hey miles here miles Becca calm in this
video you're going to learn a new trick
to optimize your YouTube videos so you
can get more clicks more views and more
subscribers ultimately helping your
YouTube channel grow faster now inside
point we get a new source of data and
you're gonna learn how to leverage this
data to optimize your videos and in a
minute we're gonna jump on the screen
you're gonna follow me along on my
computer here and see exactly where to
click to execute this plan but before we
get there I want to communicate the
theory behind why this works so the
theory is actually an old-school SEO
theory and it's based on your
click-through rate when you get a higher
click-through rate then the other videos
shown around you generally speaking
you're going to get more displays on
YouTube
there's three places that you get
displayed as an option in conjunction
with a bunch of other videos it's on the
home screen when somebody opens their
app or goes to youtube.com that's called
the Browse feature it's on the suggested
videos which are showing up probably on
the side if you're on a laptop or
they're down below the video if you're
on mobile and number three is when you
show up in a search engine result page
someone searches for a keyword phrase
it's relevant to your video and you show
up as one of the options so the theory
again is if your click-through rate is
higher than all of the other videos
displayed around you you're gonna get
more views because that is a signal
showing YouTube's algorithm that viewers
choose you so next step on this path
we're gonna jump in and look at the
three things you can manipulate on your
videos that have all the impact on your
click-through rate and then we'll go
find that data source because that's
really the key that makes this all work
so right here I've got a search result
page which shows the most information
and you can see I searched vegan dog
food which is a lot of people's favorite
goofy example I came up with and what
we're looking at here is the different
options available now each option has
essentially three key pieces of content
that are associated with the video
number one is these actual thumbnail
image is what we see number two is the
headline the big bold headline up top
and numb
three is the description so the big
takeaway so far is that the thumbnail
the title and the first two lines of
your description are the actual pieces
of the video that you need to manipulate
to increase your click-through rate but
I want to show you how to identify the
videos that have opportunity for
improvement really quick while we're
looking at this you can see this first
video that's ranking on top has a very
clear and bold text it's got good
coloration it's got a long title they
used all of their title they have their
actual keyword phrase vegan dog food is
right there in top and then they've got
a good full description that doesn't
throw a link instantly in the
description so there's just a couple of
pointers for you but now let's jump into
the dashboard let's get in the creator
studio and this is the old creator
studio and there's two ways you can get
to the new one number one is click on
Studio beta but if you go under
analytics under the drop down for
analytics you're going to see that
there's this new option here give it one
quick second to load so we've got this
new option here that says impressions
and CTR try studio beta so you want to
click on that one and what that means is
impressions and click-through rate now
when this loads it gives you your
channel average so this is the average
number of impressions and the average
click-through rate from all of your
videos being displayed and it opens as
default by I think it is I believe it's
28 days right so this is a 28 day graph
and it says I've got two million
impressions and my average click-through
rate is 3.8 percent so when my videos
are displayed 3.8 percent of the time
people choose me which I'm gonna be
honest that's actually a terrible
click-through rate and that's what I
seek to improve with this methodology
here so how do we go to the next level
now that I know my baseline you need to
go get your baseline and you need write
this down because this is you competing
with you not you competing with me if
your average is 10 percent great we're
gonna go find the videos that have a 6
percent or below 10 percent
click-through rate so you can go in
those videos see where we're going with
this so the next step is to go find the
videos so here on the left side I'm
gonna click videos and then it's gonna
load all of my videos for me now this
method works best when you have older
with your older videos that have more
data right because again that window is
looking at the last 28 days so it makes
sense for me to go back to videos that
are 28 days or older so it's a great way
for you to go backwards into your kind
of past videos that maybe aren't getting
displayed or aren't getting as many
clicks as they possibly could and
working with them now I really wish
YouTube put that click-through rate data
right here in this so we can sort by
click-through rate but unfortunately we
need to go through manually so I'm gonna
click on one of these videos I'm just
choosing one at random here I went back
about 30 videos in so this has got us
back a couple of months and when I bring
when I pull it up here's where you go to
actually modify the image if that's the
way you want to go to optimize it here
are the first two lines inside of the
description that's what displays in the
search results and then here's the title
so it's really simple you just change
the pieces and you click Save but before
we just start fiddling with things and
changing things you gotta click this
analytics tab on the left now with the
video displaying here above my left
column navigation I know that I'm
looking at analytics for this video if
it just shows your channel you're
looking at the analytics for your whole
channel so I'm gonna go ahead and close
this and what it shows me right here on
top is just the overview but we want to
click reach viewers so from reach
viewers you can see that my impressions
and click-through rate on this video are
actually exactly 3.8 percent so this is
completely average which means it's not
below average but it's not above average
so I would work to go in and optimize
this how can I capture more attention
from the image the title etc I might
make this an updated for 2019
video and update the description for
2019 because as of this recording it's
mid December 2018 so the 2019 updates is
getting an increase in click-through
rates but let's go back and look at
another video real quick to show you
just one more time through the process
because this is really it it's a manual
process of going through your older
videos and really finding the ones that
have lower than average click-through
rates then working to create better
titles better descriptions and better
thumbnail images and real quick I want
to show you from this kind of search
engine result page the thumbnail image
is definitely that which captures the
most attention
it's got colors it's got contrast it
really is probably the number one
opportunity is by playing with new and
different kind of thumbnail images
they're gonna capture more attention
I've been testing bolder text I've been
testing fewer words and I've been
testing a lot simpler of thumbnail
images from the ones that had kind of
the red bubbles and the different
letters in them to just a plain white
text and that's what I'm testing every
niche is different and you're gonna need
to do testing in the long run for
yourself
so I'm gonna go to the next video which
is 5 sources for free stock photos and I
want to see what my actual click-through
rate is on this video so I go over here
on the left side I click analytics again
and when that loads I click reach
viewers up top and I can see bingo this
is exactly what I'm looking for
a 1.8 percent click-through rate that is
a very very low click-through rate and
if you think about it stock images are
there beautiful imagery right like a
stock image is a beautiful free image
that you can use for your website my
thumbnail as you can see right here
doesn't really reflect that so what I
would do is I would go create a new
thumbnail here I would also go analyze
you just click on details right above
analytics and this is where you're able
to analyze what is the title what is the
description so this line here will show
up in the search results this will show
up in the search results and also my
image will show up in the search results
and then from there really the game is
all about just kind of testing and
tweaking and measuring the difference so
what you will do is keep a journal a
diary maybe even a spreadsheet go with
whatever fits your personality best when
you make a
change to a thumbnail image to the title
etc and you work with a video put a note
on the date that you started the change
let it run for a week or two and then go
back into that analytics and see what
has that click-through rate done
remember the big number that shows up
from that 28-day graph will not reflect
your changes until you let it sit for 28
consecutive days but since you can see
the graph you can look at the the most
recent two weeks within that graph and
you'll be able to see is that graph
trending downwards or is that graph
trending upwards and that is a huge and
extremely valuable data point that
YouTube is now giving us through the
studio monitoring your click-through
rates what your channel average is
finding out what the click-through rate
is on all of your videos and always
working to improve them there is always
a further you can always improve them so
find the ones that are farthest below
your average first work to improve them
with better thumbnails better titles
better descriptions you'll be amazed at
what this does for your channel long
term you're gonna see I have a new video
that's going to show my results over the
last 28 days that's coming out in about
a week I do monthly updates and my view
numbers all of my numbers on my channel
since implementing this are up my views
are up at least 15% some videos I'm up
over 30% views which is massively
powerful so I'm excited to share that
with you but I wanted to show you the
what I'm doing now before I just show
you that update in a few days with the
data that's coming through so if you
want to see that be sure to subscribe
get the notification if you have
questions about this process that's what
the comments are for below leave me a
comment let me know I'm happy to hear
what you got to say or any questions
give me a thumbs up if you enjoyed it
and that's it so go forth optimize your
older YouTube videos you'll be amazed at
what you can do to your view count to
your subscriber count by increasing that
click-through rate this has worked in
the SEO world for a decade now we
finally get that data source and we
could apply this to YouTube so happy
youtubing go forth get some new viewers
get some new subscribers I wish you all
the success in the world and I look
forward to connecting with you on the
next video till then be well
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