noticed any
discrepancies in the ranking SERP lab
doc Oh doc oh that UK shows versus other
ranked trackers you're seeing it's
showing higher rankings than others and
less volume of visitors then you should
be getting for those rankings I'm not
sure so Duke doubt that could be
possible to be honest I don't look in
other areas
I'm not double checking but if you are
seeing a trend what other tools are you
tracking with us my follow-up question
so what other tools are you tracking
with it's possible right
you know server location time of day
there's a number of factors that like
sort of come into play there so I'm not
a hundred percent sure for me sir blab
codec UK does and by the way that's the
rankings
after it's a paid service I'm not
affiliated or anything but they seem to
do a good job it seems to be reasonably
like a true gauge of the rankings for me
so yeah it could be possible next cool
thing says you've gone through the kgr
concept and you're looking to apply it
to YouTube what are my thoughts on the
kgr on YouTube some cagey ours on Google
are vastly different than on YouTube
okay so I think you have an opportunity
here I've thought about it a little bit
but the thing the thing that happens
right most people per my understanding
most people watch suggested videos all
right so maybe they search for something
initially but they stick around because
of suggested videos so even if you can
rank for a certain term then actually
and everyone can do a test for me
especially if you're on a desktop could
pull open a different pull open another
tab potentially an incognito tab I'm
gonna go ahead window I'm gonna go ahead
and do this as well and you know if you
go to youtube and I'll tell I'll type in
what to search for as well so YouTube
but basically I did a video the other
day on tactics and a Tesla right so this
is a new series by Pat Flynn on his
channel I'm a big fan of smart passive
income and I was just it's one of those
it was one of those days where I was
like oh you know what that's a
interesting concept that Pat is doing
and I related it to I connected the dots
on several like marketing and
positioning things that I understood and
I was like this is what Pat's doing so
it was sort of a fun video that I
digressed and maybe I should have like
been working on something else but I'm
gonna share with you something so in
this is the reason why I'm showing you
this is who asked the question next cool
thing this is how you can apply the kgr
but it turns out it may not be like
super powerful it's not going to do the
same thing you that we imagined it will
do in like Google alright so if you go
to an incognito window and you type in
tactics in a Tesla see what comes up
alright so there's a couple interesting
things here let me know in the chat and
by the way in the comments let me know
too so this is sort of an application
and this it's rare that I'm able to like
show you specific examples now the
problem is no one's really searching for
tactics in a Tesla
however right there's not that much
content there's two videos with it out
there and then I created a video myself
right and then I created a playlist
which anyone can create a playlist and I
put past two videos in and then put my
video in as well
now I'm sure very few people are going
to search for tactics in a Tesla but the
point is like there's such a low amount
of competition for it cuz no one
searches for it right it's not a
valuable keyword but like I rank two
people are saying you know I'm ranking
number two paths number one for his most
recent interview with Amy Lindy no and
by the way it was published two days ago
in a day got two thousand views and it's
continuing to get more and more views
right so it's it's actually doing pretty
well
you'll also notice my playlists it
actually ranks above the at least on my
side I'm ranked number three with the
playlist over the interview with Sean
candle which Sean's awesome right I
actually I watch a ton of his videos ok
so it seems like the playlist is
different but here's the point I went
really deep because I'm interested in
this topic next cool thing I've thought
about how to take it being
of you know take this concept what other
search engines could we apply it to but
people don't search people search a lot
on YouTube but suggested videos drive
most of the views based on my
understanding so if you can improve that
right it would be amazing if somehow my
my video right if my video where I
analyze Pat show shows up as a suggested
video for people watching those two
videos it'll be great
right that's what I want to happen well
that happened I actually doubt it
because when I look at one of the
specific videos like the Emilia Dino
video like if you if you look at that
when you'll see that mostly it's her
videos that are recommended which makes
sense it's not going to be my video
that's recommended unless someone
happens to watch my channel right okay
so went deep on that hopefully that was
interesting if it if it was let me know
if it was boring also let me know
because I can not go as deep in the
future okay so the point is next cool
thing there's something that you can do
you'll need to tweak it a little bit
more right for the keyword golden ratio
on YouTube you'll need to tweak it
somehow it's hard to get a true a true
sort of idea of the search volume on
YouTube we can get a relative idea based
on other keywords and stuff but you
can't really get the search volumes from
YouTube / my understanding maybe you can
but I don't think that you can all right
very good question and Lance says does
the Google sandbox time / time frame
applied to the website age or the post
age okay - I think there are two areas
so I believe the domain right I believe
the domain has a six month period that
it's in the sandbox right it's possible
to shorten it to get out of it sooner
I've seen
you know I've seen sites ranked really
well within two or three months but
typically you have to have a pretty big
budget in a really strong understanding
of exactly what you're doing and why and
when to do it
the I also believe that there is a
sandbox sandbox for specific URLs so
yeah per post I think it could be
shorter and I think it could be a lot
more random but I know that when I
published a lot of kgr content it took a
couple months for you know those posts
to really get a lot more traffic so I
think they ranked quickly like a lot of
people demonstrate they rank quickly for
the term in which I was trying to rank
it for but then after some amount of
time I think about three months or so
two and a half three four months or so
it would start ranking for more long
tails it would just start getting more
traffic even though it wasn't moving up
in the rankings as much and then slowly
it was getting more and more traffic so
Lance I think there is some kind of a a
random shorter like sandbox period for
individual URLs okay mark says you're
curious about the keyword golden ratio
with the zero search volume for example
one of your kgr post is now getting
search traffic for other longer tail
keywords than when I targeted some of
these have a zero search volume okay
basically the answer is the search
volumes that we see are just
approximations so zero could be you know
average actually let's do an extreme
example for most of the months of the
year right this it's a monthly average
so most of the months of the year it's
zero and then for one month it's like
110 if they round it down they may round
it to zero because on average assuming I
didn't mess up
on average no one searches for it like
on average in a month zero people search
for it or like one or two right so for
doing my math like one or two people
search for it per month they rounded
down to zero however other people may
search for very related terms that you
would rank for so basically that's why
you can and should go after zero search
volumes and specifically write some of
the people that are in the interviews
next week if you're just joining up I
have three super interesting interviews
are very informative
they are taste studies of key word
golden ratio basically success stories
and zero search volume is exactly what
works really well because most people
think exactly what you're alluding to
that zero search volume means that no
one searches for it it just means on
average it's zero but longtail keywords
and this is one of the reasons why I
like the traffic estimates from semrush
or aah refs are off right they're only
like coming up with the estimate based
on the data they have for certain
keywords that they're tracking but
that's only a subset of the keywords
that are actually out there people could
be searching for much longer tail very
specific things but yours is the closest
match all right ceil says you have a
keyword golden ratio article when you do
an all in title in google you can't see
your article the all in title results
blah blah blah does it happen with
everyone okay basically seal my
prediction right you didn't tell me this
but my guess is your sites really looked
young so just give it time and I've
heard this it happens it happens more
often than I would have expected but if
your sites really young under six months
you'll see it show up you see you'll see
it not show up and typically if you just
stick with it keep publishing content do
outreach follow the plan it'll show up
you'll start getting traffic
alternatively yeah if you screwed up
somehow if it's
/ optimized or something like that like
use the keyword too too many times then
that could have you know factored in
there as well Neels on what's up and
Duke says you're using SERP Fox and SERP
watcher by kW finder cool so I would say
Duke totally possible I would maybe
reach out to each of the companies and
just ask the question just say straight
up like maybe they have a a certain
algorithm that you know makes it
slightly different but reach out to them
and just ask them because I actually
don't know all right Owen Liz thanks for
the recommendation to say he'll just to
try to see if the post is indexed and
again st. same deal I have seen it take
a little while for you know post to show
up sometimes your site could be indexed
but a specific post is not showing up in
the search results even though like
you've submitted the sitemap and they
know it's on there and all that stuff
Carl says you have 90 articles most or
2,000 words 80% are sitting at the top
of page 2 with the rest on page 1 it's 5
months old when it boosts the content on
the content on page 2 or just wait and
see
okay I think I would probably keep
boosting it
so here's probably what's gonna happen
in Carl I know you watch a lot of the
videos I want you to report back to me
like once it hits six months let me know
because probably what's gonna happen is
your traffic's gonna go up by a lot
here's what a lot of people do and I
can't blame you a lot of people will you
know the work and they're they will wait
for the six
period to hit and then tráfico go up and
they're like oh I need to put more time
and effort into it right now but the
more effort you put into it the more
it's going to pay off in the future
anyway so if you have confidence right I
mean if you have eighty percent at page
two right now like you're poised to
explode by the way Ellen who is gonna be
on the channel next week that is exactly
what happened like things were a little
slow at the beginning and then it popped
it was amazing so like I mentioned she's
on track to hit three thousand here in
March her sites only eight months old so
Carl I hope you have a similar
trajectory okay thanks everyone for
checking out the tactics and a Tesla
thing that I just mentioned
so again if people miss that or
something or if you're watching the
replay do check it out and you know
watch click on my video and then watch
it and then click on one to pass let's
try and get some like association
between the two if we can't alright
let's see Peter what's randall yep we
are live and you made it it looks like
you have a guitar there is that some
sort of a Les Paul or something alright
Thomas says how important is the title
tag optimization it's it's important do
I recommend using only the kgr term what
if the kgr term is short how do I
approach it well do what makes sense you
can have other stuff in there alright so
if if it's like weird phrasing fix it up
put another word in there if you need to
to make it make sense and yeah so I
think I think that covers it Brandon
says hello from China what's up good to
have you on you say human proof designs
will do key word golden ratio articles
for you but won't post them you really
don't want to do it yourself any
suggestions on how to get this done kind
of easily so
this will not be helpful answer so you
can hire someone to do it so I'm not
sure what solution
tell me more Brandon cuz I know yeah I
know you um you have a deeper question
than that but hire someone to do it and
then they do it and then problem solve
or right other people will do it human
proof designs they're my friends Dom's
my friend I was on his podcast several
times he's been on my channel you know
if they're not doing the service that
you want then you can go to another
service so but I always hired I've never
used a service such as human proof
designs or content refined or anything
like that I've always had issues with
content services where they handled the
admin because it's more expensive and
then I'm pretty good at the admin stuff
so alright Brandon let me know what
you're really trying to ask and I see
where we're tipping over to about 50
people so welcome new folks by the way
that's great to have everyone on I'm
gonna make a quick announcement I'm
gonna get through the questions here I'm
gonna answer a little faster I'm gonna
do some of the announcements cuz I know
a lot of fresh faces are on here hit the
thumbs up if you have the ability to
what I'll mention is okay coming through
going through okay Randall says in my
program do I have a prep problem in my
program do I have a proprietary tool for
keyword research that has the keyword
golden ratio built in no no I don't I
think it's probably possible but I have
low interest in doing that it's a whole
other set of stuff and Randall here's
the thing you may think I'm crazy but
spending the time on the keyword
research tools spending the time looking
these up
that is the most value I mean the
keywords are interesting right you want
to get the output of the keywords but if
you can learn the process and the
mindset of going through it that Randall
is the important part it's not the
actual keywords so you know someone
asked the question about applying the
keyword golden ratio to YouTube now I'm
gonna say apply it to any search engine
you can apply it to you know Pinterest
or you know some sort of Facebook search
or something like that I'm not sure how
you apply it but if you just have a tool
that spits out that the number that is
not as useful in my opinion so in the
course is I use that mindset throughout
so it's not about getting like the fast
keywords as quickly as possible by the
way if everyone just had access to these
keywords and it was super easy to find
the value it would go down the the the
manual nature of looking these up as
part of the reason why they're valuable
so random no it's not in there but
honestly it's simple enough to find them
and it's simple enough to train someone
to find him - okay
Mark had to go to lunch awesome and then
John says you have a new site with a
handful of articles in your thinking to
scale up with more articles by
outsourcing the question is what is my
thought on when and how to scale it up
all right
basically it's largely up to you and
what your goals are a lot of times the
the inputs that you should consider are
like your budget and like the time frame
that you're dealing with so for most
people I'm gonna recommend publishing
like ten articles and then spending your
time doing the outreach and to what Carl
was saying you're doing I mean it's my
prescription right it's five blog
comments a day and doing outreach that
is what
should probably do you should probably
put your time towards outreach in
building up like your site as far as
like a brand and getting links and
networking and stuff and then start
adding more content however you can do
it as soon as you want and if your
budget allows for it there's no harm in
doing like publishing more content you
know as much as you can as fast as you
can basically
and you can do outreach and the blog
comments as fast as you can as quickly
as you can if you can afford it so
there's no harm in those things so John
it's all like your your the limit right
your the limit but you have to look at
what what your constraints are okay
quick announcement I see some questions
are rolling in which is great keep them
coming the announcements there's a
webinar right so if you just joined up
there's a webinar next Thursday's free
there's no pitch there's a link in the
description I'm going over conversion
improvement techniques for Amazon
affiliate sites so if you're interested
in affiliate sites in general if you
have a site already if you're just
starting your site basically I cover a
lot of stuff I tell you a specific
strategy and then I show you an example
of it right so I don't just go over the
strategy but I show you how it's been
implemented out in the wild on a real
site next there's a mini course on April
9th through the 13th it's free it's via
email I'm I'm actually thinking about
doing videos which go along with them
basically the same the same content is
in the emails but you should sign up for
the email list if you're not on it so if
you just go to niche site project com
hit the green button name an email then
you're on there April 9th through the
13th it's a three part course it's free
it's a it starts with mindset and get
you sort of pumped up to either start a
site or clarify exactly what you're
trying to do with the site that you
already have
third thing is there is a series three
interviews success stories a couple
people are in the chat right now that
I'm publishing next week right so it
follows a site that is eight months old
it's about to make 3,000 here in March
sight that's four months old hit a
hundred dollars already by a brand new
person in each site they launched the
site four months ago the month before
that five months ago is when they
learned about niche sites and like
making money online and then the other
is a site that started ranking and made
its first sale within like thirty thirty
one day something like that very fast
just about as fast as I've seen it okay
so those are coming out next week keep
an eye out for him I think I'm going to
release that now that I'm saying it more
out loud I think I'm gonna release them
all in one day put them in a series in a
playlist and just see if people will
binge watch them so set aside some time
set aside a couple hours or about an
hour and twenty minutes or so and I
think you can get through all three of
them okay keep the questions coming I
see we have Thomas says when using the
keyword golden ratio should we place any
importance on the SERP analysis if so
how much okay
I would say low serpent alice's here is
the main thing to check for you'll want
to you know do your analysis let's say
you have a keyword which you think is
good and then you can say there what you
should do after that is just go google
the term and see what comes up if it is
you know all ecommerce sites or mostly
ecommerce sites that's bad because it's
showing that google is favoring
e-commerce for that term if it's all
YouTube right if it's all YouTube videos
that right you want to see a mix of
stuff that you think you can compete
with but that's about it I just I
usually don't look I usually just
publish it move forward right I'm doing
this in a large volume right so I I
don't care I just I'm like there's some
waste in the system so we're gonna be
bad so we're gonna be good and just have
a look google it see what comes up you
want to make
it's a blend of sites sites with content
maybe other niche sites maybe just
people that are you know not targeting
it so that's the analysis I do
all right Patriot
news flash what's up good to have you on
Peter says the kgr should have local
monthly searches LMS of 250 what if you
have five all in title local monthly
searches of a thousand if you even if
you do five over 250 you get to habla is
there a reason why not Peter go for it
it's probably fine so I know you've been
around these for a bit it's probably
fine the reason why is I want to keep
the formula simple so I actually
internally I'm using a progressive scale
that I'm testing out but the reason
there's a couple reasons why the keyword
golden ratio is good one it works right
so we're getting good results so it
works the most important part the other
part is it's simple there's two numbers
in there if I added a lot of details
caveats assumptions all this other crap
to make it more exact it's confusing
right honestly the the funny thing is a

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