miles Beckler here and in this video
we're gonna dig a little bit deeper into
the customer lifetime value concept that
we covered in the last video by looking
at a real world example one of the best
examples there is a look at someone
who's an absolute heavy hitter Tony
Robbins so from what I know Tony Robbins
and Jay Abraham worked together at one
point in order to help Tony Robbins kind
of extend or grow his customer lifetime
value now if you don't know who Jay
Abraham is definitely the the number one
kind of business consultant ever I guess
the guy is an absolute genius I believe
he's in his early 70s now Abraham calm
he's got a lot of free resources if you
subscribe to his list he does sell
products from time to time that are
really valuable but just the free
resources you get from his list are
really eye-opening when it comes down to
marketing and life time value of
revenue in just about any business and
so a lot of these kind of like lifetime
customer value ideas and concepts stem
from him originally although many
different people have studied under the
guy and and are kind of executing it in
their own unique way so anyways back to
the story Tony Robbins and Jay Abraham
started working together and Jay Abraham
told Tony Robbins hey I'm not gonna
charge you to do this I will in fact pay
you a hundred and fifty thousand dollars
to help you grow your funnel as long as
you give me a copy of every email
subscriber that you generate within a
certain time period Tony agreed and Jay
Abraham was happy to write Tony a check
to do the work for him and I tell you
that little story because it shows how
much Jay Abraham understands the power
of a list and it also understands how
Jay Abraham is able to understand geing
or tweaking the lifetime value for a
client of his someone like Tony Robbins
who has already a large client list
but the
kind of end solution that they came up
with was this incredibly high-end kind
of one on not one on one but it's you
get to go out to Fiji to Toni's property
and you get to do a few days or a week
with Tony in kind of small group
coaching and mastermind I guess it is
and there's even higher levels to Tony's
funnel that are where when Tiger Woods
is melting down he calls Tony Robbins or
when presidents or world leaders are
having incredibly challenging times they
call Tony Robbins so it just really goes
to show you but what I want to do now
this is based off an article from Yasmin
before I move myself out of the way I
did not create this in the description
below I'm gonna link you to the article
where this came from and I highly
recommend you read the article and I'm
showing you this because it's a really
really clear real world example of what
we talked about in the last video so now
let me with that said let me get myself
out of the way and let's bring up the
life cycle marketing map as they call it
so we've we've really started to talk
about the idea of okay in the front of
your funnel and the back of your funnel
and this image is great because it shows
the shape really well right so over here
in the white space where I'm clicking
right now this is your traffic your
traffic comes in to these different
areas here and then they get funneled to
the next product to the next product and
then to what they call the profit
multipliers right so if you look at it
the first one is called a lead magnet
this is essentially the giveaway in
exchange for the email right at this
this is the entrance point of their
funnel you'll see that there's no money
exchanged at this point so how do they
do it
for Tony Robbins it's from his facebook
account his Twitter account is from his
live speaking engagements from getting
interviewed his TV show pay-per-click
ads and his radio show so all of these
things funnel people on to his list and
once they're onto his list he has what
they call tripwire offers it starts with
awake the giant within book and actually
this is a little bit old I know for a
fact right now he has his ultimate
wealth master ebook available as a free
plus shipping
offer that was built by of course
russell brunson he built the whole thing
so he actually has a $7 95 cent offer at
the tripwire level then the rapid
planning method personal power and the
body you deserve audio course so his
trip wire his first level go ranges from
15 to $300 so once someone kind of gets
in the tony robbins ecosystem they're
able to get indoctrinated from his ideas
here right they're able to kind of like
learn who tony is to get get a little
bit of an experience of tony to
understand what tony stands for then
they get offered a product this is the
first step down the funnel right I would
consider right here this line between
the orange and the blue this is the
front of the funnel and this is the back
of the funnel the only goal right here
with this tripwire level of these sales
is to fund more of this to make this
worth Tony's time and to buy more
pay-per-click ads this is what we focus
on my wife and I we do Facebook Twitter
Pinterest Instagram not doing that many
speaking engagements podcasts would fall
under here as well but ultimately we're
just doing organic traffic and we're
doing pay-per-click ads the tripwire
comes next that's the first liquidation
when you're actually able to get your
return on investment from your
pay-per-click ads from this point they
start to offer much higher value
products this is what I was showing you
in that value ladder concept in the last
video you'll notice the power with the
ultimate power within conference is nine
ninety five to three thousand or twenty
five hundred dollars the business
builder you're the Business University
conference is ten grand and the mastery
University conference is ten grand so
they then ascend their customers up to
this one thousand two twenty two
thousand dollar level now the same
customer could come in and buy this book
could buy this system for three hundred
could buy these two courses they do and
this one they could literally buy
multiple of these products because these
are all answering different questions
they're solving different problems in
the mind of the customer then from this
point they have let's call the profit
multiplier and this is what Jay Abraham
really helped Tony Robbins figure out
and it's like his platinum partnership
business coaching he also has like I
said the the event in Fiji on his
property he owns an island in Fiji and
he'll take I don't know how many people
he takes per year out but if you jump
into Tony Robbins and you go through all
of his events he has in a year you're
gonna be in about $60,000 at the end of
that year and that does not count any of
these homes study options available so
really this is what I wanted to show you
write this kind of distinguishing line
right here these two steps the only goal
right here is for these products to pay
for more ads to bring more people in to
get more people indoctrinated with his
ideas to sell more front-end products to
get more people in and this is like a
little closed-loop system right here the
revenues here grow the number of people
who are seeing him here which grow the
revenues here which bring more people in
to see him hear more leads more leads
more leads then there's an automatic
filtration system that's known as his
funnel it's the back end of his funnel
and it's a series of emails he has sales
teams he'll actually have the
salespeople get on the phone with you
and then they upsell you into the most
logical product that is going to help
you with your biggest fear challenge
goal hope or desire and then once they
sell you on one of these you go to his
business University conference and
you're like oh my gosh his tonic Tony
Robbins you know he's intense he brings
such a presence live it's it's like a
it's like an endorphin rush to be around
the guy and then you just want to go to
another one of his right so now we've
been in the business University you're
like wow I need to go to the power
within right I get my businesses working
well but me as a leader I can be a
better leader so then you sign up for
this one and then here you're like man I
love these I want to get the mastery I
want to be master of all of this so you
sign up for the mastery University once
you're done with all of these your
business is exploding your personalized
doing better you're loving everything
about what he does you're
now ready to step up for his $65,000
product and if you're looking at this
like wow really a $65,000 product you
got to remember it I didn't really go
into this much in the last video but
it's incredibly important to remember
that driving value for your customers is
the ultimate goal like these funnels
aren't tricks these funnels are ways to
get people who want what you have and
desire what you can offer them to find
you and to consume your content you have
to be delivering excellent content you
have to be giving them extreme value in
their lives like you actually have to
deliver on what you promised because
when you do that right here people want
more and more is to the tune of 10 to
$3,000 right so there's one lady in one
of our niches that my wife follows and
we've purchased her books before we've
purchased a few of her online courses
before we've probably never spent more
than 40 or 50 dollars in one order with
this lady she ran an event a couple of
years ago in Maui it was a $500 per seat
event and my wife was like you know what
I've read her books I've gone through
her materials I kind of like her you
know she's on top of it I like what
she's saying I want to go to the event
and indeed we clicked we paid we bought
and we went we've gone to events based
on publishers who we trust and I tell
you this because no one's rushing to
force a 10,000 or a 60,000 or even a
$500 product to on anyone the goal is
not to sell this to people the goal is
to structure your funnel in a way that
people who don't know you who are out
here can find you on Facebook they can
buy your free plus shipping book offer
then they can buy your next product in
the series which is a live event or a
home study course and then they can buy
your next product in the series and the
next now the number of people who
probably make it to this level is really
really small it might be 0.1% of people
who make it to this level and that's
fine because what ultimately is gonna
end up happening is this you know you
only need
fifteen not even probably nineteen
fifteen sales at this level to generate
a million dollars a year right and
before before Jay Abraham was working
with him he didn't have this at all so
when they installed this profit
multiplier into his business
it literally increased his revenue
because he had all sorts of people right
here at this level at the core product
level they loved him he sends out an
email to everyone who's been to one of
these events and says hey I got this
coaching program are you interested and
dozens if not hundreds of people sign up
and he just made six twelve sixty
million I don't actually know the
numbers I'm not trying to give you real
data here I'm trying to give you kind of
a hypothetical off-the-cuff
understanding of how this works and
again the cool part as we talked about
in the last video you start by building
these two right you start by building
the entrance points run your
pay-per-click ads to your free offer
which is an opt-in and then you offer
them a tripwire or a low front end
product I'm gonna recommend that we
stick around the seventeen to twenty
seven maybe up to forty seven dollar
product on the front end at that point
we move them into the next funnel
because we're stacking our funnels on
top of each other to help the whatever
percentage of people who bought this and
want more we're gonna help them purchase
more and whatever purchase percent of
people purchase this and want more we
help them purchase more and this goes on
and on it doesn't need to be these four
steps the goal is not to like mirror
this in any way if your funnel has
fourteen steps in a row that ultimately
gets to a three thousand dollar product
perfect that's awesome the steps need to
be logical to your end-user to your
customer avatar right you're helping
them at this point get a little bit of
what they're looking for something to
help them either get closer to their
desire or farther from their fear and
then you make an offer here where they
can get another step closer towards
their desire another step away from
their fear and then people who take you
up on this offer they see another one
and another one and another one
we've been building our funnels in my
business for seven years we're still
coming up with new product offerings in
fact I have a launch coming up with my
wife in three days and we're incredibly
excited this could be one of our biggest
launches ever because we know that our
target market wants this item and we've
finally spent all kinds of time and
energy like literally two months of
non-stop work on this product with the
exception of these videos doing
literally 40 50 60 hour weeks working on
that because we know we have a product
market match that's gonna happen here
and we're really excited about what this
does and so even what seven six seven
eight years nine years into our business
I'm adding on a new level to our funnel
that we'll be able to operate
independently we're gonna be able to
email our 90 thousand subscribers and
customers about this product and I'm
going to be able to run pay-per-click
campaigns that funnel people who are
interested to this product relatively
quickly so I hope this makes sense again
I'm gonna go ahead and put the link to
this I know I've got the source link
here just because I want to be very
transparent that this isn't my idea this
isn't my intellectual property I'm
borrowing this from yazz mo I think they
turned into blog add quizzes or blog
lead quizzes that link is gonna be below
go read the article Joe polish and some
other Peter Diamandis and some other
great marketers are structuring their
business just like this and you can to
leave me a comment below let me know
what you think about this idea let me
know if this makes sense especially if
you've watched the video that came
before this the part one and go ahead
and subscribe to the channel by clicking
the subscribe button above and you will
get notified when new videos become
available so I thank you very much for
your time again I'm Miles bechler and I
am happy to help you understand how all
of this marketing game and craziness
works and I look forward to helping you
build a successful business online
thanks for your time
#Best Education Page #Online Earning
online earning,make money online, earn money online, online earning, online earning sites,
make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site
Posts
No comments:
Post a Comment