what's up guys this is Stephanie and I'm
right outside Dan locks new apartments a
15 million dollar apartment that he just
moved into and I know many of you guys
would have seen the previous interview
interview that we did and tour of his
last home when he just moved into this
brand-new one and Chris Hemsworth
actually used to live here too so I'm
pretty excited this is the last time I'm
going to see Dan in a while because I'm
actually leaving Canada I'm moving to a
brand new country so I'm excited to go
in pick his brain a little bit we're
gonna have a discussion about seven ways
to make money online and I look forward
to sharing with you guys so let's not
can see if Dan's home so good to see you
see you build you the first one who
actually a friend who come visit oh wow
if you'll honored come on wow this is
beautiful I love I love what you have
that's the branding right right there
absolutely yes I call this my you know
demo headquarters you know my primary
residence which yes is it right my home
this is the penthouse downtown Vancouver
downtown Vancouver just take a peek here
I know you're gonna show me around it
but this amazing view of Vancouver I
don't know man you're moving out away
from Vancouver but you'll be back you
don't even I'll be back
you'll be back I know you'll be back let
me give you a quick to just gonna live
the laptop flight like lifestyle for a
while I know you want to try I know you
want to travel so this is this is my
office
so I work from here sometime I just just
all this light in this view the all
natural light celebration but this here
firework that's right yeah yeah that's
Canada in Canada yeah that's that's
beautiful that's the kind of the place
yeah the barbecue you check out the
balcony you be awesome in seeing so you
just moved in here yeah literally a
couple months ago mother why did he
decide to well first of all my I my
place is good but I need a place where I
can do filming yeah I can also need a
place where it's bigger and also my team
works from here yeah so we have the
meetings because my team is expanding a
lot as you know
sure you can see how beautiful yeah
that's the Pacific Rim right short our
that's a convention center yeah you know
one of my goals to be I want to have and
my next even I'm doing a big event al
Tolbert yeah probably a thousand people
yeah it's the biggest place I could find
it is hired that it can add five
thousand yeah you can provide that's
perfect right there and they got the
plane taking off in a lot of fruits
under your name yeah in Cooper's just
one of the most beautiful cities but you
know la is good too
yeah he's awesome moving la moving to
Panama Panama a little while but kind of
much good love Panama yeah this is this
is this is game of throne oh yeah I got
a youtube welcome to the club yeah well
the club this is kind of cool but if you
small I want to get the gold one oh yeah
I'll get the gold when you hit that next
moment everything this grows skills so
much faster you can see this is actually
from one of my mentees so this is the
Vancouver see that yes the gothicassle
yeah from a Dan Pena that's pretty cool
I mean keep showing you around this is
interesting when you see this I love
this piece this is all it's not painting
this is like a map yeah yeah it's really
awesome singing with this piece that's
cool I love it actually I bought this it
was so big before I got this place yeah
I just love the piece
I got it wouldn't have to mice I didn't
have a place one yet I just bought it
and its really well it just happens and
then they have these ones it's like a
whole five of them right and this is my
bedroom and this is where my team works
from so I'll show you this place
I turned out this was a bedroom before I
just turn into office usually you're
like multiple guys but today what
filming so that's all good
is where they work from yeah you
mentioned Chris Hemsworth useful if you
only know Gibson yeah
Liam Nielsen the off stay in the same
unit so when I first moved in it was
like literally before me a couple days
ago
Chris Hemsworth just moved out that's
awesome but it was filming here right
yeah in Vancouver so I saw in my shower
this big massive hand yeah that is Chris
Kaman it's kind of interesting I know
you're being on environment as well yeah
what did you notice now living in a
building like this because obviously
everyone here is financially oh yeah you
have somebody you have their networking
you're just around other successful
people hmm
well first of all first of all
conveniens it's easy very easy to have
meetings yeah right and also definitely
expand my contacts right yes I'm almost
night but this is like yeah way way
nicer and you upped your game oh yeah
you explained your mind and every day
you you wake up in that view you're very
motivated to do more and be more right
for this my my team works from usually
they're working hard and doing stuff so
usually they're looking right I caught
you man what is this oh my god oh
as you can see the game oh my god this
is so fun I gotta be Ryu I gotta go out
there we gotta be in a play this play
super I do know what I do super yes yes
oh okay probably lay out while you
write oh yeah other can get a kill now
this is how serious business is done
exactly yeah yeah all the deals with yes
oh nice oh okay oh there you go so I got
this machine it's got like ten thousand
games oh really yeah
that's like the ultimate tiny new
machine it's got so many I can see I'll
show you some cool I'm getting rid of
everything right now because I'm living
out of my suitcase trying to you gotta
have this I've been I'm moving out of my
apartment
selling everything so right all the like
all the components yeah that's games
that's fun well we work hard we play
yeah right I love it it's really cool I
thought you man I caught you
I thought you're working on a way to
computer but it's good that you like
style stuff like all right now let's see
the UH the living area the living area
so and it's good cuz then when we have
our the team meetings and stuff then we
just have it in here because now the
team is quite quite big now yeah like
all the chairs all tickets so that's
that is the deal
yeah it's love love all the light the
natural light that you get and you see
nowadays they don't they don't build
buildings like that yeah with that high
ceiling anymore yeah right yeah just not
yeah and there's also they could not
build anything in front of it right it's
unnecessary yeah so either yeah so those
buildings they're wrong yeah over here
we got Stanley Park
I've got Stan yes Danny Park I got the
lion's gate bridge of lions gate bridge
yeah and it's nice sometimes you know
after half
work Jinna we will walk down yeah yeah
go to a restaurant and then walk back
yeah it's nice I wasn't thinking about I
didn't think of it always a downtown
person but now I live in downtown it's
actually pretty good
yeah I know I'm not gonna see why you
like downtown yeah it's good
yeah it's good yeah for me I love just
being able to walk everywhere everything
if you'd energy the energy it's more
fast-paced in everybody definitely it
actually reminds me believe or not this
looks a lot like Hong Kong really it
does like the Victoria Harbour that we
have in Hong Kong you have the the
buildings it's it has that feeling to it
yeah yeah what's out left here so yeah
right okay guys I'm here with Dan Locke
and we're gonna share with you guys
seven amazing ways for you to make money
online so the first way that we're going
to talk about is information products
information products is creating ebooks
courses membership sites it could be
audio programs I know you've got a lot
of experience selling info products
online one of the first ways and I've
even you know he's got the fu money book
if you guys haven't checked it out yet
one of my favorite books that was one of
your input products that I went through
and then also you actually created a DVD
program back in the day with out some
DVDs you guys remember me the easy
that's not blu-ray DVDs that's what the
input products were back in the day and
you had a few money as the system that I
went through that helped me build my
first online business yeah so what's
been your experience with the info
products what are some of the pros and
cons I think info products definitely
one of one of my favorite it's it's it's
a one who ever knew stream that maybe
like tens of millions of dollars I would
say info product I like it because the
profit margin yeah because as an info
product I'm not selling the CD or DVD or
the book I'm selling what the
information would do for people
yeah so the the the product itself it's
like I say a piece of paper a piece of
paper is worth nothing but the menu
print something as a hundred dollar bill
it's just paper and ink it's what's on
it what's in the program so and also
info product as far as I'm concerned I
mean I've done many different business
model ecommerce selling products and
doing a lot of different things but I
find that I get
most satisfaction for meaningful
products yeah because it's through that
you are creating change in people's
lives and the feedback that you get yeah
when you sell something when you sell a
supplement when you sell a product or
send something online they buy the
product and they use it yeah but they're
not selling you those stories right yeah
they're not sending you those like
life-changing moments yeah I find that
info product I maybe because I'm a
teacher yeah as a mentor I loved that
model but has changed a lot back down
we're not even talking about the video
I'm talking about like cassette tapes
remember those cassette tapes yeah
remember the first few info info
products I bought Tony Robbins yeah
personal power yes right
you know those cassette tape yeah get
the edge yeah we have Brian Tracy the
psychology of achievement Jim Rohn are
all the great like motivational speakers
and that's how a lot of us got started
yeah well I think that's also why now we
have a passion for it because we do we
know how those products change our lives
that's right right and now we want to do
what if I have my own products they can
also impact people's lives in that kind
of way yeah right yeah and that's how I
changed my life right it was it was
finding Tony Robbins and all these
incredible teachers that had the courage
to put themselves out there to share
their expertise what they had learned
and that made such an impact in my life
and I think also often times whatever
the struggles that we've had in our
lives whether it's trying to make money
whether it's with their health
relationship or whatever it is we first
solve that problem for ourselves
yeah and in the process of solving that
problem you have to learn you have to go
through the ups and downs you know all
these things and there's often because
there's so much emotion attached to the
pain that you win yes that you become
very passionate and you want to make
sure that other people don't have to go
through what you went through because
you're on the other side of IDIA you've
benefited from all this stuff and you
want to naturally share I think it's a
natural progression that people have
hundred-person where once you've maybe
mastered an area of your life you feel
it's it's your duty it's your gift
permission yeah to share and help other
people and I I remember even for myself
at one time I had a
binge eating disorder that was one of
the most painful things I went through
and I found the coaches I went through
the books all this to overcome it and I
always said to myself when I do overcome
it I'm gonna help other people with that
just because there's so much emotion
there mmm so I I love input products too
and I think there's different ways to
sell them right because some people like
a classic input product is just a book
yeah a book usually might have lower
profit margins it's more maybe a
front-end thing because it can actually
allow you to maybe upsell a higher
ticket info product there's a few people
that easiest for people to understand
it's a book it's a low perceived value
but it's the most popular yes right
people understand I know what that is
yeah versus if it's a membership site
maybe maybe not but a book everybody
understands yeah for sure yeah and I
know for you when you first created a
few money in and some of the books that
you've written yeah
was it primarily to make money because I
know now also you're those books now
they also become legions for you yeah
and I kind of teach this with publishing
on Amazon you can make money selling
books you know and the Kindle it might
be a 10 you know less than $10 book or a
paperback it might be up to $20 book and
you can make great money with that but
really the big money is gonna be on the
back end right because that book you can
use it to build a relationship generate
leads but then from there maybe you have
a video product and that's I think what
you did because you had draft few money
book but any of the everybody system
video well at first my first book that I
roll use in my early 20s right so at the
time I was a copywriter and I just found
that I thought what if I put together a
book I wanted to create a ultimate
business card yeah right I think a book
is the ultimate business card instead of
giving someone a business card I gave
them a copy of my book I remember what's
traveling from I think was from to
Chicago and I was sitting you know in
the airplane I was talking with a
gentleman sitting next to me and we were
just talking away what do you do what
pieces is a business owner and talk
about what idea I'm a copywriter and we
talk and then I kind of found a little
bit about what is going through his
modeling challenges just helping him out
well he said oh then it's great
conversation every business card
I don't have a business card but I
happened which in my briefcase I have a
copy my book
yeah and he's like that's perfect oh my
god people don't throw away but his jaw
dropped to the ground you got a freaking
Baca my god right and it's fascinating
and see his reaction and they're like
he's such a young guy and they was look
looking through the book he's the thing
he was flipping through it he wasn't
even reading it yeah by the time their
plane landed he wrote me a check for
$10,000 Wow well copper 80 project
now would that have happened if I just
gave him a business card yeah I don't
think so and the thing is he didn't even
read the book
yeah he just liked the fact that I have
the authority I have a book I'll say it
built your perceived value as an author
correct correct
so I think from doubt weights are very
powerful but obviously you have now
audio program membership side you have
online courses all these things you can
sell at a high multiple like very high
profit margin because two people not
buying the information that buy what's
what the information could do for them
however I do think the market has
shifted quite a bit yeah in the last few
years back then you have people selling
these different courses home study
programs and even certain companies like
19 go Conant struggling because they're
not adapting to the new model yeah right
the old model selling a a 6 CD set or a
cassette tapes right for 200 bucks when
that model did basically right yeah
what's your take well I know one thing I
think I've seen that's change also is
that information is more freely
available yeah
to on YouTube I mean there is just blogs
there's no video or anything like that
so it's changed in that way and I think
it's it's key to how you position your
product and and it's more than the
information that III see because I
actually find there's a lot of
information out there there's almost too
much information people get overwhelmed
then I think when you have an info
product that's more step-by-step and
actually is aimed to help get someone a
certain result I think that's the key
and I think that a lot of that the free
stuff out there it's not really a piece
here yeah it's not really geared towards
helping someone achieve a specific
result yeah so when I look at info
products now
it's more I think there's got to be
video it's gonna be multimedia it's
gonna be video maybe some PDFs sometimes
even a live component your question and
answer a community amusing a group yeah
because at the end of the day that's
that's what people need in order to
achieve a result but it takes a lot of
people they just you know kind of Google
random he's a bunch of videos yeah
download and I think the other piece
that gives people is this confidence
that they've invested in something it
gives them confidence they're more
likely to actually do something with it
because the information has no value
unless you actually apply it do
something with it so that's what I see
it as I I think that you're right
infoproducts I see that as one of the
best income generators because you can
also get affiliates to promote your
products for you right so the module is
there yeah there's a margin there
especially digital products is that you
don't have to ship anything you don't
have to deliver anything so it's
available model yeah it's very scalable
and I guess when the downsides that I
don't really look merely the only one is
just a lot of work like I don't know
about you but for me to create an input
product usually takes a few months
there's a lot of planning involved you
need a team of creating the membership
site editing the videos you get a no
copywriting be able to sell it if
there's certain skills you need to be
able to to sell down ticularly the value
and just that's all you need to be an
expert of some sort that's right for
people to invest in that kind of money
because if you're like nobody then
nobody knows what's expertise what's
your background then no one would pay
that kind of money yeah so you need to
have usually not absolutely mandatory
but some kind of track record of success
right exactly yeah it's easier like if
you're gonna sell a weight-loss product
you have to have lost the weight you
have had the story to tell and notice
how the product right yeah I know for me
and when I first created my K money
mastery course for Kindle publishers
like one is creating an info product has
it there's a lot involved is it's nearly
risky you don't know whether it's gonna
sell or not yeah years ago when I first
created this one dating ebook yeah I
spent a year writing the book nobody
bought I was like I spent a year
writing this but the difference when I
whenever I do create and pull product
now I make sure first I have an audience
I have a list and I survey them and I
asked them hey I'm thinking about
creating this course or this product
what do you want from me
what do you think it should include
what's your biggest problem or challenge
what's the goal you want to accomplish
you want video do you want audio do you
want PDFs how much would you pay for it
you know like I get all that information
and then I go create it and that allows
me then is when when people are
contributing to it in that way it's
planting a seed that there's something
coming but people are contributing in
the process of it what I've also done
too which has been great as I share
people the journey of creating it like
when I created my affiliate marketing
mastery course I did a 99 designs
contest he said hey guys vote on which
logo that you like the best so I'm
getting people involved and it's it's
almost like you know if there's a new
movie coming out they have a trailer and
they're building up the anticipation for
that so you know or Apple launches a new
product I go they don't just come out
launch it they're building anticipation
and that's why you have all these people
that line up outside the Apple store to
buy it so I think there's a lot of a lot
you can do on that side with it and I
think for a lot of people sometimes I
recommend doing affiliate marketing
first because that at least allows you
to kind of test to learn it is to see is
there a demand in your audience are they
actually willing to pay money for a type
of product like this and then you can
then go once you've proven that to
create your own info product because now
you know that it's gonna sell it's gonna
do well yeah and then you're engaging
with your audience and I think also
another thing I see what you talk about
I think most people nowadays they are
drowning the information yes and yet
they're stopping your wisdom yeah right
there's so much information so many
steps so many so much just so many
things out there so many choices and I
find that if you can provide them with
that shortcut yeah how you didn't get
point A to point B with the least amount
of assistance in the shortest amount of
time they would pay for that because
they're not part they're not so much
pain for the information they're paying
for the speed yes instead of trying to
figure it all this style stuff out on my
own for one year they teach me four in
five weeks and eight weeks you know it's
a short learning curve yes honey per se
they'd people that would like yeah and I
think the industry now at least what for
not what I experienced is from
information now I much prefer what I
call kind of a transformation type
product an experiential type product
where there's a process there's a
community
there's the offline component there's a
lot of different things they're buying
these sighs just the Dawid information
information it's maybe part of it I
think those would sell much much better
yeah also those would would get them the
result faster and more efficiently right
so info product is great I think it's a
great starting point pros and cons we've
talked about you got to be an expert you
got to know you have more skill set in
terms of marketing themselves right yeah
in order to sell this yeah so let's move
on to the second one which is services
services yes so services love could be
coaching consulting it could be done for
you type of service that you might
provide whether it's providing marketing
services or whatever it might be
it can even be events and seminars and
experiences like the money lost and
things like that as well yeah so maybe
share with people what's been your
experience I think service is a great
place to start
yeah I think out of like all these
business models if for example if you
are already a service provider but maybe
your coach or consultant your insurance
agent your your staging whatever service
you're providing you're already doing it
or you have a skill set you're just
simply using the internet to to kind of
get the name out there right to market
your service you're already doing it and
chances are most people in your industry
providing this similar service they suck
in telemarketing yeah now if I have to
bet most of them this suck in inter
marketing then they're not on social
media
they've got lousy fakes a page or
profile they're not doing a whole lot so
even if you do a little bit more you'll
dominate yeah right one of my mentees
Gary he is the estate agent in Vancouver
they've got a pretty good YouTube
channel the YouTube channel brings him a
lot of lead in business but only has
like a couple of thousand like
subscribers I compare it's not like us
yep I got hundreds of thousands of
drivers but he's in the local market you
know he's a big fish in a small market
we are competing in a global scale
there's a different story but those type
of things I think a service and also
he's so easy to get into it because all
you have to do is just you sell get Ally
online and you may be closed on
telephone or face-to-face and
you in business yeah yeah now I think
there's a lot of opportunity where a lot
of people that have a job even though a
low-paying job you know that they can
transition and have an online job yes as
a freelancer the free Benzer model yeah
maybe maybe it's doing customer support
or first whatever it may be it's doing
social media marketing for someone else
maybe it's it's doing writing for a blog
and it's a great way that you know it's
not maybe the ideal thing but at least
you don't have to have your it's a great
transition you're having the laptop
lifestyle because now you can do your
work from anywhere that you want but
then also you know from that is you're
learning a lot you're gaining all these
valuable skills that you're getting paid
for right you can then use to start one
of these other models that we're sharing
with you guys too so I think service is
great for that reason as well is you
know if you develop these skills you can
offer that as a service online
especially if your service is some kind
of a weaker in kind of service right
so they say if you're providing a
digital model people manage to Facebook
or or manage to Instagram well you can
easily let's say charge a thousand bucks
a month or whatever right a couple
thousand a month have a handful clients
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