hey miles here miles Becker calm in this
video you're going to learn about
testimonials specifically I want to help
you understand why and how to get
testimonials that tell stories of
transformation because this will
absolutely have a huge increase in your
conversions everywhere you use these
kinds of testimonials so first of all
what is the testimonial obviously when
you've helped someone either solve a
problem or achieve a desired result or a
goal you want to take the time or build
a system to get their experience their
words their explanation of how you help
them solve their problem this type of
content can be some of the most
persuasive selling content ever it's
like a third party kind of validation
that what you're saying in your sales
material is actually true and there's a
really good way and there's some really
bad ways to get these kinds of
testimonials you see people love stories
of transformation I know you've heard me
marketing over and over but when your
testimonials follow this story framework
that you're about to learn that's when
they really bring that story of
transformation out and those reading
your sales content your opt-in pages
your messaging when they read about your
other clients stories of transformation
that's when they'll have that aha moment
the trust factor goes way way way up and
their likelihood of converting and
taking that next step into your funnel
goes up significantly I do want to
preface this that this is not exactly my
idea I borrowed this from a book called
building a story brand by Donald Miller
now this is one little tidbit from that
book this book blew me away
I listened to it recently on a road trip
with my wife again is building a story
brand by Donald Miller I highly
recommend it it's got like a picture of
a red and white megaphone on the cover I
listen to an audio
it's actually relatively short super
super powerful ideas this is just one
little idea out of it now the way this
works is it's five questions and
essentially you want to ask you're happy
satisfied customers these five questions
and get their answers and when you
stitch it together whether you fly out
and you videotape their responses
something you would consider doing if
you have a very high end product or very
high ticket product to get a nice super
clean really really high production
value kind of testimonial videos or
whether you get it in text format you
get these five answers and you can piece
together some really really powerful
testimonials now currently I'm working
on a new project and I need testimonials
from you if you have actually kind of
taken my ideas my videos what you've
learned and put it into play and you've
had a good experience so you can see
this in action and you can give me your
testimonial for my teachings and
trainings at miles better comm forward
slash transformation miles vector
dot-com for slash transformation the
link to there directly will pop up above
my head if you click that it'll open in
a new tab
and you'll still get to hear the five
questions but you can see them in action
there and I thank you if you take time
to offer me your testimonial so what are
the five questions number one what is
the product what is the problem you were
having before you discovered my product
right so here we're trying to set the
stage essentially this is covering the
rough plan of Joseph Campbell's zero to
hero story so we want to go back in time
with you or with your clients to where
were they before they kind of women ate
when they knew they have a problem right
what is the problem before they found
you in your content question number two
what did the frustration feel like as
you tried to solve the problem now this
question is so powerful because it gets
to the emotions and I know you've heard
me say before that emotions actually
drive buying decisions we all like to
think that logic is running the show but
it is absolutely not our hearts are
running the show our
oceans are actually in control so when
you hear a story that talks from an
emotional place and you relate to that
emotion when they say I was frustrated
or I was depressed I was down down say
man I feel that too there's instant
rapport between you and the person in
the testimonial story so it links you
into that story it gets you to buy into
that story and you can start to see
yourself in their shoes brilliantly
powerful question right there number
three
what was different about our product
you've probably heard about the USP the
unique selling proposition and we all
need something that we do to be a bit
unique it's really important to not be
another me to product on a shelf we need
to stand out and how do we stand out by
being unique how do you know what you
are unique with well ask your best
clients they'll tell you ways that
you've been unique compared to your
competition
that you didn't even think of and the
answer that comes here in this question
number three the what was different
about your product that question could
actually get leveraged for your
advertisements and its foot tests for
your opt-in pages for your sales copy
because these differentiation things of
how your best clients see that you're
different in your marketplace is super
super powerful content number four take
us to the moment when you realize our
product was actually solving the problem
so now we've caught up a little bit from
from there's the problem where they were
emotionally how you're different and
then the moment it clicked this is the
aha moment you want to get them to share
their proverbial aha moments and when
they share their proverbial aha moment
your readers of your sales copy who are
reading or watching the testimonial
video on your sales copy they will also
be able to see themselves having that
aha moment because they've already made
an emotional connection with the
individual through that second question
right what was the emotion you're
feeling so they're already emotionally
engaged to the story and when that story
paints a picture of an aha moment your
reader of your sales copy can visualize
and see and feel themselves having that
Loen which is ultimately what they
desire super-powerful stuff here
number five tell us what your life looks
like now that your problem is solved
this is the promised land this is the
hero side of the zero to hero story what
does life look like now that the problem
solved and this gives the leaders of
your sales coffee and the readers of
your testimonials or viewers of your
testimonials it gives them that
experience of kind of projecting
themselves into the future into a new
future where they have solved their
problem they'll read these they'll watch
these types of testimonials
they'll be emotionally engaged they'll
see the process the path don't get what
uniquely makes yours work when nothing
else worked before they'll have the aha
moment in their own on their own by
watching the other story and then
they'll get to project themselves
mentally into a place of having solved
their problem simply by watching or
listening or hearing you're perfect best
clients explain how they solve their
problems this five question segment is
brilliant it's absolutely brilliant
again huge props to building a story
brand by Donald Miller I'll have a link
pop-up for that as well on the video
that link will be down in the
description because really that book one
of those powerful books I've read in the
last couple of years I continue to read
more books and less and less of the
books published seem to actually have a
big aha moment for me seems to be a lot
of regurgitation of similar ideas things
seem to be getting watered down in the
book world this was some super
actionable high high power impact stuff
this is just one little piece of that
story granite building a story Brent
book again if you've enjoyed my content
if you've gotten value and help out of
my content and you'd like to leave me a
testimonial so I can help reach and
positively impact the lives of others
like you please go to Myles Becker comm
ford slash
transformation again I'll have that link
down in the description it just helps me
get the word out and I'd love to hear
your story I'd love the Lord
about your story and it'll give you the
chance to see how I adapted these
questions for my platform right because
goal is not to just swipe and deploy
these the goal is to adapt them to what
you're doing whether it's a membership
whether it's a services whether it's
just giving away free content like I've
been doing
you got to tweak the wording a little
bit but the gist is important we run
through these five questions one more
time for you super quick number one what
is the problem you were having before
you found my product number two what did
the frustration feel like as you tried
to solve the problem number three what
was different about my product number
four take me to the moment when you
realize my product was actually solving
your problem and number five tell us
what your life looks like now that your
problem is solved and that's it that is
a extremely powerful framework for you
to use to collect stories of
transformation that can act as
testimonials this will reinforce
anyone's buying decision these types of
testimonials can be that little thing on
your sales page that tip over right they
get that person over the hump to the
readiness to click that button and to
commit to themselves because now they
have a pure picture from a third-party
person they're not just hearing it from
you they're hearing it from your happy
clients and they they followed the story
of transformation they can grab onto
that they can see themselves getting
that transformation in their lives and
that increases the likelihood one more
thing before we go I've got a few
friends in the internet marketing world
and in this business some of them make
four hundred three hundred thousand
dollars a month and some of their sales
copy has literally gigantic lists or
just just it's just testimonial after
testimonial after testimonial after
testimonial and I would say the ratio of
sales copy words that they wrote on the
page to like testimonial copy is
literally 20% of that would be their
actual sales copy and 80% of the content
is just testimonial after testimonial
you could scroll down for page after
page after page on some of these and
it's really powerful to layer these on
feel free to as many as you get that
work that fit the model get them on your
sales copy
run split tests with adding on more
testimonials testimonials in different
places testimonials on your opt-in pages
you'll be amazed at what happens I hope
you've enjoyed this video if you have
give me a thumbs up here at YouTube I do
appreciate it
visit myles bechler calm for such
transformation if you want to share your
story about how my content has helped
you create a better business or a better
life for you I do appreciate all those
stories of reading everyone going
through all I'm absolutely astounded by
some of the ones I've got that for my
email list already and subscribe if you
haven't if you have great hit the bell
you'll get notified when I got new
videos coming out got another video
coming out for you in two days
on Wednesday do you know anybody who
would get a lot of value from this who's
struggling with conversions and you
think oh this is the thing that would
help them get more conversions on their
sales page grab the URL send it out
whether it's in a Facebook group posted
on social Twitter tweet emailing
whatever do what you do engage how you
engage I thank you for your time if your
willingness to follow through and listen
go collect testimonials go be helpful
get their stories share their stories
and you'll find that helps you get even
more people that you can help then
you'll get more testimonials and that
will attract more people that you can
help and this my friend is the positive
upward spiral when you get business
right you helping people earning a
wonderful income creating financial and
life freedom for yourself it's a magical
kind of equation when it works and on
that note I have rambled too long I will
catch you on the next video until then
be well
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