this is a live Tuesday teardown welcome
so if you missed the news I didn't get
to record a Tuesday tear down so that's
what we're doing alive see the thing is
I have a great excuse and it is because
my crawlspace flooded I shot a little
video while there while I was actually
down in the crawlspace just so you would
believe the excuse so full disclosure
you know I just didn't have time didn't
have time to shoot it I was busy doing
some other stuff so here we are however
this should be interesting and if it
turns out that it is you know this works
out well for a live type session well
that just saves me time on editing so I
on here I hope though I'm not sure if
we'll have any of our moderators or kind
moderators on so we'll just have to see
how it goes
so I have to watch a little bit and
hopefully we won't have any trolls
around I see tis me Rose we have Patriot
we have Jaron we have mark all Wayne and
Barry so things are going well it's
mostly dry ish the water isn't rising in
the crawl space currently today we are
going to look at a site called top 5
lawn mowers calm and here's what we're
gonna do we're gonna get started fast
people are gonna show up late but I hope
this video can live on as you know
something people watch with as a replay
and stuff so do me a favor if you're
here live give me a shout and the Chado
come back to it in fact I'll field
questions about the site afterwards no
general questions today hold that till
Friday alright so just trying to keep it
tight so I'm going to go critique the
site as normal this is hopefully like I
said gonna live on as something watch
something that people watch is a replay
so go ahead and give a thumbs up if
you're here live right now give it a
thumbs up I'll probably give it
under a couple times and then you know
if you're watching the replay please
leave a comment say you know you want
more tear downs or you don't care so it
seems like people like the tear downs
but I would really appreciate you know
people actually liking and leaving a
comment I think that really helps
alright awesome so it looks like we got
quite a few people in now we're gonna
get to it so I'm gonna start sharing my
screen and with any luck the same thing
is gonna work
alright let's see how we can do see how
we can do this alright boom you should
be able to see you know some portion of
my screen give me a shout in the chat if
if you cannot see it just say hey I can
see it or hey can't see it I'm trying to
get the resolution something that you
can visually see well without making the
stream too slow okay we'll see how that
works that look good everybody it takes
a couple seconds to get rolling here
we're gonna take a look at the home page
so overall I kind of like the home page
but I'll tell you you know there's a
couple good things there's a couple bad
things before I even start scrolling
down I'm gonna mention top five
lawnmower reviews is it you know it's
kind of an old school type name right a
domain name because it's really it's an
exact match right top five lawn mower
reviews however it almost kind of works
if it were me I would not have chosen
you know this specific domain I don't
think it's great and actually I'm gonna
pop back on the screen here if I can
okay the thing is with lawn mowers
you may or may not be able to sell them
well online I have no clue I gotta be
honest with you I have no clue now I'll
be honest with you I bought a lawn mower
online but that is because I have a very
small
yard to cut and here in Montana the
grass cutting season it's kind of short
I mean there's not much summer so if the
grass cutting season is short so I have
a real mower which is one of those old
spinning deals but like my yard it's
really small I think like the square
footage of my yard is like the size of
PEEP some people's houses right all
right
so I bought a lawn mower online because
I just have a real mower the thing is
other lawn mowers they're heavy right if
it's a gas powered mower you know maybe
you want to see how it looks and push it
and look at it and potentially people
would buy it online but I just don't
know anyone that has ever done that it
could happen but I kind of compare this
to like a washer dryer or refrigerator
stove range that kind of thing it's
possible that some people do buy them
online and they are expensive so you
don't have to sell as many of them but
people don't buy them is often and it's
just you know some people like to you
know push them around or whatever that's
not to say you couldn't you know make a
good website out of it so let's go back
and look at the homepage I'm gonna
search share my screen again which is
there okay so the home page overall
looks pretty decent again I'm assuming
they're selling some amount of them
probably not as many as some other
smaller products and before we you know
scroll down we say that you know you can
search on their site here but before we
scroll down I'm gonna go over to semrush
now I'm an affiliate for semrush there's
a link in the description if you use the
link then I get a commission and I
appreciate it however they do have like
a 7 day trial something like that 7 days
a few days it it lists it properly so if
you click link an you go to it you
signup just be sure that you cancel your
subscription before you get charged you
will have to enter your credit card
number but
cool pretty useful tool alright we're
looking at this we see that they're
actually ranking for quite a few
keywords alright so first off we see the
ranking for just under 11,000 keywords
in their estimated organic search
traffic is just under 14,000 per month
now oftentimes this is an under estimate
right so when we're looking at the
organic search traffic estimate it's
only based on the keywords these 11,000
keywords where they rank and the keyword
search volume so there's several
assumptions made most of the time this
is low I've seen it you know from like
two to three times more or you know
there's a variance but the point is is
probably getting a lot more traffic due
to the long tails which are related to
the keywords the 11,000 keywords that it
already ranks for now what we can see
here hopefully is this traffic estimated
estimation here so it started roughly or
the data the traffic starts in April
2015 and here we are about three years
later March of 2018 and they've had some
ups and downs but generally you know if
you smooth out the peaks in the summer
here right and the I guess that's yeah
the spring in the summers in both cases
you'll see that it's an upward trend
it's an upward trend overall and that's
a good sign of course now they're not
doing any paid search that's a zero
there that we expect that no display
advertising we expect that as well for
backlinks you know while SEM rushes and
the best backlink database in the world
it's saying there's you know sixty three
hundred backlinks from 114 different
referring domains so that's nice to note
they have some backlinks out there when
we see the keywords that they're ranking
for you know they list the top five here
based on you know potential traffic and
where they rank that sort of thing so
you know they're getting a decent amount
of traffic you know
just overall you can you know one of the
cool things with some rush you can like
take a look at the full report
download all 11,000 or about 10,000 of
the keywords more than enough to deal
with in fact you could filter that down
to the ones you care about and then go
from there
the other cool thing is you get to see
the main competitors as they have common
keywords that they rank for so you could
start seeing the competitors and a niche
and then do further competition analysis
by checking out the keywords that these
sites rank for alright so if you do want
to check out some rush I appreciate it
it is a it's one of the prime tools that
I use for keyword research and
competition analysis so back to the site
so first off it's a decent-looking
homepage there may be there's a lot of
options in the menu here so you're me
personally I don't want to give people
too many options but as we scroll down
we see they have what looks like a nice
homepage right so what you don't want to
have on your homepage is an affiliate
article that has you know 5,000 words
and you're trying to rank the reason why
is if you ever try and get a guest post
or network within your niche and people
come to your site and they see just a
big affiliate article it's not gonna
look very it just looks like you're
trying to sell something so this they
actually talk about you know what's on
the site they're saying save time and
save money we've tested the best lawn
mowers read our reviews make your own
comparison chart and we're select from
their top 5 pre-selected blah blah blah
so that's cool they kind of curate the
list for you and that's nice
now they they're listing today's best
lawn mower deals and it is unclear to me
you know where they're getting the data
we can see that you know quick note if
the person owns the site is watching
this
today's best lawnmower deals that's what
this section is called but as I just
quickly like see what's listed in here
each of these are two to four years old
so it's hard for me to believe that
those are actually the best deals of
today if those posts are that old
because it just doesn't make sense so
you may want to update that or not show
how old the posts are here we'll take a
look at some other stuff but I'm gonna
keep reviewing the homepage here again
you know there's some information here
there's some copy the person has like a
mini About section here where they talk
about who the site is by and I'm just
gonna I'm not a I'm not a fantastic
writer but let me read this sentence my
name is Bill Martin and I like lawn
mowers and I like doing research so I so
I combined both for your benefit I don't
know I mean that's not the greatest
sentence in the world it's just a little
long a little simple I'm not sure I mean
this way you don't have to spend a lot
of time going from one lawn mower review
site to another why would you you find
the best walk-behind mower and top rated
lawn mowers right here at the end time
is money right okay so it's not terrible
least there's something there but it
just sounded like maybe the person hired
someone to write this because that is
kind of a weird sentence they have a
popular lawn mower section right here so
that's cool that price is listed to me
that indicates you're using an API or
something like that
and that's cool it's cool - list of
prices you know I usually don't but some
people find that as a good thing to do
and I'm gonna try to see so these links
right so they list the price but these
links appear to go to the specific
review
on the site all right we'll check that
out later I'm just gonna open up one of
these just to double-check yes it's
going to review on the site and to me
again I haven't tested this and maybe
this checks out well like if you're
listing the price you may as well just
some people straight to Amazon there's
not a great reason to send them to the
specific review if you're listing the
price that's just my opinion as we
scroll down they have a nice actually a
really helpful guide and they talk about
like the kind of mower that you would
want to have for like a specific type of
long as I mentioned I have a real mower
and I have a very small flat yard so
like that is exactly why I got a real
mower and those break down well to be
shipped they're not crazy heavy so it
was actually you know I don't remember
was like 60 or 70 bucks and it works
fine as they go through you know it's
more expensive giant you know zero turn
type mowers where you're going to be you
know cutting a huge lawn basically as we
scroll down further the best lawn mowers
buyer's guide so they give more
information here all you know
interesting now here's where I have a
little bit of a hiccup on this specific
site there is there's almost too much
information on this home page I would
maybe prefer to have like more of this
content especially when we're getting
into the best lawn mowers buyer's guide
to have like its own page and it looks
like there is its own page but this is
the walk behind mowers buyer's guide
which is different than the best mowers
buyer's guide so they give some you know
information about buying a mower but
they have specific buyer's guide for
different types of mowers so again I'm
not sure I'd want to have this much copy
on the home page because
you're probably not gonna rank it for
anything but maybe they know something I
don't they probably do so maybe they're
trying to rank for you know five top
five lawn mowers and they found that
this works well so they talked about
Bill Martin they say he owned a lawn
care business for many years in Florida
he's an expert and so on and so forth
okay
so that's interesting so good homepage
overall I don't have any major issues
with it just maybe trim out some of the
information you know it's not a huge
issue but and you know this copy here
probably isn't all right so it's
probably not terrible from the
perspective of having you know someone
you're trying to network with take a
look there's good information on here
and I like that now next we're gonna go
to the about me page Bill Martin website
owner okay so it looks like this is a
great about page I don't have I don't
have a huge of amount of like critical
things to say they give relevance on why
the person would be an expert which is
great there's a picture that's actually
that looks like a great picture it
almost it looks like a stock image
because you know the backgrounds blurred
so well it just looks like a pro photo
and the Lighting's really good so I
don't you know I don't know who owns the
site but this is a really good about
page it talks about why they started
this site why there's some expertise and
so on so no major issues there we're
gonna take a look at the disclaimer
so the disclaimer appears to have the
same format as the what do you call it
like the review pages so there's best
rated over here you know there's nothing
wrong with that just an observation so
it says their
Amazon Associates program so that's good
they're in other programs like eBay
which we'll see in a moment Walmart link
share and share a sale all price is
displayed on the site
subject subject to change without notice
although we do our best to keep the
links updated they can't guarantee
accuracy now that could be okay that
could be an issue as far as listing the
prices for Amazon you you are supposed
to keep them up to date
I assume the other sites have you know
pretty tight restrictions as well you
know they're probably just trying to
ensure that people aren't surprised and
you know cover it in the disclaimer but
it is best to not list prices if you're
not pulling it from the API just quick
note on that otherwise this disclaimer
looks pretty good and that's about it
right there and they have a contact me
page as well so it looks like people are
people left comments on the contact me
page I mean they have an email address
but they listed it here and they they
actually seemed to be pretty helpful so
kudos to Bill Martin here you know they
they had an issue
he gave a relevant answer with
abbreviations and stuff so it sounds
like he knows what he's talking about
and then he provided the helpline so
that's great the other is yep so someone
asked for assistance by phone and
basically he was like I can't do it so
pretty pretty interesting alright moving
on we'll take a look at a couple
specific reviews and I'll pause here
just for a moment I see some other folks
came on if you are joining late let me
hop on this on the screen here if you're
joining late thanks for joining up
appreciate
this is the first live tear down
something different out of necessity
because my crawlspace flooded and I
spent most of the weekend in water so
that was fun it seems like it's okay
right now the water isn't rising but if
you have the opportunity right now if
you're watching live please give a
thumbs up trying to make this a video
where people could watch the replay in
the future so I'm gonna hop back to the
review I'm gonna come back for questions
at the end so thanks folks for hopping
on there and be sure to give it a like
and a comment if you have the
opportunity to do that would appreciate
it so let's look at the review so Green
Works they have the specific model
listed and this is actually it looks
fairly you know custom like I'm not
familiar with this theme I'm not big on
themes but this could be you know either
a custom theme or one that's sort of
built for you know this sort of review
format alright so first off compact and
easy to maneuver the Green Works blah
blah blah electric lawnmower cuts a
pretty picture as opposed to a bulky
machine chugging down your lawn okay so
off the bat like I'm not gonna read the
whole thing obviously right off the bat
this is kind of a thick sentence it's a
block of text I would maybe shorten it
up just for writing on the web it's not
terrible but I have seen it referenced a
couple times to have your lines no
longer than like three or sorry your
paragraphs no more than three to four
lines long just because it gets long to
read right it's just a little bit hard
to stare at the screen isn't that
terrible because there's all this green
space below or white space below and you
know there's an image and bullet point
list these are great I love the half
width image
I love the bullet points it's clear
product in
whoa and features and there's a white
space I like white space so I would just
recommend just about every one of these
sentences could be its own line just to
break it up
additionally let's see okay so we'll
look at each of the tabs in a second but
we'll scroll through this first so there
is right away right so there's an
opportunity to buy via Amazon Walmart
and eBay and it looks like these are the
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