hey miles Becker here this video is the
continuation of how to scrub your Aweber
list video if you missed the first part
go ahead and click the link in the
description below I'll link you over to
the first video in scrubbing your list
where we talked about the basics of why
possibility you're spending a lot of
money on unsubscribes and people who are
unencumbered like the bait we're getting
into how to remove them from your list
I'm gonna introduce you to a new tool in
this video called aw Pro Tools and I'm
going to show you three different ways
that I use this to save me time and to
keep my lists kind of really targeted
and really focused so the messaging
matches the customer desires that much
better which means all of my marketing
works and that means more revenue more
customers etc etc so what is the tool
it's aw Pro Tools let me get myself out
of the way and let's go inside of aw Pro
Tools dashboard here so aw Pro Tools is
an add-on to Aweber it ties in to Aweber
and if you're using something like
convertkit or active campaign a lot of
the functionalities are already built
into those systems Aweber is one of the
simpler email management systems but
this tool over top of it really kind of
adds a powerful kind of add-on to it so
there's three ways that I use it the
first one is to delete the unsubscribers
automatically now if you only have a few
hundred people on your list and you're
getting 510 unsubscribes a week just do
it manually I showed you how to do that
in the last one but we just come here in
a doubly Pro Tools you click on the auto
on the list management and literally you
can see all of the different cleanups
I've got going here and you just click
create a new cleanup instruction it asks
you what list you want to clean up and
that's it it automatically deletes them
and one of the other cool things that it
does is inside of the list management
you can actually access all of the
unsubscribes that it deletes so you can
download it here and you can actually
add these people as a segment or excuse
me a custom audience inside of Facebook
so it's a neat little
TSV so people who took a specific action
but unsubscribed they're still more
relevant than kind of the default
settings in facebook pay-per-click so I
do use these to create custom audiences
so that's really one and this comes in
handy when you've got you know tens of
thousands of subscribers on your list
because the process of manually deleting
a thousand unsubscribes that'll save you
eight ten bucks a month is kind of
annoying at best so the next thing that
it does is if you're able to move a
subscriber on a click and this is their
add a link system right so essentially
what we can do and I'm gonna show you
I'm gonna go into a weber real quick to
show you why i use this and you can see
so a weber just moved my re-engagement
cam miry engagement from the last video
my reengagement segment excuse me
so in the last video we stopped with
them moving it so that move has
completed they've moved fifteen thousand
people to this reengagement list right
so they're here on this list and
ultimately my broadcast list is the list
that my wife and i mail almost every
single day so what I want to do these
reengagement people are people from this
list who have not opened an email in
three months and who have been on the
list for over three months so they're
unengaged right and what I want to do is
give it a give them a chance to reengage
them before deleting them because they
might be interested in our content still
and so what I'm gonna do is I'm gonna
set up a link that will take them to a
specific blog post on my website if they
click the link in the email it will
automatically in it being a to be Pro
Tools
aw Pro Tools will automatically remove
them from this list they will become an
unsubscribe err on this list and it will
add them to this list so what I can do
is I can track everyone who opens an
email and clicks on the link will
actually end up on my broadcast list
which is what I want I send about five
or six emails over the course of a month
trying to get them to open and click
after a month and five or six emails if
they still have not clicked and taken
the action I just delete this entire
segment I delete them all from the list
this is some
or around I think 120 dollars per month
just to have these people on my list
with the size of the list we have so how
do we technically do that easy we go
into a W Pro Tools we create add a link
and we give it a name so this will be
re-engagement 1 and the destination URL
this is gonna be a site a link on our
website so I'll just kind of say you
know just one of these that already
pre-populates
so ultimately when they click the link
in the email this is where they're gonna
get redirected on the next step I go
ahead and I choose what list are they
coming from and they're on my
reengagement list and I go to the next
step and it wants to know what am I
gonna do I'm gonna move them to a new
list and it wants to know what list I
want to move them to screen looks a
little goofy and that's that's
specifically because I've got it resized
for the video here but it does look fine
when it's full width here so we'll move
them to the broadcast list and click
Next and I'll hide the guides and this
is essentially telling me that it does
have the ability to add them to two
lists or take two actions which I don't
want and ultimately it's gonna generate
this list for me here excuse me this
smart link here so what it does is this
is a Weber's shortcode for the users
email and this is inside of this kind of
link
aw Pro Tools has two bits of information
number one is the destination of where
they end up which is a blog post or
something on your website number two is
the code to remove them from my
reengagement list and add them to my
broadcast list one when they click this
link so it's brilliant
another way you can use this that is
absolutely magic is segmenting your list
so let's say you have a list about how
to make money online can you talk about
different ways and types of money-making
opportunities and then you have a drop
shipping right you have an email about a
drop shipping system that you heard
about and if they click the link in that
email and they go to the blog post to
read
about dropshipping you can move that
subscriber to a drop shipping list where
you follow up with more information
about drop shipping because you know
that they're interested in drop shipping
because they clicked on the link in the
email about drop shipping so this is a
way that you can segment your list
inside of inside of Aweber which is
something they don't kind of have a
default thing which is a little bit
challenging the third way I use aw pro
tools is under automation robots and
essentially what what we do here is I
move people from one list to another
list when they get to the end of us of a
follow-up series so for example in my
main list the way I've got my Aweber set
up here is new subscribers will enter
through this list when someone clicks on
my ad in facebook and joins my list and
opts in for my free thing they go on to
this list here and then they get an
automated follow-up sequence at the end
of the follow-up sequence I
automatically through this exact tool
right here this automation robot I move
them from this list to this list and it
unsubscribes them from this list it puts
them on this list and then it deletes
them as an unsubscribe er for me so why
do I do this
it's a great question and it's because I
don't want to broadcast people who are
in a follow up sequence right this
follow-up sequence is pre-designed I've
been testing it and working with it for
years and it gets a lot of opens it gets
a lot of engagements and it offers them
a few products I don't want to distract
them from this series of emails that
I've created so I let them go through
the process and then I move them on to
this broadcast list with that robot and
then I'm just broadcasting this list and
another thing I've done is I make sure
these emails these follow-up emails do
not go out over the weekend so I can
email both lists with an offer on the
weekends so I know weekends are a safe
time to email this list and this list
but during the week I'm only emailing
this list with the new updates rarely I
will send
this list a second email in today
because ultimately you know I don't want
them to get two emails in a day we email
almost every single day and I just don't
feel the need for them to get two emails
in a single day so that's really it to
be honest I'm not using everything that
aw Pro Tools has to offer that's theirs
it is a very kind of powerful and
complex system but the way I have been
using it for me it's it's really it
works really well for us I'm really
happy with what we've done and what
we've created another thing that he has
in here that's kind of interesting is
he's got some expert interviews and he's
you know the guy who built this is he
knows a lot of the bigwigs and the big
time people in internet marketing and
I've gotten a lot of value actually out
of listening to these expert interviews
a lot of times when they attack on
bonuses people tack on bonuses they're
not that high of quality but since he
has such good relationships with so many
really smart people in the internet
marketing world his expert interviews
are actually quite fantastic I've
enjoyed listening to those so that's it
really um if you're on a weber if you're
building a list with aweber you're gonna
need to add some some technology and
some automation to it and this aww Pro
Tools is absolutely the way to go and
that's how I run my lists and that's how
I keep my lists squeaky clean I'm miles
Beckler if you're interested in getting
more videos from me as they're released
go ahead and click on the subscribe
button if you have any questions about
what I covered here leave me a comment
I'm happy to answer your questions and
give me a thumbs up here if you liked
the video on youtube i'm happy to keep
putting these out if you're enjoying
them so thanks for your time I'm Miles
Becker have a great day
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