so in this video I'm gonna show you
everything that you need to know when it
comes to running ads on Instagram
now look Instagram is owned by Facebook
and so if you're interested in running
ads on this platform you could do it
through Instagram through the app or
what I would suggest doing and what I'm
gonna show you in this video is how to
actually run Instagram ads through the
Facebook Ads manager okay and so that's
how we're gonna do it for this video if
you are familiar with Instagram I'm
going to assume that you already are but
it is one of the most popular social
media platforms in the world and so
we're gonna discuss that in this video
on how we can run ads with this we do
talk about Facebook ads Google Ads
YouTube ads everything else on this
channel as well so if you're new here
and you want to learn more about running
ads on some of these different platforms
on these social platforms then make sure
you hit the subscribe button and let's
just get started with this video we're
gonna try to break this down as simple
as possible here and first of all let me
just show you the different types of ads
that we can run and then talk about some
of the pros and cons of each one of
those different types of ads that we put
on Instagram and then how we can
implement those two to really get the
highest rate of return for whatever we
might be doing for these ads okay so
this is actually just business on
Instagram this is part of their website
and this kind of goes over some of the
different ads that you can run on their
platform so the first one here that
we're going to see a story's ads right
and this is actually kind of a newer
type of ad that we've seen on Instagram
obviously Instagram has been around
since I believe 2011 2012 around that is
when it started and so stories didn't
come around until much later probably
about I'm gonna take a guess if I can
remember correctly probably about 2016
all right and so you can actually run
ads in between stories for Instagram so
they're much longer the size of
somebody's phone most likely and a lot
of companies do like to run these ads
I'm gonna show you how to do this in
this video and then we're going to look
at some different types as well so photo
ads just basic photo ads in the feed
okay so when you're scrolling down and
you see an ad that comes across here
this is just a singular photo this can
be effective you could get a pretty low
CPC for this but we're gonna talk about
that then we're going to talk about
video ads within the feed as well so
this is nuts stories this is within the
actual feed that you're scrolling
through and this can be up to 60 seconds
long for a video ad now there are some
other options as well so carousel ads
this is one of my favorites I think this
this only really is going to be
applicable if it's the case where maybe
you're doing e-commerce for example and
you have a product like these shoes here
I'm gonna show you how to do that we're
probably just going to do a mock ads for
some shoes later on in this video but
this is great for selling a product
displaying a product or maybe you are a
real estate agent and you want to show a
house right and so you can make this
carousel ad where it is within the feed
and is photos but they can swipe and see
a number of different photos different
perspectives so this is something that
can be very effective as well and it is
one of my favorites is the one that we
would likely use most often in a lot of
cases so then we also have something
called collection ads this is something
that I've seem to be a little bit newer
to and so this is for example here we're
looking at Ashley home store right there
selling furniture so once again a lot of
products you might be selling something
that you want to display a number of
different products this could be a great
option for you but then there's one
other here which is another thing that I
still relatively new it's it's been
around for a little while but I didn't
see it on this Instagram business
advertising page until recently and then
it's actually having ads in the explore
page so this would be very similar to
the other ads that you create for
Instagram but when you go over to this
tab to the little magnifying glass here
your ads to be showing up in the explore
page which could be very effective now
what I'm going to do today in this video
is we're gonna go over to Facebook's ads
manager and we're gonna walk through
every step of the process of setting up
those Instagram ads but I think what's
incredible about this is that when we're
using social media marketing you can
essentially target very very specific
people so if you are say you are a
company that does tourism attractions in
your local area in your local city right
let's say Philadelphia and you you you
give tours of the city right you can
target Philadelphia you can target that
specific city and then you can target
people who are just visiting that city
but are in the city at the moment it's
incredible the types of demographics so
we can tap into and and really kind of
focus on and so let's get over to so
let's go over to Facebook right now
actually and I'm going to assume that
you have
Facebook account if you don't just go
and create one and once you're on your
Facebook account it's actually pretty
easy to get into the ads manager so this
is the the front page of Facebook here
from my account and all we're going to
do is go up over to create so if you can
see where my mouse is it's it's right up
in the sort of upper right hand corner
of the screen and you click on create
right here okay so it's right after Nate
and home here is create okay so I'm
gonna click and create and then we have
a number of different things we can
create well we're gonna go for an ad and
this is actually gonna launch us into
our Facebook Ads manager okay and so
let's just wait for this to load all
right so it just loaded and you're gonna
see something that looks like this and
you know it can look a little bit
complicated at first but don't get
overwhelmed with it trust me we've done
these ads for Google and YouTube and
various other platforms and you're going
to notice a common trend that if you
look on the left side of the screen here
when you open up your Facebook Ads
manager you're gonna see three things
you're gonna see campaign and they're
gonna see another block here which is ad
set and then you gonna see another block
here which is ads so if you're ever
running ads on say Google or many other
platforms it's gonna be very very
similar to this okay so you first create
your campaign then you create an ad set
within that campaign then you create an
ad within that okay and so what we're
first going to do is create our very
first campaign this is going to be
pretty simple setup and then we're gonna
decide what Instagram ad we believe
would be most effective for us now you
need to keep in mind that whenever
running ads there's something called
split testing and a be testing and this
is really important to understand
because I think the problem that people
face when they run ads on Instagram or
any other social media platform is they
think that this there's one ad that they
create is going to be the end-all-be-all
ad for them and it's going to make them
so much money or drive so much traffic
to their business but the truth is in
just about every case and professional
marketers do this every day they will do
split testing they'll do a/b testing so
the first ad that you create for
Instagram might not be the best one the
key here is to create multiple different
ads okay so you create three or four or
five different ads see which one is
performing best then start to tweak that
ad and then test the tweet ad versus the
non tweaked ad and continue to tweak it
until you get
and higher and higher conversion rates
or more sales or more leads by kind of
modifying that ad so that's what I'm
gonna have to do to really make sure
that we're getting the most optimal
return on our investment when we're
using the Facebook Ads platform to drive
traffic with Instagram ads okay so let's
go down to our marketing objective you
can see so many different options here
what we're going to do for this case is
we're just gonna go for traffic now you
will want to think about how you're
actually doing this and what your
objective is here because if you just
want a brand awareness or if you just
want more video views then this will
likely not cost you as much per view
versus something like app installs which
is a little bit more difficult to get
people to convert on so you do want to
make sure that you're doing this
correctly and and goats something that
is the true reasoning for why you want
to actually run these ads on Instagram
so for this we're gonna go traffic and
we're gonna click traffic and it's going
to take us down to this page here so now
we're going to scroll down and let's
just create our campaign name here so
for this let's call it traffic let's say
that we're selling shoes okay and this
is campaign number one this is just
arbitrary we're making this up as we go
but I'm sure you have something to sell
or promote your business in some way or
maybe your own personal Instagram
account I've seen people grow their
instagrams by just running ads on that
it it can work we'll talk about that in
the future now we're creating split
testing we're gonna do this later but
this is something that is important from
my point of view to do split testing a/b
testing and then let's set our campaign
budget so first of all a hundred dollars
a day probably not what we're gonna do
most people that probably bankrupt them
pretty quickly for running a hundred
dollars a day in ads but even if you
have a pretty big bankroll where maybe
you have a few thousand dollars to spend
on ads or ten thousand a hundred
thousand dollars to spend on ads I
wouldn't suggest doing it on right away
because as I said earlier you're gonna
want to start to tweak and to modify
your ad to see what performs best so the
whole point here in the first really few
weeks is to kind of test different types
of ads and see how they perform
so our daily budget we do not want a
hundred dollars a day we're going to go
for something a lot more reasonable and
let's say ten dollars a day okay so ten
dollars a day is probably a pretty good
rate
if you
find yourself with not too much money
available at the moment maybe go $5.00 a
day if you go any lower than $5 a day
you might find that it's gonna be
difficult to actually get data to see
how well the ad is actually performing
because you're not getting that much
traffic you're not getting that many
clicks and so I would suggest doing
anything between five and twenty five
dollars a day if you start to run these
ads to start to learn the basics of them
and then we can kind of go more in depth
on it now we can click on show more
options just to see what we're looking
at here our campaign bid strategy lowest
cost that's definitely what we want to
go for you can edit that to see some
different options that are available so
we can look at you know if we want to
get a cost cap or other options but
we're gonna go with lowest cost for now
and then we want to run ads all the time
maybe you don't want to run ads all the
time sometimes people want to only run
ads during business hours because let's
say that they are a real estate agent
and they are running ads on Instagram
for a property that they're trying to
sell and if they run an ad at 3:00 in
the morning or 4:00 a.m. and they're
sleeping and they get a potential lead
from somebody who wants to call them
it's just going to be very weird and
maybe they could leave a voice message
or something but I know a lot of people
who want to just run ads during the work
day for example or or during daylight
hours business hours so that they're
able to get leads and actual physical
phone calls and that's just something
you do want to consider okay so let's
click continue here let's move on to the
next page all right so this is where it
gets fun we're going to start looking
into the actual ad set okay and so first
of all let's just rewrite our ad set
name so let's just make it ad set number
one just so we don't get confused here
and then let's start to look over what
we actually want to do so where do we
want to drive our traffic - well let's
just drive it to our website
right let's let's drive it to our
website where we are selling shoes
that's the example that we're going to
use today obviously if you have an app
or even messenger you can get people to
if you have an Instagram ad and then you
you can have it go right into Facebook
Messenger and you start to have a
conversation with somebody I think that
works really well for people whatsapp
works as well so for this we're gonna
click on website traffic now this is the
the ad set so this is actually where
we're actually deciding who we are going
for who we are trying to target for you
ad so if you look over here to the right
I'm going to see this little meter looks
like a gas
right and it says audience size right
now our audience size is 230 million
people 230 potential people that may be
reached from this ad now that's pretty
large that's almost the size of America
it's two-thirds the size of America
that's probably a little bit too big
unless of course we're selling something
that's ecommerce or nationwide and we
don't really care about who's buying our
product
men women you don't care about their
their income their age then you could
keep it pretty broad you want to realize
that if if you keep your audience rather
broad you're going to see that in
general you're going to be paying less
per view than you would if you were
trying to niche down into a specific
area okay so what I mean by this is that
if you are attempting to run ads in
Philadelphia right in the city of
Philadelphia and you want to run ads on
men who are over 35 years old in
Philadelphia that's going to narrow it
down quite a bit and when you narrow
things down with Facebook ads or this
really goes with any ads with Google
YouTube anything you're going to see
that you're actually paying more per
view for that because it's sort of more
demand for that right so if you keep
things broad it's going to keep it
cheaper per view but it might not be as
effective because that might not be your
target audience okay so let's go through
here and create our audience here so
location we're gonna stick with the
United States just because we're selling
shoes in this example and we don't want
to do International shipping age 18 to
65 you know that's okay but I don't
really want to target old people let's
say no offense if you're a little bit
older I don't mean that in any offense
whatsoever but for for my example I want
to you know maybe go for people who are
interested in in athletic Nike shoes not
so much New Balance I don't know but
let's say that we want to go for people
who are up to 50 years old how about
that so 18 to 50 now like I said this is
going to now we see to the right here
now we're only talking about 160 million
people instead of what we had earlier
which was about 220 or 230 million
people let's keep it to all genders here
for this for the purpose of this and
then let's save this audience here okay
so we're not really tweaking this too
much we just kind of lowered the age a
little bit so we don't want anybody over
50 that's just what we wanted to go for
for this now let's go from here and
let's look at how we're actually having
these placements okay so we're gonna
click Edit placements here because we
want to run Instagram ads we're not
trying to run ads on other platforms if
you do automatic placements this is
recommended but this means that this
won't get put on facebook on whatsapp
messenger
it'll get from throughout Facebook's
networks because Facebook owns not only
Instagram they own whatsapp they own
messenger they own a lot okay and so
instead of letting them kind of put it
out onto any platform out there we are
just targeting Instagram this isn't
always the best option sometimes I find
that Facebook converts the best because
there's a lot of people who have money
on Facebook generally if you look at the
demographics people who are on Facebook
are generally a little bit older today
versus say you're advertising on
something like tick-tock where
everybody's like 12 years old right so
let's go just Instagram for this because
that's the purpose of this video and
then we're going to decide how we're
actually you know what kind of Instagram
ads we're actually going to make here so
do we want them on the explore page
Instagram feed how are we doing these
are we doing Instagram stories so let's
actually not do stories let's just go
for the Instagram feed and maybe you
know what we'll keep with the Instagram
explorer page we have had some luck with
that in the past okay but we're getting
rid of stories it's just not something
that I'm thinking would be a good option
for this if we're selling shoes
Instagram stories might not be the best
option and then let's go down for what
are we actually trying to do so what is
our goal here is it link clicks do we
want impressions do we want just more
unique reach we want to just reach more
people and so let's go for link clicks
for this because we want to get people
to buy our shoes we want to get people
to our website and so we're gonna go
with that now how do we want to schedule
this so we can run your ad continuously
or we can set a start and an end date I
suggest setting some type of end date
the reason for this and you know some
people disagree with this I've seen
people disagree with this but I always
like to set an end date for and AD and
the reason for this is because if
something happens say where you can't
access your Facebook account or you end
up in the hospital or something and then
you're just running like hundreds of
our sources of ads everyday Facebook's
just gonna keep charging you okay
they're gonna keep charging you until
you tell them to stop running this ad so
I will set an end date just for that
sort of the heck of it so let's say
January 27th is a great time we can
always just continue this we can always
just extend this it's not the end of the
world if this ad ends on January 27th
and we just restart the ad but that's
just what I like to do to set that end
date for ourselves so we're gonna do
that and then we're gonna click continue
here okay all right so now we are in
part three here we've created our
campaign we've set up our ad set now
we're actually creating the physical ads
so this is step three here now we're
gonna go up and just change the ad name
so it's not just default let's make this
let's call this carousel ad number one
okay because as I said earlier we're
gonna go with the carousel ad because
we're gonna be selling shoes in this
example and so we're gonna make sure
that it's labeled correctly so that we
don't get these ads confused because
we're gonna rot want to run multiple
different types over the coming weeks
okay
and so you're going to go down and
you're going to look at carousel so I'm
going to click that and then we're gonna
actually have to upload some photos so
let's go scroll down a little bit
further and we're gonna click select
image now this might open up some of
your facebook or your Instagram pictures
already but we're gonna actually have to
go and upload some images here and let's
just upload this one here and let me
just upload a couple of these very
quickly and this is going to be image
one of three and then we can edit each
thing here okay so this is kind of a
mock of what it's going to look like on
the side here so okay looks nice we're
selling shoes and then we can go and we
can edit the wording for this so then
what we're going to want to do is go and
enter our website URL so let's say San
Trail shoes.com is our website and then
a description so let's say let's say New
Year's or Memorial Day sale
40% off storewide okay so that is what
we have there this is a little mock-up
ad that was actually the description I
should have put that as the headline so
let me just move that to the headline
and then for our description let's make
something a little bit catchy something
that we think might work and then like I
said we can certainly tweak it and you
know try some different wording to see
what works but I always found that you
know free shipping worldwide is
something that a lot of people find to
be pretty valuable and pretty attractive
so once we have that set up then we can
look through this see what else we want
to add into here but that is one of
three okay so then we go to number two
we select another image so let's go
through that process let's pick another
image continue and then go through the
same thing okay so that that's number
one that's number two right and so let's
go through this as well so the same URL
maybe we want a different URL for that
and then create this another headline
and then go through and create the third
one as well so let's just do that very
quickly for the sake of time we'll just
do that very quickly and then once you
have all of this set up and you've
entered all the information that you
would like to do then we're going to
scroll down a little bit more and then
we can actually look at some really
interesting options that are available
to us so there's something called
Facebook pixel this is really
interesting but this is how you can
essentially re target people so if
somebody visits your website you can
have a pixel which essentially tracks
that they came to your website and then
you can run ads against them it's the
same reason why if you are on Google or
you're on a website somewhere or you're
watching a YouTube video and all the ads
seem very tailored to you for example
you're looking up camping gear on Google
and then the next thing you know you're
scrolling on Instagram and you see like
camping gear ads everywhere
that's called pixels okay so there's
Facebook pixel that you can use to
essentially track people and we actually
have a video on this if you want to
learn how to use this for your ads but
this is how you can target people who
are already interested in your product
it's incredibly interested but it's
something that you definitely want to
look into maybe not right away
if you just want to get your feet wet
here with ads and you don't have to
really
about pixels but it is something that
you do want to look at in the future and
then we just click confirm and then
we're essentially done with setting up
our ad that's essentially all we're
gonna have to do to get started here
you're going to have to enter your
payment info for this when you set up
your ads manager accounts so just keep
that in mind using a credit card is
totally fine it's not going to cost you
extra some extra fees most likely and so
that's essentially how we can set up
these Instagram ads like I said earlier
it's just the three basic steps you set
up a campaign you setup the Adsense and
then you set up the ads and you can
create ads within the ad sets you can
create ads within the campaign okay but
the campaign is the overlying thing that
you're promoting the overlying company
that you're promoting and for every
separate company you might want to
create a different campaign okay so
that's how we can do this like I said I
would suggest running multiple ads and
do some split testing start with five
ten fifteen dollars a day and see how it
takes you in if you've any questions
comments let me know down in the comment
section below feel free to send me a DM
on Instagram if you're just trying to
clear clear something up and you just
want a quick question answering I do my
best to get back to everyone I can't
promise that I'll get back to everyone
but I really do my best so thanks for
watching and I'll see everybody in the
next video
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