Advertising on Facebook - Learn How To Advertise On Facebook In This One Video! #Best Education Page #Online Earning

advertising on facebook hi I'm miles

Becker and in this video you're going to

learn how to advertise on Facebook live

here in one video and just a quick

moment before we jump in and get to it a

bit about me so I started advertising on

Facebook in 2013 and since then I've

spent tens upon tens upon tens of

thousands of dollars in facebook

pay-per-click ads that has resulted in

literally something like a hundred

thousand subscribers and thousands of

customers and ultimately a multiple

six-figure per year business that my

wife and I are able to run remotely from

anywhere in the world that we choose now

I mention this not to impress you but to

impress upon you the power of what we're

working with here this Facebook

advertising platform is absolutely

revolutionary for many reasons now I do

have a full Facebook advertising

playlist on my youtube channel so if you

want to get more detail on any one of

these steps that we're going to go

through here today in this one video

know that you can go back to my playlist

on the Facebook advertising and you can

dig in deeper to any one of these steps

and the one other thing before we get

going in conjunction with Facebook

advertising it's really the marketing

funnels the two of those things combined

are what have absolutely revolutionized

my business the Facebook advertising is

one half that's the traffic side and

then the the marketing funnels is the

conversion that's that's what actually

turns them into leads and that's what

actually turns the leads into customers

I've got a whole playlist on marketing

funnels as well so with that said let's

jump right in and get started

obviously we go to Facebook to get

started and we click on the left on the

ads manager but we're not going to stop

here and jump into the ads manager we

want to go with the power editor so you

can see it's under my frequently used if

you don't see it there you would click

on all tools and then it's under create

and manage you have the power editor and

it's best to run the power editor in

chrome so now the power editor loads and

this is kind of um this is not my

business account it's a personal account

so it's all blank here and a quick tour

for you just so you can see what we're

working with

here on the Left we have the three

levels that Facebook allows us to manage

our ads and ad campaigns there's the

campaign the ad set and the ad level so

essentially the campaign is the bucket

that holds the entire everything the

whole campaign the ad sets are our

targeting and our budgeting and then the

ads are obviously the advertisements

themselves so let's just jump right in

we're going to click create a campaign

and it will bring us into the program

here and it's automatically got me set

up here on this send people to a

destination on or off Facebook this is

essentially cost per click marketing

this is the one I recommend you start

with if you have a seasoned Facebook

tracking pixel or if you have a lot of

conversions running through your site

already you can consider this optimized

for conversion style of campaign but I

like to start here and we are going to

name our campaign and be four miles

Beckler that's me and it is 12 for 2016

so I'll put the date in there and it is

campaign 1 so I like to name it with the

platform the date and then a note about

the campaign so I can keep them

organized especially if you have

multiple websites now this has already

brought us in the ad set level so we're

already at level number 2 and how it

starts is Facebook essentially just gave

me everyone in the United States of

America from 6 from 18 to 65 plus and

that's too much now for the purpose of

this and for a lot of my demonstration

videos I'm going to do a personal

development brand I'm going to focus

this in on a personal development niche

and my ad will be for a theoretical mock

personal development product this isn't

my niche but this is something I know

about so it's easier for me to

demonstrate with you so we want to use

if you have them custom audiences or

look-alike audiences now I cover this in

detail in another video but right here

you can see this MB FB so this is Miles

bechler these are my Facebook this is

for Facebook and it's an audience I set

up on the 10th of November now this is

an audience list right and what I'm

going to

what I can do here is I can exclude my

audience list and I can include the

look-alike versions of that and what I'm

doing is I'm telling Facebook that I

want Facebook to give me the people who

are most similar to my customers from

the list I uploaded but who are not the

customers themselves because I don't

want to send more marketing campaigns to

my customers so this is set up perfect

again if you want more information on

how to run that you can go to the custom

audiences video that I've gotten the

playlist the next one I look at is

locations United States is set up I'm

going to go ahead and put the United

Kingdom and Australia and our good

friends up north in the great white

north of canada perfect and as you can

see my audience is growing a bit more

here I've got about 2.6 million people

that I could be marketing to Facebook

has over a billion individuals so we

want to narrow this down now I know that

my target market for the personal

development product I have are women who

are aged 40 through 59 and this

information comes from my use of

Facebook's audience insights tool it's a

very valuable tool that I've done a full

actually two videos on that so be sure

to get that I want to target this

towards women because that's the data

that I have that says the best audience

of customers and I want them to speak

English and I will do English all

perfect so now detailed targeting right

so I've got it I've got my reach down to

1.5 million people on this ad set but

that's still too big I'm not going to be

running a very large budget here I

really want to get focused on the most

the best people for me so I'm going to

add some of the personal development

people who are leaders in my niche like

Tony Robbins who doesn't like a good

Tony Robbins event so I put that in and

what does it do perfect so now my reach

is at 66,000 people

this is this is on the smaller side of

what I will look for but since I'm so

targeted right I started with my custom

audience I've got it down by gender by

age by location and I know that they

like Tony Robbins this is a highly

highly highly targeted audience for me

and I know they have a really high

likelihood of liking my landing page my

product and my funnel so I'm going to

keep moving forward just to give you a

heads up I really like to have a

potential reach of about a hundred to

three hundred thousand if I'm doing

broader marketing I can get that upwards

of a half a million to a million but

really on the lower end I really don't

go much below fifty thousand people

because I can actually use up that whole

audience this audience would last me

probably about two weeks I would assume

add a connection type I'm not going to

go with any connection types at all and

then eight that's it for my targeting

right so we've got kind of the targeting

here I'm able to save this audience if I

would like and then I can easily access

it later you just click that save

audience button but for right now that's

not important and it is next we go to

placements and it wants to automatically

place it everywhere it can because

Facebook's interested in making money

with the advertising I'm interested in

making sure that my audience my best

audience sees it the audience network is

notoriously poor quality traffic so I'm

going to unclick that and then I'm going

to I'm actually going to unclick

Instagram I'm not a fan of Instagram

marketing yet it's not something I feel

is proven and if you notice when I

unclick both of those still have about

the same size audience so I didn't

really lose anyone now on all devices I

am going to leave it all devices for

right now but just so you know if you

want to do mobile only marketing which

is sometimes a great way to focus you

can you can run a split test on this

which I cover in another video on how to

split test your ad sets but I'm going to

let it run for all devices for right now

just to get as much reach as I can now

we get to the fun stuff right the budget

and the schedule so we've got two

options essentially a daily or lifetime

budget and you can run them

theoretically about the exact same time

or the exact same way just a little bit

of mental math right so if I wanted to

do $30 a day I just

at $30 a day and it won't spend more

than 210 per week if I want to set it up

with a lifetime budget and give it a

turn-off date so I can kind of travel

and forget about it I would set my start

date which is well it's the 4th I'm in

Thailand so I'm on the other side of the

date line and two weeks from December

4th would be the 25th perfect so this is

a good example right christmas is coming

up I see no need to run my ads on

Christmas or Christmas Eve because most

people will be gone so we'll set that

campaign to end at let's do 856 in the

evening on Monday January 23rd I think

it's a great time and since I'm doing

two weeks here $30 a day 14 days I'm

going to Jack that up a little bit more

I'm going to do a $600 budget and I'm

going to monitor this and I wouldn't let

it run without ever looking in on it but

I'm comfortable with spending $600 in

the next two weeks here we want to

optimize it we have the option for

impressions this would mean I get

charged every time my ad displays but I

like getting charged when I get a click

I want to make sure they're actually

seeing my landing page every time I get

paid so that's perfect

the bid amount Facebook often wants to

take control of things because they want

to make it really easy to spend your

advertising dollars I prefer to go with

a manual bid now it's giving me some

what I would call crazy ass numbers

that's a technical terminology and it

happens often here inside of Facebook

but personally I'm going to give them a

bid of 75 cents per click and that's all

that I'm willing to spend the way this

works is it is an auction and being an

auction that means that when they run

out of advertisers at the three and a

two and the one dollar level I'm the

next one in line because that's where my

bid comes in I have found that I can

often cut these numbers down in half or

more and still get a quality click

another note for you

I used Tony Robbins as an interest right

I would have to say that he's a target a

very good target for advertising and

just about every advertiser in this

niche knows who he is so the odds are

there's a lot of competition around Tony

Robbins and being an advertise

and I would be able to I have a whole

video on this to how to find more

interests I recommend you enter 30

interests and do deep research on this

because that's how you can get a better

deal on your cost-per-click is when you

find advertisers when you find targets

and interests that no other advertisers

are targeting you will get the best

price because in the idea of it being an

auction if you're the only bidder you

get the lowest price possible so it pays

to do a lot of research in the audience

insights tool in fact I'm going to link

to the audience insight tool below this

video because it's that important in the

process moving right along so I'm going

to get charged when I get the click I'm

going to let the ads run all of the time

if I wanted to change the scheduling I

would be able to I could say run every

day between 6 a.m. and whenever I would

like I can take gaps in there if I'd

like I don't have any data that tells me

the best time so I'm just going to let

it run at all time just click that again

and standard throughout the day that's

what I'm going to run with another

little trick that I have used before if

I'm not getting any traction on this

within the first day at this price I can

go and accelerate my ad set and

essentially that just says hey Facebook

when you run out of advertisers give me

all the traffic you can as fast as you

can but I monitor that really closely I

don't recommend that's kind of an

advanced maneuver here so just to get

started leave it on the standard and

[Music]

gives me an automatic ad set name it

gives me the countries the fact that is

women and the age range right so I can

tell who it is the one thing I'd add to

it is Tony Robbins since that's my

interest just so I can see my my

interest here and I'm able to continue

from this point and that's it so now we

have our campaign we have our ad set and

we are moving right along into the ad

itself so the first thing I'm going to

do is quickly note that you can do a

carousel these are all the types of ads

that you can do I really like the single

image ad and the reason I like the

single image ad is or the single video

to be perfectly honest but you got

a script and you got a cut of video so

there's a couple of steps involved it's

a great way to market on Facebook but

the single image is really that's what

99% of users on Facebook are posting so

all of my audience as they're scrolling

through their Facebook Timeline on their

phone they're used to seeing a single

image post and I want my advertisement

to blend right in as if it belongs on

their timeline the more they feel it

belongs and it's in place and it's

tailored to them the more likely they

are to click so that's why I use this

one now for the imagery there's no need

to run any sort of fancy advertising

type graphics we just click on their

stock image we have access to millions

upon millions of ad images from

Shutterstock and again thinking like

what are my what's my target market used

to seeing I'm going to put in happy

family right because that's what the

that's why the the grandmas and the

mothers are on Facebook they're looking

at pictures of the grandkids they're

looking at pictures of their family and

the kids and they like to see these

happy families and that is my niche

I'm my my kind of promise in in the

realm is the personal development realm

is that's the one for me is live a live

a happy and fulfilled life so let's get

some imagery that matches this happy and

fulfilled life click done and my image

is now in so here you can see I'm going

to move myself over here real quick and

here you're able to see a demo of the ad

that we're building and you can see it

in desktop if I want to toggle it see

what it looks like on the newsfeed etc

we can see that in different places and

I want to choose my fan page that it's

going to work with I want my lifestyle

design fan page you got to run it with a

fan page so if you don't have a fan page

up and running yet then you need to get

a fan page going and make sure it's

branded and it doesn't need to be a big

fan page roll so I'll leave my image my

ad open there and the next thing it

wants is my URL so

design a passionate life calm I

completely made that up so if you uh it

knows I made that up that's hilarious I

haven't so I will give them a real

website and obviously if you're running

advertising you you have your funnel in

place as we mentioned at the beginning

of the video so you wouldn't get that

error I'm just doing this for examples

sake so miles Becker calm it accepts

that and I am going to move down here so

next we've got the headline and there's

there's actually three areas all of text

that we can really manage over here and

the easiest way for you to be like okay

what am i manipulating just quickly

write in tests and click out of it and

it will update it but the headlines is

lower text right and then this is a test

too I'll just type that in here and this

is going to be the above image it is

really important to pay attention and

think about what text you're putting in

what position and that's because as your

target market is scrolling through your

advertisement the the way the ad reveals

itself is from the top to the bottom

right because they're scrolling on it

they're scrolling through their timeline

and they'll see this portion they'll see

the top text then they'll see the image

and then they'll see this I love love

love using a question and answer or a

problem and a solution because the

question or the problem will help them

identify in their mind if they connect

or resonate with that the image captures

their attention and slows them down a

little bit on their scrolling process

and then they read your headline which

is where you give them the answer or the

solution and at that point they're kind

of ready to make a decision yes or no

and just a little extra kind of frilly

text in here and that's that's the the

call to action that we need freely text

is a horrible horrible phrase just some

call to action text here in the link

description so I'm going to type this

like I said this is live so I'm going to

actually type this up here and the

headline will be

free video reveals a secret to designing

the perfect life and you can tell here

what I've done is I've actually taken up

two lines you can see that the life here

is down on the bottom line so what I

would personally do is I would actually

either add more text to fill up the

second line or I would test I would pull

out a word or two to get it all smushed

up onto one line so it's neat and tidy

not going to go through that process

with you because I do respect your time

but just know I would not leave it with

a big blank area here would either

extend this line with a more of a call

to action and I'll even just do it real

quick just to not talk about it and be

about it now I'm going to get the above

text a little heart in there let's see

if it picks it up and registers it for

me because my target market enjoys that

sort of thing so what do I have at the

top they're going scrolling through

their timeline they're going to see the

lifestyle design kind of logo and brand

on the sponsored link and then they're

gonna see feel the calling to live a

more meaningful and passionate life the

odds are their brain is going to chime

in and say hell yes and that's exactly

the reaction I want got the little heart

there because I'm targeting the women

and I think that's an icon that they're

familiar with the picture of the really

happy family at the beach at sunset who

doesn't like to be on a beach at sunset

and then boom here is so we got the

question and we get the answer free

video reveals the secret to designing

the perfect life click to learn the more

button to start now to I like get

instant see if that fits to get instant

access I don't want them to feel like

they're starting now to get access

now and I'm being a little meticulous

with this here but I think it's a good

example for you because that's exactly

how I work with these ads I make sure

that I'm using all of the space I can

there's no white space in here and I'm

going to leave this lower text that's

good enough for me I may put a little

more effort into cleaning that up and

learn more so here's the call to action

buttons and watch more would be a one

way to to go with it

[Music]

perfect let's do watch more here free

video since as a V video and then I just

obviously make sure that my call to

action in my text here matches the call

to action button because you've got to

have that continuity the little things

matter now this is the link description

here you have the power to village life

so let's go ahead and tweak that a

little bit and the display link we will

go with and obviously I would match this

display link to the link they actually

go to Facebook has been cracking down on

this and again this is the display link

I just typed in and it needs to

perfectly match the URL no sneaky stuff

that you still let us get away some

sneaky stuff but those days are over so

keep it keep it on the up-and-up here

now a really important piece is your

pixel tracking right what the pixel

tracking does is it tracks people who

see this ad and click on the button I'm

able to track do they convert to a lead

do they convert to a customer with my

one-time offer and I need that kind of

metric because I need to know how

efficient my advertisement is right I

need to know whether my ad is working or

not I need to measure it because we

cannot increase or make more efficient

that which we don't measure so if you

need help with your pixel tracking

obviously I've got a full video that

will teach

it's actually like three or four videos

we go from beginner to advanced on how

to get the pixel tracking installed on

your website so be sure to have your

pixel tracking done before you run your

ads and honestly that's it we click

place order and we have effectively

started our first Facebook advertising

campaign so what's going on now is the

order has been placed in it's in review

and they will bill me once I start to

run traffic and that's it so in the time

it's been 22 minutes since I started

this video and I gab for about two

minutes and honestly I wasn't being as

efficient as possible in the process of

creating the ad because I was

communicating with you trying to give

you a little bit more insight in what I

was doing I'm not trying to speed

through this I want to help you get a

full understanding of the Facebook

advertising platform because I know how

powerful it can be for you in your

business and I honestly don't care if

you're just starting out as an affiliate

marketer if you've got your own products

or you're a coach and you're trying to

figure this out on yourself I can tell

you honestly you can and I can also tell

you that you're just one skill away from

a multi-million dollar business I know

this personally I was taught this by

Mike Dillard a mentor of mine and the

Facebook advertising and the funnels are

really that that one-two combo that has

helped absolutely revolutionize my life

and my wife's life and our business and

I'm so happy to share this with you so

I'm going to go ahead and wrap this up

thank you very much for your time please

give me a thumbs up if you liked the

video here on Facebook if you have any

questions about this at all go ahead and

leave me a comment below but also be

sure to check that playlist and finally

subscribe to the channel I've got plenty

more of these marketing videos coming

out to you I'm happy to share what I

know I'm happy to share what's working

with me now that we closed 2016 and

we're entering 2017 and Beyond because

you can do this you have everything you

need and I wish you all the success in

the world so I look forward to hearing

about your successes in the comment

below thanks for your time

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