How To Scrub Your List In Aweber - Don't Pay For Subscribers Who Aren't Receiving Your Emails! #Best Education Page #Online Earning

hey miles Becker here in this video I'm

about to actually delete another fifteen

thousand subscribers from my email list

and that'll total approximately 30,000

here in the recent past and I wanted to

kind of show you how I go about this

process and I wanted to explain why i'm

deleting all of these subscribers from

my Aweber list now this is just one side

of what I call scrubbing the list and as

you grow a large email list what happens

is you start to get a lot of non engaged

or disengaged individuals on your list

and if you keep mailing these people who

aren't opening your email and you end up

going to spam or they're clicking spam

or they're dragging you to the

promotion's folder what happens is your

deliverability rate for those who want

to hear from you can suffer you know all

of the email service providers whether

it's google or yahoo or hotmail or AOL

or whatever they are they're all

monitoring how much engagement you're

getting with every single email and if

they see you sending out ten twenty

thirty thousand emails that just never

get opened day-in day-out month in month

out they will start to penalize you

based on your IP address and based on

your sending email address and it will

actually harm your deliverability which

means the people who want to hear from

you won't be able to hear from you as

well so what we do is we create this

reengagement process and i use a

third-party ad on tool called aw pro

tools in order to help me re-engage

people but i pull them off of my main

list and i put them onto a reengagement

list and i work with them separately and

I give them about 30 days and in the

process of 30 days I'll email them

probably four to six times giving them a

chance to engage with an email if they

don't engage I ultimately just end up

deleting them it does make the list

smaller but the money is not in the list

the money is in the relationship you

have with your list and if people aren't

opening your email addresses then or if

they're not open your emails excuse me

then there's no point you're paying for

a subscriber who's not engaging and as

you know email service provider fees

whether it's a weber convertkit or any

of them

of campaign or get response when you

start getting into the 10 20 50 hundred

thousand email subscriber range the the

fees get substantial I mean they can

easily be five hundred to a thousand

dollars a month so you really only want

to be paying for individuals that are

engaging we are going to go into the

process that i go through here i'll show

you the tools that i use but one other

thing to keep in mind is that in Aweber

specifically you are actually paying for

your unsubscribed subscribers until you

delete them from your list I have an

automatic system built in to do that for

me it goes in every day via API and it

deletes my unsubscribe errs that way I

don't pay for people who are technically

unsubscribed from my list so these are

the the kind of list scrubbing

activities that are required as you grow

as a marketer and let's actually get in

and take a look at how do we work with

these and how do we manage these so i'm

going to move myself out of the way here

and let's go into our internet browser

so first thing here I want to show you

this video's from I think three days ago

and you can see I had 90 4312 people on

my list and this is inside of my a weber

account right now and i have 80,000 358

on the list and i show you this just to

show you that i I'm practicing what I

preach i'm actively deleting tens of

thousands of subscribers i'm going to

get another series another group of

subscribers queued up here very soon on

this video you'll watch and really the

first few times i did this it was like

nerve-racking literally it was it was a

mental challenge at best to be able to

kind of like comfortably do this but now

I realize that the long-term benefits

the increased deliverability the more

engagement with the higher percentage of

my audience on email is actually

creating a lot more benefits you know

this number right here I'm going to be

honest with you this is a vanity metric

right here the 80,000 it doesn't matter

what matters is how many people are

opening our emails how many people are

clicking on our emails and how many

people are taking action and purchasing

our products etc so how do you do this

right well the first thing I want to

look at is let's go we're on one of my

main lists here when my broadcast lists

and I do have an automatic system

deleting my unsubscribes but you can see

here we've got a column that is

unsubscribed and it's really low for me

and that's because i have this system in

place but you don't need the system it's

40 bucks a month it works for other

things too which I'll show you but what

we want to do is I want to make sure I'm

on this list which you can see up here I

am so we click on subscribers and manage

subscribers so here it loads it it's not

going to load all of them because we

have a lot so I'm going to click

unsubscribed and it changes stop status

is unsubscribed and then you'll notice

down here at the bottom it's about two

pages worth and all I need to do is

click this top button here and then I

delete them and it says you sure you

want to do it and I say yes if you have

a lot of subscribers on here if you have

hundreds in your unsubscribe down on the

corner here there's a way to view 100 it

usually shows up right here it sets it

to 20 I think and you can actually set

it to view 100 and then we click again

to just delete all of them click delete

sure you want to delete them yes I do

and what this is doing is this is making

sure that I'm not paying for subscribers

that are off my list easy cheese right

but just do this every month because you

don't want to pay for subscribers who

aren't receiving your emails and anyone

who's unsubscribe is not receiving your

emails okay so how do we get the other

ones so what we want to do is you gotta

set two filters here so we want to do

let's see date added is before and I

want to go at least three months back so

it's November 13th I'm just going to go

to august first real quick because

that's kind of an easy three month plus

number and I add a column and i dunno

opens is the one I'm looking for no

opens since and I match this exact same

date so what i'm doing here is i'm

telling a weber i want a list of all my

subscribers who subscribed right date

added so they were added to this list

before august first and they have not

opened an email since august first what

this means is they've been on my list

for over three months and they are not

opening my

emails now the data can be skewed if

you're only using um if you're not doing

HTML emails or if you're not tracking

the clicks or you're not tracking the

opens this data can be skewed so I

recommend use HTML emails and track all

of the clicks and all of the opens to

get as good of data as you can but right

here you can see fifteen thousand eight

hundred and thirteen people that's a lot

of people who aren't opening and at my

rate that's actually it's eight dollars

per thousand so that's something like a

hundred twenty dollars per month right

there now I don't want to just delete

them right away I want to re-engage them

so I'm gonna save them as segment a a

dash 1 1 dash 13 just 164 re-engagement

so I'm saving this as a segment and what

this does is in a Webber's system it

goes head and it puts these people as an

individual segments and you can see

right here now with one click I can see

this entire group so what I'm going to

do is I need to move my screen over so

you can see there's a little help button

up here so now I'm going to take click

the help button and I'm going to email

their support system from within and

it's down here can't find an answer what

is your inquiry about a technical

question the list name is ask angels

broadcast question type is other one

moment here if you will I'll tell you

exactly what I'm doing here in a second

here that's it so again I'll make this a

little bit larger so I just create a

segment of subscribers who are not

engaged the segment name is blank what

my segment was can you please move this

list segment to my reengagement list so

i can take them through my ring

engagement series thanks send help

request and that is it they are now on

the it sits in the queue of their

support system and a Webber's team will

indeed be moving that along to the

re-engagement list what I'm going to do

from there once they're on the

re-engagement list I have a little

kind of a system that i'm going to show

you in a future video with aw pro tools

and it allows me to move the user when

they click on a specific link inside of

the email and I move them back to the

broadcast list and I unsubscribe them

from the re-engagement list and I send

them emails with compelling headlines

and free things to go obtained from our

website and when they click and open and

click to get the free thing that I'm

giving them it shows that they are

engaged it's a real person it's not a

spam email it's not a fake email address

it's not a dead email address and then

I'll put them back into my broadcast

where they catch our daily emails that

my wife Melanie sends five to six days a

week and they're kind of reengaged into

our system and as long as they continue

to open emails from us and click on the

emails i'm very happy to keep them on

the list so this is really important as

you grow because you can be not only

spending a lot of money that you don't

need to be spending in your email

service provider fees but you're also

potentially harming your your kind of

reach and you want to make sure that

you're only sending to people who are

opening and engaging with your emails

that helps you get the highest rate of

deliverability the email marketing game

is all about deliverability so in the

next video i'm actually going to go into

that other tool ah this one ran a little

longer than expected already and i'm

going to show you exactly how I set up

one of these links that has the

re-engagement link and i'll show you how

i set up the automatic deletion of my

unsubscribes as well and that's going to

be through the other tool so i'll catch

you on that video be sure to subscribe

so you get that video when it comes out

give me a thumbs up if you liked the

video here and leave me a comment if you

have any questions my name is Miles

Beckler I'm happy to help and thank you

very much for your time

#Best Education Page #Online Earning

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