how do we get raving fans raving fans
aren't created the moment people
discover you they're created by the
want you to imagine having a
conversation with somebody that you've
just met for the first time and the
conversations always start out the same
you know that small top right like oh
where you from I'm from San Diego
California but then all of a sudden in
the middle of that conversation one of
you will share something that both of
you have experienced before right hey
what school do you go to oh I went to
Cal you went to Cal I went to Cal are
you serious what you're do graduate go
506 oh my gosh awesome best friends
forever go bears
right like that's how friendships start
by sharing these really interesting
things about you that people can connect
with on an individual level so when you
share these things that are inside of
your room people feel like they have
something special and that is something
that's really important cuz that's
something that you can really take to
the next level now let's take it to the
grand scale let's let's get everybody
involved you can define the problem
better than your target customer will
automatically assume that you have a
solution so the trick is to really
understand all about your target market
who are they what are their problems
pains issues and speak to them as if you
know what they're doing the trick is
really you want to get your audience oh
now don't mean get them like I'm gonna
get you right I didn't get you like you
want people to say wow this guy totally
gets me they're gonna be evangelists
they're gonna be the ambassadors that
will share your brand before you much
better than you could ever do your self
it doesn't happen overnight it's not
push-button easy but that's why I'm here
you
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