NEW Content Marketing Strategy Revealed - Is The 90 Day Content Marketing Challenge Dead? #Best Education Page #Online Earning

hey miles here miles Becker calm in this

video we're gonna explore the idea of

the 90-day challenge specifically is the

90-day challenge right for you or is

there a better way so first of all what

is the 90-day challenge well it's a

content marketing challenge where you

publish one piece of content whether

it's a podcast a blog post or a video

each and every day for 90 consecutive

days that's how I kick started this

channel back in August of 2016 I ended

up doing 120 videos in 120 consecutive

days I got this idea from my wife who

kick-started her website back in 2009

with a 90 day blogging challenge where

she wrote and published one blog post

per day for 90 consecutive days that

really kick-started her momentum there

and she's actually run a few of those on

her blog and every time she does it her

traffic spikes up to the next level so

I've taught this method you maybe have

done a 9va challenge you maybe are in

the middle of a 90 day challenge and the

first thing I want to cover is I still

think there's immense value in

front-loading that much effort in when I

did the 98 challenge for my videos and I

did 90 videos in 90 consecutive days

what I was actually doing was mastering

the skill it wasn't about the results it

wasn't about the number of subscribers

or the views or any of those analytics

within YouTube it was about me getting

comfortable with the process of this

moment right here that I'm having with

you right getting comfortable with

creating videos being on camera

going through the post-production stuff

that we have to deal with learning how

to upload them how do i optimize them

how do I do this while I'm on the road I

was a full time digital nomad when I

started so there's a lot of learning

curve going on and when you condense the

learning curve down to 90 days and you

do something every single day for 90

days you build the habit more quickly so

I think it's extremely valid but here's

the challenge with the 90 day challenge

it's really challenging to repeat that

word three times in a row it's extremely

difficult so when I did my 120 day

challenge I got to day 120 and if you go

look at my videos I did a recap of it

I'm pretty sure I was like I'm done see

you guys later I'm over it I'm not doing

another video again and the funny thing

is I think I went

maybe a week before just feeling that

itch feeling that urge of no no no I am

supposed to publish content I'm not

supposed to quit and I've seen inside of

the membership we've got a lot of

discussions around this right now inside

of the membership I've seen that there

happens to be this kind of like well

I'll maybe call a creative hangover that

happens after you complete a 90 day

challenge or some people make it to 134

or 112 but it's like getting across that

90 published pieces in 90 days and then

there's a crash and then it goes down to

zero energy because we have to recover

and this isn't great because the

ultimate goal to growing a brand growing

a platform growing an audience is to be

extremely consistent over long periods

of time I've got a video that is the the

magic power of compounding I'll link to

it down below I'll have a pop up above

my head and it clearly shows that that

being consistent with something over

long periods of time that's where you

get all of the real value it's from the

compounding efforts so what's the

alternative

well I got to give you know got to give

a shout out to Tiger who is a golf

instructor out of Ireland he's one of

Ireland's premier golf instructors and

this dude works as much as I do he's

already working 60 hours he's a member

on the inside he's already doing 60 hour

weeks he's got physical shops he's got a

lot of clients so he's one to one with

his clients but he wanted to leverage

digital marketing he was like I can't do

one per day what do I do and well how

much can you do and he came up with two

blog posts per week he can do he's like

I don't know where I'll get time with

that so I was like Tiger wake up earlier

and he did he grunted through it he did

and he's been publishing his two blog

posts a week every single week and he's

been extremely extremely consistent with

it and what he's doing is a 90 week

challenge and his goal and his focus

right now is to great blog posts per

week every single week for 90

consecutive weeks now that is just under

two years it's over a year and a half

and by that point he'll have over a

hundred and eighty highly optimized

great posts now here's one of the things

that he's able to do with taking a

little bit of breathing room in between

each one of those posts he's getting

himself time to make sure that every

post is absolutely fantastic

not only that he's taking the time to

optimize each and every post to the best

of his ability when you're on that

treadmill up this post has to get out

today this post has to get out today

this post has to get out today sometimes

we do sacrifice a little bit of quality

and a little bit of optimization a post

that maybe could have been lengthened to

2,400 words gets cut short at 1,400

words because of that deadline and

ultimately Google does prefer great

comprehensive valuable posts and

sometimes to create these kinds of posts

it just takes a couple of days and

sometimes when we sleep on our blog

posts right you write your draft you go

through your draft and then you wake up

the next morning refresh with a clear

set of eyes and you go right back into

that blog post you can make it even

better than your readers are going to

appreciate it how are they gonna

appreciate it well the click-through

rate might go up because you maybe wrote

a better description you didn't wait

till you were completely out of energy

to write your title and description

which may very well be the most

important part of your blog post they

may read it and think oh my gosh this

person gets it they get me this is

brilliant I'm signing up for your list

so it may actually get you greater

subscriptions on your list but it also

might increase the time on site the

number of average pages viewed because

they like your content which Google

notices those sort of metrics and will

ultimately give you better rankings so

this is an idea I'm bringing out I've

been a pure champion of the 90 day

challenge and I still I want to make

sure it's clear I still think there is

an extreme amount of value for going

through that kind of a process

especially for someone who is up against

a wall if you need to start getting that

cash flow machine on fast if you're in a

situation where you have no choice but

to make this work fast you damn well

better be doing absolutely everything

you can within your power and that means

publishing every single day the best

content you can absolutely publish every

day but if you've got a successful

business going on you're running bricks

and mortar and you want to start to add

on a digital variation if you're already

doing coaching with clients and you've

got some great coaching clients you're

making enough income but you want to

scale that in some way shape or form or

you've got a traditional desk job that

has nothing to do with your side

business but you've got this little

thing on the side that you

want to get out to the world you feel

that calling in your heart to get it out

to the world you may very well be better

off setting a very realistic and

challenging goal for yourself each and

every week then sticking with it for 90

weeks because it's that level of

compounding over long periods of time

that truly create the results if you go

do 90 posts in 90 days and never post

again you're really not going to have

that same kind of results long-term as

if you break it out and do three posts a

week for 90 consecutive weeks now

obviously those numbers are different

right I'm literally saying 3x your

output but you're literally like what is

that 30 Xing you're 90 weeks seven Xing

so you'd be three Xing your output and

you'd be seven Xing the timeframe that

should be doable for everyone right if

you were thinking about doing one a day

every day for 90 days why not do three

or four a week every single week week in

and week out for 90 weeks now another

interesting thing I've taught inside of

my membership is the GST it's kind of a

gold achievement program it's this whole

training program that teaches you how to

how to methodologically achieve your

goals and we really focus people in on a

five-year goal and one of the numbers we

back ourselves out at to use as a check

point or a mile marker on that is 18

months well guess what ninety weeks ties

really really close to it's not perfect

but it's really really close so it's a

long enough period of time for you to

get momentum this is going straight into

your marathon runners pace you've maybe

heard me use that phrase before you get

some momentum on your side you get in

the groove your skill building because

you're still challenging yourself this

is not permission to do one post per

week for 90 weeks thinking you're gonna

overtake your competition because you're

not you have to be out working your

competition and odds are they're at

least doing one or two posts per week I

mean even Tiger who's already working 60

hours 70 hour weeks is finding a way to

fit in to new posts each and every week

you need to do more than that you need

to challenge yourself it's a challenge

because it's freaking hard right it's

challenging so it needs to be a

challenge that really motivates you or

forces you to find another gear

but I'm starting to think that spreading

that challenge out over nine

weeks with your doing three videos a

week for 90 weeks or four videos a week

for 90 weeks or three posts a week for

90 weeks or podcasts that by the end of

90 weeks you are gonna have some massive

amounts of momentum it's gonna give you

the breathing room to work on the other

aspects of your business such as getting

your opt in report or whatever you're

opting and giveaway done get that all

set up get your autoresponder setup

create your coaching program create your

course whatever it is it gives you a

little bit of extra time to get all of

those things done when I was doing my

videos it took me six months before I

put out my opt-in page now had I gotten

that out by month two would I have

gotten more subscribers absolutely

would I be farther along than I am now

absolutely but I just didn't have the

energy because I was so committed to

that 90 day challenge

I couldn't even come up for air all I

did was work on my wife's business and

then I did my one video a day than mine

and my wife's business all day and then

that one video a day had I spread it out

a little bit differently I may have had

different results but the big big big

killer here that that I'm trying to

prevent is that absolutely crashed down

to zero at some point around a 930

whatever it is right when people stop

there's that theoretical like I think a

creative hangover is a good way of

calling it we were just like oh my god I

don't even want to look at a computer

like no video like I'm over it right

we've all been there and that that

ultimately is the enemy because

rebounding from that getting back on the

horse the proverbial horse after having

that kind of a crash getting momentum

going again when you completely stop is

like ten times more difficult and final

note here I really think that that if

you're writing great blog post that's

awesome but you have to make sure you're

giving a lot of focus and attention to

the titles to the keyword optimization

to the the h2 tags the h3 tags write

your headings that are in there all

those little bits and pieces I teach in

my learn SEO video link in the

description I'll have the link pop-up

above right those things take time it

might take you three or four hours to

write the post it's probably gonna take

you an hour or two to optimize the post

the right way I often find myself

spending 30 40 minutes to write great

headlines or titles and descriptions

because there's that brutally important

and if you've just written this post and

that's all you have and you got six

minutes to get this thing optimized and

out you're gonna fall short on the

optimization and that's really the magic

that makes it all work so that that's

all the reasons why and and I don't have

any answers for you I still think that

the 90 day challenge idea is extremely

powerful I think it's extremely viable I

think it takes a superhuman level of

effort to get there and the challenge if

of coming up short it weighs on people

emotionally and that's that's the enemy

right this thing the mindset the the

real estate between your two ears that

is the most valuable real estate in the

world and keeping that that self talk

that that internal conversation going in

a direction where you're like yep did my

work this week check I'm on my path I'm

going but when that conversation turns

to you and I'm at like how dare you if

you didn't publish today and it turns

negative and it goes dark and we all

have that experience of when the ego

goes dark against us and that's just

flat-out not helpful so I think

structuring it a little differently for

the certain types of personalities for

people who are in certain lifestyle

situations stretching it out to do the

four posts a week every week for 90 days

or three posts a week every week for 90

days or videos or podcasts right that's

gonna set you up for better success

because then you could hit your numbers

comfortably you still have time to spend

with a family you're not totally going

into ridiculous hermit over-the-top

workaholic mode from zero you're getting

in that marathon runners pace from day

one and ultimately I need you to stick

with it for ninety weeks and at the end

of 90 weeks I guarantee you like just do

another one right you're just gonna be

so hooked on it you're gonna see the

numbers the results everything's really

excited you're just not gonna stop

that's the path to creating a massive

business in three years five years ten

years right I'm talking like $100,000 a

month type business no no this little

tank a chump change stuff like this is

how you build huge businesses which is

totally possible and even extremely

obscure niches I know a lot of people

making seven figures a year everything

from horseback riding in iPhone

photography all kinds of crazy niches

people are making some serious about a

million dollars a year is eighty-three

thousand dollars plus per month right

and I know of people in all kinds of

obscure niches crushing those numbers

you can do it to the

one common thing that all my friends who

are making millions of dollars a year

with their internet based businesses the

one common thread they've been doing it

for several years minimum six seven

years I don't know anybody who's doing a

million dollar your business personally

sure they're out there right there's

exemptions exceptions every rule but

I've been going to digital marketing

events for a long time I've been shaking

hands with a lot of people most internet

marketers aren't making 10 grand a month

let alone 100 a month but those who are

have been doing it since 2011 2012

they're doing something they love

they've got solid routines and they're

hitting their numbers each and every

week they're just cranking out content

that really really is at a breakneck

pace compared to their competitors so

you got to get there the sooner I can

get you there with zero chance of a

breakdown with zero chance of the the

emotional weight of missing a day and

feeling like that's crippling knocking

you off your horse and then that whole

like having to get back on the horse

that's what I'm thinking is important so

this is a tweak on it right and I've got

a lot of videos that are public record

of saying like 98 challenges is

absolutely the way and Here I am I don't

know you could call it a contradiction

but you could also call it me optimizing

things based on feedback and I'm getting

a lot of feedback from my members at

content and conversion calm because I'm

working with them each and every day I'm

seeing their challenges and realizing

that this this letdown and crash at the

end is a gigantic challenge and the the

emotional stress of missing a day or two

or a week or two is a huge challenge

whereas you know we got members like

tiger and there's other members doing 90

with challenges who's just like happy as

a lark he hit his two this week he knows

he did what he did he knows what he did

he knows he did the work he needs to do

to get to his long-term goal right so

he's able to move forward turn the page

on that cool got those two done for that

boom I'm on to the next thing that I

need to do keep my business going

forward that emotional momentum is gonna

be long-term extremely helpful for him

Harrington Golf Academy calm I

remembered it shout out to him check out

his blog post he's doing great work

especially if you're a golfer other than

that let me know what you think give me

a comment thumbs up questions I'm here

to answer your questions when I have

time in the comments I appreciate you I

hope this has been helpful if you're

ready to start a 90 week challenge shout

it out to the world throw it in the

comments I'm gonna do three posts a week

I'm gonna do four videos a week whatever

you're gonna do shout out to the world

get started start today put out your

first video

right away just story had over the fence

then you got climbing fence and go get

your hat back I'm done got on soapbox a

little bit with this one I appreciate

you I appreciate your time thank you

very much and I look forward to

connecting with you on the next video

until we meet again

be well

#Best Education Page #Online Earning

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