everybody welcome back to the channel in
this video I want to show you how to set
up a tick-tock of business profile so if
you're starting off on tick-tock you
want to move your business to tick-tock
and just kind of capitalize on that new
growth potential there then this is
something that you definitely want to
know so in this video I'll show you not
profile but also what the analytics look
like how you should look at them and
what you can expect to learn from them
when you're trying to optimize your
growth on this new platform so starting
off with why we you would even want to
use tick-tock for your business I
actually made a separate video on that
but to really summarize tick-tock is
growing at unbelievable rates it's
growing faster than any other social
media this year and it has over 500
million users right now and so that's
obviously going to expand a lot more in
the next 20 20 20 21 the next couple
years there's a lot of growth and there
are not a lot of creators on there which
means that there's a lot of potential to
capture a giant audience with very
little effort compared to Instagram or
snapchat or Facebook where they're
already a little bit more saturated this
right here is very unsaturated and it's
a great time to get into tick-tock now
so if you have a business personal brand
you know if you are like Walmart it
doesn't matter what it is this is how
you're going to set up your business
profile so starting off when you
download the app you open it up right
away it asks what your interests are
it doesn't matter probably choose
something relevant to whatever you're
doing for your business just so you can
see what other people out there are
doing so if I'm making something that is
about the outdoors let's just say the
only thing I'm interested in is outdoors
I don't know let's just say that so then
we're going to go next and it just kind
of shows you how to use the app and
we're going to not allow tik-tok
notifications and yes there we go okay
so then once you get into the app if you
go over to me on the bottom right it
actually makes you sign up so
interestingly enough tick-tock unlike
Instagram and Facebook and snapchat you
can use tick-tock and watch a lot of the
videos without actually having an
account which is really interesting but
if you want to start doing some stuff on
there uploading your own stuff
you definitely have to create your own
account and obviously that's the purpose
of this video you definitely want to
have an account so for this one right
here we are going to use phone or email
so starting off it asks your birthday
so it kind of is more personalized
tik-tok is usually a it starts as a
personal account you can then turn it
into a business account so right now I'm
just going to set up this personal
account okay so once you complete that
it brings you to this page right here
and what you want to do it's really
prompting you at the bottom and just
asking you to create a new tick tock
video so we're not going to do that yet
instead obviously what you want to do
first you're going to add your profile
picture right there by tapping on the
face right at the top and then you can
go and edit your profile and so
obviously they want you to change your
photo or change your video so let's just
allow that right now and use some random
video I don't even know whatever this is
right here I guess it's like a top
spinning whatever so now we have a
profile video you can have a profile
photo video whatever you can change your
user name you can change your actual
name you can change your bio you can
link Instagram and you can link YouTube
those are two big ones right there if
you have an Instagram which you probably
should link that up right there because
that's one of the few ways you can
actually link out of tik-tok in any way
at all so you can't really be embedding
links in here yet that's something that
is rolling out eventually but for now
you want to be able to shift people over
to different platforms just because tick
tock is new and it is pretty volatile
you know it could go down and you know
like vine if it goes down suddenly
people that didn't convert to Instagram
and you know kind of push their
followers in other platforms they were
kind of screwed so you want to make sure
that whenever you're working with a
platform on social media you're pushing
people to other platforms as well okay
so once we have all of that set up so
you have your profile video you have
your profile photo you have your user
name you have your name you have your
links there for Instagram and for
YouTube the next thing you want to do is
actually go up to the top and the write
the three dots right there and it brings
up the whole menu right here all the
settings and everything go to manage my
account so the first option right there
manage my account and from there you can
go down to switch to pro account on the
very bottom now this is the way that
you're going to be switching to the pro
accounts what they call it essentially
tik-tok business account is what I would
really refer it to it's kind of
synonymous to the Instagram business
account or Instagram creator account
pretty similar right here for tik-tok
pro account so when you
it's a free account you can do of course
and you get tools that track your
performance
aka analytics so we're going to continue
with this will show you the analytics
and you can choose whatever your
category is of course just like you
could over on Instagram so we're just
gonna say public figure for some reason
everyone always says public figure I
don't know why like I don't think I
wouldn't call some Instagram model like
public figure but regardless that's what
everyone uses we're just gonna for this
example we're just gonna put that on
there so once you have your pro account
it'll look something like this you'll
see that it really isn't that different
but you do now have access to your
analytics so if you go to the the three
dots on the top right there you can
you'll see this page right here go to
analytics so the fifth option down and
the analytics are very similar to
Instagram which is nice because it does
minimize or at least shrink the learning
curve here so because it's so similar
you really don't have to learn that much
new stuff so looking at the first one
video views you can look at 28 days or
at 7 days and you'll see right here I
post very inconsistently so looking at
you know if you post regularly so one is
a two a day three a day whatever it
might be you should see some patterns
between different days and so you can
say you know every time I upload on a
Saturday it does better than a Tuesday
so maybe you want to start uploading
more on Saturdays because that's when
your audience is most active on Tech
Talk
right so it's a great way to really
figure out you know when the best time
to upload would be and then down here
you'll see what your followers aren't so
they show you when it goes up and down
maybe you could correlate this to the
views from above maybe you can correlate
this to the videos that you uploaded and
then dive in and figure out what type of
video that was and really figure out
from that what did you do differently in
that video that made more people follow
you on tik-tok then we have profile
views so maybe if you had one post that
encouraged people to go and check out
your profile you could see that down
here and again it is really nice how all
the dates line up with these graphs
you'll see that as long as you're in the
same so seven days for each of them
you'll see that you can go straight down
the line and you'll see like the 28th to
28th to 28th and so you can correlate
between graphs even though it's not
overlaid it is still very possible to
look at this and correlate and say like
oh if I posted that day I got a lot of
views posted that day then I got a lot
of followers the next day and you can
see a lot of that
now going across the top you'll see that
you do have content right there
content breaks down a little bit more
based on the post they'll show you you
know which ones were successful which
ones were not successful and how many
they got how many views they got in the
last seven days and so if we just click
on one of those it'll open it up or no
it'll it'll open it up here we go and
again a lot like Instagram I keep saying
that guys they show you even more stuff
about it so a lot of people saw it they
show you the traffic source I think
that's really interesting there because
it kind of breaks down if people saw it
from the for you page which is kind of
like the Browse page for most people or
if it's from your personal profile so if
people went to your profile and then
found it that's how you gain views there
and above is I'll show you how many
total views you have the average watch
time which five seconds is really funny
on YouTube I'm used to like 5 10 15
minutes here 5 second watch time like
it's just so different right so out of
the total play time of 29 minutes it's a
it's an eight point nine six second
video people watch for five seconds on
average and one thing I'm not actually
sure about is if somebody watches the
same video and it kind of loops through
I don't know if that counts as multiple
views and full view duration for each of
them or if it's one view and like
sixteen seconds or something right so
I'm not entirely positive on that one
I'm not sure how they do that but it
also shows you the reached audience
based on the territories for me it's
almost entirely in the United States and
so that's basically all you're going to
be looking at for the individual posts
you can go down there again see all of
your posts right there for the last
seven days and then of course they
prompt you again to create a new post
then as we go over you can see your
followers and they break down kind of
the demographics of who's following you
so like where they're from and like what
gender or sex they are and then how many
followers or you have in general so
again it's not super in-depth it's not
anywhere near what you see in analytics
from YouTube but it is definitely enough
to get you going and figuring out when
you should post who likes your content
who's following based on which posts and
which ones have the best call-to-action
to really get people to follow you so if
you tell them to follow you if it's just
a really good video and they like it so
much that they follow you you got to
figure out what you did there so that's
how I look at analytics I hope this
helped you again like I said it's
simple to over set up a tick-tock
business profile it's really not that
complicated but it is definitely
something that you should remember to do
if you are starting off on tick tock and
you want to make any kind of money or
expect to grow as a creator so guys
that's what I have to show you in this
video comment down below what your
thoughts are on tick tock I want to hear
from you guys
do you have one account is it is it
successful is it not successful what
kind of stuff do you post do you think
tick tock is going to be big in the
future or not let me know guys thank you
all for watching I'll see you next time
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