5 (Quick) Tips for Higher Email Open Rates #Best Education Page #Online Earning

- Hey, it's Pat Flynn here,

here to help you make more money,

save more time, and help more people, too.

And today, we're talking emails,

an integral part of your online business,

but it wouldn't mean anything

if nobody was opening those emails.

So, here are those five tips for you

in no particular order.

Tip number one, resend your emails

that you send out to people who don't open them.

After a few days, it's totally okay to use

whatever email service provider you have

to send to those people who didn't open.

Everybody has busy lives, we don't often see

every single email that comes across our inbox.

It's okay to do this,

and I remember initially hearing this tip,

and I was like, "Ah, I'm scared of sending

"the same email to somebody else,"

but most email service providers,

like ConvertKit, are now sophisticated enough

to understand whether or not a person

has opened that email.

And a quick tip for you, just in case,

I often change the subject line

and maybe a little bit in the intro of that email,

just in case.

But, you will get higher email open rates, guaranteed.

So, if you were to leave this video early,

just take this one tip,

it will guarantee higher open rates for you.

Tip number two, make sure the subject line

is something that is relevant and worth opening.

Obviously, your subject line is

the first thing people see when they receive your email,

and all that great content that you have inside,

well, it doesn't matter if nobody opens.

So, make sure that subject line is worth opening.

You can do that in a few different ways.

Number one, making sure that it's actually relevant

to what it is that they might need help with.

Number two, perhaps even sharing a little bit

of what's inside, and number three,

making it short enough for a person to understand.

I think this is where a lot of people get it wrong.

Email subject lines aren't very long,

in terms of, it can get truncated,

especially on a mobile device.

So, keeping it short and concise

can encourage a person to open

it up amongst all the other emails

that they might be getting, too.

Now, quick side not about these subject lines,

you could be inclined to write

something a little bit exaggerated or outrageous

so that you can get a person to open it.

The most important thing is that you deliver

on the promise or actually follow through

with what the subject line says.

Don't use clickbait.

Clickbait turns into click hate,

and we definitely don't want that to happen.

Number three, subscribe to your own email list

so that you can see how that email is received

and can make improvements over time.

A lot of times, you don't even know

how your email is read until you actually see it

in person amongst all the other emails

that you might be getting at the same time.

Does that subject line stand out,

is it actually something that I would click on

if I saw it in my inbox?

You can actually see for yourself

when you make that happen.

Now, another thing you could do

is send yourself a test email

before you send out the broadcast

so that you can actually see it

in your inbox in the context

of how a person might actually receive

that note from you.

Another great thing about sending a test email to yourself

is that you can double-check all the links,

you can read it out loud to make sure

it's grammatically correct and all that good stuff.

By doing this, you're going to improve

the quality of your emails, of course,

and thus encourage more people to open them

when they receive them over time.

Next, number four,

considering the time of the day

where you schedule your emails to go out.

Whether they're auto-responder emails

or especially broadcast emails,

the time of the day you send them

can help encourage people to open them,

because if you were to send them at,

for example, 2 a.m. in the morning,

a number of emails might come in between then

and when that person wakes up,

where it might get lost in the mix.

Typically, when I run promo emails

or do really important broadcast emails,

I send them and schedule them

for about 7 a.m. in the morning, Pacific Time.

That way, I kinda get the west coast

of the United States when everybody's waking up.

When they first check their emails,

not too many other emails may come out

before they wake up and see that.

And also, I get the people right before

they go to lunch on the east coast,

so I'm able to get people in the morning

when they are more likely to open those emails.

And of course, make sure you test on your own

and you can change things over time

to see what works best for you.

7 a.m. in the morning typically works best

on the promotions that we do through our email list.

Now obviously, you might send out emails later

in the day for specific reasons.

For example, "Hey, there's only a few hours left

"for this promotion," or perhaps,

something that's time-based that you don't wanna wait

until the next day to send out,

so you would send it the evening before.

Again, it's up to you,

but just pay attention to the time

that you send the emails because that does matter.

Alright, and then finally,

just write better emails.

When you write better emails

and there's more value in there,

you share some wins, people are actually getting

some good advice from you,

people are gonna be more likely

to open the future emails that you send out.

One thing that I love to do

is encourage people, and hopefully you can do this too,

is one of the first emails that people get

after they subscribe to your list,

have it be something that includes a small,

quick win, something that they didn't have before

that they can now do in a short time period

to get a reward from you.

That way, they're gonna be more encouraged

to open your future emails.

You're essentially training your audience

to wanna continue to open those emails

in the future that come their way.

So, whether it's a value email

or perhaps a promotional one,

they're gonna be more likely to open it

because you've proven that,

"Hey, these are actually worth opening."

So, there you go, five tips to help you

increase your email open rates.

I'm gonna give you a sixth one, actually,

before you go, and again, thank you,

make sure you subscribe to the channel

if you haven't already,

and leave a comment below for which one

of these that you haven't done,

but you're going to implement,

and it may be the sixth tip here.

And that is to encourage people

to reply back to you.

This is especially helpful for you

if you're a brand new business

and you're just starting out

because you actually have the time

to read each of these emails,

but you also have the time to reply.

And this is gonna be something

that blows people's minds because

they're not gonna be expecting that,

and so, this is a quick way to start

to build some fans, to start communicating

with your audience, it enables you

to understand better what their problems

and pains are so you can help them out,

and it just has them realize

that you are a real person on the other end

of this internet where most people hide

behind their keyboard.

Well, you're there, encouraging them

to communicate with you,

which definitely says a lot about you

and why you're doing what you're doing.

So, good luck to you.

Let me know below what tip of these six tips

is your favorite and which one you're gonna implement,

and again, make sure you subscribe to the channel

if you haven't already.

Thanks so much, and best of luck.

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