hey miles bechler here and in this video
we're gonna talk about the customer
talked about up until this point on the
channel is how to find your first niche
how to find your audience and how to get
your funnel going but what we're really
been focusing on mainly has been just a
very small slice of the story it's
really the starting point and getting
your funnel going and getting your first
kind of revenue generation and lead
generation system together is really
just the starting point it's important
to always be thinking bigger and to
always be thinking kind of long term and
the kind of metric that we use to follow
this is what's the lifetime value of a
customer so if you've got a simple
funnel setup going and you're selling a
$17 ebook on the front end and maybe a
forty seven dollar OTO afterwards you
have the potential of making something
around 65 bucks you know take out the
transaction fees you're down to maybe
$60 subtract how much you paid in
traffic to get that user subtract the
cost of your email subscription service
and your funnel service and you're not
left with much at the end of the day now
I want to let you know that it's
incredibly important and powerful and
it's a job well done when you get to the
point that you have that front end of
the funnel but that's really just the
beginning point so I think Russell
Brunson is one who I first heard it from
and it was in his book the dot-com
secrets which I'll give you for free if
you would like you just click the link
below in the description of the video
you can get that book for free it's a
fantastic book and it talks all about
this what we're talking about in this
video goes a little deeper from a kind
of a different angle essentially he says
that amateurs focus on the front end of
the funnel and pros focus on the back
end of the funnel and that's because
professionals get that all the money the
long-term money is really in the back
end of the funnel it's not what happens
in that first few interactions it's not
what happens in the first sale it's what
happens weeks months and years down the
line so in my business what does this
mean
you know we've I've been working this
business my wife and I so I say we and I
interchangeably but my wife and I have
been working in this business for about
seven years now and in those seven years
we have people to this very day who are
still purchasing our products when we
launched them who purchased products
from us
literally five six seven years ago so
what is the value of a customer who
continues to purchase 17 or 197 or 495
dollar products from us five six seven
years into the future the lifetime value
of that person is literally thousands of
dollars now if you average it out across
everyone our new customers who showed up
today this morning or last night and
people who should have earlier this year
and those original customers who are
still with us our lifetime value of a
customer is somewhere around 150 dollar
mark so it doesn't matter what they
purchase up front someone who becomes a
customer is ultimately gonna spend on
average about a hundred and fifty
dollars so as long as I'm not spending
near one hundred and fifty dollars and I
have patients right if I'm spending
thirty dollars per customer even if I'm
only making seventeen on that first sale
I know because of my customer lifetime
value number knowing that number I know
that I'm going to be profitable over
time so it's an investment in my traffic
spend when I'm paying to get leads and
customers because I know I'm gonna get
that money back so I created this little
kind of description again this is really
similar to what russell brunson calls
the value ladder in the dot-com secrets
book you can get the the actual real
book mailed out to you he'll give you
the book for free you just pay shipping
it's in the link below I'm more of an
audio book person so I kind of went with
the audiobook route on this one I travel
so much I can't carry books with me but
highly highly highly recommended so let
me get myself out of the way here and
let's take a look at what is the
customer lifetime value so this is kind
of a little chart right we've got time
on the left and as time increases right
the value increases so this little stair
step that you see this is resemblance of
your
NOLs not your funnel but your funnels so
like this first part down here would be
your initial funnel like what we've been
talking about in the simple affiliate
funnel or in the even the advanced
self-liquidating funnel right here
you're talking the first two or three
steps but you'll notice there's all
these other steps that you need to get
your customers to and they're gonna vary
what they are depending on what you do
on your niche etc but it's just what I'm
really trying to get at and make sure is
clear is that although we've been
talking about this area up till now and
you have to have this working the
real-life time money the real lifestyle
business comes from figuring these
portions out here so you pay for traffic
they've never met you before right so
the times at zero and you get a few
people to spend $7 to $17 they pick up
your trip wire and you get them with a
one-time offer that's great they're
happy you let them consume that and you
continue to follow up with them at this
point and at some point you offer them a
forty seven or a ninety seven dollar
course and then at some point you offer
them maybe a multi-week or a multi-port
course eventually higher and higher
dollar tickets all the way up to the
really high-end kind of one-on-one
coaching or the frank kern does like a
done-for-you funnel that i believe is
like seventeen thousand dollars digital
marketer has their thirty thousand
dollars per year war room mastermind so
they getting these up here Tony Robbins
has I think a sixty thousand dollar
product and I'll show you Tony Robbins
funnel based on this idea in the next
video so let's go ahead and fill in some
of these pieces right because right now
we just got these CUFI lines and some
chicken scratch so here's what it would
look like filled out now again it's
important to remember that this is not
like I'm not saying do this I'm using
this as an example and you need to
figure out what these different steps
are for you for your niche for your
business and most importantly for your
customer avatar what do they want where
do they want to
Oh in life not just solving this one
problem we helped them with on the front
end of our funnel but stacking funnels
together this is getting into the funnel
stacking idea and stacking those funnels
together in a way that you take them
farther and farther away from their
fears and farther and farther closer to
their desires and their dreams and the
better you get at this the better off
you are and this is what makes click
funnels so powerful is you're able to go
create funnel after funnel after funnel
in a few clicks and it makes the
technology required to do all of these
things that literally back in the day I
mean months to put together a free plus
shipping book offer would take a week of
developers and designers and literally I
can go put this together in less than an
hour I already built one funnel on the
channel you can find it on here I think
I've built it and talked it out in 30
minutes so let's go through this right
so they've never met you before they see
an advertisement they click on your ad
to get your free book right it's a free
book offer they bit just pay shipping
they go ahead and jump on it just like
the offer you're gonna see below the in
the description russell brunson stock on
secrets and then there's a bump on it
and they're offering the audiobook me
I'm an audiobook guy I pretty much
always go for the audiobook upsells cuz
how much time I spend traveling whether
it's in a plane a train or a car I
listen to audiobooks in those times
because it helps me kind of grow my
mindset while traveling I feel like the
The Times put to good use right so this
is this is the very front end of your
funnel and you might make you know
you're probably negative here buy a
dollar or two and you might actually get
to about ten twelve dollars profit here
that's not enough to make a business out
of is what I'm getting at it's not until
you get into these higher level items
notice the values go up up up this is
where the actual money is made in your
business these first two here are
generally designed to generate enough
cash flow to spend more money on
marketing to bring more people into your
offer and what happens is it's like it's
like a filtering system it's a funnel
right it funnels people so some percent
like so
say there's a hundred percent people
right here right so of everyone who buys
this twenty to thirty percent of the
people are gonna buy this of everyone
who buys this maybe fifteen percent of
people buy this every of everyone who
buys that maybe ten percent of people
are gonna buy this maybe five percent of
people are gonna buy this and maybe one
percent of people buy this but when this
is thirty thousand dollars and this is
six thousand dollars you don't need lots
of people buying these products so it's
a filtration system that allows your
best customers to present themselves and
you're always offering them the next
logical step in what they feel like or
what they want in order to achieve their
goals or to get away from their fears
right so the free flow shipping then the
audiobook a week later and a follow up
you offer them the home study course it
takes this material they went through in
the audiobook and the free shipping in
the book it takes this material to the
next level it's over your shoulder watch
me click and show you exactly where to
go they love it because they want more
they get the theory here and then they
get the how to do it here and this costs
one hundred ninety seven dollars two
hundred ninety seven dollars then now
they've learned this new skill they want
to go sell this skill to people in their
local marketplace they want to go out
and they want to be a certified funnel
expert or a certified pay-per-click
person or a certified Facebook marketer
so they could run Facebook marketing
campaigns but they want a piece they
want a certification for it boom you've
got a six week certification course now
we're talking a thousand dollars right
you're gonna get a certification you're
gonna make your money based on that
certification so this is now a thousand
dollar product then of the people who go
through this there's people who run with
it they get really excited and they've
got their first five or six clients and
they want to get to a hundred clients
they want to build a real business with
it you invite them to your three-day
live events it's six thousand dollars
and you get the best of the best
certified people you get keynote
speakers in and they will teach you how
to really take your business to the next
level
obviously it's not for everyone who gets
the certification it's for the people
who are the most ambitious and the most
excited to take it to the next level
then at the event right selling from the
stage you offer the access to the
ongoing personal coaching and or
mastermind that costs literally tens of
thousands of dollars now again I'm not
saying you need to do this I'm using
this as an example and I think this is a
very common example and ultimately I
think this is kind of bits and pieces of
what some of the best internet marketers
do in the world do instead of personal
coaching a mastermind it can be done for
you products you know you don't have to
do live events
none of these are half twos it's just
designed to help you see that as you
build a long relationship and more time
you spend more time with your leads and
your customers you want to be offering
them more and larger products over time
now if your customers aren't buying this
if this is converting terribly you can
try different offers in here and you'll
notice what you'll be able to do is when
you have this working so this is one
funnel this is one funnel this is one
funnel this is one funnel and that's a
separate funnel and you could look at
which funnels are performing the best
and which are performing the worst and
you let the best ones run and you try to
learn from them and you go work on the
ones that are performing the worst to
try to improve them and optimize them
and ultimately something resembling this
that is logical for your niche and for
your kind of target market or your
customer avatar this is how you build a
multiple six-figure to seven-figure and
even eight figure a year business this
is what people want as far as the
customers and this is ultimately it
takes a lot of time to get here we all
start here at the beginning and we add
on more larger higher value products
over time and it allows our customers to
ascend into a higher price point and
they all the while they love it I mean
they are loving the one-on-one attention
from the guru at this point they're
loving the experience of going to the
live event and really really
understanding the culture of what you do
they're loving the certification because
they have more confidence to go out and
sell those services at this point so
this is really powerful I hope it makes
sense it's really really simple but it's
it's an incredibly powerful concept
that you need to understand because if
you never get beyond right here the
front end of your funnel you're never
ever ever going to build a true
lifestyle business that can truly
generate the 200 300 500 thousand
dollars a year or million or three
million plus per year and literally I
know for a fact that this is the kind of
funnel it's a little bit different but I
mean Russell Brunson I believe he does
like three to four million dollars per
month with similar funnels to this he
has additional niches and he's running
these kinds of funnels in different
niches but that's the power of learning
how to create these funnels how to
create these offers because once you do
this in one niche you can go do this in
a similar niche so you can do this in
the weight loss niche and then you could
teach personal fitness instructors how
to build their businesses with a similar
funnel but angled at a different target
market still in the same niche allowing
you to leverage your expertise to the
end consumer and to the coaches who are
teaching something similar and that's
really how businesses scale so I just
wanted to lay this out for you because I
thought it was very important to
understand the the depth and the kind of
length of relationship that you're gonna
create with your customers and as long
as you are thinking in this mat like in
this manner to get going it's okay that
you're starting here right get click
funnels get started and see how you can
get these working and once these are
working and generating positive cash
flow you work on this piece once all
three of those are working you work on
this piece and so on and so on
if it takes you years to build a
multi-million dollar business the
question is is that worth it to you it's
definitely worth it to me so all right
that's it my name is Miles Becker again
thank you very much for your time really
understand the lifetime value of your
customers know that number you can track
that number inside of clickfunnels you
can track that number inside of Sam cart
and just really understand what that
lifetime value is because if you're
running cash flow negative down here but
you're making pure profit up here that's
okay a lot of people go cash flow
on their first offer and they kind of
freaked out but it's all about these
other products that really make your
funnels and your funnel stacking come to
life so once again I'm miles better
thank you very much for your time leave
me a comment below and also subscribe to
the channel so you can get the newest
videos when they are released have a
great day
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