Sell an AMAZON AFFILIATE Site for $10,000 (10 STEPS) in 8 Months (niche site or authority site ThanksBest Education Page #Online Earning

Have you ever thought about selling a website

You'll want to listen to this this video is a story of how I sold a website for ten thousand bucks

And it was only eight months old. Let's get to the story. What's up? My name is Doug, Cunnington

I'm the founder of niche site project

I talk about Amazon affiliate marketing productivity and project management, but your first time here

Have a look at some of the videos, and if you liked it, please subscribe

So this is the story of how I sold a niche site an Amazon affiliate site

for about ten thousand dollars was a little more than ten thousand dollars and

I created this site in about eight months. I created it and sold it in about eight months now

This is kind of a crazy story because a year before I sold it

I didn't even know what a niche site was so to give you some background

I learned about niche sites in 2013. I found the smart passive income podcast by Pat

Flynn it was super interesting. I totally got obsessed. I listened to like every single episode that was out

I think within you know a month I

Listened to everything in his back catalogue

And I was current with his you know newly published episodes when I found Pat Flynn

I had several jumping-off poin
ts and

Found other people, so I found people like Spencer Hawes in niche pursuits

I found meat safety over at I will teach you to be rich

Which it's a really good site sounds a little crazy with a name like that, but it was really you know

it's a it's a solid site and

Several other people that were related to niche sites some were not related to niche sites. I found that I really

gravitated towards affiliate marketing and Amazon affiliate marketing in particular

So within about five weeks of finding smart passive income. I launched my first site which was a total failure

that's another story for another day and

Launched another fairly successful Amazon affiliate site after I launched that one

that site actually made about ten thousand dollars in six months or so and

I decided I wanted to launch and create another site with the intention of selling it right off the bat now

I'm gonna give you you know a step-by-step process the ten steps that I went through to create the site and then list it

Additionally I'll place some links for sort of like long-form details about this site

I

can't reveal the site since I sold it and the new owner has it and all that but I'll place links so you can get

more information

Let me just tell you some of the details about the site before I get into the ten steps

And I'm gonna refer to the details here. I can't remember all the numbers number one

The niche was generally in the outdoor and blue-collar industry the site was launched at the end of August of 2013

The monetization was with Amazon Associates, that's the affiliate program

For Amazon that's my specialty the total overall earnings at that point in time when I listed the site was

Two thousand one hundred and seventy eight dollars. I listed the site with a broker called Empire flippers

It's a great team great company. They are I've sold a couple sites with him

I completed the application with Empire flippers in early April of 2014

I listed the site on the marketplace on like April 14th of

2014 for ten thousand four hundred and twenty one dollars and

Sold it for that asking price completed the transaction on May

7th 2014 and the total profit after everything was ten thousand four hundred and seventy nine dollars

And that was after you know expenses for launching the site and paying Empire flippers their broker fee, and the listing fee

so total profit overall was ten thousand four hundred and seventy nine dollars and

You know I'd have to estimate the number of hours. I didn't really time track it, but you know

I probably roughly spent a few hours a week for the several months that I was working on it not too much

I have the background in project management, so I had systems in place and already you know figured out

I had all my templates and stuff like that so it's just a matter of

Hiring people to write the content for the site, and then publishing the content and getting traffic. I'm gonna go over the ten steps

Just a second before I get to the ten steps

I'll mention why would a person sell a site so you may be thinking to yourself?

If you have a site that's making five hundred dollars a month or five

Thousand dollars a month or ten thousand dollars a month why in the world would you sell it don't you want that cash flow here?

Is the advantage to selling the site?

You essentially get two to three years of earnings all at once so you don't have to wait

for the monthly cash flow to come in you can sell the site and typically you know the selling price is like the

Profits times about 25 to 35, and that gives you the rough value of a site, so if your site's making

$1,000 per month the value of it is probably twenty-five to thirty-five thousand dollars

So you can see the value there right so instead of getting $1,000 this month. You can get on average

Ballpark about thirty thousand dollars all upfront and of course

depending on your priorities and what you want to do you may be able to

Sell a site and invest in something bigger that you're more interested in pay off

debt and that sort of thing so you have to look at your values and what you need I

Typically don't sell sites too often

I do appreciate the cash flow in most cases

But every now

And then I want to sell a site now in this case for this specific project back in 2013 2014. I literally

Wanted to experience selling a site

I wanted to go through the process and I created the site with the intention of selling it from the very beginning

So let's get to the ten steps that we go through when we launch a site like this so number one you want to identify

The products and the keywords and the general niche that you're gonna approach so for me

I already knew you know what niche

I wanted to go through there's various brainstorming methods

But in this case I actually remember walking through a store called Bass Pro Shops

It's like an outdoor shop very large store. They have a variety of outdoor

camping hunting

Fishing that kind of stuff, and I've looked all through the store

And I just browsed through where I live now in Bozeman

We actually don't have Bass Pro Shops

But there are a bunch of them in the southeast of the US and

There was one pretty close to my house, so I would you know frequent that place?

I remember looking through the store taking some notes

I may have used an app on my phone, and then when I got home. I did keyword research

That's a viable method by the way you can walk through a retail store

See what you see take notes, and then go look up the keywords later

it's a great way to sort of get away from the computer and

All the screens and go on the real world and see

Products and you can touch them and feel them and see you know are people looking at him or not number two

Develop a content plan so I knew I wanted to sell this site for five figures at the time

I needed to have the average monthly

revenue and

profits actually the profits five hundred dollars or more so the

valuation of the site at that time was about 20 X so 20 times the monthly profits

So I knew I needed to have those profits about $500 or higher

That said I also knew that

There were a few fairly profitable keywords that I found in this niche

And I knew that if I launched the site with about 20 to 30 pieces of content

It should be fine so from there. I used the

Keywords that I found that were viable that I thought I could rank in Google for I developed content in

My whole content plan around those keywords so

there were several you know best of type reviews a few products were mentioned there were individual product reviews and

there were a few verses, so it was sort of a combination of

You know different types of review content

And it was very little I would say ten percent or less

So about two posts one or two posts were informational basically everything

was an affiliate review now

I don't recommend that now, but that's how the site was at the time further on the content plan

I knew I didn't want to write any of the content

So I hired a few writers from up or and back in those days right a couple years ago

I paid about $10 for about a thousand words

I had a few posts that were about a thousand words long and a few posts that were closer to

2,500 or 3,000 words so some were shorter form some were longer form and they were you know written by?

Us-based writers or at least native English speakers, I actually now that I'm thinking about it

I don't know if they were located in the US, but they were native English speakers from either

The US or Canada part, three is the promotion plan now. This is really about link building now

I was a grey hat SEO in those days if you're new to that term grey hat is

SEO that violates the google webmaster guidelines

white hat

Follows those guidelines, so nowadays. I follow the guidelines

I use guest posting primarily as

My link building mechanism and promotion mechanism back in those days. I did something different

Those were web 2.0 blogs which are like WordPress or blogger or blogspot?

stuff like that

You set up a blog you

Publish some content and does it have to be good and you put links in there

And then the other portion of link building was private blog networks or PB ends

Those are older usually expired domains where there are links pointing to the domain

but for whatever reason the webmaster didn't want to keep those sites up anymore, so

People like grey hat SEO s can buy those domains set up basically fake websites

Just to get backlinks to their money sites their affiliate sites

That is how the link building was done on the site the risk is higher. I don't recommend you do that these days and in

2018 but back then it worked fine in fact it worked really well

And I was able to get first page like number one rankings for a search term that got

1,300 searches per month and it ranked number one within about three months

It was pretty amazing especially when you consider doing that

In 2018 it would take it would take a lot longer

It would probably take you know six months at least

Maybe even up to 12 if you got everything going perfectly

so part four is to actually publish the content so once I develop the content plan in the

Promotion plan next step was to actually publish the content as I mentioned. I hired a few writers on up work

I didn't need that much content, so I

Let them write at their own speed and got all the content pack

Probably within a month or so and then published it so I typically keep things very simple on my sites

I was using a you know basic theme. It was probably

WordPress 2013 or another WordPress

You know just stock default theme it got very simple

It was really black text on a white background. That's it had some images regular images from Amazon and

That was pretty much it so at that point. I published the content I

Formatted it on my own

I didn't have a Content Manager or editor, so I took care of that myself it takes me about an hour to two hours to

Format edit and draft a review in WordPress, so it took a decent amount of time

But again spread out over a month or so it's only about an hour a day so not too much

And I probably batched it and put my head down and finish

Quite a bit of it in one afternoon on the weekend or something like that once the content was published

It was time for step 5 and that was to actually get these backlinks, so I went to a company called the Hoth and bought

Backlinks for the web 2.0 links they provide a very good service their customer service is

Outstanding they have several gray hat sort of link building things that they offer products that they offer

however, they also have white hat services as well for guest posting and

Content services stuff like that so they have a whole suite of products if you're interested

I will put my affiliate link where I get a commission if you buy anything I'll put that in the description in case you're interested

since I outsource the

Link building for the web 2.0. I

Went ahead and took care of some of the private blog network links because at the time I had a lot of

Domains I can get links from so I placed a lot of links from my own network

And then I bought a few from the Hoth as well

So I had quite a few links going to the site overall when you consider the Hoth

platinum packages that I that I purchased along with

the private blog networks or pbn links at that point all I

Needed to do was wait for the links to do their job and for the rankings to move up

because I

found

keywords that I knew I could rank for it only took a few weeks for these keywords to show up in the top 50 or

so in Google and

After a couple months they were ranking number one for a couple terms and some longtail terms as well

additionally the conversion rate was pretty decent I have a

Very nice template where I call it the perfect day Mizan review

But essentially you present the information in a modular format

It's easy to have reviews written

you could just give the template to the writer the writer can come up with a nice intro and

Write many reviews about each one of the products as well as a short buying guide

They convert really well, and it's kind of a standard way that I personally

publish Amazon affiliate content to this day now

We're onto step 7 and once the site was earning, and it was consistent and showed growth

I knew it was time to go ahead and list it with Empire flippers again

They were broker you have to pay a listing fee, which if you're new

Customer there's a you know higher listing fee. I won't mention any specific prices

It's a few hundred bucks, but I want to make sure I don't have out-of-date information

And then if you're a repeat customer or repeat seller then

Usually it's around 100 bucks or so at least at the time of this video

I was a first-time seller there, so I had to pay the higher fee again a couple hundred dollars, and then after that

Piece of the fee is paid they start working with you to vet the site

They take a look at it and make sure it's of high quality the other portion of the fee is

15% of the selling price, so it's based on whatever you sell it for so step 8 is going through the

vetting of the site so this takes a few days or at least it took a few days at that

time you provide all the information you can to Empire flippers in the application and

They take a look at it. They go to different

Backlink crawler websites like age rafts and majestic and they take a look at the backlink profile

You can disclose the private blog networks or the web 2.0 links and by the way you should disclose

Everything so if you have grey hat backlinks

You should tell them because if you don't and then they find them well, that's not good

They're probably not going to work with you for that site or any future site because you you weren't upfront with them

So if you know anything or you could provide additional information?

Definitely do that it makes the vetting process easier for them

And then you know it just looks more honest just all around so you should operate in an ethical way

I shouldn't have to say it

But you should provide them with all the information you shouldn't try and hide anything if they start looking they'll find it and believe me

The buyer is very interested in you know full disclosure

So if you just tell them all the information

They're very happy to have that info so step 9 is after the site's listed

it is you know released into the marketplace for Empire flippers that have a very large email list and

Repeat buyers so as soon as it's listed especially at this specific price point a lower price point

People purchased these very quickly once. It's listed

I quickly got an offer and chatted with the person who was interested in it

And we agreed on the price which was the exact listing price now back in those days?

The multiples were a little bit lower. I only was able to list it for

20 X right so 20 times the monthly profits, which were good. I mean that was good for the age of the site

Nowadays, I think you know Empire flippers

one I think they have a higher price point like a higher minimum, so I I think it's twenty thousand and

That means your site should be making at least a thousand dollars a month

additionally the value of these websites has gone up over the years, so it used to be a

20x monthly multiple nowadays

You know it's 25 X sort of to start with and then it goes up from there now

There's many other factors involved there are many variables that Empire flippers uses and other companies use to value

Websites one of them may be you know the type of backlink so grey hat backlinks

Maybe would be a little riskier and the value of the site would be just a tiny bit lower

Other factors may be how long the site has been

Making that amount of money so in this case the site was only making money for a few months

Not many months it was growing, but it wasn't an established web site nowadays. I know if you have a site

That's been making consistent money for months after month and year after year

It could be way more valuable because it shows longevity potentially is a more secure site step 10 the last part is

Transitioning the site so of course I accepted the offer for the listing price and the transition of the site is

Pretty seamless especially from the seller point of view so I already provided information to Empire flippers one of the big

Services that they offer and they earn their money is

Transitioning the site personally while I have a slightly technical background. I worked in IT for years and have a software

Background I don't really like doing the tech stuff now especially transitioning a site where you have to update DNS

servers change links move databases and stuff

I prefer not to do that if it's something you have a skill in great

You can transition the site

but I don't want to transition the site good thing too because Empire flippers has a

Team that'll transition the site for you update the links for the buyer and take care of everything after

The site is transition. There's a few days where the new owner the the buyer

You know they monitor the traffic they check their earnings on Amazon to make sure number one the earnings are where they should be

You know purchases are made and essentially they're just vetting the site to make sure everything was done properly

For example if earnings dropped off or something like that then maybe the links aren't

Proper if the traffic isn't going to the site

it could indicate some sort of penalty or an issue or

You know something with the DNS so the buyer has a few days to make sure

Everything is working as expected

So those are the steps in creating and selling a site by the way if you want more

Information you can go to niche site project comm and click on the green button

You'll be able to get the task list in more detail for creating a niche site from scratch

Additionally there are like 15,000 keywords. I just give you for various like profitable Amazon affiliate sites

So do check it out if you're interested in more again. I'm Doug Pennington from niche site project and

if you like this video please subscribe

Thanks

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