The #1 Copywriting Trick To Make Selling Your Products & Services Easy! #Best Education Page #Online Earning

hey miles here miles Becker calm in this

video you are going to learn my number

one copywriting trick that is going to

help you sell your products your

services your courses your membership

whatever you're selling it's gonna help

you sell it easier you're gonna make

more sales and process of selling is

going to become a lot easier so first I

want to know do you enjoy selling right

is selling a part of the business we

like alright now that my products done I

get to write my sales letter I'm excited

or is selling to you like like I gotta

sell this like that feels weird that

feels creepy so in the comments below

let me know yes I love selling or no I'm

not a huge fan of selling I want to know

if I should be making more of these

types of videos so that little kind of

survey in the comments is gonna help me

no back to the main idea right the

there's a lot of tried-and-true sales

teaching and education out there that

can go quickly down the road of sleazy

pressure based tactics that are kind of

maybe sometimes not 100% ethically used

to convince people to buy things that

they don't always necessarily want this

is gonna increase your refund rate is

going to increase your charge back rate

and the world of online there are not

that many merchants that are willing to

work with digital vendors so you really

need to kind of safeguard your

audience's experience and you really do

need to be kind of selling things I

believe in in the right way ethically

and things that you believe in that you

trust and they you actually use and the

first big hack that's not what we're

talking about is is build an audience

and grow a relationship with them get

them to trust you right so selling is

the third step in the audience growth

trust growth then monetize which is

everything I talked about in the channel

so make sure you realize this is part 3

in the process before we go so then what

is number one thing number one

copywriting trick that you could do well

it's selling the meaning of the thing

not the thing itself and this is a huge

distinction and most people focus on how

big it is how heavy it is I got some

examples we're gonna go through there on

my desk right now I'm gonna pull up here

to the shop and we're gonna kind of go

through them to make this super clear

but first we start at the theory level

right

if the theory again is that the meaning

of the item the meaning of the service

the meaning of the thing is action

what people are going to respond to

that's what will meet them on the

emotional level but when most people try

to write sales copy and try to sell

their things they stay on the logical

level how big is it how heavy is it how

many widgets does it use right like all

those features all those tactical things

about the actual thing but what the key

is for you take away right now is that

your audience doesn't care about the

thing your audience cares about what

they're going to get in their life and

how great their life is going to be by

using the thing that's the meaning right

the meaning of the thing is the result

and that kind of like overused example

is no one really wants to buy a drill

everyone actually wants a hole in the

wall and you could go one step further

than that and they don't actually just

want a hole in the wall they want to

hang their flat-screen TV on the wall or

whatever it is for them and this is one

of the core keys within this right one

of the subsets is you actually need to

know your audience you need to know

where they are you need to know what

they're excited about what they're

scared of what they want to create their

life because the same product or service

or course whatever it is the same thing

that you sell needs to be positioned

differently for different segments of

your audience now I want to get out of

abstraction because I know sometimes if

we stay in abstraction too long it can

get kind of confusing so I've got a few

items here and I don't know which ones

are all gonna do I like five things here

but the first thing is a two gigabyte

hard drive right so two gigabyte hard

drive is solid state it's blah blah blah

USB 3.0 right so those are all the

features that's all the technical data

that essentially turns this thing into a

commodity when the thing is a commodity

what that thing is is well I'm just

gonna go sort by price on Amazon and I'm

gonna take the cheapest one that's got

decent reviews right because it's a

commodity but when this thing is and and

here's where we're gonna get into the

two different audience segments for this

specific item here so when this thing is

my business back up for women the

inevitable happens when that laptop

crashes or disappears or gets coffee

spilled on it and it just has its last

breath

this is my Savior and when the meaning

of this is not the two terabytes not

that this a Fiat this savior of my

business of my data of all of my things

that are important to make my life and

my business fun and this becomes my

Savior you've got my attention when this

thing syncs up with a cloud so if I lose

my laptop and I lose this I still have a

copy of it somewhere else

now I've got a backup of my backup and I

have the absolute best peace of mind

because I've got a hardcopy backup in my

hand and then the company will actually

mail me out a copy anywhere in the world

if for some reason I lose my life and I

lose that thing or if they get run over

by I try whatever whoo it doesn't even

matter

right so for me as a business owner

obviously having a backup of the backup

of all of my important stuff not just a

backup right that's the backup right

this helps me sleep better at night but

to sleep even better at night I'm gonna

backup of my backup so that's kind of

how it works but then the other side

remember I was telling you that there's

kind of different customer avatar for

non business owners so for let's say the

the mom who's been married for six years

she's got three kids ranging between the

ages of six months and five years old

not sick total hypothetical pulling out

of anywhere all of her wedding pictures

all of those pictures that show the

child's development through the years

and all that emotional hoopla that earns

poor on special their little human

things are I'm just teasing I'm trying

to tease I hope they didn't come off as

ruse but like parents like they will do

everything for their child and those

memories of the child when this becomes

the device that holds all of those

memories safe and sound so no matter

what happens so excuse you it's okay you

will always have those baby pictures and

then when this thing sinks back up with

the cloud and it's gonna back up up it's

back up then you are in a position to be

able to sleep and easy no matter what

happens your wedding pictures your baby

pictures all of that stuff is nice and

safe

that's what's gonna sell the hard drive

to the mum right it's not fact that is

to marry rights and it's USB 3.0 and

it's XYZ megabits per second nobody

cares about that okay so I think we're

we're making it clear here the next one

I pull up is totally random

Christel there's a quartz crystal I

bought I really like it it's pretty

friggin cool

I like crystals I like rocks so this

item we're gonna use again two examples

because there's always multiple audience

segments and that's something even

that's not the main point here I think

you should be picking up on it that you

need to know what audience segment

you're speaking to so let's say this

quartz now the one way to define it is

like okay it's a half a kilo or

something like three quarters a kilo I

don't pound and a half or something like

the weight of it right

um and the clarity you can see this

one's like this would be graded as an

extra clear probably is one of the

highest grade qualities you can get of

its type but like none of that stuff

actually matters what matters not this

well now course is maybe not the best

example of this in this situation I'll

go on to maybe one that would be a

little better I'm looking around some my

other stuff I've got here for a

collector right a collector is one

person who likes it and a lot of

collectors are already gonna have a

quartz specimen which is why it's not a

great example in that but if this was a

more rare specimen the fact that it

fills a gap in their collection so when

their friends come to look at their

collection their friends are impressed

at the diversity of the quality of

specimens that they have now that might

mean nothing to you but there are some

geological Rock County and geek out

there that that means the world to them

to have an impressive collection they

literally buy display cases and they

have their collections displayed in

their house and they love it when people

come over and ooh and AW over there

amazing specimens and honestly I think

this is actually a high-quality specimen

that a collector would be stoked to have

in a display case so that's one angle of

the right it's literally status and the

ability to impress your friends with

these larger kind of show pieces of your

collection then we could talk about the

energy healer to an energy healer who

does massage therapy Reiki therapy does

other types of healing practices they do

readings whatever it is that they do

this this means something very different

to them right and we would sell it based

on the meaning of what this level of

clarity of clear quartz would do for

them in that situation and then you have

other things so this is indigo gabbro

which is a bit more rare and a bit more

unknown so it would sell much more

easily to a collector this is a large

piece of indigo gabbro

and then to an energy healer it's a it

has some its own unique properties not a

game but those are or what that means

because that's beside the point but

that's where the conversation would go

because I the person selling these

things I know about it I care about it

I've been doing content on this stuff

all day every day because that's my

business right we already know that

that's parts 1 & 2 of the street step

process but my audience also they don't

just know about that they care about

that right this adaptogenic stone that

can transmit energy and and and really

has kind of a strong protecting energy

would be great for an energy healer to

have in a room it's also great to put by

your Wi-Fi router by any EMF and all

those types of things so the person

might be looking for an EMF protection

stone or an any energy transmute

transmute transmute transmute I am in

over my head ladies and gentlemen so

that means it's time to move on from

this example are you getting what we're

talking about here so the last two ideas

I've got like a cell phone battery

backup right this is just a unit this is

a battery essentially this battery

guarantees me that when I'm traveling

and I'm when I'm in an airport I can be

on my phone longer than my phone battery

it guarantees me the ability to continue

to do my work without having to go cord

myself in and tie myself to something it

also I use this on my live streams when

we were on the road trip I had the

gimbal plugged into this I had phones

plugged into this when we were doing

that cuz we were doing so many live

streams on the road trip it allowed my

business to continue to function when my

phone's battery was dead I don't care

how many uhms or I don't even know what

you measure this by capacity yeah and

ahs right I don't know what it is I

don't know what they are I don't really

care the fact that it's got to you like

I can keep two businesses running while

on the road for extended periods of time

that's why I bought this thing right

finally the pen now anyone who's applied

for a sales job before has probably had

the whole okay well you want to say this

position so me this pen right and then

the idea from there is and you're

looking at the different qualities of

pens and I want to use an example of a

high-end pen which those are the

opposite of high-end pens but like why

would someone want to buy a hundred two

hundred three hundred seven hundred

thousand dollar pen because they're out

there and they sell and

they become the people make missions I

make great Commission's on why would

someone want to buy that pen well if you

ink deals that are hundred million

dollar real estate deals

if you're selling essentially you're

selling on to people and they have

billions of dollars to invest and you

find the the fire department from San

Francisco and you're gonna get them to

invest their retirement fund with your

hedge fund and that's a six point two

billion dollar deal don't you want a pen

that stands up that holds the energy how

valuable that moment is don't you want a

pen that's a ritual that pen that when

you pull that thing out to ink those

deals that's the big deal pen coming out

and you feel like a boss you look like a

boss and when they go to sign that deal

they know that you are the right person

for the job because if you're going into

ink at six billion dollar deal with this

twelve cent piece of rubbish what kind

of experience is that gonna be right so

it's those are the reasons why people

buy the things it's the status it's the

the big watch gives me meaning look how

cool my Instagram is with the big watch

I just kind of flash my I wear a few

bracelets right copper bracelet this

last example I promise so this is a

copper bracelet with magnets on the back

do I know how many magnets there are do

I care do I know how strong these

magnets are do I care no copper whatever

like there's a chance this helps my

wrist which it's usually on my wrist

except when I'm like dancing on screen I

don't like the sound on the mic

it helps me use a kind of natural energy

from this earth to protect potentially

and help my wrist through all of the

work that I do in positions that can

potentially cause repetitive stress get

it so the meaning is not what it looks

like it's not how much copper who cares

it's like the value of this thing is

minimal right it's not the strength of

Magnus it's the idea that wearing this

can help me protect my wrists because I

set spend an exorbitant amount of time

and I work on my organ onyx as best I

can and yet I want to do additional

things that I can do to try and support

my body in being comfortable and healthy

through the extreme amounts of time I

spend on my computer is it a placebo I

don't know do I care

because I bought it for the meaning and

the meaning is every time I put this on

I think to myself I'm doing something

good for myself right now I'm doing

something to balance out all of that

time that I spend in that relatively

unnatural position that's what it means

to me and that's why I bought the darned

thing right if someone tried to sell me

this based on facts and numbers and blah

blah blah you they would totally miss me

because that's not the conversation

that's going on in my head that's not

the emotional story that I'm telling

myself that's not the part that I

actually care about so what I want you

to do right now is to think about your

products and think about your people the

people who buy your products your best

customers not all everyone in the world

your absolute best customers who love

you who rave about you who want to share

you with their best friends who want to

literally obtain everything that you

have what are the actual emotional

reasons they're buying from you and you

get there through discerning what is the

meaning of that thing that you are

selling when you get down to that point

you now have the big idea for your sales

letter you know now have the core idea

that for the lead for the headline for

the hook everything stems off of that

one idea which is what is the meaning my

content and conversion membership the

meaning of that when people join content

and conversion com I become your secret

weapon I become your unfair advantage in

your marketplace every mint has a lot of

competition today do they have a miles

better in their back pocket yes or no

because those who do have an advantage

over those who don't that's my bit

that's the whole point of my sales

letter I'm always refining it I'm always

testing it but that's the meaning of

money it's not that you get 11 advanced

trainings it's not that I do live

reviews and questions and answers every

single month month in and month out it's

not that you could post a question at

just about any time and I'll answer you

usually within 48 hours I'll get right

back to you to answer your specific

question it's not about those things

it's about the fact that you've got

someone who's built two successful

businesses and generate millions of

dollars online in your back pocket to

help you out strategize it out maneuver

out work and really be smarter and more

effective than any of your competition

and when you stick with it for six

months

a year two years three years you will

become the dumb when it force because

together we will make you into that kind

of best competitor within your niche I

hope this all makes sense I thank you

very much for your time if you enjoyed

this look no again let me know if you

want more copywriting type videos in the

bottom what other questions you have

about copywriting if you made it to the

end hashtag badass - you hit it in the

comments type that out so I know that

you have actually watched the end you're

not one of those chumps who works for 60

seconds clicks likes and then leaves I

like to know who actually sticks around

watches I appreciate you I look forward

to connecting with you on the next video

until we meet again be well and remember

it's all about the meaning of what

you're selling it's not the thing itself

once you get that hurdle and you get

that relined everything will start to

work way easier for you

Cheers okay John the next video boom bah

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