YouTube Video Marketing Update #14! Go Behind The Scenes Of My YouTube, Blog & Podcast #Best Education Page #Online Earning

hey miles here miles Becker calm and in

this video we're gonna look at the

results from 14 months of video

marketing this started with a 120 day

challenge where I published 120 videos

in 120 days more recently I've been

publishing three videos per day Monday

Wednesday Friday I've been at that pace

for I don't know maybe maybe six months

or so at this point I call it my

marathon runners pace and my whole goal

with this video and this channel is to

show you how the results on effort

compound when you take consistent effort

over long periods of time that's why I

do these review based videos to show you

exactly what's going on we're gonna be

looking inside of a new platform today

you're gonna get to see the statistics

the basic statistics from my podcast

that just launched and if you have not

already downloaded subscribed and left

me a review on my podcast please do so

just go into whatever podcast app you

normally use search for Myles bechler I

will show up and subscribe download one

and leave me a review try to hit that

trending spot right now and I'll show

you exactly what that looks like from

the statistics dashboard but let's go

ahead and jump right in we're gonna

start in YouTube which is where I

originate all of my content and you can

see at this point I've got three

thousand nine hundred and sixteen

subscribers so probably today gonna

crack off that thirty four thousand

subscriber mark and then let's go in

they've changed the interface a little

bit on me but let's go into the creator

studio here and you'll see I published

two hundred and seventy three videos at

this point in time and I want to go into

the analytics and we're gonna take a

look at what's been going on with all

this publishing that I've been doing and

you can see the top two right and and

remember that YouTube wants us to focus

on what they're displaying to us

right like YouTube's not hiding the most

important metric from us at all so right

here what loads above the fold is the

most important metric for us to focus on

and you can see I've got my watch time

up and I've got my average view duration

up also now there's

probably a good reason for this that

I've done several live stream broadcasts

I've been a fully nomadic for four years

so sometimes I'm in a country or a house

that doesn't have the kind of bandwidth

available to do live streams here for

the last month I've definitely been able

to do live streams so I've taken full

advantage of that and I guaranteed if

you were to look at it these little

peaks in my average view duration

probably came from my live stream days

when I can do you know an hour to to our

live stream I think I did one for two

hours and 20 minutes the other day so

these are important metrics for us to

continue to work to increase how do you

increase your view duration you get your

videos more sticky right and what do I

mean by more sticky a better hook on the

intro you get them into good content you

give them really valuable content and

literally like lay it on thick for seven

minutes and deliver amazing value that's

gonna get them to watch and stay and

take notes and engage with your content

the watch time sometimes that's a matter

of putting up longer videos sometimes

that's a matter of putting up more

videos right if you increase your video

frequency you definitely can increase

your watch time and both are very very

important metrics for you to work on you

can see that my view numbers are down a

little bit but look it's less than a

percent it's not even a half percent

down so I'm not really concerned on that

number I don't run ads because I don't

want any fake gurus trying to hit make

you distracting you with their shiny

objects because the goal should be for

you to see that ah publish publish

publish that's the trick to the game I'm

trying to inspire you to just start

publishing on your business you can see

the likes are up the dislikes are down

that's pretty cool my subscriber numbers

are continuing to fall a little bit I'm

down 5% but honestly I don't really care

that's not a big deal

videos and playlists is going up I think

also getting setting up playlists that

are hyper relevant to your users and

using those playlists when people say

hey do you have a video about X and then

linking them to a playlist whether it's

from your website from a comment on your

blog or from a comment on YouTube if you

get them into a playlist the playlist

will autoplay one to three videos even

if they have autoplay turned off so

that's a great way to increase

these two numbers up here is by

leveraging the playlists do you see my

shares are going up and my comments are

going up so I like the engagements and

these big spikes and comments I

guarantee those are from the lives

because they count the chat room chatter

is alive inside of there so what I want

to do now is I'm gonna go ahead and

change this out I want to set it to the

last 90 days real quick and I want us to

look at the last 90 days versus the 90

days before and to be honest I've been

kind of flat in this 90 over 90 for a

while and I'm okay with that but I'm

I've been hatching a new idea of how to

really kind of increase my channels

growth again and I'm going on a month

trip I'm gonna be overseas in Asia for a

month and now is not the time for me to

roll out something new I generally only

roll out something new when I know that

I've got one two three months

consistently to focus on it because you

always bump into new challenges and and

I need that that ability to stick with

something in one location long enough to

get it done so since I'm gonna be

bouncing around I'm not gonna be able to

do that but you can see here that pretty

close to flat right I think I might be

up ooh that's that's I don't even know

if that's three percent my view numbers

are up a tiny bit that's ten percent or

so and my average view duration is

actually up so some of my numbers are up

but honestly you're noticing here that

that's that's a very very steady

trendline but what I want to do now is

I'm gonna go back and give me one second

to set out the dates and we're back

thank you very much for your patience so

now the blue line is the most recent 90

day period and this orange line is when

I first started the videos that first

dot on the orange line where I had 15

minutes viewed in a day that was my

first video that I published some pretty

sure that was like my mom my dad my

grandma my aunt and my wife and me so

you know real humans didn't start

watching my videos you notice like see

this little blip right here up to 1,200

minutes viewed in a day so in this

orange line I was publishing one video

day every day every single day in the

blue line above I'm publishing videos

three times a week and that probably

corresponds to those big spikes and the

valleys right a spike is what I publish

a valley

when I didn't and you could see it's

it's almost like off the register of how

different this actually is and the

reason why I'm able to get millions look

at that 3 million minutes viewed right

at this point per quarter before I was

getting 15,000 minutes viewed the reason

I'm getting these kinds of results is

because I pushed through and kept going

through these kinds of results it's the

biggest thing most people get in they'll

be publishing every day they'll get two

months in they'll get 20 30 40 60 videos

in the late mmm this is a lot of work

I'm not seeing any results this stuff

doesn't work and that's true if you stop

but if you keep going this is the

potential of what can happen and that's

where it gets really really exciting for

me I think it was around 120 150 day

mark is when things really started to

click you can see all these numbers it

literally looks like we're looking at a

totally different channel or something

it's it's it's like comparing apples to

oranges what happened there and then one

more moment let's just do I want to do a

lifetime and I'm gonna take off the

comparison gotcha so this is the

lifetime report I started it out a few

days maybe a week or two before I

actually published my first video so you

see my first videos came up right about

where the pointer is now you can see

that the growth curve really struck up

here and it really kind of has leveled

out and this is when I said I've been

doing three videos a week every week

very consistently that's this range

right that's when I was here if I was

still doing a video day every day I

guarantee that would still be kind of

hockey sticking up personally I'm I'm

still just super thankful for the

results that I'm getting but I think

that's a very telling chart and you can

see now I've gotten one point two you

know a million and a quarter different

views astounding numbers I meet I've now

you know I've had a million views I'm

reaching tens hundreds of thousands of

people eight million minutes viewed is

an astounding amount of time so let's go

ahead and look in at my blog now now my

blog for I've had ups and downs with my

effort in the direction of my blog this

is pillar number two in my three pillar

content strategy and my goal has always

been create videos because that's what's

in my DNA that's what's easy for me if

you're a writer start at the blog level

right so

my goal is to put out the videos first

and once I was about six months in I

started working on a system to

transcribe the videos have those videos

turned into blog posts and kind of copy

edited because the way I speak and if

you read the spoken word transcribed

it's a little awkward so it needs some

massaging of that text and then get

published and I need to put my Pinterest

image I need a cover image I need images

throughout and kind of different

multimedia assets on there in the last

two months I have built a system and

brought on a team to manage that for me

and they've been doing great so what I'm

gonna do is I'm gonna set this out to 30

over 30 and this for me is it's pretty

much hands-off at this point I'm really

putting in very very minimal amounts of

effort you can see I'm getting 23,000

visits from 13,000 people per 30 days

have you been following along that is

that is noteworthy

that's a noteworthy jump for me I was I

was stuck at the 10,000 visits per month

mark so let's get that to the previous

period and you can see I've got 33%

traffic increase right now from from my

site and this is definitely because of

having that system in place to take the

ideas that I'm distributing through

video having those turned into great

blog posts and then uploading them

publishing them and getting them live

I'm giving Google search engine more

content to work with Google is bringing

me more traffic all of my posts on my

website are focused on very specific

keyword phrases so I'm doing all of my

kind of organic SEO and my keyword

research if you don't know how to do

that stuff just search my channel I've

got videos that teach you exactly how

I'm doing every step of this but you'll

notice like these numbers are great so

people are staying more cuz I've got

longer videos there's more people

showing up there's more users more

unique human beings showing up the page

views numbers up the pages per session

is up so all of these numbers are great

and why I think the blog like to me this

is the most valuable place for my

content I'm just not a native writer so

I had to put a system in place to build

this content and the reason is twofold

number one I own my blog right it's on

my server if I want to move it to

another server I can no one can shut my

blog down right I have full control

there my YouTube channel

I don't actually have full control

YouTube controls that if you're building

your bait business 100% on like Facebook

groups or on Facebook and a Facebook fan

page and you think that's your business

Facebook could shut you off in a

heartbeat I put a video up about the own

the racecourse idea and that's what

we're talking about here so that's goal

number one is something that I own this

is my this is my asset number two I have

a pop-up it was actually broken four

months I just realized and I got that

fix and I'm now bringing in fifty to a

hundred subscribers to my email list

every single day from this organic

traffic now if I was advertising and to

make money online and how to do internet

marketing niche I would expect between

five and 10 dollar leads from Facebook

so for me to be getting fifty to a

hundred different subscribers every day

of people who have read my content who

found me through the search engines

that's more targeted that's a better

quality lead than a cold facebook lead

just for the record and so I'm getting

somewhere between 250 and 500 dollars

per day worth of leads from my organic

efforts now it's taken me fourteen

months of extreme effort to get to this

point is it worth it for me absolutely

this is how I like to build my business

because now if my machine for posting my

blog slows down my traffic is not gonna

die if I go I'm going to Bali for a

month I have two speaking engagements in

two small masterminds so I've got four

separate events on Bali in 30 days that

I'm gonna be participating in my

attention is not gonna be here but guess

what's gonna happen my list is gonna

grow every single day my blog is gonna

grow for me because I've done that so

this is really important and then let me

go back I'm gonna change the year out on

my past one so give me one second here

and this is the

/ month from from the month that I first

started publishing my videos until this

last 30 days the last 30 days is the

blue line when I first started

publishing the videos was the orange

line and you could see I was getting

traffic actually nope wasn't getting 208

sessions that day I had a big spike

there 52 sessions in a day so when I say

I was trying to blog and try and figure

it out and it just wasn't working I'm

being very real here that's that's what

was going on but now you can see my

Peaks I'm getting over a thousand visits

per day which is probably from looking

at my user numbers that's probably from

500 separate individuals per day if I'm

getting I'm getting somewhere around a 8

to 10 percent conversion rate to my list

so you know 500 visitors a day that's

that's up to 50 leads per day right

there so this is really exciting stuff

to me to see this kind of growth and the

the most important takeaway for you here

is like first of all if you're a writer

just write ignore the YouTube side go

all-in on your blog and figure out a

system to turn your blog content into

YouTube videos and podcast episodes but

with that said if you're not a writer

like me you still can get the benefits

of a blog and that's the most important

part to keep in mind is that if you

really get good at pillar number one

doing the videos you can build systems

you can hire people create teams and

processes to get that content over into

pillar number two and you could

experience these kinds of results I want

to do like a 90 day out so I'm gonna

turn this off and let's see here I want

to go back a few months so let's go to

mid-july about July 20th so I should be

about 90 days I'm not trying to make it

perfect here and so the reason I'm going

out to 90 days is this is when I was not

publishing to my blog at all and this is

when the blog machine started to turn on

and these little Peaks are absolutely

when I started publishing new content

and you could see the highs are getting

higher and the lows are getting higher

and that means I'm on a great growth

curve let's quickly do a kind of a

review of these 90 over the 90 before

and you can see I was literally flat

this orange line was flat all the way to

there and then it picked right back up

so I really kind of broke out of a very

very dull channel and I'm

now seeing you could tell over the last

45 days or so I'm at new levels so in 30

more days you're gonna see a much bigger

kind of month over month growth here or

30 over 30 growth quarter-over-quarter

growth so I'm already up almost 50%

sessions but remember I tracked exactly

even for the first half of this 90 over

90 so when when all of my 90 over 90

shows these new highs in these new lows

this is probably gonna be about a

hundred percent increase from that which

is astounding so this is the power and

again this is the best traffic I've got

literally this is some of the absolute

best traffic that I've got I own this

traffic I could do what I want I can

share it where I want with this traffic

and I'm building my list most effective

I get more leads to my list my more

subscribers to my email list from here

than I do from my YouTube content but

again it's easier for me to make youtube

videos so I do what's easy and push from

there finally we are inside of my

podcasting platform and this is

something I'm going to continue to show

because this is my third pillar of my

kind of three pillar content marketing

strategy that video is obviously gonna

be linked to below in the description

and you can see I went live on the

iTunes Store three days ago and I've

been been promoting people to go in to

download to subscribe and to leave me a

review my goal is to hit the trending on

the Apple iTunes new podcasts for

marketing and for business if I do that

iTunes will introduce me to potentially

millions of new listeners which could be

huge for my audience growth but you can

see these are when I was going through

if you watched my video I would say

leise is every time I was submitting my

podcast feed to them they were reviewing

it and they weren't allowing me in

finally I got them to let me in and this

is my growth from having individuals

actually go as I said here it's um you

know 7:30 in the morning and I've

already got how many downloads is 121

downloads here so I'm I'm on a new high

yesterday from the high the day before

I'm expecting this a new high today and

this is just gonna go parabolic I'm

hopeful to see this thing go up to you

know tens of thousands of downloads per

day I don't pay for these downloads I

only pay for what I upload to the system

so my goal at this point

is promote the bejeebers out of this and

get as many people to get on the podcast

as I can and just like with my blog I

have a system in place so when I put up

a great video that's not a screen share

like this

I have teammates who are gonna go pull

the mp3 file they prepare it they get it

uploaded they get it in place they get

it in the Lipson they get it scheduled

out to go live on everyone's podcast it

automatically updates

everyone's podcast feed who has

subscribed so I've got this little

window of opportunity in the podcast

world that is allowing me to you know if

I get enough subscribers right now

iTunes will say wow this is a trending

new podcast let's show it to more of our

users that would get me even more

subscriptions and as I continue to put

out new podcast episodes you know

multiple times per week

I'll just see more downloads more

downloads more growth theoretically more

shares more engagement and growing the

audience one quick note is I didn't

start working on getting this podcast

system in place and figuring this out

until one year of video marketing and

then I really didn't get this thing

launched until month fourteen right two

days ago it went live and what I'm

trying to get at there and my blog

didn't get started until month six so

for the first six months I went super

super geeky on just making sure that I'm

focused 100% on getting the video

machine going getting comfortable with

videos I went deep with my first pillar

then after six months when I kind of cut

that marathon runners pace I was doing

three videos per week at that point I

had already done 120 videos in 120 days

the whole process of creating videos was

relatively easy for me at that point I

started to add on the new tasks of okay

how do I get this content onto my blog

it's taken me literally another six

months to really get that system dialed

in to where it's not that much effort

for me and I'm getting the result that I

desire which is a growing blog then

after that point I started on the

podcast a year in and now 14 months in

I've got all three pillars going

I have systems in place so all I really

need to do is publish my content on my

videos and now I have teammates I you

know probably I would say

six different teammates touch my content

to get it into all of the other places

so building those procedures is

challenging and I just the reason I

mentioned all that is I want you to

focus it find out where you're at if

you're still in your 120 day challenge

only focus on that go deep with your

first pillar get to where that's you

know it by heart

it's second nature to you it's easy to

get done then add on the next most

logical pillar if you're doing anything

audio or video go to the blog next

because you own that content that is the

most valuable traffic for you and then

once that's dialed and firing on all

cylinders then focus on your third

pillar of content that's really the most

important way to go through this process

because if you're trying to do all three

of them at once and you're trying to do

a 90 day challenge you're trying to do a

video a blog post and a podcast every

single day odds are you will burn out

unless you're superhuman it's it's a lot

of work to get done but if you take it

in bite-sized chunks you build processes

you get teammates to help you out with

it then you're just implementing systems

that you just need to monitor the health

and the output of the system really easy

for me to do easy for anyone to do and

then you add on a new component into

that system and then you just again you

monitor the output of that system and

really it's it's relatively simple it

just takes a lot of work and a lot of

effort to get there I hope this video

has been informative and helpful give me

a thumbs up here in youtube if you liked

it if you have not yet subscribed to the

YouTube video please do you can click

the little red play button down at the

bottom to subscribe or there's obviously

the big subscribe button that you're

able to click to subscribe

I'll be putting out more new videos

teaching you how to market online

internet marketing entrepreneurship

mindset all kinds of fun stuff I thank

you very much for your time and I look

forward to connecting with you on the

next video

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