Facebook Audience Insights Alternative - How To Find Interests For Facebook Advertising Campaigns Best Education Page #Online Earning

hey miles here miles Becker calm and

this video is an audience insights

alternative for Facebook advertising

specifically designed to help you find

the interests that you want to focus

your Facebook advertising campaigns on

without using the audience insights tool

now I have a great video series there's

two of them now on the audience insights

tool but many people are saying they're

still having a difficult time finding

relevant interests they're saying that

when they go ad they're kind of big

target interests they're trying to find

they add their competitors it's so

general they're getting things like

Walmart and Amazon and they can't target

those individuals because there's not

enough specificity for the niche right

because relevance is everything when

advertising on Facebook and the goal

here is to steal our competitors

customers so what I'm going to show you

in this video is an alternative to that

audience insights tool and really just

Before we jump in a reminder that those

who adapt most quickly and continue to

push through and persevere are those who

win at this game right Facebook is

constantly changing the game on us

they're constantly changing how their

tools work they're constantly changing

the data that's displayed and how it's

displayed etc you're going to need to

just continue to move forward in light

of these changes in order to kind of

notice that as they remove something

from one place they kind of usually add

it somewhere else and you'll notice it

if you just continue on with the process

so if you hit roadblocks in the future

things aren't working the way you're

expecting keep going and the odds are

you'll figure out what kind of was

confusing you at that point later down

the road so that's more of a broad

strategy but let's jump into the nuts

and bolts so I've got here loaded one of

my ad accounts here this is kind of my

test ad account and it's super simple

you can do this from the ads manager or

you can do this from the power editor

either one works perfectly but I'm

simply going to come over here and click

create campaign it's going to take me

into the the campaign creation and I'm

just going to start over since I don't

need that in there and it asks you what

kind of campaign I'm gonna click

conversions it wants me to name it I

don't really care I'm just using

this process to get access to the tool

that's going to give me the relevant

interests instead of the audience

insights tool so here on the actual ad

set level you can see we're at the ad

set level it wants me to name the ad set

you scroll down and you've got the

detailed targeting right and this is

essentially the reverse of the audience

insight tool now I don't recommend you

simply go in here and stack on everyone

that Facebook recommends we're going to

use their Auto populate in their auto

recommend feature here in order to pull

out the interests I think you still need

to kind of build your list of 30

interests you need a cross-reference

them all you need to make sure they're

all hyper relevant to your niche before

you simply go throwing money at them

because if you don't go kind of make

sure that your audience is also going to

be interested in this these people that

whatever you find from this tool you

might be throwing your money in a

direction that has very very minimal

chance to return on that investment cool

so let's go in here and Tony Robbins is

the example I've been using so I just

click and I'm going to type in Tony

Robbins right and it's going to auto

populate I'm going to click on Tony

Robbins now you can see below there's

this large area here that it pulls up

all kinds of different interests that

are available for me to target right

here based on Tony Robbins and you

notice I can scroll down and down and

this is how many it brings up as I hover

over them it shows me how many people on

the right-hand side it gives me a little

tiny interest I don't think the interest

it shows over here I wouldn't pay

attention to that but how I would go

about this if I were you is put up the

main competitor whose customers you wish

to kind of borrow right you want to get

their customers you want to get your ads

in front of their customers so you want

to pop them in here and then go right

down each one of these that show up but

here's what's kind of interesting you

might notice so Tony Robbins cool let's

go to Napoleon Hill right let's say you

want not just people interested in

motivation and inspiration in the human

potential movement but also people who

want to build businesses so now we have

this kind of group of two interests and

it's going to show us the next most kind

of relevant interests to this grouping

and you'll notice some of it changed

some of it didn't and

then I can simply remove Tony Robbins

from here and now I'm focusing only on

the ones from Napoleon Hill and this is

kind of the rabbit hole if you will

right this is how you go down the rabbit

hole to find more and more interests

that you may not have known about before

and now I'm on the 4-hour workweek and

you can see there's a lot of these are

very very similar with each other right

that kind of gives us the the chunk or

the bulk from the get-go but remember

it's those who do more research and find

more unique interests that fewer

advertisers are bidding on those

advertisers generally win lower cost per

click lower cost per conversion higher

conversion rates because there's less

advertisers in that auction focusing

their ads on these people right there's

me a lot of people focused on Tony

Robbins because a lot of people know who

Tony Robbins is there will probably be

less people focused on Amy Porterfield

with that said there's probably going to

be a lot of people focused in their ads

on Amy Porterfield in the make money

online niche right but this is how we

can use another Facebook tool in the

Facebook advertising system in order to

find these kinds of hyper relevant

interests that we can focus our ads on

from here what I do is I will take a

notepad and I will write down the ones

that I think are the most relevant that

is being suggested to me here I'm going

to go ahead and write those down on a

notepad and then what I do is I go into

the audience insights tool which you can

find by click on the ads manager go to

all tools and you'll see here on the

plan I'm going to hit hold ctrl and

click and it's going to open that in a

new tab here and let's just kind of take

a look at how these work against each

other if you will right so here I've got

Perry Belcher who is one of the two

people who run actually that's a really

small interest let's do let's go back to

Amy Porterfield here

she's so smaller and Perry Belcher is

one of the guys who he's a partner with

Ryan Deiss on digital marketer you can

see there's 1.8 million that's kind of

why I made this change it'll be a better

example so I've got Amy Porterfield in

here and you notice it gives me all

these other people I might want to

target for interests then I can come

over here and I'm going to leave it at

everyone on and I'm gonna click in

I'm going to Amy Porterfield so you see

it automatically suggests sir so it

pulls that up perfect and I want to go

here and look at page likes and we're

going to go down to the affinity tool

because this is what they really change

and you can see some of these are going

to match right but like Dave Ramsey he's

more about budgeting and she's much more

about internet marketing and making

money online there's some overlap there

but that's not a great overlap here you

can see Starbucks and Whole Foods like

that is not a great target for you to go

after and you can see this is the

challenge people we're having right

amazon.com you see Tony Robbins in their

Facebook business so some of these

aren't target example upworthy

right some of these aren't great

relevant kind of targets for you to

interest but some of them are right I

think Ted success magazine might not be

that great but Gary Vaynerchuk etc could

be really good ones so this is how you

can kind of bounce back and forth in

between the two and you've got this one

over here you can see Evan pagan Tim

Ferriss Jeff Walker Aneke signal they're

all information marketers and then you

got here you don't really see them in

this one right Donald Trump Whole Foods

Groupon those are way too general for

you to target so here you've got Marie

Forleo and you've got Robert Kiyosaki so

it's kind of giving you some of those

same things you can target here but I

found that using this ads manager

version it gives a lot more focused

interests a lot more quickly but again I

really really really stress this point

don't simply come in here and just take

Facebook's word for it and add all of

these to your campaign and run your

campaign right you need to be doing your

research do your due diligence before

you spend money on any one of these

interests because you need to make sure

there's a high likelihood of relevance

that the audience who likes Andy Jenkins

per se is also an audience who would

like your product how do you know you go

look at their fan page you go find their

website you go look if they have any

books on Amazon you go read their blog

posts on their blog if it sounds like a

lot of work guess what research is a lot

of work but this is where most people

kind of don't do the work if you will

and most people will just simply come in

here add a bunch and they might get some

non relevant ones going and then they're

going to think oh my goodness this

didn't work right because they had a

bunch of

relevant interests they're marketing out

so of course this doesn't work and they

leave but for that temporary time they

were playing the game they're bumping up

your cost right the other people who

find a few that work they might have

higher ticket products they might be

able to spend more on a customer then

you're able to stand and that's how

they'll be able to work and kind of work

with the Tony Robbins interests because

they might be making four to eight

hundred or a thousand dollars per sale

but if you're only earning forty to a

hundred dollars for sale you need to

leverage more research in order to find

those interests that they're not

leveraging right they focus on the big

easy to target ones you come into a

little bit more research you find the

less known ones that are still hyper

relevant and that is how you can find

honey pots full of customers and leads

and conversions at a very low cost for

you in the facebook advertising campaign

so I hope this video has been helpful if

you have been having challenges with the

Facebook audience insights tool and that

research has been challenging you in the

facebook advertising process

I hope understanding that you get access

to this kind of information here in the

ads manager or it also shows up in the

power editor when you're at the ad set

level so just go in and set up a test

campaign when you get to the ad set

level start playing with this detailed

targeting this is where it all comes out

but again write them down put them on

Excel spreadsheet put them on a word

document go do more research try to rule

out ones that are not relevant to your

niche relevance is everything in this

game you need to make sure it's hyper

relevant and once you've got your list

go right back into the Facebook

advertising platform run your ads

whether you're doing the $5 a day style

or you're grouping them together in one

big ad set both work it's up to you to

test which works best for you and this

is how you can make sure that your

advertisement is targeted toward the

customers of your competitors and

there's no easier way to grow your

business quickly and get more leads and

more customers than to literally go

borrow them if you will or steal them

from your competitors if you found this

video to be helpful give me a thumbs up

here in YouTube I do appreciate the

thumbs up the shares the comments give

any questions about how this works leave

me a comment below I'm happy to

your questions as best I can and I look

forward to hearing about your successes

with Facebook advertising and I am

excited to share more and to see you on

the next video so thanks again for your

be well

Best Education Page #Online Earning

online earning,make money online, earn money online, online earning, online earning sites,

 make money online free, online money income, earn money online free, money online, best way to earn money online, online income site, money earning websites, best online earning sites, easiest way to earn money online, earn money payment bkash, online money income site