hey miles here miles Becker comm and my
newest Facebook ad campaign is currently
video I'm gonna explain how I've got
that set up and what changes I did and
didn't make to create this drastic
reduction in cost per lead on Facebook
and then we're gonna look at what this
means kind of from a bigger picture in
your business so every month to two
months I go in and I set up a new
campaign and Facebook ads I still run my
ads exactly as I teach in the five
dollar Facebook Ads series and then I go
analyze them it's all in that series
right so I'm following the same model
nothing has actually changed from that
standpoint so in May was the last time I
went in and did a bulk ad of about 30 or
40 ad sets right one campaign 30 or 40
ad sets at $5 each my average cost per
lead was over $1 and I only got about 2
weeks of run time out of that campaign
so all of the ad sets were driving me
leaves at $1 plus each now my key
performance indicator which is my KPI
the number I monitor in my cost per lead
needs to be under 80 cents or so like
I'll let it go up to 80 to 83 cents I
prefer it to be at 75 cents per lead
because I know the lifetime value of my
subscribers are good I'm okay putting
that much money on the line I know I'll
get that money back eventually
well at $1 plus cost per lead I had to
turn everything off it's not fiscally
viable for me to run that campaign that
was in May last night night before last
I actually set up my most recent
Facebook advertising campaign and I'm
currently averaging after 48 hours of
run time 36 cent leads now that is a
drastic reduction of approximately 70%
on my cost per lead change so what
changed well here's the kicker nothing
really
I'm focusing my ads on at least 80 or
90% of the exact same ad sets I was
targeting in May I'm using the exact
same ads that I've run in the past I'm
using the exact same landing page that I
ran in the past in fact I haven't done
anything different other than the timing
and the restructuring and starting a
brand new campaign now here's something
I've learned in over four years of
advertising on Facebook with paid
ads and also spending a hundred and
fifty thousand or so dollars of my own
money in this ad platform is that you
can get very different results doing the
same things different times you know
they say insanity is when someone does
the same thing over and over expecting a
different result
and I don't know if it's me who's going
insane here or Facebook's the insane one
but I have noticed a very significant
pattern over long periods of time in
facebook ads and that is that I really
do get different results doing the same
thing based on factors and variables
that I just flat-out don't understand so
here's the kind of kicker right I want
to ask myself why and here's where we're
getting to the bigger picture lesson
that I mentioned I want to ask myself
why I want to figure out why is this
change now affecting my ads here what
has the change been but I'm never going
to be able to fully know that there's
things that happen within the Facebook
Ads platform they're always changing the
look of the ad interface which is a
signal to us that they're probably also
changing the mechanisms the AI the
machine learning the algorithms on the
back end that run the auction and the
placement and all of those things as
well right I see the visible front-end
changes it leads me to believe there's
just as many if not more back-end
changes and Facebook is always changing
things so the first big aha for you is
did Facebook just change something and
are there website conversion campaigns
as I teach in my $5 campaign kind of
system the video will have the link
pop-up above me here is that working
better today than it was last month are
you experiencing or are you able to
duplicate this experience and get low
cost leaves if so go forth if you
haven't been running ads recently on
Facebook you've had in the past and they
kind of went out of KPIs and they were
costing too much give it another shot
set up a fresh campaign don't go turn on
something old set of a fresh campaign
you can go pull your old ads and kind of
replicate it on your old ads then the
second thing is one of the ideas that
Tim Conley left in an interview I did
with Tim I'll make sure that the link
down below is in the description to the
interview I did with Tim Conley he had
this idea of a warchest your business
needs a war chest right we personally
all need an emergency fund for kind of
just basic funds for our fan
etc but our business needs this kind of
a warchest fund and it's a fund it's a
account that's ready to be deployed when
opportunity strikes for me this exact
moment right now I am looking at my war
chest I'm getting excited because now I
know that I have tens of thousands of
dollars ready in an account that I've
put aside since talking with Tim in that
interview which I highly recommend you
watch that interview I've got these
funds ready to deploy when opportunity
knocks well guess what's happening today
right now opportunity is knocking it
might be knocking for you it's
definitely knocking for me based on the
data that I'm seeing and this is
statistically significant data so what
I'm doing is I'm ready to deploy as much
of my war chest as I can and I'm gonna
scale up my ads within reason
intelligently based on what I've taught
in previous videos to really maximize
this timing right cuz I don't know if
this is a situation that a lot of other
advertisers happen to be on vacation so
I'm one of the only advertisers bidding
in the auction right now I don't know if
this is some tweak or change to the face
book of learning system to their to
their website conversion kind of
campaign system right the the Machine
the code base that runs out I don't know
if they made an update there and if
that's gonna change in the future but I
have a window of opportunity and I'm
going to seize that opportunity and I've
been saving money putting it in a war
chest so I can be able to act when the
timing is right and that is what's going
on right now they say make hay while the
sun is shining and my friend the sun is
shining here in the forest and I'm about
to make me some hay so I recommend if
you haven't yet got your first Facebook
Ads running go check out my how to
advertise on Facebook I've got a long
series I got 40 or so videos here on my
channel that will teach you everything
you know to get started if you have been
running ads but they've been off for a
while and you felt like the price has
been creeping up and up and up and up
and you get to this point where like ah
I don't feel there's value anymore
test it again third thing I want you to
walk away with well go watch Tim's
interview my interview with Tim
description below pop up above then the
last thing I want really to leave you
with is that you always need to be
testing your assumptions there's people
out there right now who I don't think
are practitioners they're they're kind
of headline doubters they're their
critics and they're saying that Facebook
advertise
is dead a lot of people going around and
I don't trust the Facebook advertising
model but that's not gonna stop me from
running tests at least once per month
unless I have a campaign that's a long
running campaign for two or three months
I'm setting up a new ad campaign at
least once a month if an ad campaign is
running lasts over a month I'll start a
new one right when it's done right you
get what I'm saying so I'm constantly
testing like okay last time I got a doll
or something ad dollars something cost
per lead with my ad set on Facebook in
May that was just a month and a half ago
now I could have thrown my hands up in
the air mail I got that's it it's done
it's over right the Facebook Ads game is
over it's dead right it hit its point
but instead I've continued to test my
assumptions I go back and retest the
identical things that were working for
me
back in 2014 2015 2016 very very
successfully somehow stopped working for
me as well recently but I tested it
again and all of a sudden it's working
again and I don't have to care why I
don't have to know why I get to tell my
ego-mind
it doesn't matter why the data is
telling me that I'm getting leads within
50% 50% below my KPI of what I expect
and need leads to be in for me as a
business owner as a direct response
marketer to be excited to buy all of the
traffic I can that is the number that
I'm looking at right now so what am i
doing I'm going into my war chest that
I've built up I'm taking out as much
money as I can to now allocate that
towards Facebook Ads to buy as many
leads as I possibly can my short term
goal is to get 10,000 new leads into my
autoresponder series within two weeks I
may be able to get 20,000 leads within a
month or two I've never hit that mark
before my previous run is somewhere
around the 15,000 leads in 30 day mark
so I'm in this window of opportunity to
maybe really have a nice level up in my
business if you looked at my lead flow
the chart of leads there would be a
little leg up right now and this is all
a result of several different things
that I'm trying to help you understand
there's no one thing going on here
number one I've been a practitioner on
the platform for years and years and
years number two I continue to test my
assumptions and I continue to test
Facebook are you still at that level are
you giving me a different level now I'm
continuing test number three I've had
funds set us
for this exact moment I didn't know when
this moment was gonna hit that's my war
chest right that is a deployable account
ready to go move into an asset or move
into an area of my business or a
marketing channel like this right now
when the timing is right all of that is
set up for me and now I rely on my
skills on how to kind of scale my
campaigns which we scale our campaigns
slowly I'm going up incremental II I'm
excited I want to go just run everything
up to $1,000 per day but if I do that my
numbers are gonna go to absolute rubbish
so I need to go incrementally so every
day once every 24 hour period I go in
and the ad sets that are performing best
they get even more money added to them
the ad says that aren't performing great
and honestly I have one ad set out of
KPI right now out of 35 different ad
sets I've never seen this before I don't
know if this is anomaly I don't know if
this is the new normal I don't really
care I'm getting in I'm making hay while
the sun is shining and I recommend that
you definitely if you're a facebook
advertiser test it right now run some
website conversion campaigns see if
you're able to replicate this kind of
positive and exciting numbers in your
business if you've never run ads before
it could be a great time to start
running your first ads running a
retargeting ad is a great way to start
if you've been collecting an audience
based on the pixel on your website and
if you're not doing anything with
facebook ads and you think this is just
really interesting how doing the same
thing can create different results over
time know and move forward remembering
that you really have to test a lot of
things and you have to sometimes tests
your tests right you need to go back
test the same assumption don't let one
or two results on your path to creating
a successful business kind of don't
solidify things in cement everything is
always changing in the game of the
internet in the game of Facebook ads it
is always changing so always be testing
always be paying attention to what's
going on retest things that worked in
the past test new things have a war
chest they're to deploy when everything
aligns and you're like aha that actually
worked I'm well within my KPI I'm ready
to throw 10 20 30 grand at this the next
month or so if that holds right in my
KPIs hold I'm gonna put as absolutely as
much money as I can and that is separate
money that's not money coming out of
what I pay my employees that's not money
coming out of what I pay for my software
that's not money coming out of any of
aspect of my business it's 100% designed
for this exact moment in its the war
chest I hope you've enjoyed this video
if you have give me a thumbs up here in
YouTube leave me a comment with a
question if you have any questions below
I highly recommend you get out and test
this for yourself see if you can
replicate my results if you do
positively definitely let me know in the
comments if you're able to get the same
sort of result because I'm trying to
figure out is this a broader Facebook
thing am I just kind of on to something
in a small world here seasonally or is
summer time a good time to run ads when
lots and lots of people are out on
vacation I don't know I have one data
point and that's my experience so I'm
kind of asking you for your data points
if you have any experiences in this
world as well subscribe if you haven't I
got more great videos coming out for you
I thank you for your time I look forward
to connecting with you in the comments
thumb up engage copy share paste send
this over the internet if you want if
you want to see a screenshot of my
actual results after 48 hours that show
the 600 and something leads that have
come in at like 34 cents each which I
consider be statistically significant
personally you can see there's a medium
link down below I wrote up a medium
article and I got the screenshots inside
of medium there you can go check that
out on medium and I thank you again for
your time and I look forward to
connecting with you on the next video
until then be well
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