- In this video I'm gonna teach you
how to get higher click-through rates in your emails.
Hey my name is Pat Flynn, here to help you
make more money, save more time, and help more people too.
Now if you haven't yet watched my video
about how to increase your email open rates,
I definitely recommend you check that out.
You can see a card over here,
or check the description below for that.
But obviously it's important
to get people to open those emails.
But in addition to that, it's really important
to get people to take action
on what you want them to do in those emails.
So I'm gonna give you three tips to help you
increase the click-through rates,
meaning okay there's a number of people
who open that email, great.
How many of them are actually going to click
in the links that you include in there?
Well let's get started.
Alright number one, have a single
call to action in your email.
This may be hard for you because perhaps
you were like me and you like to link stuff to your emails,
meaning you wanna link to every single thing in there.
Now there are some cases where that's okay
such as a digest where you're sharing
a bunch of different things that you're linking out to.
But especially promotional emails
and ones where you really want people to do things
in particular, just have one particular call to action.
This reduces the number of actions a person can take,
therefore, when you create an email,
you should always consider, okay,
what's the one thing I want a person to do
when they open this email?
And it may be a link to a blog post or a podcast episode.
It may be a link to a promotional page
or a link to one-click register for a webinar.
Whatever it may be, it's gonna be easier
for a person to do if there's just one thing,
'cause that's the one and only action they can take
other than leaving which hopefully they won't do.
I like to call this a squeeze email
which you may have heard of something
called a squeeze page before
which is a single webpage with one thing to do.
Well it should definitely be treated the same way
on these particularly important emails too.
Number two, have multiple instances
of that one call to action or that one link.
So even though you're only linking to one thing,
I would highly recommend throughout that email,
especially if it's quite long, to have multiple instances
where a person can actually click through.
So perhaps you have a little bit of an introductory
paragraph to kind of hook people in
and then you have the call to action.
But then you explain a little bit more
about why they should that, maybe some social proof
behind it or a testimony or a case study
and then you link to it again in perhaps a different way.
So multiple instances, especially if it's longer,
because if people scroll down,
they're gonna lose that link from above.
So it's totally okay to do that.
I often will sometimes put three to four links
to the same exact thing in one email
and that's totally okay to do and highly recommended.
Third and finally, and these are quick
because I want you to take action on this.
On the next email that you send out,
when you have multiple instances,
link in different kinds of ways.
So what I would recommend is perhaps you have an in-line
or in-paragraph link that's just naturally
and organically mentioned as you kind of hyperlink
to that thing that you want a person to do.
Next, I would also include a link that is on its own line.
So if you are on my email list,
you often see these because they're very clear.
And because they're very clear,
it's very obvious what I want a person to do.
I'll even lead into it by going, click on the link below
to do whatever it is that I want them to do,
then I have a space, then I have the actual link
and I usually bold it so it's on its own line.
That way you can avoid like fat thumb syndrome
or whatever like I have and actually click on it,
you can have the people click
on what you want them to click on in that case.
And then other times, you may wanna also include an image
that is a button for example that people can click on too
and you might even end it you know, by saying
click on the button below, and that way a person is,
no matter in which way they respond,
they have a way to actually get through
to whatever action that you want them to take.
You can also include, and this is very common,
especially in the internet marketing industry
but it's common because it works.
And that's having a link also
after your signature in the PS.
So just one final note, perhaps it's the one where you go,
by the way, there's a 30-day money back guarantee,
so I totally removed all the risk for you.
Click here to join my program now.
Something like that can work in a PS
as sort of just a final cherry on top
before a person takes action with you.
So there you go, that was our three tips
to help you increase the click-through rates, or the CTR
in the emails that you send out.
Best of luck to you and let me know,
are you doing these already?
Perhaps you have some other tips and things
that you could suggest to the other
community members here in Team Flynn.
And if so, use the comment section below
to let us know and also make sure
you catch that video, it'll be on the screen here somewhere
that will allow you to get more opens for your emails too,
increase that open rate too.
So click on that if you wanna watch the next video.
Thanks again and best of luck.
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