Pat's Opening Keynote Presentation for FINCON13 - The First Impression You Make Online #Best Education Page #Online Earning

hey what's up everyone this is pat flynn

from smart passive income calm you're

about to watch a slideshow presentation

and listen to the audio file from my

opening keynote at fin con 13 that's the

financial blogger conference that just

happened this past year in st. Louis now

I don't have the video unfortunately it

got lost in some corrupt data so I don't

have that for you but this is sort of

the next best thing so it's actually

gonna be like you're sitting in the

audience and you'll you won't see me

move around you'll see some images of me

onstage but you will see this see the

slides progress as the content moves

along there are moments of the

presentation especially in the beginning

where I don't have slides and that was

on purpose because I wanted people to

focus on me you'll hear me talk a lot

about the conference because I opened

the conference I wanted to really

connect with the audience about what

Finn Khan was all about in my experience

going to fin con in 2011 two years prior

so you'll hear a bunch of stories about

that and then I get into the content

which is going to help you understand

how to leave a good first impression on

your website for brand new visitors

which is really really important now

I'll preface all this by telling you

exactly how I got on stage because you

won't be able to see it and this is why

not having the videos so devastating

because I had sort of choreographed

something that happened at the beginning

to really make an impact in a huge sort

of first impression something memorable

for people so I'm just going to tell you

what happened and then when you sort of

listen to the audio you'll get an idea

of what's going on because you're gonna

hear a lot of random sounds and you're

probably you're probably like well what

the heck is it well let me tell you I'm

sitting in the back of the room JD Roth

from get rich slowly is talking he's the

MC of the event and then he calls my

name he says Pat Flynn and then I come

up from the back of the room and I run

up on stage I run up to the stage and as

I'm climbing the steps onto the stage on

the last step I trip and I fall flat on

my face and the mic falls off you're

going to hear a lot of feedback and then

all of a sudden you're gonna hear this

sound it sort of sounds like zoom and

then all of a sudden you'll hear the

music that played while I was going up

playing reverse and what I'm actually

doing at this time as I push myself up

off the stage I go backwards down the

stairs and I reverse sort of run back to

where I was sitting

before I was announced and I sit back in

the same position I was before and then

you'll hear me announced again and then

I do the same exact thing I go up on

stage and this time I don't fall and

you're going to hear the first words I

say after that and you'll hear the crowd

reaction again this was all about

leaving a good first impression so I

hope you enjoy here's the audio again i

apologize i don't have the video but

this is next best thing you're going to

see a few images of myself on stage

while you know i'm speaking and there

are no slides available until sort of a

little bit further into the presentation

i hope you enjoy thank you so much i

appreciate you ladies and gentlemen mr.

Kaplan

hey this is pat chiming in really quick

as you heard i just fell on stage you

hear you heard the feedback and i have

to say i practiced long and hard to make

sure I got that fall right I had read a

lot of things on the internet about how

to fall properly so it looks realistic

and also for all properly so I don't

hurt myself so I did that the mic fell

off the feedback was actually just a

nice little accident that came along

with it and actually looked over into

the audience for a split second after I

had fallen and like some people were

sort of half standing up some people had

their hands over their mouths and were

actually kind of worried which is pretty

crazy but you'll hear what happens when

I sort of pushed myself off and you'll

hear the music start up again and I

start going in Reverse you'll hear the

crowd reaction and so I just want to

chime in and let you know just in case

you forgot exactly what was going on

that's what what that's what happened

alright let's continue

ladies and gentlemen mr. Paquin

if there's one thing I want you to take

away from this talk this first

impressions matter they matter because

we don't get a second chance to make a

first impression you can't rewind a

first time there are no do-overs or

Mulligan's when it comes to the first

time anybody experiences anything and

that first impression you make is so

important vital because it directly

influences everything that happens from

that point forward how people interact

with us how people experience our brand

and what we have to offer how people

feel about us think about us top of this

for before anybody reads your content

before anybody subscribe to your

newsletter clicks on any links buys any

of your products before you can teach

anybody anything before you can make a

difference you have to make a good first

impression before you can make a

difference you have to make a good first

impression what kind of first impression

are you making online by the end of this

conference I'm going to help you figure

that out and give you the tools and

resources you need to make the best

first impression you can make and by the

end of this conference you're going to

be well equipped to make biggest

difference that you can make and that's

why we're all here right we want to make

a big difference not just in the last of

our readers but our own minds as well

and I promise you the bigger the

difference you can make in the length of

your audience the more reward will come

your way

now as I catch my breath and before I

start talking more about first

impressions I just want to say it feels

great to be back at think on you guys

excited I excited I know your gets

excited you know how I know you're

excited because I've been following the

hashtag and I've been reading the

messages on facebook it was a few

messages tweets I want to share with you

from some of you out there and this

first one comes from smart money chicks

you said this was actually on March

fifth when tickets went on sale she said

I woke up giddy like a schoolgirl it's

actually how I look so think on 13 takes

you on sale in like an hour yay here's

one from Agatha said who is ready for a

fin con 13th photo up at the power

dollar remember that a tee shots with

pink pumps well of course have a picture

to go on this I want that boom box but

awesome here's one from Travis he said

who has two thumbs and is excited to

leave for Fink on tomorrow this gap

here's one from Eric this isn't really a

thing about excitements just a tip for

himself he said smartest thing I can do

what off dating until after ping pong

not like last year with new girlfriend

who was crazy

and ladies I talked to Eric just to

confirm he doesn't have a girlfriend

right now so and this is my favorite

this is one from Scott he said is it bad

that I'm more excited about Finn calm

and it was my family's trip to Disney

last year and then Lance said not if you

don't tell your family to which Scott

replied so I'm curious who is here for

the first time this is your very first

pink on raise your hand Wow welcome put

your hands in wheelchair for a second

time this is your second fin con suite

and third time you've been here since

the beginning of all fing comment nice

now if you had anything to do with

putting this conference together

anything your volunteer raise your hand

up super high so the rest of us can just

thank you for the work that you've done

especially you Petey I mean you are

seriously changing lives here by

bringing us all together not just our

lives but the lives of those who we

serve through our websites to over the

next few days you're going to learn so

much you're going to be incredibly

motivated we're going to have a lot of

fun and you're going to be around some

amazing people who you will miss once

this is over like I'm already sad

thinking about saying body on Sunday so

I'm not gonna think about that right now

it's truth I mean the reason for that is

because the financial larger community

more than any other community that I

know online is really a family a tight

family and fit con is sort of our family

reunion except that's one we actually

want to go to and if you're here for the

first time you've probably experienced

you're sort of feeling that something

that already and if you're back again I

mean you wouldn't have come back if you

felt otherwise now back in 2011 I had

the opportunity to go to the very first

vid con in Chicago and just so happen

that that was my very first opportunity

to get up on a stage and speak in front

of a crowd so of course leading up to

the event you now is getting a little

nervous okay actually I'm really nervous

well PT calls me up two weeks before the

event says hey Pat um we're going to put

you on last you're going to be the last

speaker on the last day right before

everybody goes home cool thanks

and I was like cool and really what I

was thinking was oh man I can ruin this

entire conference for everybody like

maybe there wouldn't be another fin con

if I did so poorly but for those of you

who were there thank you because you

made me feel incredibly comfortable up

there it was an amazing experience and I

guess I did well enough to get invited

to speak again in Denver but I couldn't

make because my wife was pregnant at the

time and we actually had our baby

daughter on the first day at VidCon last

year and you know I said this community

was like family but I don't think my

immediate family would have been too

happy if I wasn't there but group my dog

so thank you for understanding and here

we are in Kong 13 st. Louis my wife's at

home taking care of the kids she's

awesome I don't think she's pregnant and

it's been two years since my first time

on stage and since then I've got him to

speak dozens of times at over a dozen

different events and you know what a lot

of people ask me if that of all the

conferences you've been to you and all

the events you've attended which one is

your favorite and it never takes me long

to reply VIN com Finn cons my favorite

problems and and with the response I

using a few people Baskins any come what

is that

and that for sharks or something like

bin confident that joke one way better

than I thought it was going to go but

it's sure they're like people on the

outside they don't know what think

honest about or who it's for or what we

do but for those of us who are here and

for those of us in the finance of larger

community this is our thing special to

us so when I got invited by PT to do the

opening keynote for pink on 13 my very

first keynote ever I was incredibly

excited and thankful so I have some time

to reflect on you know why I was so

excited to come back and why I was so

excited to get back on stage and come

back and speak to you guys and it

brought back a very specific memory from

VidCon 11 and I had now this memory was

not JD's keynote and how amazing that

was he was talking about the power

storytelling he actually brought a

Klingon from Star Trek on stage with him

who was like speaking in this Klingon

language and apparently what this

Klingon said of him was your mother has

a sweaty forehead but it was very

memorable the memory was not that one

panel payday loans guy who was pitching

to us why payday loans are awesome

I swear the tweets that were going

around when that was happening with the

most entertaining and epic to meet I'd

ever read still to the state in the

memory wasn't raw meats party if you

held the party on Saturday night at that

event and that one guy who like totally

didn't look like he can dance but after

a couple of cool aids he was like

crushing it on the dance floor he was

like breakdancing so I'm like really

curious to see which one of you is a

closet breakdancer I'm gonna find and

we're gonna back and the memory wasn't

even my time on stage is amazing as it

was the specific memory of talking about

actually happened a day before the event

when I was rolling up to the hotel the

Marriot in schaumburg and as I was going

into the hotel you know revolving doors

and even before the door stops spinning

I was greeted by two people who I'd

never met before who extended their hand

out to these and welcome to Penn and all

of a sudden PT comes around the corner

with his huge smiles i do Pat dude it's

so good to see you is there anything we

can do for you we just wanna make you

feel comfortable in that that handshake

works like a deal what's up man and

pulls you in and gives you a hug and

like it was like a little extra effort

from you so I appreciate that and then I

went over to the registration table I

was greeted warm smiles there I checked

in I got my badge and I want to actually

brought me in touch with me from that

event I wanted to show it to you this is

very special badge me right here on the

front it says speaker pathway and smart

passive income and thought this was cool

cuz was the first time I had a badge

actually said steep drawing and I had

been to a lot of conferences before the

CEO there was amazing and then I flipped

to the back and it says speaker path

length smart passive income the name in

the log wrong both sides of the name

tech genius

because I have been to other conferences

before you know you'd be like hey what's

your name what's your body be like mmm

like if it'll tangling I hated it it was

already taken care of and then quit this

missions I've never seen schedule so I

always know what's going on in where I

need to be awesome and i'm totally not

being sarcastic hear this stuff is

blowing my mind because this is up i've

always wanted as an attendee before and

here it was already taken care of and

you know what these small details and

the warm welcome that i got there that

was my first impression of thing huh

that's why it is still my favorite

conference and I remember that day after

being amazed by was bad here flip them

to the back and seeing Sunday October

second 2011 the very last presentation

right before closing remarks proven

strategies to stand out of the crowd and

take your blog to the next level that

was that was my presentation and seeing

it there on paper made it very real and

that's this one the butterflies started

going back and I started feeling ill I

got really nervous and I wasn't nervous

because I wasn't prepared I was prepared

I wasn't nervous because I didn't know

what to expect I was nervous because I

knew exactly what to expect an amazing

incredible conference with amazing

people and I just wanted to end it for

everyone else the same way and started

for me again because of that first

impression I had so that's my finger on

11th glory and you know it's been a

while since then a lot of a lot has

happened i have another kid i turned 30

not build couple more businesses & blogs

i'm doing like an advisory work for

companies now like pages which just got

five million dollars in funding like

that's like adult stuff right there

the vlog is just exploding in the pocket

how many of you listen or read the smart

to the smart passive income wow if your

hand is up I love you if your hand is

enough I still love you so it's a change

and you know here we are Ben con 13 not

last this time first and so I thought

it'd be very appropriate of me since I'm

going for us to talk about the

importance of first impressions because

over the next few days you're going to

make a lot of person precious in your

blog your website right now is making

first impressions are they the kind of

first impressions you want to make

because remember the first impressions

can be the difference between summing

someone coming to your site and reading

your content exploring what you have to

offer you actually helping a person in

changing the person's life or somebody

coming to your site is going man like we

know what we don't want mmm right we

want where does this end this whole time

we want love at first sight yeah right

so here's what we're going to do we're

going to talk a little bit about first

impressions and how that what's going on

in wines working so we all know what's

happening and then I'm going to get it

to some strategies and things you can do

to help you make sure you're leaving a

great first impression on your website

you guys pull it that you guys ready to

get started all right

so according to research done it nyu

stern graduate school of business people

make decisions about other people within

the first seven seconds of initial

contest my trust this person are they

believable do I like do I not like them

they look friendly should I open up to

them should I hold back is this someone

I could do business with potentially all

within the first seven seconds and it's

all based on that first impression but

can you guess how quickly first

impressions and decisions about websites

are being made online well let's go to

the timer here we go

two tenths of a second this is based on

recent I tracking research and google

has confirm these findings to it's

almost instantaneous but when you think

about it when you go to a brand new

website you're already making snap

decisions and judgments and deciding

what to do right as you get there is

this where I should be is it not where I

should be what's standing out to me

where should I go first it's almost

instantaneous but the question is why

what's going why is this happening so

fast well actually it's hardwired in our

brains to do this you see all day every

day our brain is constantly filing away

information for instantaneous recalls

sort of a like a survival thing like an

evolutionary thing like oh these berries

might make me sick this and more might

eat me this guy's looks powerful and

dangerous i'm going to stay away this

guy not so much so the stuff like works

in the wild it's working in hot ports

and it's working for us today so when

you see something for the first time

your brain is processing it against

everything that you've interacted with

and experienced ever and almost

immediately in an instant your brain is

already forming opinions and making

decisions for you without even giving

you a chance to ask you for your opinion

so what we're going to do is actually

going to do a quick little exercise I'm

going to show you two pictures one after

the other and I want you to think about

your first impression of what you see on

these pictures pictures are two women

and I want you to tell me what you think

now I was looking for stock photos for

this exercise and I didn't want to be

like oh what's your first impression of

this guy so these are actual photographs

of I apologize if the quality is good so

what is your first impression of the

women in this image here now let me ask

you is tracks oh you use the two thumbs

up guy nice

what is your first impression of this

woman here based on what you see big

smile how does make feel like friendly

okay great loves our kids great thank

you your name is bond pleasure me too

can I ask you what your first opinion is

a next picture do you mind okay here's

the next picture what is your first

impression when you're filming here

angry good tough thank you well I'm

succession to make the image that these

lips the women the woman in these two

images vote same person it's actually my

mom so I'm really glad you guess it you

know relative kind things ago who she

was thank you this is my mom this is

this is my mom and I when we live in

Connecticut that's where i was born

how's about I was one years old

apparently we like haircuts with parts

in the middle and and the color green

and this is my mom doing demolition work

with her fists and the you know she was

approaching 50 the age of 50 at this

point she competed in these brick

breaking competitions and stuff and you

know there were no women's division for

that sort of thing so yeah don't mess

with me because I'll get my mom but you

see how like depending on how you were

first introduced to this person you had

completely different thoughts and

initial impressions and that's going to

affect potentially how you might behave

and feel and think about this person

that's why when I was dating my wife

back in the day I wasn't like oh yeah my

mom she brings bricks with her hands I

probably don't have kids and this brings

me to my very first lesson for you about

first impressions and this is really

important you have the ability to make

any kind of first impression that you

want to make it is your blog it is your

website that is under your control so

the question is what kind of person

impression are you making online right

now now the problem with this question

is that we can't answer this question on

our own because it's like purely

impossible to get a real first

impression of your own stuff because

it's our own stuff right and the thingy

thing that's great about whenever I go

to these conferences and things you know

people say oh my blog is this my blog is

this this is my blog but who is that

blog.really floor yes it's hard blog

because we've offered it but who is that

blog really for who should it be for

your readers so it's not really your

blog it's for your readers so what

better thing to do that to ask for

feedback primarily from your owning now

I wouldn't like what up a blog post it

says hey everybody what was your first

impression of my sight I mean you could

do that if you'd like but what I would

recommend is contact a few of the more

active people on your site because

they're there and then there might be

super fans that they want to help you

out there going to leave you there

honest opinion and you might not want to

hear what they said but you have to hear

what they say because it's not your site

your opinion on what's on your site

doesn't matter it's up to your arm or

better yet go to if you're like working

at a starbucks or something and somebody

sits next you'd be like hey what do you

think it is she don't ask like that it's

completely rude but it's cheesy I'm

working on this website personal finance

website now what do you think of this

book that I'm trying to improve it

what's your initial impression would be

really helpful what's the worst that can

happen they'll say no that's not the end

of the world or better yet we are all

here to help each other right why don't

we ask for feedback from each other

there's nothing more important to me

than the input from others the input for

my audience but even more importantly

the input from my peers I'm in three

different mastermind groups groups of

three to six people who need weekly and

we hold each other accountable we set

goals and we are completely honest with

each other when it comes to each other's

business when we need help we go to each

other when I need help I go to them how

many of you are in the mastermind groups

raise your hand if you're in math my

group cool feel you if you're not in a

matchmaker I mean this stuff this is

stuff that was talking about in thinking

Grow Rich by Napoleon Hill chapter 10

the power of the mastermind this is real

stuff I would not be where I'm at today

without the input that I have from

special numbers in my mastermind group

actually four out of five people in one

of my master mind group for here

actually Jaime tardy trial dresser and

jeff rose we all meet weekly monday we

all have been completely different parts

of the world for the United States but

we meet on three conference call calm

you can use gotomeeting you can use

google hangouts so if you're not on a

mastermind group now you are in the

perfect place to form one and like I

said earlier you're going to miss these

people you don't have to miss him quite

as much because you can keep in constant

contact with them help each other out

and provide honest feedback for each

other I'm getting way off tanjung here

but it is that important so I'll tell

you what if you find other people that

you can connect with and you create a

mastermind group come find me before

sunday before we all leave I would love

to help your group get started to show

you what it's like and what's structured

and how to how to approach it because it

means that much to me and I know change

a lot of your lies if you do that so Amy

going back to the filing system in our

brain right the first impression is

alyssa is often based on the on the

visuals right what people see even

before people get to the content how

many of you have ever heard of the

phrase content is king right we all have

thank you I mean yes it is without great

content on your site without unique

content you're not going to stand out

there's no point in being there if

there's not great content on your site

however and my buddy cliff ravenscraft

from podcast answer man said this best

you know what content is king however

design is queen and sometimes and I

could say this as a married man

sometimes the Queen rules the house

so design screen so the design and

what's on your site and how people

experience it based on what they see is

very important and the most important

thing to think about when it comes to

the design get your free ebook guide to

grow okay I put this in here myself to

demonstrate what a lot of bloggers are

doing these days they're interrupting

people come to your site for a reason

and you're showing them something else

there is a flow there's a continuity of

what happens when people come to your

site and when they arrive and the moment

you break that continuity you're giving

them a chance to think you want you

don't want your visitors to think you

just want them to naturally flow through

your site and the deeper they can get

into your site the more likely they are

stay there and of course down the road

the more likely that you are to change

their lives which in turn will help

change yours as well that's the idea

here now I'm not saying bad things about

pop-ups I'm just using that as an

example of an interruption to the

contantly pop-ups are great I mean they

they can be used to grow your email

lists like crazy but a lot of people

misuse them and aren't thinking about

the conversation that they want to have

with their new audience now another way

that people are interrupting the

conversations are with advertisements

the advertisements aren't bad I use

advertisements too but in specific

strategic places okay okay okay nobody

wakes up and says I want to see ads

today whoo I want to see ass today said

no one ever so why are you showing it to

them first I mean thankfully we're past

those days with those crazy like

animated gifts that are like refinance

your home today like

right you don't see those anybody but

they work and people were putting them

on their website and say hey go look at

this instead of the content that I spent

hours writing now luckily I checked out

a lot of your sites and the ads are

relatively relatively relevant to what

the content is on your site but here's

an example for example let's say I go to

your site to read about lending club

right i'm a member of money club i love

it but let's say I wasn't and I go to

your site to read about lending club and

also nice seats add at the top with him

quite red green button bright red button

says learn more and fighting in already

brighton no no I gotta keep reading

about lending club that's what I came

there for so I scroll down a little bit

i'm reading your content is good but

then i see this other out on the side

for buying stocks my whoa that's no no

no no no okay i gotta keep reading about

lending club okay and see how these

distractions keep popping up I came to

read about money clubbing you're telling

you to look at something else and

awesome I scroll down and I see this ad

for the Spartan Race I'm like I'm back

there well I know exactly how it got

there because I went to this bar tonight

right the other day and there's this

thing called retargeting you may have

experienced this where you go visit the

site and you leave and all of a sudden

you're seeing ads for it everywhere it's

ninja stuff you can look it up

retargeting I'm not going to go into

that but this is what's happening look I

came to read about lending club but all

this stuff is fighting for my attention

how is this continuing the conversation

versus interrupting it right so let's

say I see one of these ads I'm like okay

great Spartan Race I was there the other

day this is a sign I gotta do it so I

click on that ad and i'm at the Spartan

Race website and I'm getting pumped

because i'm watching this video people

climbing under barbed wires going

through ice baths and I'm like sweet I'm

gonna sign up so I sign up and register

it on my pole man I'm not fit for this

I'm going to go to the gym so I go to

the gym right then and there and I got

five days a week but then I get burned

out and like me and I spent too much

time here I have two kids I got to be at

home so I orden at home fitness program

and I go through it and then after 90

day is like I actually transform this is

actually a real transformation of me

after doing it at home fitness program

not the Hulkamania one but I did go and

apparently the workout I did took the

hair off my chest and maybe five kids

lighter but anyway I'm ready I'm ready

to go to the race so I go to the race

and I start and everything's going good

until I come up to the firewall this is

an actual obstacle in the Spartan Race

and I'm like no no no no no no no no way

so I start to walk away I'm like forget

i'm not going to complete the race and

then I actually run into a real Spartan

he says you will finish this before you

and I'm like no dude this is like the

hardest thing I've ever done he gives me

this look okay fine so what should I did

is like go so I get pompton everyone to

the fire obstacle and I do a flip over

it and then I land and i finished the

race and I'm so proud of myself but

where's your website that I initially

went on I don't even remember and I may

or may not go back I don't know but this

has nothing to do with lending club

except potentially paying for medical

bills or how about this conversation a

lot of snow this website mr. money

mustache on my favorite personal finance

sites so I go to the site to read about

lending club and what do I see a picture

of lending club confirming that I'm in

the right spot and it'll test I like to

do want to go on websites to see what

they're trying to tell me to look at I

called squint test so I look and I spin

it mr. money mustache to say and all I

could see is that lending club club

picture in the content that big white

box perfect nothing else really

distracting me so I keep reading down

his website and I see these amazing

charge needs very transparent obviously

I can connect with what he's talking

about here and then at the bottom he has

a call to action since if you are

interested in starting your own

experience with Lenny club there's an ad

for what Lending Club you're continuing

the conversation here but there are

things on the sidebar what's this Oh as

featured in NPR 14 and money

msn hmm this guy knows what he's talking

about I'm gonna go to lending club he

click on it and boom after year i'm

making thirteen percent a or returns and

I'm like man that was such a sweet deal

where did I get oh yeah that was mr.

money mustache site I'm gonna go send

him an email thank him because he's

making a long life and anybody who I

know is interested in letting go I'm

going to send them here I don't remember

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