hey miles here miles Becca calm this
video is going to show you how to do
keyword research for SEO fast
specifically how does zero in on keyword
phrases that have low difficulty score
so even if you're brand new and you
don't have much authority you'll be able
to start getting traffic fast because
you could hit the first page of Google
for these phrases fast now we're gonna
jump on the computer in a second we're
gonna go into the keyword tool and I'm
going to show you exactly how to do this
from three specific business scenarios
but first I want to know have you
research before every single post or
every video or everything you create
have you habituated that habituated that
process yet give me a yes in the
comments if you have give me a know in
the comments if you have not you might
as well subscribe if you haven't on your
way down there to leave that comment now
the three businesses that we're gonna
look at are number one it's going to be
for an e-commerce business is the basic
idea will do a little searching around
that number two is for a virtual
coaching so if you do some sort of
coaching or consulting that will make
perfect sense there and number three is
for people who are doing membership
programs or selling informational based
products I wanted to give you three
separate examples from three separate
business models to make sure this is
kind of like the last keyword research
video you ever need before you're armed
with what you need to go forth and
dominate let's jump on the computer so
first up I'm gonna go ahead and move
myself there first up is an e-commerce
store right and I'm making this up
obviously but but we're trying to be
focused so we can talk through this
logically with a really actual working
example here so a beauty ecommerce store
something in the beauty space skin care
hair care wrinkle cream are the three
areas I'm going for this individual
would be looking for topics to write
blog posts on and also how to optimize
their actual ecommerce product listing
pages for specific keyword phrases to
potentially rank them so here I am this
is the keyword tool that I use it's at
miles Beckler com /kw finder there will
be a link that pops up above my head
pretty much right on top of me right now
about my head that you can click on
it'll open it you do get a few free
searches I've been a paid member of this
for over two years
I am an affiliate but really this is the
only tool that I use and I'll be honest
in the 15 years I've been making money
online the one tool I always have a paid
access to is a keyword research tool
it's just that important so the first
thing that we're gonna do we're into it
now we're gonna go look at skincare and
obviously there's a lot of you know
competition in this space you have
companies like Proactiv that I think
it's a billion dollar company in this
space so this is what I want to show you
is how to look within what may feel like
an oversaturated niche that has way too
much competition and how to actually
find those gems that have really good
numbers so now it loads and you can see
right off the top am i I mean I'm spot
on with this one skincare a hundred and
sixty-three thousand searches a dollar
thirty six per click and the keyword
difficulty is almost 60 which is
ridiculous especially if you're just
getting started skincare products so
what do you do in this situation well
the first thing I do is I sort by the
keyword difficulty score and you gotta
click it twice and what happens is we're
now sorting by the lowest competition
phrases first now I want you to see
something about this tool you notice how
this 18 green bubble and this is the
column I'm looking at is the one that
has the colors in it how it's kind of a
lighter shade of green that means they
haven't updated that keyword difficulty
score in a long time so it might not be
relevant all you need to do is you click
on the actual number and it reruns that
search and what its gonna do is it's
gonna pull up here in the right after it
reruns the search and finds out what
that new current keyword difficulty
score is these other ones were searched
relatively recently so they showed us an
index now do you see it went to 26 and
it kind of disappeared from me here but
if I scroll down since I have them
ranked in order right here it is under
26 now this is this is the money right
here so anti-aging treatments to show up
with 1500 search volume and a 19 keyword
difficulty score man that's incredible
like literally those numbers are
absolutely incredible you could
potentially be getting something like
six or seven hundred new clicks to your
site a month and a keyword difficulty
under 20 is really extremely easy so I'm
gonna click on this one because I want
to
see what shows up down here in the
bottom right area which is gonna show me
what the Google results are displaying I
want to see if there's YouTube videos
showing in the results at this point so
I'm just looking there's a couple of
them that are pretty weak there's a
couple of them that are relatively high
but all in all this looks like a good
opportunity what we're looking at here
on this lower right corner is the actual
results in Google now you can see
there's some very strong websites on
there but then there's some of these
websites on there that have very low
numbers they have a low number of
backlinks what that means is this page
has great content or the odds are that
this page has great content because
Google's trying to learn how to rank
content regardless of the number of
backlinks so when you see these what I
would call almost anomalies of extremely
low landing page scores on top of Google
it generally means they have great
content so go read their content you can
just click the link right here it'll
actually open it inside of a new tab go
see the kind of content that Google
thinks is great enough to rank over some
of these sites that have you know like
many links and a lot more Authority so
that was the first one we just kind of
ran through this I'm gonna leave this
here I would I would personally go
through them all and one other note on
this tool as you see the ones that you
like you're like okay Skin Therapy
that's my people best organic skin care
I can definitely do a post on that
anti-aging facial perfect so you click
these you use this add to list function
at the bottom when you click Add to list
you get to name the list and the other
option is to export it and you can
definitely export these but if you're
gonna go search three four or five
different phrases over time and you
export each one you have to juggle a
bunch of different like Excel files like
CSVs or XLS files and that's just no fun
having to work within those that's what
the list functionality is for you choose
all the ones that you like you add them
to a list you go to your next search you
choose all the ones you like you add
them to the list then you can export the
whole list at once so I'm gonna search
up to show you what I would do second on
this so let's say I added those to my
list which I'm Knox I'm not in the niche
hair care is the next one I'm gonna
search and I'm just gonna run the same
process and I'm gonna show you another
little trick
in this one I'm trying to go incremental
e we're gonna give you a little bit more
information about how this works with
each one but the big goal here is to
help you see that with this simple tool
and a little patience right it's
crunching a lot of data for us right now
that you can go into these really
challenging right a 48 is a very
difficult keyword score for a site that
has good authority let alone a site that
that's brand new it's it's flat-out
impossible but you sort by keyword
difficulty and now you start to find the
ones that you might be able to rank for
but this is the second kind of little
learning moment for you in this tool you
notice how these ones don't have any
data showing up at all
that means no one's searching it so or
no one has searched it in since they've
refreshed their cache what a cache is is
this tool is kind of remembering every
time I search and every time I pull up a
new keyword difficulty score it just
remembers it for a certain amount of
time after that amount of time and it
goes back at least two or three months
after that time it stops it from the
index or if no one's ever searched it on
this tool before it doesn't yet have it
so what you would do is you would just
click on the little magnifying glass but
you want to use it sparingly because you
only get a certain number of credits
each day on this tool so how I go
through this is I'm scrolling down
looking for the ones that have a high
search volume that are really really
specific to my people so hair dye
products might be that super specific
thing I'm gonna kick click on the
magnifying glass to search it and it's
gonna show me what the keyword
difficulty is up here on the right but
again it's gonna move it from the list
because it's gonna go put it in order
based on that so this one was a 48
difficulty I'm not interested in that
I'm gonna keep moving down looking for
the different items I don't know what
goldwell hair products are so I'll
search that one real quick and I'm gonna
keep searching down till we get to the
green ones at this point but if this is
your real research session you're gonna
go through each one of these are these
my people's questions are my people
asking these questions are my best
customers interested in this specific
question and then you're looking for one
so that one was 25 which was easy so if
that brand is a brand you stock and
carry bingo you now know you
probably get your category page ranking
you could probably go create a blog post
with the ten best whatever that brand
was gold well hair products and that
blog post might be able to rank and it
would link back to each one of your
product listings on your ecommerce store
so that's how you can leverage it I'm
seeing down here all natural hair care
products and you might think well forty
one searches per month but if you can
hit the first page of Google for that
with one blog post you can crank out in
an afternoon or if you could reformat
your category page to get to category
page with all of your natural haircare
product listings showing up correctly
it's worth your effort because that
becomes an asset for you for years and
years and years it might generate a few
dozen clicks per month but you might be
able to convert one to three percent of
those clicks to actual customers and
that's how each blog post can be an
asset when you focus on it correctly so
now we're at the point where we get to
the ones that are already searched for
us and you can see right here like hair
care for long hair what a great blog
post if you have actual hair care
supplies we would search what that is
and I'll take a look at what that one is
keratin hair treatment hair growth
shampoo all of these different things if
you stock these products these are low
this one gets 33,000 searches per month
and it has extremely low key word
difficulty score that one turned up as
30 for the hair care for long hair so I
would focus on the ones that are twenty
twenty one twenty five and have really
high search volume versus the ones that
are like twenty seven and have ninety
search volume does this make sense to
you I'm gonna move on to the kind of
business model number two which is it
could it could potentially be looked at
as a local business but I think the best
example is for a virtual coaching so
let's say you do virtual fitness
coaching or virtual weight loss coaching
right so your perfect client is someone
who wants to work out more but they
wanna have some flexibility and freedom
they want to meet you wanna zoom or a
Skype and they want to do their
one-on-one session with you out of their
home so that's what you know about your
people because that's how your business
model works or you're a weight loss
consultant and you know you're looking
for people who are kind of starting down
the workout world so you can help them
with their workouts but you also offer
the diet
side of things so it's one-on-one
coaching is what I'm getting at and it's
done virtually remotely from anywhere in
the world so then you think what would
my best people be searching for I came
up with three ideas we might only go
through two of them because I think I
just want to keep this efficient people
searching for home gym equipment are
probably ready to workout and lose
weight these could be great individuals
for you to meet with bodyweight
exercises or even the idea of
kettlebells right like somebody who
wants to buy some kettlebells and
they're researching kettlebells they
might be a perfect opportunity so let's
jump in and I think the home gym space
is incredibly challenging right like
everybody knows that home gyms are
expensive that they're run there's a few
corporations that have some mega mega
influence in the space like the Bowflex
corporation so for a individual to be
able to niche out a spa on the first
page of Google for someone searching a
relevant phrase to home gyms because
they know that's what their people are
searching we got to get creative and how
do we do that well first we run our
search that we know our people are
searching for then we sort by keyword
difficulties so the lowest ones are
first the first thing I'm seeing here is
home gym online I find that to be super
interesting I'm gonna click on the
question on the little magnifying glass
to get my keyword difficulty score so
now I'm gonna scroll down to the numbers
to where we can see the actual numbers
showing up that's a lot of phrases up
there perfect so 39 so it's not a great
one based on that because we have right
here compact home gym has almost 1,100
searches per month which means that you
could get somewhere around 600 or so
searches per month if you dominate the
number one spot and the difficulty score
on this is literally 16 people are
paying almost $2 a click for this and
you could literally go rank it with a
great blog post but I think you would
want to look at some of these other ones
as well and you got to go through them
one by one to really like an all-in-one
exercise machine for home you got to go
through these one by one on the ones
that are hyper relevant to your people
and also have good search volume if
you're new and you have a brand new site
I would try to keep your numbers under
25 or 30 if you're if you know what your
domain Authority is and your page
Authority you can go to Moz and find
that out
open site Explorer org if you have a
domain Authority in the 20s you can
start to look up to the 30s in the
ranking but if you're new you're just
getting your kind of your SEO bearings
right you've gone through my learn SEO
free SEO class link will pop up above
you know how to lay it out now you just
shoot for those keywords and you want to
get some some victories on your belt
stick with the green ones 20 21 22
anything in the teens are super easy so
next I want to go look at bodyweight
exercises because somebody's searching
for bodyweight exercises means that they
don't want to go buy gym equiptment they
want to do push-ups and sit-ups and
jumps and other types of exercises that
don't require equipment this is another
thing that a kind of a fitness
instructor would be all about in this
situation and we have it loading again
33,000 people search it and it's very
difficult so we're looking for the easy
ones you would go through all of those
different ones showing up but even on
this one I just want to show you that
every phrase we go through here not only
is gonna have a lot of opportunity that
no one's even dug into hence them not
having that magnifying glass showing the
actual numbers but they all have green
ones as well you can see bodyweight
training what is this one protocol 20
search volume best bodyweight exercises
for weight loss oh my gosh that is
someone who's searching that is exactly
the right person and if you think well
it's only 382 people per month but
they're the perfect people for that
business model and that's why it matters
and that's why it's worth putting out
content for that phrase I'm often
optimizing my blog posts and videos for
phrases that get 80 100 200 300 there's
no competition I know I'm gonna hit the
first spot in Google I know I'm gonna
hit the first spot in YouTube I'm gonna
get traffic for life from that one
keyword phrase it's worth it for an
afternoon for me to go gobble up that
market chair the last one we're gonna go
into is someone who has a membership
program or a course and a membership
program and a course really allows you
to even more content marketing I think
you could usually go wider with your net
so let's say it's a Productivity course
is what they're teaching so they teach
you how to be more productive the three
ideas that I have is time management
product management and obviously
productivity itself so someone who's
searching for like how to be more
productive is what I'm going to search
right now now let's just search
productivity and the reason I change
that if I search how to be more
productive it might limit my results and
it might narrow me too much because I've
put too many words in right so I want to
use a generic phrase a shorter phrase at
first and then let the tool tell me what
those longer tail keyword phrases are
and right here we can see this is this
is a hard keyword phrase to rank for
90,000 searches so let's just double
click on our keyword difficulty let's
scroll down until we get to the numbers
and you can see right here there's a
plethora of them personal productivity
software so you could write a best
personal productivity software for 2019
not only could that potentially bring
someone into your world as a membership
member but you could also have affiliate
links inside of that post and earn
additional income on the side their
productivity report productivity
consultant my goodness they're literally
looking for you and it's a 24 keyword
difficulty office productivity tools it
just proves that it's right there I'm
gonna do one more for project management
which I think it's gonna be really
saturated because somebody who's trying
to get better at product management
they're all about productivity right
that might be a beating point maybe it's
not I'm just kind of going off the cuff
here obviously if that was your business
model you would know a lot more about it
and I think we will do one more after
this just just to really round this out
I spend I don't spend all that much time
in this tool each and every day but I
spend I come back to this tool more
often than any other tool that I use
it's like this wordpress in youtube are
where i really live right i mean my
wordpress dashboard i'm in my youtube
and i've got this open in another tab
and i'm popping in and out of this so
product project management 302 thousand
searches so that just proves that there
is a ton of interest in this area and
you could see instantly project resource
management free project management
templates development project manager
and this one has a lot of low
keyword difficulty and again these
lightly greyed out ones means you need
to click on it and it's gonna change and
when it changes it reorganizes where
it's at based on the new number so you
can see the new number when it shows up
here kind of highlights it light blue
and once it runs that number so you
might have seven free project management
templates and your meeting your people
who want to get better at project
management through the templates so it
turns out this one has gotten more
difficult some will get less difficult
when you search that I have definitely
seen it but you really want to go
through these ones that haven't been
ranked yet and look for these ones like
business project manager a thousand
searches almost a five-dollar click
what's the difficulty on that but that's
it I'm gonna call it on this video but
really quick I think if you get it and
you understand it and you're ready jump
on that keyword tool it's miles becker
column for /kw finder when you take the
time to find these low difficulty
phrases everything about your content
marketing is gonna work better
you're gonna get more traffic more
quickly and you're gonna enjoy the
process you're gonna feel better because
you're gonna start to get wins whereas
if you're going after productivity and
and project management and you know that
they've got you know difficulty scores
of 66 that's like a three year keyword
phrase but if you're going after the
ones that are 19 20 22 16 24 you'll
start to rank for those quickly which
means you'll start to get traffic
quickly this motivates you to continue
to double down on your business to
continue to go all-in on the content
marketing and you got to leverage that
momentum right momentum builds on
momentum so that's the first big thing
if you want more about the psychology
and about this keyword tool I do have a
longer keyword research video where I
went really deep in for a local business
that sells clothing and hiking equipment
it's kind of an outdoor store in the
Tahoe area that link will pop up above
my head so watch that if you want more
the other component that fits with this
is SEO here on the end screen my SEO my
learn SEO class will pop up is a full
SEO class which is once you know what
your keyword phrases are and you write
out the content for it how do you lay
that out on your WordPress blog in a way
that's going to prove to Google that you
are the
optimised post for that phrase because
that's how you land the number one spot
that's how you get the most traffic so
on the end screen click the learn SEO
video go watch that be sure you like and
subscribe and engage and I thank you and
I'll see you on the next video Cheers
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