Want to Create and Sell an Online Course? (PROS & CONS) #Best Education Page #Online Earning

- Hey, what's up?

In this video, I wanna help you figure out

whether or not you should sell an online course.

Pros and cons.

Let's talk about it.

Alright, now if you have any sized audience,

helping and serving them through an offering of some kind

can be a great way to build your business.

Sometimes, that offer can be an online course.

But sometimes, it can and should be something else.

So, we're going to talk about the pros and cons,

whether or not it's the right time

for you to get started with an online course.

I've sold millions of dollars on online course sales

and have actually been an affiliate for many others as well.

So, I have a lot to talk about.

So, let's do this.

Now, you know your audience or you are going to know

your future audience better than me.

So, just take all of this with a grain of salt.

But I will say that online courses

are a fantastic way to serve your audience.

But like I said, it's not right for everybody.

So, let's start with the cons.

Number one, building an online course

does not happen overnight.

It is something that takes a lot of time and effort.

Especially if you put videos into it

and worksheets and other things like that.

It's not gonna happen overnight.

So, in order to create something of value,

something worth people's money that they would pay for,

you're going to have to take some time and effort

to put something great together.

Now that being said, although it might take some time,

there are ways to make sure

that you're putting your time in the right place.

Meaning, you can pre-sell your product

or your online course beforehand

to ensure that it is actually something

that people want before you build it.

The other benefit of that is you can actually have

a cohort of initial students that can help you

actually build a course to the way it needs to be

without you actually creating stuff

that doesn't necessarily need to be in there.

This is how every single one

of my online courses has been launched.

It's been launched with a pre-sale and validation process

so that I know it's something

I should continue to move forward with.

But also, so that I have students in there

initially who I can communicate with

to help understand what needs to be in here

and what doesn't need to be in here.

Plus, by the end of that,

I have testimonials so that when I go public,

it's that much stronger in my sales.

Another thing you have to realize about online courses

is that you are not going to get 100% completion rate.

As much as you wanna try and help encourage people

to go through those lessons

and actually complete the course,

it is just not going to happen in most cases.

Now, there are things you can do to help a person along.

You can create emails that go out

if a person doesn't complete a course in a certain time

or other things like that.

Helpful FAQs on certain lessons

that may be more difficult than others.

But generally speaking, more people will buy your course

than people who will finish it.

And to many people, including myself,

that can be a hard thing to grasp.

But on the other hand,

if you have all of the information there,

how much is it your responsibility

to actually do the work for them?

Well, it's obviously gonna be something

that they're going to have to do on their own too.

Which is why other kinds of work and offerings

can be a little bit better for you.

For example, coaching which you can have the one-on-one

accountability there to help a person along.

Books which are a little bit easier to consume on the go.

Those kinds of things can be different offerings

that can help a person through the same process.

But I will say, teaching an online course

has been great because although I haven't had

100% completion rate and hardly anybody has,

you are going to see results

because of the way that that content is structured

as opposed to something that you might offer for free

on a YouTube channel or even for free on a blog post series.

Having a person pay for a course

has them have some skin in the game.

So they will be actually more likely to complete it.

So, even though the completion rate

of your course won't be 100%,

it's definitely going to be higher

than all the free stuff that you are promoting

because people get it for free,

they're likely not gonna take any action at all.

At least for most people.

And finally, the other thing to realize with online courses

is that you want to make sure that they stay relevant.

So, things change over time.

For instance, I have a course called Power-Up Podcasting

where I teach people how to start podcasting.

I'll put a link to it down below

so you can sign up for my upcoming

free training related to that.

But, podcasting is a growing and thriving thing now

so things are always changing,

new products are coming along,

there's better, easier ways to do things.

So, it's my job as a course creator

to make sure that things are up-to-date in the course

or else people go in there

and they see that something is out of date.

Well, they're going to ask for a refund

and we definitely don't want that to happen.

So although an online course when you create it,

and you'll hear me talk about this

in the pros section of this video,

although it is something that you can put out there

and it can become evergreen,

it can become part of a natural, automatic sales process,

well, you still have to keep the content in there up-to-date

or else people are gonna leave

and potentially ask for their money back.

The final thing I'll say about this

is I don't want you to just create an online course

because people are saying create an online course, right?

Once I had created a membership website

because that was the thing and everybody was doing it

and because that was the main reason, it failed.

You wanna do an online course

because you know it is something that can help

serve your audience because it is something

that you can put together that you know is going

to be of value and that will help you with all these pros

that I'm about to share with you right now.

First pro with building an online course

is obviously become something

that you can sell and offer to people.

Now, you might want to even create

or think about creating a free course

which can help bring people in,

build your email list,

give them a little bit of value,

small wins that thus then leads them into a bigger course

or premium program or a coaching program

or other products that you might have.

So whether it's a paid course or a free course,

it can still help you in your bottom line.

But there's obviously many more benefits

than just the money.

And again, the money should just be a bi-product

of how well you serve your audience.

But another cool bi-product of serving your audience

with something like an online course

is that you're going to build authority

in the space that you're in.

Not everybody in the same space

you're in has an online course.

So by you having one,

it shows that wow, you're actually teaching this stuff.

You have something sort of of value there.

Even if a person doesn't buy from you,

they're going to be more likely to pay attention

to what you have to offer whether it's free or paid

because you have something like that for sale.

Very similar to why a lot of people

create books and write books.

Because it actually adds to their authority

and the trust that they can have with their audience.

Online courses do the very same thing.

Now, one of the major benefits of creating an online course

is that unlike coaching, unlike even group coaching,

you can serve a lot more people in a short period of time.

Yes, you're going to have to do out some time up front

to create the thing and then sell it.

But, once you have that course created,

it can be something that you can sell over and over again

to an unlimited amount of people essentially.

It becomes a very scalable offer.

A lot of people like to take their coaching services

and take them and turn them into an online course

for people who can't afford

their one-on-one coaching services.

It becomes a great solution for those who can't afford

those higher level programs but you're still able

to teach them and give a taste of what it might be like

to work with you with something like an online course.

In addition to serving more people in that way,

which is great, and the more people who get served,

the more rewards you will get,

you can automate the process.

You can turn it into something that can be sold

in evergreen manner and obviously the way that you teach

is through the lessons

that you've already pre-recorded in there.

So again, it can be automated

and add to the passive income

that you have in your overall business model.

In addition to that, there might be opportunities

for you to also include affiliates in this program as well.

For example, in my Power-Up Podcasting program,

I mentioned microphones and other pieces of software

and other programs that can help take

a person's podcast to the next level.

Those things aren't my products.

Those are other people's products.

Therefore, I can earn a commission

through affiliate marketing.

Not everything I mention in there is an affiliate offer

but many of the things are

and because it just completely aligns with

what they're there for in the first place,

it is something that I can just make additional income

on beyond the course cost itself.

This is also, by the way,

how a lot of courses that are free

also generate an income is through the affiliate offers

that they offer in there too.

Now, having online courses is also a great way

to see, okay, who in your audience is a customer, a buyer?

And who of those people

who are your online course customers?

Some of them might want some additional help.

So it's very common to have some additional offerings

beyond just the online course itself.

The online course is essentially a stepping stone toward

a higher level coaching program

or a mastermind program

or a group coaching program of some kind,

an in-person workshop which I've done before too.

A great way to frame that is, you know,

hey, here's an online course

and if you're somebody who's like me

who's also very busy and you just don't have time

to go through all of these things on your own,

well, why don't you come to San Diego for a weekend

and go through the Power-Up Podcasting course yourself

in a weekend and we can get it all done

in a shorter period of time?

There's a lot of value in that

to get all that content in a short period of time.

So, having a workshop on top of your online course

for people who just want all of the things

in a shorter period of time could be a higher level

offering that you can offer that wouldn't be too hard to do

because all that content's already there.

You're just helping people in person

in a shorter time period.

So, those are some pros and cons for you

about whether or not you should create an online course.

But either way, make sure that no matter what you do,

you're serving your audience

because your earnings are a bi-product

of how well you serve them

and online courses can be a great way to do that.

So, let me know below.

I would love to know whether or not you have

or are going to create an online course.

Let us know what it's going to be about

and some of the things that are going to be in there.

Plug yourself a little bit.

Team Flynn, you're amazing.

Thank you so much.

Make sure that you subscribe at the channel

if you haven't already.

And if you don't know who I am,

for the first time you're seeing me, my name is Pat Flynn.

Here to help you make more money, save more time,

and help more people too 'cause

really that's what it's all about.

Helping people.

If you've gotten a little bit of help today,

make sure you hit that subscribe button

and I look forward to serving you in the next video

which should be popping up right now

in the area next to me here on YouTube.

So, go watch the next video and I'll see you there.

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