Keyword Research Webinar For Affiliate Marketing & Niche Sites #Best Education Page #Online Earning

welcome to the keyword research webinar

it's a free training I'm Doug Pennington

from the itch site project that looks

like we have a handful of people on so

welcome give me a shout in the chat let

me know that you could hear me let me

know where you're from say hello and

welcome so today we're talking about key

words as I mentioned and I'm gonna burn

a little time I'll be honest with you it

takes a few minutes for everybody to hop

on here but we have a good presentation

today if you're watching the replay

later I'm recording this like and if

you're watching a much later I'm

recording this live and we're one month

is September it's getting a little

chilly the reason why I'm telling you

this is my hands are a little cold I

just went out and threw the frisbee with

Georgie who is in the presentation a

little bit later just briefly though

she's sitting with my feet here and yeah

so let me Chilly little windy out there

which is kind of you know it's nice it's

it gets a little warm here in Montana

over the summer it's a short you know

warm period but overall I'm happy that

it's turning to fall weather right now

all right so let's get to it

it looks like we have a small set of

people today at least so far and no one

has mentioned that they can hear me but

I'm gonna assume that everything's

working ok I did the test and rebooted

my machine and all the business I'm

supposed to do so as I mentioned before

this is keyword research for affiliate

sites

I have Mitch site listed here but really

this applies for any sort of you know

keyword research that you are doing so

you may have to take some ideas and

apply them to your own specific

situation but in general most people are

probably interested in the affiliate

site angle by the way let me know if you

have an affiliate site in place already

or if you're just getting started

Rick says you could hear me fine thanks

and everyone feel free to let me know

where you're from and say hello ok

so also getting into it the early part

of this is a lot of an intro so I'm Doug

comes in I'm the founder of niche site

project and let me know if it's the

first time that you've been on one of

these live sessions just curious that's

Georgie and myself over in Newport

Oregon we went there a few few months

ago it was nice nice Beach it was a

little chilly and windy there that day

as well

Andy's for the UK and Ricky didn't

mention where you're from that's all

right

so I blog a niche site project I've been

doing it for about five years that's

when I first found affiliate marketing

and at this point I do a lot of YouTube

stuff I've been spending a lot of time

doing YouTube videos and it's been

interesting this is another story for

another day

Rick's from Allen Texas cool okay and

I've been featured on a lot of different

sites over time

you probably recognize several of the

name so either I was featured or

mentioned or if there's a podcast maybe

I was on their podcast or something like

that but I've made the rounds over the

years and this is kind of the why should

you listen to me section just in case

you don't know who I am or anything like

that but I have been around and I share

case studies and stuff like that in

general

I was also featured on social triggers

last year at some point so that was I'm

very proud of that one that's a big blog

I add the timeline in here just as a

reference for as a reminder to myself

but also like I've had ups and downs

I've made some mistakes over time and a

lot of times when people share their

success stories it's really just the

highlight reel they don't mention the

times that they tried something and

failed or the the fact that it wasn't an

overnight success and mine my journey

has been all over the place and you can

see the literal roller coaster shape in

here where its ups and downs and things

have been going

well for a little while which is great

and it was about a year ago so the site

for it was an affiliate site for 235,000

which was great so just curious let me

know when you first heard about niche

sites and stuff like that affiliate

marketing in general for me it was back

and I'll refer back to the timeline

I found the smart passive income back in

April 2013 before that I didn't know

anything about affiliate marketing niche

sites or making money online anything

like that

brand new is very exciting to learn all

this new stuff and after you know I had

a couple weeks of exposure to the smart

passive income podcast with Pat Flynn I

was like I want to try this I want to

test something out and that's when I

launched my first few sites the first

few sites were totally a flop but I

didn't know what I was doing which is

pretty common a lot of people do that

they get started and then they kind of

figure it out along the way they

realized that you know maybe the

resources they studied were a little bit

out of date which was the case for me I

was reading stuff it was a couple years

old and then once I got to a point that

I realized that I was doing stuff that

wasn't the best practice at the time

then I backtracked and figured out you

know what I need to work on so Rick says

that you saw my keyword golden ratio

videos about a week ago and you're

interested in finding good keywords you

started an inch site three or four

months ago but the keywords seemed to be

too competitive okay this will be

perfect for you then alright so I'll

mention the Q&A is at the end so if you

have the opportunity to mark your

question as a question that'll be

helpful it looks like we have a smaller

crowd than I expected well looks like

there's only about a dozen people on

right now so if you ask questions and it

flows well then I'll go ahead and answer

but in general I'll answer the questions

at the end sometimes if I'm going to

flow it's bad if I stop the other thing

is if you have any technical

difficulties if the video freezes if the

audio stops hit the refresh button

usually that alleviates it sometimes it

is on the server side or my side or

something but a lot of times if you hit

the refresh it'll take care of it it

there should be a button near the screen

where you're watching this

additionally mention it in the chat

sometimes other people will be able to

confirm you were the tech issues or not

but let us know in the chat and I'm

watching the chat as well so questions

at the end if there's a tech issue hit

refresh a lot of times that helps so

we're talking about keyword research

today and I mentioned it before but this

will generally apply to any keyword

research any content however we're

generally talking about niche sites or

affiliate sites today quick definition

some people call these authority sites

essentially an authority site an image

site is the same thing to me and to most

people if you start talking about them

it's just an affiliate site my primary

focus is Amazon affiliate sites but any

sort of affiliate marketing should be

right in the sweet spot of the keyword

research we're gonna talk about today

and I put this quote in here as two

methods or maybe a million and then some

but principles are few the man who

grasps principles can successfully

select his own methods

the man who tries methods ignoring

principles is sure to have trouble it's

an emerson quote although i'm told it's

not Ralph Waldo Emerson but a different

one I need to update this slide

basically you can emulate and copy the

steps from someone else but really if

you take away the principles about what

we're talking about today in this

presentation or in others from the kgr

videos or other content on youtube if

you can kind of dissect the how and why

and the

principles behind things like you'll be

way better off when things change as

they always do when things change if you

don't understand the underlying

principles behind it then you're gonna

be confused and stuck and you won't

you'll have to you know find someone

else to copy so we're gonna go over four

main things today types of keywords

keyword volumes target volumes and the

keyword golden ratio we have four kinds

of keywords we're gonna go over those so

these are by now these are like

pre-purchase people are gonna probably

buy something in the next few minutes a

lot of times these or something like

coupon codes or someone's looking for a

discount or something like that and

these literally or keywords that people

are gonna like buy something in a couple

minutes

product keywords now this is a little

bit earlier in the buying cycle these

are typically you're like research-based

and these are the ones that we really

like these are the ones we want to go

after so product type keywords there are

also informational keywords and these

are like the majority of keywords online

but these are a lot of times how to or

the best way to and in that sort of

thing general information or tire

kickers and these are you know a huge

set of keywords as well and they're

generally like people looking to get the

first piece of information about a

certain item so maybe you don't know

anything about like looking for devices

around here maybe you don't know

anything about a wireless mouse like a

Bluetooth wireless mouse so you just

look that up and there maybe it's kind

of a bad example but there may be like a

definition on like what a wireless mouse

is and what Bluetooth is together that

sort of thing you'll notice hopefully

that product informational

highlighted those are the ones that were

mainly interested in for affiliate

marketing so either it's a how-to type

article or it's something like a product

research situation so informational some

helpful info how-to info the product is

this specific you know product and we'll

talk a little bit more about this how

these keywords look as well sort of the

format actually I'll just mention it now

so the product type is like best and

then the product type so it's like best

ballpoint pen that sort of thing the

informational would be how do you choose

a ballpoint pen now the cool thing is

for the informational you know what

they're trying to figure out the problem

they're trying to solve the searcher so

if you know that then you can often

recommend a product that is related that

will be helpful for them to do the job

cheaper solve their problem faster or

make it easier in some way so product

and informational those are the ones

that you should be interested in the

keywords search volumes are important as

well so when I first started five years

ago the search volumes that people

recommended were you know four thousand

to ten thousand and over time I've

started to gravitate towards lower

volume keywords which we'll get into the

details here so these keyword volumes

are my own opinion I made these up just

to classify the different search volume

ranges so that we can have a you know

discussion about it knowing that we're

talking about certain volume ranges so

local monthly searches LMS is often

abbreviated that goes back to your

geography so most people are going to be

targeting the US so you use the US

version of Google if you're targeting

some other geography you use that of

course the volumes will be different I

think just generally the u.s. search

volumes are higher

that's what we're talking about here so

very high nine thousand searches per

month or above high is 2500 to nine

thousand medium 720 to 2500 low is 250

to 720 and ultra low and very long tails

those are under 250 all the way down to

zero by the way all the way down to zero

if you see a Google autosuggest or a

related search in the search volume zero

it's still a valid keyword because

Google is telling you that people search

for it so these are the ranges and

typically the higher search volumes take

longer to rank they have they require

more links to rank well and there's more

competition why is there more

competition well it's probably more

profitable because more people are

searching for it and if there's more you

know

money and profit in that niche in those

sets of keywords for example then there

will be more competition the market just

dictates that the lower search volumes

are faster to rank take fewer links and

there's less competition so just their

opposite here and as you you know go

into the longtail area there's more and

more of the keywords of course the

search volumes are lower but there's

plenty of them out there now what

volumes do we target based on those

ranges that I just mentioned so in

general you're gonna want to focus on

the lower ranges especially when you're

starting a site like Rick maybe you've

started a site you're not getting too

much traction and you're like I really

want to get some traffic because you

know let's look at this realistically

Rick I'm sure you spend a lot of time on

the site right you spend a lot of time

on it probably invested a little money

people are house keying like oh you're

working on this thing it sounds

interesting have you made any money and

you're like well the traffic is pretty

low so not yet it's real

great when you can say yeah people are

visiting this site I'm starting to make

a little money am i right Rick let me

know if you agree so in general you're

looking at these ranges and if you're

just starting aside you're just trying

to get traction focus on the very low

search volumes you'll be able to rank a

little faster and you may have some

other content where you're targeting

higher search volumes knowing that those

are going to be a longer-term goal it's

going to take longer to rank and that

sort of thing so when you get a quick

water break here have a quick water

break that is so now we're going to talk

about the keyword golden ratio here and

it sounds like a lot of people a lot of

people have heard of the kgr and I'll

call it the kgr keyword golden ratio

it's a concept that I developed a couple

years ago it's starting to catch on

people are actually using it finding a

lot of success it's the all in title

results divided by the local monthly

searches where the LMS is under 250 you

want to have the ratio under 0.25 or

less now there's a few you know caveats

that I can mention but the formula is

simple for a reason I could make it more

exact and more complicated it really

wouldn't get you much more valuable

information you would just have other

information in the formula there there

are different tools out there so

sometimes search volumes are reported

differently the formula takes into it

that into account so you could pick a

tool keep using the same tool that you

want and you can just assume that it's

going to work out if you follow the the

ratio it's kind of a it's a blurry area

right if it's if the LMS is like 260

it's probably okay if the ratio is like

point two seven it's probably all right

too so there's some wiggle room in there

but if you're if you're just starting to

use the formula you know like hey is

this gonna work

well you probably want to stick to the

formula exactly okay so you do need to

get the key word volumes from some tool

there's I mentioned key word keg here

which is a paid tool but there's free

tools like key words everywhere which is

part of the same ecosystem as keyword

tag you can also use ubersuggest there's

plenty of other like paid tools out

there there's like keyword finder

keyword reveal errs longtail Pro you can

use SEMRush h rafts and they're all a

little different however the formula

takes it into account so as I mentioned

just pick one stick with it and you'll

have a relative idea of the different

search volumes so I pulled the search

volumes already from the other tools so

we'll go over a couple quick examples

here so example one which electric

shaver is best for sensitive skin and

you type it in exactly like this oops

all in title and then no quotes or

anything you say which electric shaver

is best for sensitive skin and then you

get some number of results

it's kind of small here but I've typed

it in all in title which electric shaver

is best for sensitive skin and then it

shows that there are four results here

so 4/10 is 0.4 which doesn't mean are

0.25 criteria aside now would I go for

this one I probably would go for it

because 4 results is not that many and

it's 10 searches per month so 4 results

is that many I would probably write

something and try and make it better

than the results that show up and then

potentially I would rank for it just

because they're so few of them out there

alright so I'm telling you follow the

formula but on the other side you know

from a practical sense you may be able

to rank for it the other thing is this

is a very like small number of searches

so competition is going to be lower a

lot of times people are greedy and

they're going after bigger search

volumes so if you find one with 10

probably highly likely that

no one else is going for example -

that's electric shaver for a bald head

so here we have the all-in title and the

number of results is 26 when I looked up

the search volume on keyword CAG the

number of searches was 210 all right so

the kgr works out to be 0.12 and that's

under 0.25 so this is a great one to go

for when you step back and you look at

the actual results here what it tells us

is there are 26 results online in the

Google database where someone has best

electric shaver for bald head in the

title that's what this is telling us so

that means there's 26 pages where

someone intentionally put that into the

title and they're trying to rank for it

anyone else ranking for it may or may

not be targeting that specifically so if

you can deliver a better answer that's

more specific than the other results and

conserve the searcher better and that's

a good thing and there's a good change

you're gonna rank for it that's the

whole thought process behind the kgr so

210 searches per month

there's only 26 results if you write

something good if you have something

written that's really good the answer is

the query you may be able to beat him

and rank well that's the whole idea

behind the kgr now when we get into the

like lower search volumes that are like

zero listen to Google now some of the

examples here aren't perfect but for

whatever query you type in at the bottom

you're gonna have a section that is

related searches so here we see there's

several different options and keywords

everywhere it gives us the search

volumes here which is great again

these examples aren't very good

especially when worth

about buyer's keywords or product

keywords so head shave or Walmart has a

hundred and forty searches and obviously

I mean someone's looking to buy a head

shaver at Walmart that's what they're

searching for

so again poor examples here but the

keywords everywhere is a great tool

because you can look at this related

searches the other great place to look

is the auto suggests so maybe it would

be best this is a great example best

electric shaver you could type that in

and hit the space and Google will Auto

suggest all these other terms that start

with best electric shaver and you'll get

a bunch of other results for doing

research like that

uber suggests is a great tool to utilize

that so we went I did a really fast job

on the introduction part of this

presentation so we are pretty much

through the meat of it and I'm happy to

answer questions Rick mentioned that

you've made no money yet the keywords

and the were in the medium to low range

and you had nothing in the ultra low

range so that's interesting and like I

said we're ready to answer questions I

will mention not a strong pitch or

anything like that but I do have a

course called five-figure a niche site

often people ask about it

and essentially I've created a framework

a repeatable process using principles

techniques and strategies that I've been

able to implement and that other

students have too so I'm sure the people

that are watching now especially you've

seen some of the YouTube videos that

I've done and potentially you've seen

some of the five figure niche site

success stories so if you're interested

and you're on the email list you should

find out about it or you can just shoot

me an email and you know let me know if

you're interested in learning more so

now we're on to the Q&A and like I said

I think we've we've made some record

time today

questions out there right I guess I can

I'll talk a little bit about keywords

now when you're looking especially at

the keyword golden ratio it's often

really helpful to you know you'll find

your term the math works out you're

under point two five and then what you

can do what you should do is google the

term and just see what the results are

so there are some terms where the

numbers work out well but when you look

at the results there's no other

affiliate sites and the medical and

health area is a good place to find

examples of this so if you find a good

term and then you google it and then you

see a lot of very highly authoritative

authoritative sites like WebMD Mayo

Clinic New York Times LA Times you know

some other medical related sites for

example and you don't see any affiliate

sites you can make an assumption that

you're probably not gonna be able to

rank for that because Google has

determined that the people searching for

that don't want like a personal blog

they want an authority probably a doctor

to give them advice and information on

the topic again medical and health a

great example because I don't want to

you know get advice from someone who may

or may not know what they're talking

about so whenever you find these terms

and this applies for kgr terms

especially but it applies for any term

before you have the content written

before you write it yourself it's really

good if you do a quick check google it

see what's up and then go from there all

right and further as far as finding

other kgr terms a lot of times what I

like to do is go over to a tool like

some rush or H refs look up some

potentially like Rick on your site maybe

you can look to see if you're ranking

for any longtail keywords that you

didn't realize that you were ranking for

and then actually write an article on

the topic so sometimes this may happen

if I wrote an article for Best ballpoint

pen for example yet that piece of

content is ranking for best ballpoint

pen for journaling and I'm not actually

targeting that then maybe I can reframe

that post maybe you had for journaling

in the title maybe I had a little bit

more content about journaling so that

there's more relevancy you may find that

all of a sudden you know you went from

you know ranking 8 or 18 to like number

2 if you are targeting exactly what the

person searching for alright so any

other questions out there if not we can

end a little bit early today fast demo

and I'm not sure why we went through it

so fast other than I didn't do much of

an intro and we just got into the meat

of the topic today and I'll just pause

for a moment for questions it sounds

like maybe we don't have too many

questions

alright I'm probably gonna do a live

stream tomorrow morning I'm not a

hundred percent sure I usually do them

on Fridays although I'm feeling a little

bit tired this week so I may I may not I

may just publish a video in the morning

and call it a day my voice is getting a

little scratchy here so alright thanks

everyone for hopping on appreciated have

a good rest of the day and if you do

have any questions feel free to go to

the YouTube channel a lot of times if

you just put your question into one of

the comments I'll be able to get to it

and put it on

list so thanks a lot appreciate it Rick

and Andy have a good one and if we will

talk soon thanks

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