miles Bechtler here again in this video
we're going to go back into the Facebook
pixel code and we're actually going to
kind of the advanced step for the
Facebook pixel the tracking pixel if you
missed the first video and you don't
have your base code in place click the
link in the description go do that first
because this is the advanced step and
this only works once you have your base
code in the head section of every single
page on your website really easy to do I
covered it in like five or six minutes
on the last video so do that first
come back here if you're ready for this
let's jump right in you already know
what the pixel is let me get myself out
of the way and so we go inside of the
ads manager and you click on the three
lines and all tools and we go to pixels
now we're on the Facebook pixel and we
want to go to actions and view the pixel
code and it's going to bring up a little
pop-up so this is what we covered in the
last video the install basic code it's
very very simple to do go ahead and get
that done and then on step 2 what we're
doing is we're installing event code
right so this is to track the actions
that happen on our website whether it's
a Facebook ad or whether it's not and
they have about nine standard events and
we'll take a look at them real quick so
there's a search using your search
function view content Add to Cart add a
wish list initiate checkout which
usually means going to the the checkout
page adding the payment info that would
be like a 2-step checkout page
completing a purchase this would be them
reaching your thank-you page after they
bought a product of yours when they
become a lead this is the one we're
going to work with today this is the
most important one to track from the
get-go so really this can this is
designed to help you no matter what kind
of business you have right like this is
designed to help big businesses and
small businesses I consider us online
marketers and internet marketers and
info marketers we're pretty much on the
small side of the business the amount
the number of these you're going to need
to use is relatively slim so let's go to
the view
content I'm going to put the view
content onto my landing page I want to
track specifically how many people reach
the landing page then we're going to put
the lead content onto the actual page
they get to once they opt-in for our
free report right they've taken the
first step in the funnel they've gone to
the next step in the funnel and that's
where this code will be used now one
thing to notice is up here you'll you'll
see that there's this basic recommended
and advanced so they're recommending we
put in our value and the currency the
value of the leads they're trying to get
you to give them data on how valuable
their marketing is and how valuable
their traffic is if you want the most
simple version just take the basic and
if you notice all it's doing here is
track lead and that's it recommend it
says track lead value of the lead is $10
in the currency that it's in if you
don't know your lead value yet that's
fine just run it on the basic so what
I'm going to do is I'm going to take
this and I'm going to click there to
copy it and I have a notepad file here
so this is my lead not keyed and I just
paste that there and I'm going to grab
the view content as well click that copy
and again this is so imperative to do
you got to get your tracking because we
have to measure everything we're doing
now this is for an opt-in funnel which
is what I'm working with here if you had
a funnel that took people to a checkout
page and also if they purchase I would
absolutely use the Add to Cart code and
on the purchase I would let's say they
purchased a 17 dollar product I would
take this code and I would put that
there and you just simply modify this
right so if it was a 17 dollar product
let's say you only make 16 dollars on
that 17 dollar product I would put 16
like if there's a transit
action fee for example so that's it so
this I would put on the page essentially
the Thank You page the page that they
reach after they purchase this one goes
on the checkout page the page where they
actually enter their credit card
information and it's done the exact same
way so all we're going to do on this one
is put in the lead code real quick just
to show you the process because once you
go through it once whether it's
clickfunnels or thrive themes you just
go do the same thing on the appropriate
pages with whatever system you have so
this is how I do it I come grab all of
my snippets and then I go get it in
place one more thing to keep in mind
here before we actually go install this
code is that you need to make sure that
you put this in the body tag now I know
it's said that somewhere where did it
say write paste event code right so be
sure not to insert the event code inside
of the head tags so what we did last
time was put the base code in the head
tag so this code needs to go into a
different location to say when the
specific page loads right so we've
already got the head tag stuff done I
just want to make sure you know it
doesn't go in the same place as the last
video hence this having a new video and
let's go put this into place so first
thing we're going to do is let's go to
clickfunnels and we'll go into our click
funnels funnel here and when this loads
before we went into the overall settings
of the funnel and now I'm going to go to
the Thank You page because this is where
they go after they opt-in and this is
the page they see we're going to click
Edit page and it's going to load the
actual page here for us and I'm taking
our lead code I'm just copying it while
it loads and there it goes so now we're
inside of the page they reach when
they're done opting in so this means
they've become a lead at this point so I
clicked settings I go to tracking codes
and get myself out of the way here so we
want to go into the footer custom
tracking and you'll see it says add
Google Analytics and Facebook pixel here
so we actually paste that little snippet
of script right there
and we click Save and that's it we're
done at this point so what happens is in
the head of this page when it loads
after visitor subscribes to our list the
head loads the base code and then when
the footer on this page loads it loads
this little extra snippet that says you
know to the head code hey the person who
came to this page is now a lead and it
will track them as a lead in your
Facebook ad system and then you can
remark it to the leads you can see what
kind of a conversion rate you have etc
all right in Facebook so we've saved
this and let's just go back real quick
and if you wanted to and I would
recommend doing this go through the
process it's worth it but what I need to
do here since I have two variations is
I'd have to go into each one of these
and edit the page grab my view content
script and get myself out of the way
there right so I need to add this to
each one so if you set this up before
you set up your first split test you're
actually going to save yourself some
time because when you create a split
test it's going to automatically copy
that content over you can see it says
add the Facebook pixel there so this one
is my view content and I'm clicking save
and that's it so if your funnel has a
product and you've got a checkout page
which is doable here and click funnels
and you've got a thank-you page where
you deliver the product add each snippet
to the specific pages just the same way
settings then you go to tracking codes
and then you put it in the footer
super simple so let's jump over to the
dashboard here in WordPress so this is
if you're not using a click funnels
based funnel and you're running it on
thrive themes this is how you would set
it up here really simple so I've got a
page that they go to after they opt-in
and I will go load that page here in the
dashboard and I search by date it'll
pull it up right here so we've got the
your free training is the page that they
go to after they opt-in and you'll
notice it's just got my basic I just
kind of threw this together real quick
because we're using
different code just for kind of
explainer purposes this isn't the actual
snippet I use for my business so you
have the page that you deliver the free
thing this is where they go after they
opt-in as a lead and then down at the
bottom you'll notice there's this thrive
theme options and click the drop down
and you see custom code right and now
the custom code has header scripts body
scripts body scripts now we already put
the head code in and we know we don't
want this in the head so we're skipping
this and we're putting it here in the
opening body script so this is the lead
code because this is the page they go to
once they become a lead and we click
there and we paste that there and we
click update and that's it so at this
point in both clickfunnels and in thrive
themes on WordPress I have added in not
only the header code the base tracking
code which we did in the last video but
we've added in or event tracking which
is incredibly powerful and it's it's
required so if you're going into
Facebook pay-per-click marketing you
must add these tracking codes because we
can't improve that which we don't
measure so this is our measuring stick
if you will and we'll be able to pull
all of the data on out of how many
clicks from our ads turn into leads and
we can then begin to optimize our funnel
optimize our marketing to increase the
number of leads that we get for every
paid subscriber or every paid click we
get from Facebook
so that's it it's super simple you can
do this yourself or you can just copy
all those snippets down send it to your
dev person if you have a developer you
work with I'm miles bechler and I'm
happy to be able to share this
information with you here on YouTube if
you liked the video give me a thumbs up
here on YouTube and go ahead and click
Subscribe so you can get the next videos
in the series when they become available
if you have any questions about the
tracking code about Facebook tracking
and this pay-per-click stuff leave me a
comment below I'm happy to answer your
questions I thank you very much for your
time and I will see you on the next
video
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