Hey! Miles Beckler here and in this video we're going to look at one of the
hottest funnels that out there the most of the big-time marketers are using to
create tons of customers, cash flow up front and really really build their
customer list in a way that allows them to drive more sales on the back end of
I've seen and this is what i'm working on building and creating in my business and
I'm going to go ahead and show you the funnel and we're also going to look at
the few examples of the different types of ways people are using this final
because you could you could do a lot of different things with it with a little
creative funnel so we get myself out of the way here and pull up the the
beautiful drawing of the funnel you're welcome
and this is a free plus shipping funnel so a free plus shipping funnel in its
essence is a free item
all you have to do is pay shipping and that's the entrance point of the funnel
you'll notice that there is an upsell involved right so the offer you get to
offer from your advertising is free plus shipping
so you get a free book it could be a free CD it could be a free physical item
will look at some of those all they pay is shipping now one of the kind of like
secrets of this that's probably not a secret is the vendor is usually break
even on the free plus shipping so it'll be maybe 695 shipping and handling where
they're actually able to print the book and deliver the book for six dollars and
ninety-five cents and there exactly break even on that so their only loss is
the cost of the pay-per-click to get you into the funnel so after the free plus
shipping you go to the checkout when you click on buy they take you to an upsell
page and this is where they're really starting to increase their cart value
their average order value and this is how they make the free plus shipping
work on the first step now you need to know that once you check out here you
get on their email list
and from the email list they're gonna make other offers to you in the future
some of these ones were going to look at i know for a fact they sell
multi-thousand dollar products and some of them even have products that go up
into the tens of thousands of dollars and it all starts the funnel all begins
with a free plus shipping
so you go for the free plus shipping you check out at this point you're on their
customer mailing list you get offered an additional product that's generally
going to be much higher value somewhere 97 2 197 and if you say yes you get
delivered if you say no they say thank you and you get your free item in the
mail so it's super simple one of the reasons this works so well is you get to
use the marketing's favorite word three so the advertisement you run on facebook
or pinterest or YouTube or Google wherever you're running your ads you can
say get a free blank go here and then you might want to note just for clarity
that they just pay shipping but that that promise of a free book or a free
item is strong enough that it gets people to take action
it's a lot more valuable there's a lot more perceived value in the free
physical item than the free ebook the free video that we've talked about in
the previous funnels so let's go ahead and take a look at a few examples so
this first one is a free t-shirt offer right so this guy's actually giving away
a free t-shirt you choose your size down here you click order and he's gonna be
saying it somewhere shipping supplies so there you go that's that's that's
literally how he's mentioned he doesn't tell you what shipping is so you would
need to go into the funnel before you figure out what that shipping cost is
obviously this is marketed directly towards people who like to carry guns in
their pockets or purses or on their hips as they wander around and so it's it's
an American audience i know for a fact that the upsell after this is this
American gun Association i believe it's a 9 95 per month offer but it's a
subscription offer so he goes around on facebook and markets this free shirt
people who have gone
love shirts that show that they have guns so they're like it's very
compelling offer to that audience and then they up-sell them with this 95 per
month a garret American gun Association and that up so happens instantly after
the checkout and that's I guarantee that's not all there offering over the
course of time they're gonna sell other products to the same people other things
that they're gonna like possibly with the same ipaq brand on them or other
things I targets ammo who knows what is live events etc the next one we're going
to look at is a survival business card now this is actually a clickbank offer
so if your clickbank affiliate you could promote this and actually earn
Commission's anytime someone purchased the follow-up products but you'll see
they're giving away this metal it's like slides into your your wallet and it's
got all kinds of things right
a water compass a wrench of flathead screwdriver knife age can opener saw
blade so this is really marketed towards the prepper niche or the survivalist
Mitch it's a physical product and you just play shipping so they say right
here
shipping and handling not included I don't know if they tell you how much the
shipping handling is they don't
this is a digital marketer product so it's one of ryan dices offers so the
city this key thing converts like gangbusters and you'll notice you've got
a little uh Robert Shelby's influence going on here
you don't actually know how much you're going to have to pay until you enter
your shipping details so they get you into the cart before they tell you the
shipping and that makes sense right so if I'm in the u.s. my shipping is gonna
be one thing but from Australia shipping might be something totally different
or they might rule me out in Australia not allow me to order this so i find it
really interesting that they get a micro commitment from the user to click the
button before actually letting him know how much they're gonna pay
although they say you're going to pay something and they don't say order now
enter shippingdetails so it's a very light commitment if you will and after
this there's going to be an upsell another product from them that you can
also promote
on clickbank is a credit card knife so it is kind of based on the same idea
they manufacture these in china by the thousands they get an incredibly low
cost per on these and then they're able to offer them as a front-end so this
again works for people who are really into the everyday carry type concept the
survivalists the preppers out there so campers hunters etc would love this kind
of an offer and this is something that you can promote the last one is kind of
more traditional i would say and this is a free book offer and this is russell
Bronson's free plus shipping offer it says . com secrets book if you haven't
read this book it's an absolutely fantastic book I've gone through it
multiple times now and every time I go through and I get a lot
it talks about funnels and value ladders and it really is a powerful book i'm
going to link you to this below i am an affiliate of this so if you purchase any
of the products that he offers afterwards because like I said there's
upsells you no surprises but if you do purchase any of those I would receive
some sort of commission
I don't even know what those would be but ultimately I think it's worth your
time to get this . com secrets book and read through it because it's a really
good book on how to build funnels and how to build an online business but
you'll notice he wrote full-on I mean this is a full-on sales letter right
he's got the video testimonials from people who are well known in the
industry as Amazon testimonials in here and really kind of shows you you can see
we're on the right he talks about the the value ladder and its really good
content i really think that if you're serious about internet marketing is one
of the books that you definitely need to read so I'm just trying to show you as I
scroll like how how aggressive of a sale this is and it's not aggressive in the
sense of like bye-bye
it's more when i say aggressive they put a lot of time and energy into this sales
page so they're giving something for free and they put a lot of time and
money into it and that's because they have a back end of the funnel built in a
way that they know for every book they give away on average they're going to
make x
installers on the back end of the funnel now you have the full right to go into
this funnel to get the free book just pay shipping and say no thank you to all
of the other upsells that they offer that's that they account for that in
their metrics right but enough people take them up on their upsells to make it
worth it to them to continue to advertise or to continue to pay
affiliates to drive traffic to this offer
so once again this is really it this is what i would consider kind of the the
hip the the newest the the leading edge of a marketing funnel right now and part
of what makes us so special is you're getting a physical item in their hands
it really kind of does something psychologically it makes people believe
like wow this is a real business they've got their stuff together that they get
to feel the quality of what you do so when you offer them future products
they're like wow you know he actually sent me that free book the content was
great it was really professionally done i will go to their event that they're
holding this $500 a ticket or whatever it is because you have the trust in the
brand at that point these convert a lot higher than digital product only funnels
right so the free report to the like the one-time offer after that's gonna have a
lower conversion rate than these these can convert upwards of eight ten twelve
fifteen twenty percent of traffic and we're not converting just opt ins for
converting them to customers and that's that's really powerful because your
customer list has a higher likelihood of buying from you in the future than your
prospect list so the customer list is the most valuable list the prospect list
is number to both lists are great and again this is kind of one of the
advanced funnels so this is what i'm working on currently i'm working on a CD
based offer i'm working on a book based offer for our niche i'm really excited
about it
there's a little bit more logistics that you have to put together because there's
fulfillment i don't i'm not i don't really have a home base i am
kind of nomadic so it's not like i can just have a bunch of these in my garage
and and run down to the mail house and mail them when I'm in Thailand or new
zealand or wherever I'm going to be next year so i'm looking at the logistics I'd
but you could just as easily do something like this from your home if
you do have a home base and you can run an offer like this yourself very very
simple so if you're an advanced marketer if you're wondering what the next level
is if you feel like your digital funnels haven't been performing as well as they
should
this is the final you want to consider so I do thank you very much for your
time again my name is Miles bechler go ahead and leave me a comment below i'm
very interested to hear what you think about this funnel or if you're running
something like this
shoot me a link in a comment I'd love to see what your funnel looks like and take
a look also take a moment and click the subscribe button and the subscribe
button will make sure you're notified with the next video as it comes out i'm
on a content creating rampage here and i'm laying it all out on teaching
everything that these successful marketers and myself as a sec successful
marketer everything we're doing to generate lifestyle businesses and to
generate multiple six-figure income businesses from home or from wherever so
I go ahead and give me a comment click the subscribe thank you very much for
your time and i will see you on the next video
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