hey miles here miles Becca calm in this
video you're gonna learn the possibly
most important part of choosing your
niche and that is figuring out whether
you can actually help people accomplish
their goals or solve their problems you
see as an internet marketer or someone
building an online business you actually
have to help people get results that is
the value that you are bringing to the
marketplace and that value that you
bring in the marketplace helping people
solve their problems achieve their goals
that is when you're able to align with
the income so it starts with your
ability to actually help people solve
their problems and achieve their goals
now I learned at the hey house mover and
shaker seminar it was a $1,500 seminar
that my wife and I went to the big point
of this seminar was that first you start
by helping yourself second you start by
working with others one-on-one to help
them solve that problem to prove that
what you did for yourself is doable and
repeatable for other people and then
part three you scale that up to groups
small groups in-person groups events and
even using YouTube as a mechanism here
now I'm gonna share a couple of stories
with you how this unfolded for my wife
and I in our Maine businesses and you
need to be thinking about how you could
apply this in your business plus I'm
gonna share a few ways that you could
actually apply this to your business
that you can kind of set up these little
test groups we'll call them for you to
get that hands-on experience your case
studies your testimonials to prove that
a what you did is duplicatable and B to
start to really build up your kind of
your syllabus if you will or your
curriculum or the process your unique
process because that's ultimately what
you're gonna be sharing selling or
distributing and disseminating through
starts will start with me here so in the
miles vector brand that you're watching
right now I'm on YouTube sharing all of
my knowledge of internet marketing with
the world but I haven't always done this
it started with me going through a long
series of trial and error to figure this
out once my wife and I really clicked on
our first main niche business that's
still running very successfully today
that is still my full-time gig that was
step one was proving that I could get
over that hump I could get into the
multiple multiple six figures I could
generate over a million dollars online
really learning that I could do that for
myself was number one so I accomplished
that goal for myself
number two was helping others accomplish
this same goal now over the years I've
worked with
a number of family members and friends
for 100% free
this is when I was getting started I was
willing and able to talk about marketing
and WordPress and SEO and funnels and
all that stuff I would sit down with
people at any point any moment because I
was really so excited about these ideas
I was like man can this work for
everyone and I began to teach it from
there I started doing client service
work and I started doing WordPress
development marketing kind of services
and SEO search engine optimization for
local businesses in my local market now
this happened kind of as a byproduct of
me helping these individuals the word
got out that I was helpful I was helping
people get results and the local
business owners started reaching out to
me through friends of friends on
Facebook and phone calls and emails
saying hey can you help me with my
business - I said yes I dug into their
businesses again I was able to duplicate
this process of using content marketing
keyword research growing email lists
presenting offers via email to truly
revolutionize and scale up businesses so
I proved it first for myself second in
small small one-on-one instances with
other businesses now I worked in that
room for about two to three years worked
with dozens of different businesses in a
wide variety of niches and I did a wide
variety of marketing services in this
process I got a really good feedback
loop of what worked and what didn't
at this point is when I really kind of a
I went and tripled that back down on my
own business because I felt I was
getting distracted from my main business
by helping others but that is ultimately
the culmination of what you're now
experiencing here on my youtube channel
the reason I'm able to bring such
coherent value through YouTube quickly
and not need to try to pay gate this or
charge for every little bit of
information I have is because I've spent
so much time in practical application of
that which I'm teaching I started making
money online in 2003 I've been full-time
since 2010
that's over eight years right now of
full-time 60 70 hour weeks
some weeks upwards of a hundred hours a
week in the trenches doing the work
right like I'm not trying to outsource
I'm literally doing the work and that's
why I'm able to share with you I prove
that it works for me I prove that it
works for others and now I'm seeing the
results in the comments this is
absolutely working at scale that
the approach you need to take with your
niche let's look at my wife's business
real quick so my wife took a class a
course in Albuquerque New Mexico she
learned how to channel she learned
actually how to channel angels is the
skill that my wife learned and then she
began offering free one-on-one readings
with people who were interested she went
on an online forum a local forum not
local it was an online forum that had
people who were into spirituality and
she gave away the first five to ten
readings for free to get the practical
experience does this work do people
enjoy this hot literally testing that
idea for free to see what the response
from people was like it was a positive
response so what do we do we built out a
system where people could click and buy
and actually purchase readings and she
began then delivering content using
content marketing to essentially drive
traffic that ultimately booked readings
we operated in this sense of my wife
selling one-on-one readings for about a
year and a half she was doing hundreds
and hundreds of one-on-one readings
gaining massive experience in the field
doing what she was doing but also
learning about the big questions that
people had she noticed there was a very
common series of repeating threads that
most people wanted to know one of five
or six different things during their
readings that's what I had the aha
moment of way if everyone's asking those
same questions can't we create
individual digitally downloadable
versions of a reading it's not actually
a one-on-one reading it's a one-to-many
reading and we wanted to test that idea
so what we did is we started with
freeconferencecall.com and we got kind
of mailed out to our audience and we
brought some people together and we
started doing a free weekly call every
Wednesday in order to get that weekly
call you had to be on our email list and
then people would call in and she would
kind of do a one-time message for the
group with the kind of thought process
or our curiosity being does this work if
we scale this out to groups can we do a
one-to-many version of what she had been
doing the feedback was excellent we ran
with that for several months at that
point we started to really build out the
the microphones the recording devices
and learning how to create the
downloadable mp3s that are the core of
our business today and at that point
when she went through the phase of
number one
earning it and practicing on her and I
number two working with people she
didn't know from around the world for
free number three being literally in the
day to day work doing one-on-one
sessions with other people for over a
year and a half to really solidify her
skills and make sure this works at that
point she went and turned it around to a
one-to-many kind of business model that
has given us the leverage and the scale
that we enjoy today to where we've got
hundreds of thousands of people on our
list and that's how we're able to kind
of really create the leverage to where
we're doing the same things but the
rewards that we're generating are
significantly increased through said
leverage do you notice the pattern here
this is so important I had a gentleman
who hit me in the comments and this
sparked this idea so thank you for
reaching out to me in the comments he
went through my list of 55 different
niches and in one of them I talked about
a potential like disorder or a challenge
that some people have he's like Myles I
have that I've been through that I did
all the research I think this is my
niche I think I can help other people
but I don't exactly know how to go about
it because all the big businesses are
dominating so here's ultimately what I
recommend that you do number one you can
create a small group it depends on the
niche itself right but you can create a
meetup group meetup calm you can create
a local meetup group where you can start
to go teach what you know to a local
meetup group if that's relevant
everything in the digital marketing
world works so well in this way if you
want to sell digital marketing services
go start a local meetup group the
digital marketing meetup group the
WordPress marketing the internet
marketing meetup group look at what
meetup groups are around your area find
one that's not being spoken to perfectly
go start that run the group every week
practice teaching what you know to
others and then see are you able to
actually help these people improve their
businesses what language patterns what
things do you teach them that literally
turns on that light bulb you'll see it
in their eyes when you're working with
them one-to-one I saw it with my clients
when I explained things a certain way
they just went whoa I get it now I
understand how key words really are that
pivotal thing makes perfect sense they
bought my keyword research package they
bought my SEO package because of the way
I communicated that now I use what I've
learned from that with you and
communicating with you so you need to go
get that practical experience for free
with individuals I think your local
market
is such a huge opportunity if it makes
sense now if it's some sort of a
disorder right like it's like a type-2
diabetes and that's what you want to
solve maybe it doesn't make sense to do
a local meetup group it could turn into
a process group it could be a little bit
too much like group therapy I get that
so what would you do well I would
recommend starting a Facebook group I
think starting a Facebook group is a
great way for free for you to practice
kind of reaching out and connecting with
people and sharing the helpful
information before you really try to
scale up to a website scale up to
everything now you also have the
opportunity to join other people's
Facebook groups if they're already out
there if there's already popular
Facebook groups in the niche popular
Facebook groups around the problem that
you seek to solve don't be worried about
that
join go read through all the past
threads look at the questions people are
asking read through the comments read
through the threads of questions and
answers understand look at what forms of
communication actually helped people
you'll get such a broad survey of the
landscape through this methodology but
then you got to go to the next level you
actually have to jump in and you have to
be a helpful voice in that group and it
doesn't matter whether this is your
group or someone else's group you simply
have to be helpful you need to prove
that you can actually help people solve
their problems you can help people
overcome their challenges and you can
help people achieve their goals forums
are a great location for this as well
going into there's always there's forums
on every topic in the world right you
just go to google type in the keyword
niche that you're looking at , forum you
will find a list of website forums join
the forum's go be helpful I recommend
that you sort all the different forums
by what the most kind of commented
topics are right what topics or what
threads have the most actual comments
and replies this is gonna mean that
they're the most popular and that they
have the most engagement that's a great
place to start that's the most common
problems and questions that people
usually have read through them every
page I don't care if it's 65 pages of
comments that's the work that's the
research you need to look at what's
being said what didn't you know that
other people are recommending a whoo I
didn't hear about that that's kind of
cool go research it down that rabbit
hole you need to learn everything it is
about your niche because your goal and
your job is to truly be helpful to other
people you need to help them achieve
their goals I feel like a
broken record but it's so important
because there's a lot of people in
internet marketing trying to get money
they're like well it's affiliate
marketing they want it they offered it I
can get 50% all I need to do is run an
ad and get in between and all make a
slice of the pie
you won't that's not a real business
that's never going to work you need to
be the helpful person that that audience
of people look to and trust and when you
have that point you can definitely
recommend affiliate products that will
help solve their problems you can create
memberships you can write books you can
recommend books you can there's all
kinds of methodologies that you can use
to monetize that situation but you have
to actually be the helpful person you
have to be the attractive character or
you can choose another attractive
character but you're actually the
content creator behind the scenes making
all of that happen there's no way around
it if you want to build a truly
successful long-term business online you
have to be helpful and when I say you
have to be helpful that means you
actually have to know beyond a shadow of
a doubt that you are actually able to
help people accomplish their goals solve
their problems avoid their biggest fears
and how do you do that you jump in and
you start helping people it's often for
free that you'll start helping people
those first people who get in your group
that small inner circle you help them
for free if you start to build a core
group of people who love what you're
doing you're being helpful to them you
could eventually charge that could be a
part of a membership program that can be
a bonus on top of your membership
program it could be a bonus to your core
product it could even be a bonus to an
affiliate product that you recommend
that solves the problem and then you can
continue to help that group but you turn
it to a closed or a secret group in the
future if you're just involved in other
people's group that's great too because
that means there's a group of people
already there you don't have to build
the group from the ground up you can
plug into an existing group there's
people around and you can just start to
go help them just like my wife did when
she first started doing readings for
people one on one readings she went in
and did her first ones for free she went
to the forum where they were already
congregating the conversations were
already happening she popped into
reality and said hey here's some she
published one channeling that she wrote
it was a written channeling she was like
here's something I channeled I want to
give away five free channellings anybody
want one people lit up her inbox for
those free channellings me when I
started teaching locally in my local
my local market about how did you
internet marketing those groups that
meetup group filled itself I ran a
couple of meetup groups and I was able
to ask hey does anybody want to learn
the basics of this people said yes I was
like I don't know I don't have a venue
does anybody know of a venue you can do
this upstairs in my office you can do
this I actually got a yoga studio some
girl knew somebody and they open they
got the keys to a yoga studio and they
were allowing me to use this yoga studio
for free to teach what I knew it wasn't
the best situation right there were
desks and chairs but it didn't matter
right I had an opportunity to start
teaching people what I knew so what did
I do I jumped in I started teaching and
sure enough I was able to help people
accomplish their goals I was able to
answer their questions clearly and it
brought a lot of business to me and then
once I got through that one-on-one
that's when I started this one-to-many
that you're seeing today and so many
people want this what I've got right
that one-to-many well my wife has that
hundred thousand plus subscriber list
and the ability to send out these
products and literally kind of turn on
cash flow on-demand through the email
list but the problem or the challenge in
just wanting this is not honoring the
fact that you have to start by solving
your own problem
helping individuals often times for free
to get your start then you help small
groups and help other people for paid
101 and it's just a process to get to
this point and that's my goal here is to
help help you commit to the process when
you commit to being the most helpful
person in your niche and you really
commit to putting out the most helpful
content and you create this little core
inner group of people who you can ask
them questions you can work with them to
help them get the results then you can
build testimonials you can build case
studies you can get that positive
feedback loop going to where you can
learn if I teach it this way how did
that work what if I say it this way how
did that work you'll notice what
language patterns work best with people
help people get the results that they
want and at that point you're able to
take that to the next level and really
broadcast that out I just think this is
a really powerful idea and I don't think
enough people are realizing that the
goal of a successful internet marketer
or the thing that a successful internet
marketer does over and over and over
again is help people write in all these
expensive courses that are trying to
teach you funnel hacks and Facebook had
hacks none of those are teaching you how
to help people and there's a lot of want
to be entrepreneurs who are going
through those courses they're learning
all the tactics and the techniques
they know how to run an ad they know how
to build a funnel but they're not making
any money because they're not helping
anyone you have to help people achieve
their goals avoid their problems solve
their problems avoid their fears and
when you do that and you're able to help
people starts out really small starts by
helping yourself right you gotta fill
your cup before you overflow to others
then you could start to help people
around and then you can begin to scale
up to this leveraged approach to really
truly being helpful to people at that
point you have yourself a successful
business and that's why it takes time
that's why I say it's a three to five
year process to build a business online
because it takes a long time to solve
your own problems took me 10 years to be
able to quote-unquote make money online
to a point where I could quit a job and
pay off my loans and pay off my debt and
actually pay for my life sell took me
over 10 years to get to that point
not to mention to learn how to even
teach this to others that's a whole
nother challenge to teach what I know to
others versus simply sitting in a you
know in my office implementing all day
every day and you have to go through
that process and that's why it's
important to choose a niche of something
you're already familiar with something
you're already an expert in something
you have a problem you have an itch you
must scratch you're gonna do it anyways
you might as well share what you've
learned along the way or what you just
feel like you're so excited about that
you're gonna be open and excited and
stoked to create content on for three to
five years to come something you love
that much whether it's horses like my
friends in New Zealand who have the
fitness for dressage they love fitness
they love dressage they're living their
dream and they're able to really smash
down that learning curve and that smash
down that kind of curve to really being
helpful at scale to generate a very
massive business because it's something
they love she had been a personal
trainer for 10 plus years he was a
professional athlete they're two of the
fittest people I know on this earth
right like literally they got it all
dialed for 10 plus years and boom they
hit that ignition point of combining
their interests of something love
something they're good at and they are
having massive success so stick with it
till you find that point I hope this is
helpful you have any questions for me
get at me in the comments below I'm
happy to when I have time kind of answer
those comments as best I can give me a
thumbs up if you enjoyed it man have you
made it to the end this one got a little
longer than expected but hashtag badass
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