hey miles here miles Becker calm this
video is gonna show you the data from my
analytics on my blog on my youtube
account and as well as my podcast and
specifically we're gonna look at how I'm
getting a 58% increase week over week in
the number of views on YouTube yes
that's right nearly 60 percent increase
because I've made a strategy change and
we're gonna talk about that strategy
change and it's based on what I was
hearing and learning at the Affiliate
conference in about two weeks ago in
Vegas so let's jump on the computer
we're gonna start with this little bit
of a strategy change and the results
that it's creating and then we'll work
our way through the other numbers so you
can see right here this is a 7-day view
from my channel right now and I've got
80 1000 and 500 or so subscribers but
this if you notice my watch time is up
58.6 8% and my views is up 58.3 7% now
one of the things that was talked about
in the neil patel specifically was
talking about this was running paid ads
to your current best performing videos
just paying a bit of money to get some
more reach to them so I've been working
with my ads guy and that's exactly what
we're doing right now we're really
looking at what all of these numbers are
going to do based on our paid traffic
now I want you to know that the goal and
you can see here on this graph you can
see where I started paying for traffic
was right here just very few days ago
now the theory is that this is good for
branding when people hear my intro hey
I'm Miles Beckler and then my domain it
really starts to just broaden my reach
and helps me connect with people who I
haven't reached before most of the time
when a user sees an advertisement on
YouTube it's someone trying to sell them
something but all of my videos actually
just teach people and they show them how
to do the things they're searching for
so I'm now paying per view to get my
videos in front of people searching for
them with no calls to action so I didn't
make new ads that are now running for an
opt-in campaign nothing like that at all
I'm literally just paying to get more
reach to my advertisements and what I'm
looking at is what is the dough what is
the kind of that's a cause what is the
effect right everything every cause has
an effect
there's a there's going to be something
that happens from all of that data and
all of that new visitors
obviously it's increasing my view
numbers but that's a vanity metric
that's not what I'm after I am after
growing this brand so I don't have much
more data for than this for you you can
see right now in the 30 day or 28 day
number I'm up 20% 23% on the number of
views you can see it's just climbing big
time the subscribers definitely has a
nice big spike up and that's up 15%
right now I will say that the subscriber
numbers that's a good number to move up
but it's it's really deeper it's a
bigger picture than this and ultimately
my goal with this approach is at some
point in the future I'm gonna turn off
all of the ads completely and then I'm
gonna monitor what is my new baseline
from the organic traffic alone with no
paid ads the theory is if I boost the
number of views the view time the number
of comments and engagements and the
watch time when I turn it off I will
have seeded the algorithm with even more
data and even more engagement data and
theoretically that can actually increase
my rankings organically that's the
hypothesis I don't know if that is
actually gonna hold true I will
obviously keep you up to date on that
but that's what I'm working on right now
I thought you'd find that interesting
and let's move on to the blog so on the
blog something I started in the last
month is most all of my daily emails are
now hitting my blog in a new category
plus my blog team is posting to my blog
as well so my website is now growing by
at least one post per day some days it's
two per day I think it's somewhere
around 40 or so posts per month are
being added this is a new record right
this is a new record pace for me and my
team so let's start to look at what this
is doing for the numbers you could see
right here on my 30 day graph the low
point 30 days ago was 544 and I have not
touched that low point since so the lows
are getting higher and indeed it looks
like the highs are getting higher as
well 987 there 959 so getting up in that
thousand sessions per day mark let's do
a quick year-over-year comparison
because ultimately I think it's really
that year-over-year is where you start
to really understand the results of
compounding efforts right we can't
really look at the results and expect
compounding efforts to work
right away it's a long-term game so here
you can see year over a year I've got 27
percent increase so almost a 30 percent
increase I believe last month that was a
28 percent increase and I'm still
holding steady there that could have
been the month over month but twenty
seven point nine one percent increase
year over year that's great let's do a
two year out run really quick let me
change these dates and this is where you
see the magic of long term content
marketing and it's so difficult to teach
people I say all of the time that you
got to be willing to stick it out for
three to five years right like you don't
get the the benefits of compounding for
at least two or three years and this
graph shows it clear as day
so two years ago from today so which was
after I had started my my 90-day
challenge so I was five months or so
into that ninety day challenge I was
getting under 2,000 visits per month
now I'm getting 23,000 visits per month
that is literally an eleven hundred and
forty four percent increase in sessions
page views or up pages per session is up
my bounce rate is it actually went up a
bit which is okay and my average view
duration is up so every single positive
metric is in the right direction other
than bounce rate not a huge deal for me
people might be coming in getting what
they want and moving on but this graph
to me says everything the one other
thing I want to show you and we'll do a
quick month-over-month comparison
because I want to look I want to keep an
eye on that as well so three point six
three percent increase so it's not a
huge increase at all but ultimately
let's go look at where that increase
came from because sometimes we might
notice sort of flatline as our our
numbers might be zero
near zero I think three percent to me
that's pretty close to zero with the
other numbers that we were looking at so
I'm gonna go through all traffic
acquisition on the source and medium
leaving it on a 30 over 30 and here you
can see that Google organic is up over
16% so while it may look like my numbers
are close to even at a 3% increase I'm
actually getting 16% more visitors from
Google which is the ultimate goal of
growing a blog write a blog uses written
content I plug my my sitemap inside of
the Google site console the whole goal
of that is to rank well on Google for
lots of different keyword phrases and
drive traffic organically and you can
see
is indeed working if we want to do real
quick one more look here on the
year-over-year so we can see what I was
getting last year at this time from
Google to put good perspective into this
I'm up 55 percent year-over-year from
Google and that's really what's going on
right now is I'm just proving myself
more and more as a publisher to Google
my content team is putting out better
content more consistently than ever I've
got that really personal style of
content for my emails going out on my
blog and obviously Google is liking
what's going on
again compounding results from several
years of effort is what's actually going
on here that's why I do these updates
for you because it's important to see
the the just ongoing you know I'm
grinding it out I'm publishing my
content I'm grinding it out and all of a
sudden two years later two and a half
years later things really start to pop
in a major way finally we're gonna go
over here into my podcast dashboard you
can see last month I got into the 8,000
downloads in a month mark I hit 80 120
my all-time number is now at 93 thousand
about to cross that hundred thousand
download mark which is kind of cool so
today is the 22nd of January that means
we're about two-thirds of the way
through the month which means we have
one third of the month left and I got
about 5500 downloads so i can assume
maybe about 2,700 more or so on top of
54 I'm looking 80 100 or so so there's a
really good chance I'm going to actually
increase over the number of downloads I
had last month I will note that these
videos where I'm sharing my screen they
don't go to my channel and like three of
the last four videos I've made have all
been these screen shares so I'm actually
not getting as much content on my
podcast which is okay only my talking
head videos go there but if you're a
podcaster search models back there on
the podcast and grab my podcast feed
subscribe download give me a shout out
there and that's really it the big idea
of these updates is this is my
antithesis to the people who show you
income updates because income updates
that's chasing a vanity metric to me I
think it's all about
what kind of content did you publish for
your people this last month how much
energy have you put out there how much
goodwill have you put out in the
marketplace and the number two how long
have you been doing that for I've taught
you how to do keyword research I've
taught you how to do SEO I've told you
time and time again you got to do it for
two three five years straight Here I am
two years in on this path a little over
years in on this path and I'm seeing
astounding results right literally I've
had millions and millions of minutes
viewed on my YouTube channel it's about
three and a half million views on that
channel at this point in time and over
23,000 visitors to my website each and
every month with the Google traffic the
most valuable traffic to my website
going up up up all that results my list
is at a new high it's at something like
eighty four hundred subscribers business
is good and cash flow is very good as
well but that's that's for me that's
between me my bookkeeper and my
accountant so I keep that number to
myself but you can see the data the
analytics the numbers the effort the
energy you know I've been grinding it
out because you can just go look at my
past videos and this is the path for you
I hope it's clear I thank you very much
for your time and your energy and I look
forward to connecting with you on the
next video go ahead and like subscribe
share do what you do I appreciate you
I'll see you again soon Cheers
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