hey everyone this is stefan from
projectlifemastery.com and I'm here at
cellar con in Orlando Florida and I'm
being joined right now by a--the with
Athena severe e who is a successful
Amazon seller and also does these epic
trips that I've heard about that you
take people to China with you to help
them grow their Amazon business so thank
you for taking the time thank you so
much for how do you step in it's an
honor yeah I said he might share with my
audience a little bit about yourself and
your story about how you got into
selling on Amazon absolutely so as many
of us I had a 95 job I was in corporate
America and a consulting firm and a
stable job there and then when I had my
first son I tried to stay home and kind
of have my career continue trying to
work from home and I went back at the
office had a second child so now I have
two very small young boys and I'm trying
to work from home and that was a bit of
a challenge and I felt that in my life I
wasn't being a good wife I wasn't being
a good mom I wasn't being the best at my
career and I wasn't taking care of
myself even it was sort of like I was
stretching in so many directions that I
wasn't living life the way I wanted to
live it and so how did that lead into
finding about amazing selling machine
and joining that and starting the Amazon
journey yeah so there's a good friend of
mine who worked at the same company as
myself and he was quitting his job and I
was like so what he what are you doing
like I thought maybe got another
consulting job or something and he's
like oh no I'm selling kitchen products
loud I'm like you're kidding right it
he's like no seriously I'm like okay hey
like why are you come to lunch with me
let me show you cuz it wasn't just him
his wife and just quit to say both quit
their jobs like intrigued so we went to
lunch and he actually opened up his
Amazon seller account and showed me the
numbers and showed me that every two
weeks he was getting these checks that
looked like what I get in months of
working at this intense job you know and
I was like whatever that is give it to
me like I want that yeah
yeah so I immediately signed up for the
amazing selling machine like I don't
think I even watch any of the yeah I was
just like I saw it right in front of my
eyes so I was really excited yeah and
what what like when did you sign up for
ASM which was a yes so it was ISM force
that was I guess same as same as me oh
nice very cool yeah okay CSUN that BRE
is important and what you know did you
do it just like on your by yourself or
did you have your husband or what was
like that turning experiences yeah so my
husband was very skeptical to be honest
he's kind of like okay like what are you
doing and I told him I said look you
know I'm gonna put this money into it
they even have a guarantee and I'm gonna
just try my best and see how it goes and
within three weeks that I picked my
first product which I'm still selling
right now and I just followed the steps
of the course and I didn't have a lot of
time to be honest like I had a very
demanding job I had small kids still so
I think I only put a few hours in a week
to start with and then I remember after
a few months I showed my husband I was
making more money from selling these
simple products on Amazon and I was at
this job that I was killing myself over
and I remember that day and I told him I
said you know I'm gonna do this like I
feel like if I just keep going it's
gonna take me somewhere
so I remember picking out my like I'm
quitting outfit that morning I was so
excited and I went to to my boss of nine
years and I said you know I love you
guys but I'm done he says I love you and
I know and that was the first moment
when I really felt like a true
entrepreneur yeah and I was like taking
my journey you know that's amazing
that's always got to be the best feeling
oh my gosh I love me that I had that
experience ten years ago I was working
in the family business for my dad and
everything but I was just miserable but
you know taking that step to be a
full-time entrepreneur it's one of the
best best feelings and just having that
freedom I think is the biggest thing
that provides I was interesting to me is
that there's a lot of people out there
who may or may not realize that that's
who they are like I I I'm an
entrepreneur that's who I am and I
didn't even realize it till that moment
that I like
let it go yeah so let me ask you this I
think there's a lot of women that are
watching and a lot of moms that were in
your situation I know that it's
obviously gonna be very challenging to
you know be a parent but at the same
time you know try to try to build a
business and especially when all this is
brand new
I think you know a lot of moms are
obviously attracted to a work from home
type situation like yourself so how did
you do it like how did you manage that
you mentioned you know you're also
working a job or corporate job at the
same time while being a mom and I know
time is a big issue for moms too so
share with I'd love to know and also for
the moms oh sure okay so it's very
simple what I did is I promised myself
that every day I was going to move
forward right and what I loved about the
amazing selling machine is that they
break it down into small videos so you
can watch a 5 minute 10 minute 20 minute
video you can you know contact a
supplier you can there's all these
little steps so I just promised myself I
would do something on my business every
day and little by little it started
happening you know despite I mean I had
a lot on my plate you didn't need to
have you didn't need to work at a full
time I mean even though it might not
have been happening as fast as you
wanted as long as you're just making
slow and steady progress exactly I think
at first I might have put little I mean
it's embarrassing I might have put three
to five hours a week and you know that
wasn't enough to build like a huge thing
but it got me going and like I said
little by little I was like whoa I mean
it took me probably about four or five
months before I could actually quit my
job you know and and and it was so funny
because like I watched a video and it's
like okay so you know pick a product
this way and and find the opportunity
and I just made a little list and I saw
one that looked good and I just did the
things and I mean I'm still selling that
product that's awesome what were some of
the challenges that you faced you know
just kind of going through that journey
like did you have much experience doing
anything like that like were there any
big challenges we have to face for sure
so one thing was my time as mentioned
given thing was I didn't have any prior
marketing experience I'd never done in
an internet business at all
in fact I never even owned my own
business I always had like a job working
for someone else making someone else
lots of money so when I when I did this
it was a little bit challenging one of
the things that was challenging was you
know communication with China at first
and then I worked on that and I found a
good supplier and I still use her today
and yeah so I think it's fun you know
here's the thing there's like all these
opportunities out there that people talk
about like these multi-level and these
things when I work on my business
this is Athena's business I'm creating
something I can be proud of yeah yeah I
you know I know that you're big on
sourcing with China you you've gone to
China many times you take other Amazon
sellers that are with you and you have a
lot of experience just working with
Chinese manufacturers maybe make mind
sharing just with people a little bit
about that process I mean I've never
been to China and I think a lot of
people might be intimidated by that and
there's a be a little of a language
barrier or timezone difference and
whatnot so what if what do you learn and
what can you share with people just
around sourcing products from China
okay absolutely thank you so when I
first started um one thing that's very
big with the Chinese is relationship
building like you're either they're
family or you're not right so when you
don't have to go to China to do this
business in fact I did this business for
a year and a half and I hadn't gone to
China ever and then someone offered me a
trip and I went I went kind of on my own
and when I went there I'm you just find
like an ocean of possibilities and you
actually get to meet with people face to
face and you can really innovate you
know like let's say I'm trying to do a
sports bottle I can say hey put my logo
here can you make it bigger I like this
color and it's really fun I find it
really enjoyable to go there but I don't
think it's absolutely necessary
to build a business so just helps
building that relationship because that
relationship is so important especially
if you're gonna work I mean they're a
big part of your business that supplier
and so that allows you to probably
negotiate better with them and just
showing how committed you are and being
able to do customizations and they're
gonna work with you more like did you
notice the difference in terms of like
just working from like the US and like
back
versus actually meeting them and
spending that time with them oh it's
absolutely incredible like we had okay
there's a girl that came with us to one
of my China trips and she'd been getting
a particular product from the supplier
for a year and she went and actually
found the guy at the Canton Fair and
didn't say who she was and she's killing
it like she's doing an amazing amount of
product in the camping world and she
didn't tell him anything
they built rapport they spent hours
talking about branding and all this
stuff and then he offered her 30% less
than what she's been getting this entire
time despite the fact that yeah so
there's a lot of opportunity there yeah
and it's a lot of fun so so you mention
is is there like a fare or something
you'd go to the to see all the different
suppliers there or so what we do is we
go to the can Tom fair and we go there's
three different phases and we go to the
second and third phase of Canton we also
go to Hong Kong and we go and find
products and innovate and I mean I have
a friend who does a very simple product
that's in the kitchen space that I mean
there's a million of them on Amazon but
because he goes there and he gets like
the best quality and all the branding
and things that he does he's just like
he's killing it and I think a lot of
that's working with suppliers oh cool so
you could you could go there regardless
of even if you have a product or not
it's a great opportunities to see all
the different suppliers and meet them
and I guess check out the different
products and then you could just get so
many ideas of what like hey I could
build a business around this or around
that and and build that relationship
from the start absolutely in fact when
you connect with these factory owners
right they are now your partner so
they're like excited for you and for
themselves like they're like hey you
know and they'll show you products that
are not on the market yet like you go
walk through the fair and you'll see all
these amazing products but they have
stuff that they don't have out in the
open because they don't want competitors
copying them so if you build that
rapport and you're like hey so what do
you think's next they'll literally take
stuff out and be like this and it's so
hot and you know maybe it's in the
European market but it's not in the US
yet and you're the first market and you
can kill it with a product like that
very cool yeah you know Tatiana and I
have discussed going to China too and we
definitely love to join
so how much fun if we end up doing a
trip we'll be sure to let you guys know
yeah I know
oh sorry sorry good I I know you work
you know you know a lot of Amazon
sellers you take them on these trips but
you also come to these events you know
you work with a lot of moms and people
in that situation I'd love to hear from
your perspective and what you've
observed I guess what are what are the
biggest reasons you think that a lot of
people struggle you know like why like
there's obviously certain people that
are awesome they succeed they take
action other people though they struggle
they have you know maybe they're afraid
to pick a product or take action with it
or maybe it's the time or whatever it is
but what do you just what do you see is
some of the biggest challenges that
people face and and then like the things
that you notice for those people that
struggle versus the people that you have
seen succeed like what's that difference
do you think for me it's really about
staying positive you know it's like if
you have somebody who has a goal and
they're really like that's why I love
everything that you do because you're
really you know with your project
mastery you're really putting those
goals there and I see how you like
yearly you know what I mean so it's like
for me for example even if it's as
simple as like this week I'm going to
get through these five steps you know I
think that if you have a goal and you
figure out your personal why and that's
huge for me my why are my children and
all of the amazing people that I have
helped to see how because I got into
Amazon for myself and then when I found
out how amazing it was I started telling
like everyone I was like you need to
find out about this because it doesn't
matter if you know you're just trying to
make a little extra money or if you want
to build a massive brand to me having
that freedom I mean think about the
amount of hours you spend every day at
work and there's so many people out
there that are not even happy with what
they do that is so draining on their
soul you know and they don't spend time
with their family and even if they're
home they're not really home because
they're stressed and that stress affects
our health is it affects everything so
you know when it comes to people's
challenges I feel like you're gonna fail
like if you think that it's just gonna
be a hundred percent pie in the sky it's
not and I'm sorry like being an
entrepreneur is not about
being perfect it's about having a goal
having a real purpose having a why
having a reason to succeed and making
that stronger than any of the little
pitfalls that you will find and and
that's really strong I think from from
me and the people I work I agree I mean
the mindset is so key because even you
could have two people with the same
information and the same opportunity but
I love what you said about the Y you
know and everyone's gonna find out what
that is and you know I love you know for
me and I think many people too it's it's
getting to that point where you just
like just decide you know I'm just tired
of having this job or I'm tired of just
not having my freedom or not having that
time with my kids and once you get to
that point where you're like I'm willing
to do whatever it takes that's for me at
least when everything changes a hundred
percent agree and go it's not that
difficult to replace the income that you
need to live and like I was mentioning
earlier about my trips like for me going
on these trips and creating these
environments and seeing how people's
lives transformed that's my happy place
right I would have never found that if I
hadn't let go of my day-to-day grind you
know so maybe Amazon or building an
online business isn't your end goal but
if you could cover your income and make
things comfortable what other types of
things you know what type of
volunteering would you want to do well
you know travel would you want to do
what kind of things would you do with
your family like what would you do if
finance and time wasn't holding you back
and I see a lot of amazing entrepreneurs
like you and your amazing girlfriend
Tatiana really changing lives and I feel
like if you you know now that you've got
things covered with your with your other
businesses you can kind of go out there
and do a lot of things for people and I
think that's huge I agree
so we're here at Southwark on obviously
I know I know you're you're you know you
work with them now and you've been a
part of this community so much and you
know I know for me like just coming to
these events and the people that I meet
and I just know how amazing and
life-changing it is it and I know some
people out there they you know
I've shared ASM and whatnot but like
just what's your perspective just maybe
share with you you know the experience
of amazing selling machine and coming to
these events the value that they bring
because I think some people don't don't
realize like how life-changing it is
being at an event like this and I hope
that we can inspire you guys to come to
something like this be around and join a
community like this cuz I just see that
community is such an important thing as
well as getting the education in the
training because I see people that try
to go about you know business trying to
do everything on their own and that's
where I see a lot of people get caught
up hung up you know I agree that there's
gonna learn from a YouTube video or a
blog post and it's like you know I know
and I try to help people as much as I
can on YouTube but it's still you need
to have the right education because it's
a real business and it's gonna require
you know professional advice and
knowledge and expertise to be able to
pursue it so there's I just love for you
to share just about ASM and this
community and address that I love that
okay so first of all think about the
years of experience and the the trials
you know that people have been through
in terms of building up their Amazon
businesses right so it's like all the
failures all the successes it's all been
put in a package to where they're shown
you exact steps to take to build a
business if you were to go about that on
your own and I know because I've
experienced this business now for three
and a half years it's like you order the
wrong product you put out the wrong you
know advertise you like you can do so
many things and not succeed and then get
disheartened right why not take the
accumulated knowledge of like thousands
and thousands of man-hours of people who
really know this business you pay a
small fee like I paid for this course
three and a half years ago they keep
updating it and when there's changes and
that happens sometimes there can be a
major change and Amazon may or may not
let you know about it and then all of a
sudden your business is doing good and
it could drop just from you not being up
with the times and what this community
does is they let you know immediately
hey guys you need its shortened your
title it's you know it used to be the
law
thing now guess what that's yesterday's
news now you need to make it shorter and
if I hadn't fixed that I would have lost
traction you know so like the community
I mean that's about the course I want to
just try to communicate what being
around a community like this is like so
imagine you're in a room and you've got
this energy of all of these people who
are either very successful or they're on
their way and they're excited about the
future and they care so much about each
other that's one thing like the mentors
they'll do anything to help you
you know Michael McCleary Matt Clark
Jason Kassim akra jenas in these guys
I've known I know them very very well
they'll do anything to help someone in
their community and there's nothing like
it there's nothing like energy I know
well I find like just the belief you get
like there the content informations
amazing but I find the more that you can
just reinforce that belief like when we
first came was like our fourth event
came to one in Vegas and I remember top
for Tatiana it was the first time she
ever came to like an online marketing
event and she was at a point in her life
where she was pursuing schooling and
everything and she was like okay what do
I you know want to do like which
direction do I want to go and she had
just got her product launched on Amazon
she I she got a first sale at that event
but for her it was like and even for me
to this day like when you're there and
you see all these other regular people
just like you they're up on stage or
you're the person next to you or
whatever it is and you're like hey how
did you get into this tell me about your
business and they're crushing it and
they just like it just validates to you
that this works it's real because our
day to day life for a lot of people you
might not know people that are
successful you might share this with
your friends and family or even their
your husband and they think you're crazy
or you know I don't understand they're
skeptical and when you're here you feel
like you're a part of the family like
everyone's got the same goal as you they
have similar stories as you and you feel
like yeah this works now I'm gonna go
back home and I'm gonna like take more
action and it just it just makes it more
real versus when you just kind of watch
a video or
or whatever it's just you know it's just
kind of disconnect a little bit a little
bit of disassociation versus actually
being here so that's that's powerful for
me it's such and you are such an
inspiration and I hope like if I can
inspire even just one person to take
action you know you you don't have much
loose you have so much to gain
you know like think about if I wouldn't
have taken this course you know a few
years ago the amount of times I've
happening able to go to the zoo with my
kids or make them breakfast or do what I
want to do with them like I can you
can't get those years back you know so
I'm like so appreciative of people like
you and and this community and I try to
pay it forward as much as I possibly can
awesome
well tell me about your two boys you
mentioned that you bear the launch
preneur stew so share that because
that's going to be an another blessing
oh my gosh this is such a big deal for
me okay so you know if people want to go
to university that's totally cool right
but for me like I've noticed a trend
where you know people spend like 150 200
300 thousand dollars in debt and they're
young they get out of college and
they're trying to find like an
entry-level thing right I don't want
that for my boys I want my boys to have
whatever type of future they want so
three years ago we actually introduced
them to the business so these kids
they're now 7 and 10 so they were 4 & 7
when we started and they actually went
through the whole process that's how
simple it is it's like my if you go talk
to my son right now he can literally
find you like 10 opportunities on Amazon
all he does is watches the videos he
calls make McCleary Uncle Mike it's like
I'm watching Uncle Mike videos so he'll
just like watch the videos he'll like
find different products and you know
they wanted to do it lemony this is how
it actually started so they wanted to
make a lemonade stand right and I was
like okay tell me about your business
plan and they're like yeah you know
we're gonna sell it for 50 cents and
this and that I'm like cool so how could
you turn that into a business on Amazon
so they actually sell like lemons
squeezers and lemons esters and lemon
everything and it's all like lemon brand
and um it's very cute so I mean it's not
like they're not killing it on Amazon
which I
because they actually control their
entire business make money and all the
money goes back into their business so
by the time they're 18 they're gonna
have this like thriving brand right and
they are understanding marketing they
understand finance they understand
negotiation they understand how like so
many topics that they don't show anybody
in school there's they make mommy's so
proud yeah yeah so that's really how
simple yeah yeah
in fact my son you're gonna hear this
webdigs so we went to this last amazing
selling machine event and my little boy
he was like nine back then and he was
watching a presenter and he comes up to
me and he's like mom you're in the wrong
subcategory on one of your products like
are you kidding me he fixed it and I
started like selling about you know what
are your thirty for a day just from that
little switch so yeah so just being gas
or my kids see on through my pride and
joy and I love that I'm like not just a
mom you know and inspiring them through
what I do but they're now learning the
business themselves and teaching their
friends in school was amazing I mean
that's the future the young generation I
mean what you know think the kids are
the future they have different
opportunities than what we had when we
were younger you know like for you at
that stage your life you know as a
corporate job of what to pursue you
didn't know that this even existed and
you know we're just at the infancy of
this and taking advantage of it and
hopefully you guys are and you know we
are these people that here that are but
you know the younger generation this is
like selling online is now a career path
it's it's and and the earlier that you
can start I mean the better so it's
great that they're already getting into
it I'm sure they're gonna be extremely
successful by the time they're like 18
years old I sure hope so and I could
only imagine if I would have done this
10 years before you know like I'm in my
mid-30s if I would have found this in my
20s yeah oh yeah we all we all wish that
we start earlier
they said the best time to have planted
a tree was 20 years ago the second best
time is right now yeah awesome well
thank you so much for taking the time so
much no really thank you for what you do
you inspire so many people to break out
of their fear and actually like move
forward and I think that that's really
important so sorry just one last thing
like if if you guys feel like there's
something you want to accomplish and you
somehow have these ideas like just think
of like okay what would happen if I were
to try what would happen if I gave this
a chance versus what would happen if I
don't you know and I was sitting there
at three and a half years ago and if I
would have heard my friends story of him
quitting and whatever and not you know
pursued that there's a lot of things I
wouldn't have done you know I wouldn't
be sitting here with such a great
fabulous person and said thank you thank
you how can people learn more about you
and your China trip well then go to
Athena magic comm and sign up there and
they can reach out to know twice a year
right and just roots to so we bring 50
people at a time I haven't even released
the next day and it's starting to fill
up which is amazing cool so yeah
if you guys are on my list then I'll
make sure to notify you guys when
there's an upcoming trip awesome well
thank you again so much and thank you
guys for watching hopefully you guys
enjoyed hearing Athena's story and we'll
look forward to seeing you again in the
next video take care hey so let's say
thanks again for watching this video
and if you want to get started to build
your own online business on Amazon then
I'd love to give you some free video
training that I put together that shares
with you more about this process and
more in-depth step-by-step how you can
get started to build your own online
business on Amazon to create whatever
kind of internet lifestyle that you want
for yourself so to get access to this
free video training all you got to do is
just go to WWF mastery comm /fb a ok
project life mastery comm /fb
FBA as in fifth element by Amazon and
also have a link in the description of
this video as well that you can click on
head on over to that page all you got to
do is just put in your name and your
email address and then check your email
inbox and then right away I'll send you
some valuable videos and resources to
help you get started learn more about
this and guide you in that right
direction and it'll get a few more
emails from me over the next few weeks I
just don't want to overwhelm you too
much right away but I'm not gonna spam
you or anything like that I want to make
sure that I provide some awesome high
quality free content that can help you
build your own online business on Amazon
so thanks again for watching and I'll
talk to you again soon take care
you
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