I'm gonna tell you about my worst day an Amazon affiliate marketing my name is
affiliate marketing project management and some productivity topics as well
most of the time I tell you about good stories I give you some case studies
about what you can do to make a great site earn somebody online something like
that I also like to tell stories where things didn't go right you usually can
learn a lot from things that didn't go right so I'm gonna tell you about one of
the major mistakes that I made and this was a few years ago I'm gonna tell you
five things that I learned out of this experience so like I said this is a
terrible experience that I had it was my worst day in Amazon affiliate marketing
so let me tell you let me set the scene what was going on before I tell you the
five things that I learned this was back in 2014 so I was you know fairly new to
the internet marketing game I'd been working on niche sites for about a year
I was working on five sites at one time and I still had a corporate job I was
working as a project manager for a software company in the consulting
division and I was actually pretty busy with that job as well I just made
manager and I was pretty much managing a team of 10 to 15 project managers plus
managing a couple projects on my own so I was busy with my day job and I was
trying to run five sites at a time this was a time when I was still using grey
hat tactics and if you're new to internet marketing or SEO grey hat
denotes tactics that Google doesn't like they're against the Terms of Service
basically you're breaking the rules that Google has set up for their search
engine algorithm so usually this means you're using like web 2.0 links these
are like blogs that you just set up to get links from and then the other big
thing is private blog networks these are sort of like fake blogs that you just
set up to get links it's all about links and I was doing all these sort of uncool
tactics that Google didn't like the alternative is white hat tactics and and
these are like guest posts and outreach and networking within your niche Google
is okay with that stuff and that's what I do now more on that later but
basically I had these five sites running was working a full-time job and I was
trying to get these sites to rank I actually worked on these five sites for
several months I was gonna say like April of 2014 up until about September
now if we fast-forward to September I remember my friend Rob Atkinson who's
been on this channel before I've interviewed him a few times so have a
look at some of those videos if you want to check those out he's quite successful
now but I remember he pinged me on skype and let me know that he received an
email from Google like the webmaster tools or search console team and he got
a manual penalty all his sites were impacted and his income went from a few
thousand a month to zero in one day so it was a bad deal I felt really bad for
him he actually was just about to move to Thailand he had recently quit his job
and then this came out of nowhere spoiler alert Rob came out okay he was
able to get his income up to about $4,000 a month and about four or five
months or so and then grow it from there like I said he's doing quite well and
I'll put a couple of links for you know more recent interviews so you could just
sort of hear about a success and see some of the coaching that we went
through to help get his you know portfolio together back to the story I
got an email later on that day or it may have been the next day same kind of
penalty it was around I think thin content and potentially some unnatural
link building but it impacted all the sites the revenue was super low in
general so it wasn't a huge financial impact directly but I had been working
on the sites for a long time and it was all my effort for about five months and
it was gone overnight so these sites had grey hat backlinks it
was web 2.0 links and PB ends as I mentioned the private blog networks and
essentially there was nothing I could do they were slowly improving in rankings
but at that point when we got the penalty in September 2014 we had a major
issue so here are the five things that I learned out of that terrible experience
number one don't put all of you or website into webmaster tools or what's
called a search console if you put all your sites into the same account if one
of them has an issue most of the time Google will go through your account
because all the sites are right there together and they will penalize each of
them if there's anything weird going on so don't put all your accounts in one
area or if something happens to one you may have major issues and it will
cascade and impact all of your sites number two I don't like to be at that
level of risk where everything can basically fall apart overnight so that's
one of the reasons I shifted over from grey hat tactics to white hat tactics
the thing is a lot of other people did the same thing at the same time Spencer
Hawes and niche pursuits he actually I think one of his most popular blog posts
ever was about how he he says Google you win and I'm not going to do any grey hat
tactics anymore something to that effect and it was featured in several different
places and reference so you know it was a huge amount of traffic on Spencer site
because he got several sites penalized was a huge financial impact for him I
didn't have a huge financial impact but it hurt me just the same I invested
probably ten thousand dollars on those sites over the course of the five months
and hundreds of hours which is even more important than the money that I invested
so I didn't want to have that level of risk anymore
and number three closely related if you break the rules your risk is going to be
higher so we all knew that we were violating the webmaster guidelines and
Google provided for us and we were trying to get around the rules
so we knew backlinks would help we were trying to build backlinks in a unethical
manner and essentially it ended up biting us now thing is it's just a
higher risk level so we were trying to do some things that seemed like maybe
they were easier and it made the risk higher so again I don't like risk I
don't want to break the rules I kind of would prefer just taking a longer term
approach in being patient and number four I'm patient I'm in it for the long
haul like I said at the time I had a full-time job
I had other income you know coming in and I didn't need to rush there was no
reason to you know try and take on these unethical tactics where you know if I'm
trying to rank in Google and I'm gonna break the rules and I'm trying to get
around the rules there's no reason to do that it just takes a little bit longer
maybe a little bit more effort to do whitehat backlinks some people say
there's no additional effort to do whitehat it's just a different set of
skills versus gray hat so for me I just realized I'm not in a rush I'm in it for
the long haul so I need to play to my own strengths which happened to be
building systems and using templates and setting things up building teams so
those are my strengths and I really need to go you know forward with those vs.
you're not being patient trying to use grey hat tactics number five and this is
a big one this is probably something you can apply and I can apply to my life in
general not just internet marketing if it's cheap or if it's easy it's probably
not going to work it's probably not effective if someone's claiming it's
faster and it's cheaper and it's easy I mean if that was the case everyone would
do it and in the case of SEO and internet marketing if everyone does it
becomes less effective or it's just plain not gonna work and I see this sort
of stuff all the time where a person with a strong marketing background is
able to you know convince people that they need a certain piece of software or
a certain service or a tool or something like that when in reality it's just not
needed the person is just trying to make a buck so the
point is if it sounds too good to be true it probably is so like I mentioned
we all thought we were building private blog networks and doing web 2.0 links
and other sort of cheap easier tactics we thought we were taking a shortcut but
it turns out the risk was higher and for a lot of us we decided you know what
it's not worthwhile now the other part is there's a whole other set of link
building tactics I probably get this question asked you know three four times
a week should I buy links from Fiverr or I know this person who will sell me
links on their site for $25 and I got 10 links or something like that it's not
gonna work like there's no way that's gonna work because if it was that easy
if someone can just go to Fiverr buy the links and outsource it everyone
would do it and it would be so easy to just build a site but it's not really
that easy everything takes a little time takes a little effort so those are my
five tips let me know if you were impacted and then September 2014 sort of
penalty period let me know in the comments let me know if you if you came
back or what your deal was and then question of the day
do you like gray hat tactics or white hat tactics let us know in the comments
below and let us know why I think we'll have some pretty good conversation on
that so thanks for watching and get them Doug Pennington from niche site project
and if you like the video check out some of the others I have really cool tear
downs on it was an affiliate site so if you haven't seen an amazon affiliate
site before there's a like a whole playlist where I show you the sites what
I like what I don't like and just tear them down so there's a ton of content
around what real sites look like that are actually profitable so thanks for
watching we'll see you next time
you
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